關於 consumer decision journey ，我們在網路上蒐集到這些相關的討論、資訊與評價

Weekly read.

Senheng Digital Journey.

How a small consumer electrical appliances retail shop established in 1989 grew into an economic giant today with sales exceeding RM1.2Billion per annum.

Interesting to note:

1) Companies which don't disrupt will be disrupted. Conventional brick & mortar businesses are bound to fail, unless they have a clear digital transformation plan.

2) Investing in multiple E-commerce platforms & hiring a CTO or a CEO with digital background may be costly but worth it.

3) Every decision, from marketing to hiring practices, should be based on big-data. Data is the new oil!

4) Go the long-mile, especially during the "Last-mile" battle in fulfilling the desires of customers. Especially in a crowded field, personal touch helps.

5) Be a great boss. You need to have the grit, determination & vision to succeed, especially when fighting against all odds.

Truly enjoyed the read.

Will bring this to SANTAN Kiara 163 & my new upcoming business venture (wait for it😉).

Reaching consumers was way easier in the 70s and 80s — the age of mass marketing. Today, the consumer journey is far more fragmented as they divide their time between different screens, which complicates the path to a buying decision.

In this new blog post, Fabrizio Caruso talks about why understanding this new consumer journey is critical for marketers and how AI can help them navigate the consumers' path to purchase.

https://blog.appier.com/understanding-new-consumer-journey/

💝 GIVEAWAY 80 Prizes for 80 winners 💝 Godiva Blissful chocolate hamper amongst many other attractive prizes! Follow @iShopAt_sg for more perks n benefits when u shop at any physical mall.

Strange right, everyone is going online but @iShopAt_sg is rewarding you for going out.

iShopAt is a start-up that came together cox they are saddened at the recent changes our society has undertaken. Technology - instead of creating engagement, has taken it away.

As we’ve all seen from news and reports, as well as seeing how malls become less and less crowded, iShopAt strives to bring this engagement between the consumer and their loved ones, back - in the physical retail environment through a smoother and more rewarding shopping journey 😍 Through cashbacks, discount and promotion, you can now get more as you “get out!” 😌

I’m all up for it cox going out = Bonding time for my family.. I remember when i was a kid, my dad will bring us to old Chinatown’s OG where we ride $1 toy motor rides or this mall near Paya Lebar that has a Yokoso emporium.. Both places are demolished and rebuilt into something else already. All the good memories we had as kids while going out with our parents ☺

Other reasons why i love shopping from physical stores, like customer service and free sampling 😂 My sister is in the service industry as a shop attendant and i know her job is not easy. So i am extra thankful when service crew offer beyond what’s required of them.

Like you can see from the picture, this staff (who really looks like Jam Hsiao btw haha) came over to offer help. I was looking for charging cables that won’t make me pull out all my hair 😡😂

Now with the iShopAt app to assist in your shopping decisions - providing information necessary for you to make the most rewarding decision, shopping outside just got EVEN better!!!

@iShopAt_sg is holding a Pre-Launch Lucky draw with 80 prizes for 80 winners - 😍

For your shot at this lucky draw, head to https://prelaunch.ishopat.com.sg and subscribe with your email address!

Contest ends 10th Dec 2017 #iShopAt #[TheRetailOutlet] on your social media posts of shopping done in any physical shopping outlets.

Good luck, now GET OUT!! 😂