#EZTALK #你不知道的美國大小事
🇺🇸 Idioms 美國生活用語:牛Cows
1⃣ cow (n.)/(v.)
2⃣ until (till) the cows come home
3⃣ have a cow
4⃣ cash cow
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After talking about rats last time, it’s time for an animal that everybody likes—cows! Whether providing us with milk or meat, cows are an important part of our lives, so of course there are lots of cow-related expressions.
上次談完十二生肖的老鼠之後,今天來談談大家都喜歡的動物:牛。牛除了供應我們牛奶與肉之外,也是人類生活中不可或缺的一份子,所以有關牛的諺語也是非常多。
First, the word cow itself, which can be used to describe a fat, slovenly woman. Ex: That cow is always getting in my way! And as a verb, cow can mean to intimidate or frighten. Ex: I refuse to be cowed by that bully.
首先,1⃣ cow這個字本身可以用來形容不修邊幅、肥胖的女性。如:That cow is always getting in my way!(那個胖女人老是檔我的路!)cow也可以當做動詞,指恐嚇對方,如:I refuse to be cowed by that bully.(我拒絕屈服在那惡霸的惡勢力之下。)
Cows spend their days grazing in the pasture, and they eat a lot of grass, so they don’t go home till late in the evening. For this reason, 2⃣ “until (till) the cows come home” means “for a very long time, indefinitely.” Ex: They could argue till the cows come home and still not reach an agreement.
牛花大把時間在牧場上吃草,牠們真的吃很多草,不吃到傍晚是不會回家的。因為這樣,所以片語until (till) the cows come home可延伸指「無止盡地,長時間地」,如:They could argue till the cows come home and still not reach an agreement.(他們可以無止盡爭論下去,依然不會有共識。)
What would your reaction be if you gave birth to a cow? You’d probably be pretty upset and shocked. 3⃣That’s what “have a cow” means. This expression has been around since the 1950s, but has become much more popular in recent years because it’s one of Bart Simpson’s favorite expressions in The Simpsons. Ex: Don’t have a cow, man—I’ll buy you another carton of milk.
如果你發現自己生了頭牛會怎樣?你應該會非常緊張而且嚇壞了吧。這就是片語have a cow的意思。這個片語在50年代左右出現,不過在最近幾年才夯起來,因為這是《辛普森家庭》的霸子最常講的口頭禪。Don’t have a cow, man—I’ll buy you another carton of milk.(不要嚇到了喔——我會買給你一大桶牛奶。)
Because a cow is a useful animal that produces a lot of milk, 4⃣ a “cash cow” is a business or investment that produces a good, consistent profit. Ex: The rental property that Paul bought is a real cash cow.
因為牛是很有用的動物,可以產出非常多的牛奶,所以cash cow用在生意或投資上,就是指獲利頗豐的「搖錢樹」。The rental property that Paul bought is a real cash cow.(保羅買的那個租賃物件是搖錢樹。)
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同時也有2部Youtube影片,追蹤數超過0的網紅ezManager,也在其Youtube影片中提到,別人稱讚你的時候,你常常覺得很羞愧嗎?害怕停下來,總覺得不做什麼,就會被大家給遺忘嗎?面對成就,卻總是覺得自己僅是僥倖嗎?國外研究顯示,70%的人曾有冒牌者症候群(Imposter Syndrome)在工作職場上相當普遍,不只是員工,甚至是一級高管、企業家都受此困擾。在一項研究中,冒牌者症候群(Im...
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💼《一人公司》生活只能遷就於工作?你其實有別的選擇
⚒️如何靈活運用技能與知識,圍繞理想的生活型態來打造工作
🖼️圖文版:https://readingoutpost.com/company-of-one/
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【這本書在說什麼】
《一人公司》作者保羅·賈維斯(Paul Jarvis)是一位網頁設計師與個人品牌顧問,主要想傳達給管理者和企業經營者一個概念:「『規模成長』不是讓企業變得更好的萬靈丹,而是得以『客戶成功』為優先考量,將成長視為需要質疑且審慎評估的選項看待。」
如果你是企業管理者或是經理人,這本書有許多企業案例,說明盲目追逐規模成長是短視近利的表現,關注於提供客戶價值與客戶成功才是首要之務。嚴格檢視那些需要成長的機會,並在接受這些機會之前對它們提出質疑。
如果你是創業者,或者在經營個人品牌或者小型工作室的自營者,這本書完全就是為你而寫的。保羅從小規模的優勢開始說明,然後講如何建立一人公司的思維模式,接著教你關注客戶與建立系統化的業務,推出產品並且不斷測試與改良。
我是帶著後者的心態與問題來讀這本書,希望找到適合自己生活步調,同時又能滿足自己對工作的期待。以下整理出書中三個讓我獲益甚深的重點。
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【1.為何要圍繞著生活型態來打造工作?】
保羅講到一個讓我清醒的概念,他說:「一般人是因為工作,屈就自己的生活形態。而一人公司的做法則是,你想過什麼樣的生活型態,圍繞著它打造你的工作。」
網路行銷達人于為暢在推薦序的這段話,也讓我不斷省思:「在大公司上班,短期內沒什麼風險,因為穩定,可是長期來說,它的風險卻是比較高」。
這個世紀的傳統學校教育,是工業革命之後的制度產物,目的是培養出很多基礎勞工,進入工廠與公司工作。我們被教育成要填標準答案、服從考試體制、認為照著前人的腳步走就會邁向成功的康莊大道。
出了社會後,大多數人只是把這個思維原封不動搬到職場上,期望扮演好一顆螺絲釘安穩工作到退休。保羅鼓勵讀者跳脫這個框架來思考:如何靈活運用自己的技能與知識,圍繞著理想的生活型態來打造工作,讓工作本身即代表自己的生活方式。
自從我讀完《一個人的獲利模式》之後,深受這句話影響:「夢幻的工作不是找到的,而是被創照出來的,而這個創造,需要對自己有很深刻的認識和了解」,便開始著手進行系列專案,用自己的人生來實踐。
《一人公司》書中提供許多真實案例(包含作者保羅的故事),提供我們採取不同角度去思考各種工作型態的可能性,認識到即使維持小型規模,仍能在這個世界創造出不凡的價值。
所有的企業都是一種生活型態,每種各自代表你對自己生活的選擇。
Every business, theoretically is a lifestyle business, in that each represents your choice of how you want to live.
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【2.該關注企業是否成長?還是客戶能否成功?】
研究指出,增加新客戶的成本是保留舊有客戶成本的五倍。一味追求成長的企業若不斷地追求客戶數量與市場規模,卻不回過頭來檢視自己的服務是否有越來越好,產品是不是有越來越優秀,終將敗亡。
書中非常強調「客戶成功」才是企業能賺錢的基石。專注為舊有的客戶,做出最好的服務品質跟服務內容,讓舊的客戶成為你最有利的宣傳。
例如作者保羅本身是網頁設計師,平常客戶口頭說的是想要架設一個很棒的網站,但背後的思維其實是「我想做一個看起來很棒,也能創造更多收入的網站」。保羅改變執行與宣傳手法,開始在部落格談論如何幫助潛在客戶獲得更多利潤。往後的客戶不但變多,而且更加忠實,也成了最有力的推銷員。
我想到的另一個鮮明案例,是《訂閱經濟》書中舉例電吉他這項難學的樂器。芬達樂器公司(Fender)製造一流的電吉他,電吉他新手佔了一半的銷量,但90%的人在購買之後一年就會放棄。如果是傳統的成長思維,想的可能是如何找到更多客源,賣出更多的吉他以維持公司規模的成長。
但是,芬達改變心態推出線上影音課程,教導新手學會彈奏,不但大幅降低流失率,也把多數新手轉化成了終身顧客。芬達協助他們達成長期的目標成果:成為「會彈電吉他」的人,而不只是「擁有電吉他」的人。
因此,若採取一人公司的思考方式,就要以客戶能否成功為主,企業成長的手段為輔。永遠要問自己:「我能做些什麼讓我的企業與客戶變得更好?而不是我能做些什麼來成長我的企業?」
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【3.如何找到熱情與勇氣?】
這本書有一個段落讓我非常有共鳴,保羅談到許多人踏上一人創業時汲汲營營地尋找「熱情」跟「勇氣」。但這件事情不會一夕之間發生,而且「沒有捷徑」。
你不必浪費時間去找出你對什麼事充滿熱情,也不必期望哪一天突然找到內心的勇氣,只管全心投入你想做、正在做的事情。熱情與勇氣幾乎無法控制,它們也可能很容易讓你覺得自己很糟。
你專心在解決問題或者做出改變時,熱情可能也會隨之而來。因為你確實「投入」在你正在做的工作當中,而不是「想像」著你可能對某件事充滿熱情。專注於你能為世界提供什麼,而不是世界能給你什麼。
單純在有需求的領域上努力把事情做到非常好,探索這些技能如何應用到其他領域,並用小方法測試你的想法,看看是否有人願意買單,這反而是更容易做到的事。因此,保羅建議我們採取工匠思維,專注於自己能提供的價值。
工匠思維可以讓你專注於你能為世界提供什麼,而熱情思維則是專注於世界能給你什麼。
The crafts person mind-set keeps you focused on what you can offer to the world, the passion mind-set focuses on what the world can offer to you.
感嘆到自己很晚才體認到網路跟數位化的力量。一直以來我只將數位世界當作娛樂的媒介,不曾成認真看待它也可以是職業生涯,甚至是人生志業的一部分。什麼時候創業最好?最好的時間是十年前,其次是現在。
我自己開始經營閱讀前哨站部落格時,抱持著這個心境:「做就對了」。實踐的路上才逐漸發現內心的聲音,以及為何自己得以堅持下去。每當心中浮現雜音,我便問自己:「你採取行動了嗎?你做了多久?你有多努力去做?」
所以說,熱情與勇氣通常是行動之後的產物,我會推薦一句我很喜歡的話來幫助記憶,由中世紀波斯詩人魯米(Rumi)所說:「當你開始踏上路途,路就會自己展現」(As you start to walk on the way, the way appears.)。
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【《一人公司》 後記】
讀完《一人公司》之後,除了對一人公司的概念更加了解之外,我也很喜歡保羅的人生觀:「一個豐富的生活,勝過擁有很多錢」(Rich life over riches.)。他不執著於規模與數量的提升,反而不斷回歸到自己能提供給客戶的價值與高水準的服務品質。
他也強調建立「獨特風格」的重要性。大公司的趨勢是成為香草冰淇淋,客戶普遍能接受但平淡無味;一人公司則是成為開心果冰淇淋,客戶要不非常喜歡,要不無法忍受奇怪的味道和顏色。
最後,這本書給予我很多對於工作思維的啟發,讓我在摸索與實踐工作與生活型態的路上有了更多的切入角度。引用創意力作家奧斯汀·克隆(Austin Kleon)這段令我印象深刻的話,勉勵你也跳脫框架思考與實踐自己的「一人公司」。
人們都想成為名詞,卻不想在動詞上下功夫。
Lots of people want to be the noun without doing the verb.
business as a verb 在 IELTS Fighter - Chiến binh IELTS Facebook 的精選貼文
🎯 13 CẤU TRÚC CÂU PHỨC HAY GIÚP BẠN ĐẠT 7.0 WRITING 🎯
- Một trong những lỗi lớn nhất trong bài viết đó là việc các bạn sử dụng những câu quá dài và quá phức tạp. Điều này sẽ dễ dẫn tới việc mắc nhiều lỗi ngữ pháp và làm giảm thảm hại band điểm của các bạn.
Vì vậy, biết được cách sử dụng các cấu trúc câu phức vừa phải để vừa thể hiện được "trình" lại vừa hạn chế được các lỗi sai là điều rất quan trọng. Trong bài viết này cô sẽ hướng dẫn các bạn cách dùng 13 cấu trúc câu phức target band điểm 7.0 IELTS Writing Task 2 nhé.
1. When Subject+Verb+Object, Subject 1 +Verb 1 + O1
Example: When a language dies out, a whole way of life disappears with it.
2. While Subject+Verb+Object, Subject 1 +Verb 1 + O1
Example: While some students drop out after a few years studying, others finish academic courses with poor degrees.
3. Subject+Verb+Object resulting in an increase/a decrease in + the number of smth/the demand for smth
Example: Many people in the countryside migrate into big cities, resulting in an increase in the demands for accommodation, food and services in urban areas.
4. Subject+Verb+Object, giving rise to smth
Example: Advertisements give people more choices on what they want to buy, giving rise to the consumer society
5. By doing smth, Subject+Verb+Object
Example: By spending money to protect minority languages, governments can also preserve traditions, customs and behaviours.
6. Subject+Verb+Object, and/but/so + Subject 1 +Verb 1 + Object 1
7. Subject+Verb+Object, and this will +Verb+Object.
Example: The use of private cars is increasing in Hanoi, and this puts a strain on its infrastructure.
8. Instead of + Verb-ing + Object, Subject+Verb+Object.
Example: Instead of driving cars, people should use public transport.
9. Subject+Verb+Object. This allows/urges/encourage smth/smb to do smth (This will discourage smb from doing smth).
Example: The utilisation of cheap labour helps companies to reduce the production cost. This encourages business expansion.
10. Compared to those who +Subject+Verb+Object, Subject+Verb+Object
Example: Compared to those who hold high school qualifications, university graduates often have more employment opportunities.
11. If Subject+Verb+Object, Subject+Verb+Object
Example: If air travel is restricted, people would opt for other means of transport such as buses and cars.
12. Subject + Verb + Object [that Subject 1 + Verb 1 + Object 1], because Subject 2 + Verb 2 + Object 2
Example: I partly disagree with the idea that advertising has negatively influenced our life, because I recognise several benefits it brings to society.
13. When Subject+Verb+Object, Subject 1 + Verb 1 + Object 1, Verb-ing + Object.
Example: When the government pays for tuition fees, the constraint of finance is removed, encouraging a greater number of students to attend academic courses.
Các bạn ứng dụng cho bài thi Writing Task 2 của mình nhé. Truy cập ielts-fighter.com để học thêm nhiều kiến thức mới nhé!
business as a verb 在 ezManager Youtube 的最佳貼文
別人稱讚你的時候,你常常覺得很羞愧嗎?害怕停下來,總覺得不做什麼,就會被大家給遺忘嗎?面對成就,卻總是覺得自己僅是僥倖嗎?國外研究顯示,70%的人曾有冒牌者症候群(Imposter Syndrome)在工作職場上相當普遍,不只是員工,甚至是一級高管、企業家都受此困擾。在一項研究中,冒牌者症候群(Imposter Syndrome)被認為是全球高階主管最常擔心的事情,60% 的高管表示這個問題對他們的自信與領導能力產生負面影響,甚至有九成的女性主管都受此情結所苦。
★冒牌者症候群測試量表 (EN英文網頁) https://testyourself.psychtests.com/testid/3803
也歡迎您到FB私密社團 分享你的量表分數!
★ 優惠方案:
1.工作必備【向上管理情境溝通術】線上課程
2.ezManager五種超值方案:現在就幫自己加分,讓你Level Up!
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★ 本集分點章節:
(00:00:45) 感謝康r 家柔 Sandy Felix 參加ezManager超值贊助方案
(00:01:00) 語速問題回答
(00:01:25) 本集開始,你有這幾點冒牌者症候群嗎?
(00:02:16) 什麼是冒牌者症候群?Imposter Syndrome
(00:04:23) 讀書會:每個人偶爾都有冒牌者症候群
(00:10:05) 未來延續四大主題
(00:10:57) 一分鐘商業英文: Struggle
#國外商管類 讀書會,Great Managers are made, not born.
管理職人、熱愛學習的夥伴們,用一杯茶的時間,減少眼力腦力轉換成本,內化成你的獨門攻略。
★ 本集導讀書籍:《the making of a manager: what to do when everyone looks to you》(暫譯:優秀管理者的後天養成之路) 亞馬遜去年最佳商業書第一名、華爾街日報暢銷書。原文書 9折購 https://lihi1.cc/dnwIH
作者:Facebook 產品設計副總 Julie Zhuo 的十年管理心法。
★ 本集重點摘錄:
冒牌者症候群(Imposter Syndrome亦稱冒名頂替現象、冒名頂替綜合症、騙子症候群)是心理學家在 1970 年代創造的術語。會影響從運動員和科學家到辦公室工作人員的每個人,患此症狀的人即使有充足外部證據證明他們的能力,仍然深信自己「不配」、甚至覺得自己是個騙子、很怕被拆穿。此症狀在出色的女性當中特別普遍。一直到最近幾年才被正式承認,但還不被列入正式疾病,是疾病的前身,冒名頂替綜合症是一種普遍現象,在大多數人的一生中至少會影響一次。如果嚴重的話,尋求心理諮商會有幫助。
為什麼冒牌者症候群 對管理者的打擊如此之大?
有兩個 原因。
1.首先是你經常被尋找答案。
2. 你經常被放到 你以前沒有做過的事情的位置。
根據專家Valerie Young 博士的個人研究,發現了冒牌者情節的幾種典型的“能力類型”
1.完美主義者
2. 女超人/男超人:經常會強迫自己超負荷的工作
3. 天生的天才
4. Soloist獨奏者
5. 專家
★ 本集補充資料
:: 冒牌者症候群:面對肯定、讚賞與幸福,為什麼總是覺得「我不配」?https://shoppingfun.co/2ry7o (博客來)
:: 為什麼我無法坦率地擁抱成功? — 冒牌者症候群 https://reurl.cc/dG644D
(by Jasmine Lin)
★ 一分鐘商業英文 Struggle (by Zach)
"Struggle" is both used as a noun and as a verb.
當名詞時As a noun, struggle means= a very difficult thing
ex:
Making updates to the software was a big struggle for the company. They could only release one update every 3 months, which was not fast enough to keep up with the market.
當動詞時 as a verb, we usually say, “struggled to do something” or “struggled with something”__(had trouble to do something)
The company struggled to provide timely updates to its software. They could only release one update every 3 months, which was not fast enough to keep up with the market.
The new intern struggled with time management. He was late to every meeting last month.
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1. 好履歷健檢|2. 團隊管理類
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![post-title](https://i.ytimg.com/vi/bQo8HUSVWLQ/hqdefault.jpg)
business as a verb 在 Eric's English Lounge Youtube 的精選貼文
Episode 1: Fake news
聽力和口說練習:
聽力口說挑戰A: Critical Thinking: https://bit.ly/2P0wWrt
聽力口說挑戰B: http://bit.ly/2IQB7EV
Use language to acquire, analyze, and evaluate information! Grammar and pronunciation are important, but we must move beyond and use language as a catalyst for change!
★★★★★★★★★★★★
Extended reading (Advanced):
Opinion 1: https://www.theguardian.com/business-to-business/2018/feb/12/nice-threads-the-waste-based-fibres-cleaning-up-fashion
Opinion 2: https://www.nytimes.com/2018/12/18/fashion/fashion-second-biggest-polluter-fake-news.html
Opinion 3: https://www.economist.com/the-economist-explains/2017/04/11/the-environmental-costs-of-creating-clothes
★★★★★★★★★★★★
「心智圖詞彙攻略」課程連結: https://bit.ly/2teELDq
「心智圖詞彙攻略」Q&As: http://bit.ly/2NzNkyO
★★★★★★★★★★★★
Video Q&As
1. an MIT ("an" was said but "n" was left out in the captions)
2. further ("further" was said, but "farther" was typed)
https://www.quickanddirtytips.com/…/…/further-versus-farther
3. points of view ("points of views" was typed) https://dictionary.cambridge.org/dict…/english/point-of-view Discussion on usage: http://bit.ly/31LVnPq
4. social media can be both plural or uncountable:
https://www.ldoceonline.com/dictionary/social-media
https://www.oxfordlearnersdictionaries.com/definition/english/social-media
Media and data are often used as collective nouns, so you will see them them follow by both a singular or plural verb form. The term “social media” is both uncountable and plural in modern English usage. The word “media” is traditionally a plural because “medium” is the singular.
5. "disinformation" is used in our class video rather than "misinformation" to stress the next phrase (so-called FAKE news): https://en.wikipedia.org/wiki/Disinformation, https://en.wikipedia.org/wiki/Fake_news
Thank you all for your feedback!
![post-title](https://i.ytimg.com/vi/q2CLUrcX1oA/hqdefault.jpg)
business as a verb 在 Top 10 Phrasal Verbs for Business in English - YouTube 的推薦與評價
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business as a verb 在 1914 - Make Business English Work Out with this Phrasal Verb 的推薦與評價
![影片讀取中](/images/youtube.png)
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business as a verb 在 Business English Phrasal Verbs Lesson - YouTube 的推薦與評價
In this lesson you can learn several English phrasal verbs for business. Although you'll see these phrasal verbs in a business context, ... ... <看更多>