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2019/1/12 (六)【醫藥行銷系列】-產品經理Product Manager人才初階培訓班
#名額即將候補 #產品行銷 #行銷戰術 #MarketingMix #4P行銷理論 #4C行銷理論 #策略規劃 #目標市場選擇 #市場定位 #企劃流程 #產品經理培訓 #職務介紹
主辦單位：台灣光鹽生物科技學苑
課程地點：光鹽會議中心
課程地址：台北市復興北路369號7樓
課程日期：108年1月12日 (六) 09:00至17:00
授課師資：
毛知寒 瑪里士實業有限公司行銷部 副總經理
*講師歷年來任職國內藥廠、外商及專業行銷公司，因為熱愛醫藥品上市行銷工作全心投入已30年，不只創造許多令人印象深刻的經典成功案例，更累積了藥品、醫材、保健產品、民生消費品等寶貴的實戰經驗。
學員對象：
*本課程為產品經理之基本訓練，適合未來有意從事產品專員/產品經理的各領域人士。
【授課大綱】
一、內容Content
1. 基本觀念General concept
2. 產品經理的角色Product manager role
3. 消費者購買模式Consumer purchase model
4. 市場行銷組合Marketing mix
5. 策略規劃Strategic planning
6. 企劃流程Planning process
7. 行銷戰術Tactics
二、基本觀念General Concept
1. 行銷的定義Definition of marketing
2. 各種商業概念的演進Evolution of various business concepts
3. 市場行銷v.s.產品導向概念Marketing v.s. Product oriented concept
4. 市場行銷v.s.銷售導向概念Marketing v.s. Sales oriented concept
三、產品經理Product Manager
1. 產品經理扮演的角色The role of product manager
2. 產品經理的職務內容Job description
3. 產品經理的主要工作任務Major tasks
四、市場行銷組合Marketing Mix
1.4P行銷理論P’s (Product, Price, Place, Promotion)
2.4C行銷理論C’s (Customer, Cost, Convenience, Communication)
五、策略規劃Strategic Planning
1. 市場定位Positioning
2. 市場區隔Market segmentation
3. 選擇目標市場Targeting
六、企劃流程Planning Process
1. 企劃的目的Why plan
2. 企劃的成功或失敗Success or failure
3. 6階段企劃流程6 process stage
4. 企劃格式Planning format
課程費用：每人2,100元；
在學學生本學苑補助25%，每人1,600元
(在學生報到時，出示學生證或相關在學證明文件即可)
p.s.中午供餐及中場休息點心
報名方式： <線上報名> https://goo.gl/forms/OShGHA5WGh5mUPBl1
*上課達滿時數六小時，並完成案例演練者，核發本課程結業證書
【師資介紹】
毛知寒
現職：
瑪里士實業有限公司 行銷部 副總經理
學歷：
臺北醫學大學 藥學系 Taipei Medical University Bachelor of Pharmacy
Asia Institute Management – Mini MBA Course, Manila, Philippines
經歷：
楊森大藥廠 Janssen-Cilag Taiwan
台灣必治妥施貴寶股份有限公司 Bristol-Myers
回春堂製藥廠股份有限公司 Hei-Chun-Tung
顧問經歷：
醫藥工業技術發展中心 Medical and Pharmaceutical Industry Technology and Development Center
永勝藥品工業股份有限公司 Everest Pharmaceutical
教育訓練經驗：
Product management
Business management
Business development
【溫馨提醒】
本學苑即日起採用線上繳費系統，請注意下列重要事項：
1.請學員報名務必先填寫Google報名表單後，再進入線上繳費系統。
2.本線上系統有下列兩種繳費方式
(1)信用卡繳費-需輸入卡號、有效月/年、卡片背面末三碼、手機驗證
(2)ATM櫃員機-產生虛擬帳號，可臨櫃或ATM轉帳
3.因繳費系統產生之帳單三日後即失效，敬請特別留意，如有任何問題，請來信或來電與學苑聯絡。
4.公司團體(三人以上)報名作業，如無法於本系統作業者，再來信或來電本學苑洽詢。
學苑信箱：bioschool@biotech-edu.com 學苑電話：02-2545-9721
若本梯次無法前來，可填寫預約報名連結：
https://goo.gl/forms/hH0tsQysRv4pV7TJ3
2019/1/12 (六)【醫藥行銷系列】-產品經理Product Manager人才初階培訓班
#產品行銷 #行銷戰術 #MarketingMix #策略規劃 #目標市場選擇 #市場定位 #企劃流程 #產品經理培訓 #職務介紹
主辦單位：台灣光鹽生物科技學苑
課程地點：光鹽會議中心
課程地址：台北市復興北路369號7樓
課程日期：108年1月12日 (六) 09:00至17:00
授課師資：
毛知寒 瑪里士實業有限公司行銷部 副總經理
*講師歷年來任職國內藥廠、外商及專業行銷公司，因為熱愛醫藥品上市行銷工作全心投入已30年，不只創造許多令人印象深刻的經典成功案例，更累積了藥品、醫材、保健產品、民生消費品等寶貴的實戰經驗。
學員對象：
*本課程為產品經理之基本訓練，適合未來有意從事產品專員/產品經理的各領域人士。
【授課大綱】
一、內容Content
1. 基本觀念General concept
2. 產品經理的角色Product manager role
3. 消費者購買模式Consumer purchase model
4. 市場行銷組合Marketing mix
5. 策略規劃Strategic planning
6. 企劃流程Planning process
7. 行銷戰術Tactics
二、基本觀念General Concept
1. 行銷的定義Definition of marketing
2. 各種商業概念的演進Evolution of various business concepts
3. 市場行銷v.s.產品導向概念Marketing v.s. Product oriented concept
4. 市場行銷v.s.銷售導向概念Marketing v.s. Sales oriented concept
三、產品經理Product Manager
1. 產品經理扮演的角色The role of product manager
2. 產品經理的職務內容Job description
3. 產品經理的主要工作任務Major tasks
四、市場行銷組合Marketing Mix
1.4P行銷理論P’s (Product, Price, Place, Promotion)
2.4C行銷理論C’s (Customer, Cost, Convenience, Communication)
五、策略規劃Strategic Planning
1. 市場定位Positioning
2. 市場區隔Market segmentation
3. 選擇目標市場Targeting
六、企劃流程Planning Process
1. 企劃的目的Why plan
2. 企劃的成功或失敗Success or failure
3. 6階段企劃流程6 process stage
4. 企劃格式Planning format
課程費用：每人2,100元；
在學學生本學苑補助25%，每人1,600元
(在學生報到時，出示學生證或相關在學證明文件即可)
p.s.中午供餐及中場休息點心
報名方式： <線上報名> https://goo.gl/forms/OShGHA5WGh5mUPBl1
*上課達滿時數六小時，並完成案例演練者，核發本課程結業證書
【師資介紹】
毛知寒
現職：
瑪里士實業有限公司 行銷部 副總經理
學歷：
臺北醫學大學 藥學系 Taipei Medical University Bachelor of Pharmacy
Asia Institute Management – Mini MBA Course, Manila, Philippines
經歷：
楊森大藥廠 Janssen-Cilag Taiwan
台灣必治妥施貴寶股份有限公司 Bristol-Myers
回春堂製藥廠股份有限公司 Hei-Chun-Tung
顧問經歷：
醫藥工業技術發展中心 Medical and Pharmaceutical Industry Technology and Development Center
永勝藥品工業股份有限公司 Everest Pharmaceutical
教育訓練經驗：
Product management
Business management
Business development
【溫馨提醒】
本學苑即日起採用線上繳費系統，請注意下列重要事項：
1.請學員報名務必先填寫Google報名表單後，再進入線上繳費系統。
2.本線上系統有下列兩種繳費方式
(1)信用卡繳費-需輸入卡號、有效月/年、卡片背面末三碼、手機驗證
(2)ATM櫃員機-產生虛擬帳號，可臨櫃或ATM轉帳
3.因繳費系統產生之帳單三日後即失效，敬請特別留意，如有任何問題，請來信或來電與學苑聯絡。
4.公司團體(三人以上)報名作業，如無法於本系統作業者，再來信或來電本學苑洽詢。
學苑信箱：bioschool@biotech-edu.com 學苑電話：02-2545-9721
若本梯次無法前來，可填寫預約報名連結：
https://goo.gl/forms/hH0tsQysRv4pV7TJ3
★☆★BONUS FOR A LIMITED TIME★☆★
You can download Dan Lok's best-selling book F.U. Money for FREE: http://whatiscopywriting.danlok.link
★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★
https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1
Dan "The Man" Lok, a multi-millionaire and serial entrepreneur, and an international best-selling author. Dan is considered the world’s leading expert in internet marketing and is referred to by many as the “Millionaire Mentor.”
In fact, if you Google “Dan Lok”, you’ll see his name is all over 1,000,000 web pages! (ONE MILLION)
Companies under his leadership generate more than $18+ million in sales a year, and tens of millions of dollars in revenue in the last few years.
Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.
Visit http://danlok.com for his latest blogs, news, tips, podcast, and where to catch him LIVE!
★ Remember to Like, Share and Subscribe for more videos! ★
★☆★ Subscribe to Dan Lok's Podcast ★☆★
Imagine standing on the shoulders of the titans of entrepreneurship – some of world’s most successful and influential individuals – and be able to listen in on their content-rich conversations.
Subscribe to the World's #1 Business Podcast for Entrepreneurs and High Achievers: http://www.shouldersoftitans.com
★☆★Subscribe to our channel★☆★
https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1
★☆★Share this video★☆★
★☆★Watch more videos★☆★
https://www.youtube.com/user/vanentrepreneurgroup/playlists
★☆★Connect with Dan Lok★☆★
Dan's Official Website: http://www.danlok.com
Facebook: https://www.facebook.com/danlokfan
Twitter: https://twitter.com/danthemanlok
Linkedin: https://www.linkedin.com/in/danlok
Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K
Keywords: internet millionaire, online millionaire, internet entrepreneur, become an entrepreneur, online business, entrepreneurship, Dan Lok, internet marketing, build a business, how to start your own business, successful young entrepreneurs, start a business, create a business, vancouver entrepreneurs, vancouver millionaire, financial freedom, financial success, motivation speech, motivational speaker, inspirational speeches, business success, dan the man lok, grow business, entrepreneur advice, entrepreneur motivation, copywriting, copywriter
★☆★BONUS FOR A LIMITED TIME★☆★
You can download Dan Lok's best-selling book F.U. Money for FREE:
http://truedefinition.danlok.link
★☆★Subscribe to our channel★☆★
https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1
Dan "The Man" Lok, a multi-millionaire and serial entrepreneur, and an international best-selling author. Dan is considered the world’s leading expert in internet marketing and is referred to by many as the “Millionaire Mentor.”
In fact, if you Google “Dan Lok”, you’ll see his name is all over 1,000,000 web pages! (ONE MILLION)
Companies under his leadership generate more than $18+ million in sales a year, and tens of millions of dollars in revenue in the last few years.
Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.
Visit http://danlok.com for his latest blogs, news, tips, podcast, and where to catch him LIVE!
★ Remember to Like, Share and Subscribe for more videos! ★
★☆★ Subscribe to Dan Lok's Podcast ★☆★
Imagine standing on the shoulders of the titans of entrepreneurship – some of world’s most successful and influential individuals – and be able to listen in on their content-rich conversations.
Subscribe to the World's #1 Business Podcast for Entrepreneurs and High Achievers: http://www.shouldersoftitans.com
★☆★Subscribe to our channel★☆★
https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1
★☆★Share this video★☆★
https://youtu.be/Pmp9ruLaRg0
★☆★Watch more videos★☆★
https://www.youtube.com/user/vanentrepreneurgroup/playlists
★☆★Connect with Dan Lok★☆★
Dan's Official Website: http://www.danlok.com
Facebook: https://www.facebook.com/danlokfan
Twitter: https://twitter.com/danthemanlok
Linkedin: https://www.linkedin.com/in/danlok
Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K
Keywords: internet millionaire, online millionaire, internet entrepreneur, become an entrepreneur, online business, entreprenership, Dan Lok, internet marketing, build a business, how to start your own business, successful young entrepreneurs, start a business, create a business, vancouver entrepreneurs, vancouver millionaire, financial freedom, financial success, motivation speech, motivational speaker, inspirational speeches, business success, dan the man lok, grow business, entrepreneur advice, entrepreneur motivation
★☆★BONUS FOR A LIMITED TIME★☆★
You can download Dan Lok's best-selling book F.U. Money for FREE:
http://definition.danlok.link
★☆★Subscribe to our channel★☆★
https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1
Dan "The Man" Lok, a multi-millionaire and serial entrepreneur, and an international best-selling author. Dan is considered the world’s leading expert in internet marketing and is referred to by many as the “Millionaire Mentor.”
In fact, if you Google “Dan Lok”, you’ll see his name is all over 1,000,000 web pages! (ONE MILLION)
Companies under his leadership generate more than $18+ million in sales a year, and tens of millions of dollars in revenue in the last few years.
Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.
Visit http://danlok.com for his latest blogs, news, tips, podcast, and where to catch him LIVE!
★ Remember to Like, Share and Subscribe for more videos! ★
★☆★ Subscribe to Dan Lok's Podcast ★☆★
Imagine standing on the shoulders of the titans of entrepreneurship – some of world’s most successful and influential individuals – and be able to listen in on their content-rich conversations.
Subscribe to the World's #1 Business Podcast for Entrepreneurs and High Achievers: http://www.shouldersoftitans.com
★☆★Subscribe to our channel★☆★
https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1
★☆★Share this video★☆★
https://youtu.be/3_E6-3jntKw
★☆★Watch more videos★☆★
https://www.youtube.com/user/vanentrepreneurgroup/playlists
★☆★Connect with Dan Lok★☆★
Dan's Official Website: http://www.danlok.com
Facebook: https://www.facebook.com/danlokfan
Twitter: https://twitter.com/danthemanlok
Linkedin: https://www.linkedin.com/in/danlok
Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K
Keywords: internet millionaire, online millionaire, internet entrepreneur, become an entrepreneur, online business, entreprenership, Dan Lok, internet marketing, build a business, how to start your own business, successful young entrepreneurs, start a business, create a business, vancouver entrepreneurs, vancouver millionaire, financial freedom, financial success, motivation speech, motivational speaker, inspirational speeches, business success, dan the man lok, grow business, entrepreneur advice, entrepreneur motivation
