關於 controversial advertisement ，我們在網路上蒐集到這些相關的討論、資訊與評價

สรุปต้องไล่ลบภาพย้อนหลังมั้ยวะน่ะ
ประเด็นที่น่ากังวลคือ มันขึ้นอยู่กับดุลยพินิจไง การจะตีความว่าภาพนี้ที่มีเบียร์เป็นการโฆษณามั้ย มีเจตนา หรือผลประโยชนรึเปล่า บลาๆๆ

อันนี้พี่วัวปรึกษาเรามาสักพักแล้ว

🤷🏻‍♂️เอาประเด็นแรกก่อน ตอนที่พี่วัวได้รับข้อมูลมาว่าเจ้าหน้าที่ให้ข้อมูลว่าถ้าไล่ย้อนหลังไปเจอก็สามารถจับได้

ต้องบอกว่าในทางอาญา

“คนจะทำผิดกฎหมายต่อเมื่อในตอนนั้นกฎหมายบัญญัติว่าการกระทำดังกล่าวเป็นความผิด”

ถ้าโพสต์นั้นลงก่อนกฎหมายมีผลบังคับใช้เจ้าหน้าที่จะไปไล่จับย้อนหลังไม่ได้

“เพราะตอนที่เขาลงยังไม่มีกฎหมายบอกว่าการลงโฆษณาเครื่องดื่มแอลกอฮอล์มีความผิดตามกฎหมาย”

🤔 ประเด็นที่สอง

“คนทั่วไปลงโพสต์ในFacebookส่วนตัวก็มีความผิด”

อันนี้เราคุยกับพี่วัวไปตั้งแต่แรกว่าในกฎหมายมีคำนิยามการโฆษณาตามพรบ.ตัวนี้ไว้ว่า

"โฆษณา" หมายความว่า การกระทำไม่ว่าโดยวิธีใด ๆ ให้ประชาชนเห็น ได้ยิน หรือทราบข้อความ เพื่อประโยชน์ในทางการค้า และให้หมายความรวมถึง การสื่อสารการตลาด”

"การสื่อสารการตลาด" หมายความว่า การกระทำกิจกรรมในรูปแบบต่าง ๆ โดยมีวัตถุประสงค์เพื่อขายสินค้า บริการ หรือภาพลักษณ์ การประชาสัมพันธ์ การเผยแพร่ข่าวสาร การส่งเสริมการขาย การแสดงสินค้า การจัดหรือสนับสนุนให้มีการจัดกิจกรรมพิเศษ และการตลาดแบบตรง

เห็นไหมครับว่ามันต้องมีเจตนาพิเศษคือ

“เพื่อประโยชน์ในทางการค้า และ การสื่อสารการตลาด”

ในมุมผมการที่ชาวบ้านซื้อมากินเองแล้วลงโพสต์ว่ากินที่บ้าน ตามปกติ

-ไม่มีค่าจ้าง

-ไม่ได้ค่าตอบแทน

-ไม่มีผลประโยชน์ใดๆ

จะบอกว่าผิดตาม พรบ.ควบคุมเครื่องดื่มแอลกอฮอล์ ผมยังแย้งอยู่ แต่เสียดายที่ผ่านมาไม่แน่ใจว่ามีคนที่ต่อสู้คดีหรือไม่เลยไม่รู้ว่าศาลจะตีความยังไง

แต่ถ้าเป็นเพจต่างๆที่เป็นสื่อลง ถึงไม่รับค่าจ้างยังไงก็ควรระมัดระวังเช่นเดิมครับ

*กฎหมายมีผลบังคับใช้ 14 กุมภาพันธ์ 2551 ครับ
This is Cow's brother. Consulted with us for cuddle times.

🤷🏻 ♂️ Take the first issue before when the cow's brother received the information that the officer gave the information that if he caught it backwards, he could catch it.

Must say in criminal

′′ People will break the law when at that time, the law commandments that such acts are guilty

If that post is posted before law is enforced, officials won't catch them backwards.

′′ Because when he's down, there's no law saying advertising alcoholic beverages are legal

🤔 Second issue

′′ People post on private Facebook are guilty of ′′

This one we talked to Brother Cow in the first place that in law there is a definition of advertising according to the blessing. This one says

′′ Advertisement ′′ means action, in any way, let the public see, hear or know the message for commercial benefits and means including communication, marketing

′′ Marketing Communication ′′ means Activities in various ways with the purpose of selling goods, services or images, publicity, distribution, promotional news, product display, organizing or supporting special events and direct marketing.

Do you see that there is a special intention?

′′ For the sake of trade and marketing communication ′′

In my corner, the villagers bought it to eat by themselves and post that they eat at home as usual.

- no wages

- No compensation

- There is no benefit.

I want to say that I am wrong according to the blessing. Alcoholic beverages control. I'm still controversial. Unfortunately, I'm not sure if there are people fighting the case or not. I don't know

But if it's a different page that is the media. Even if you don't get paid, you should be careful as before.

* The law is in effect on 14 February 2551Translated

You don't need to know everything! - Tony Fernandes

Tony Fernandes's top 10 tips for entrepreneurs

1) You don’t need to know everything

I came from the music business. I knew nothing about planes. To all the entrepreneurs out there, you don’t need to know everything about what you want to do. It’s all about the idea, it’s about passion, it’s about implementing it.

2) Just do it!

Don’t let anyone tell you that you can’t do it. You’ve got one life, so you can’t press the rewind button and say ‘I wished I had done that.’

So I recommend to all of you out there, just do it. Live your life to the utmost, be positive. If you fail, at least you have tried.

I have failed miserably at Formula One, but I have no regrets because I got to stand with the greats from Ferrari, McLaren, and others.

3) Passion is a key problem-solver

Dreams do come true. Don’t worry about failure. You have one life, make the most out of it. Nine times out of 10, if you have the passion, you will find a way to work through it.

4) Invest in marketing

If you have the greatest idea in the world, please, please, please put some money on marketing. This is because if you don’t put money on marketing, nobody is going to hear about your great idea.

There are so many great ideas that never took off because of a lack of marketing.

Marketing is not about the dollars, it is also about public relations (PR). In AirAsia, we had no money. So I ran around with a red cap on and said controversial things so that the press would always take a picture of me. That was our marketing in AirAsia’s early days.

We have been through so many issues, and marketing played a key role in overcoming them.

Remember SARS (severe acute respiratory syndrome)? At that time, nobody wanted to fly; we all thought we are going to die.

Everyone cut their advertising, but I told my guys not to cut because this was the best time to build our brand. In fact, we tripled our advertising and everyone looked at me and said, “Are you on drugs?” I said, no, it is the best time because no one else is advertising.

When the first Bali bomb attack happened, everyone cancelled their flights. I said to the guys, we cannot let the Bali route die. We must continue to fly.

So we came up with ‘Love Bali’ campaign, giving away 10,000 free seats, and it worked. All 10,000 seats were snapped up in like under one minute. And all those who got those seats told all their friends about it on social media. Your best advertisement is your customers.

5) Leverage social media

When Malaysians get a good deal, they will tell the whole world about it. So the 10,000 people who went and had a good time in Bali, told 10,000 people that they had a good time. That was the early gestation of AirAsia’s social media.

We realised the power of social media very early on, so when Facebook and Twitter came up, we latched onto them. We were early adopters. We now have 32 million people on our various social media platforms, and 7 per cent of our business comes directly from social media.

The Bali campaign taught us that our best advertisements are our customers.

6) Don’t be scared of complaints

Complaints are actually free market research. Someone took the effort to write to you to tell you where things went wrong and how they should be improved. These are things that companies pay a lot of money for consultants to tell them that same thing.

So we treat every email preciously.

7) Focus on one image when it comes to branding

During the early days, there was the word ‘AirAsia’ and a logo of a bird in our branding.

If you look at the top brands in the world, there’s only one image that comes to your mind. When I say “Shell,” you think of the Shell logo. When I say “Coca-Cola,” you think of the word ‘Coke’ in italics, and when I say “Nike,” you think of the swoosh.

So, back to our earlier AirAsia brand, we said drop the bird – we felt it was facing the wrong way anyway – and we used ‘AirAsia’ as our logo. Just one image. Why spend double the money to promote two images?

We also dropped the blue and the green colours. I tried very hard not to go with red, because everyone thinks that I want to be Richard Branson [the Virgin Group founder and Fernandes’ former boss] ... but it was the best colour, so we picked red.

So yes, the colour does make a big difference!

8) Go on the ground

What I used to do – although I don’t do this anymore – was that once a month, I would carry bags, I would be a cabin crew [member], and also at the check-in counter.

I did this for two reasons. The first is that you can’t be an effective CEO (chief executive officer) unless you go on the ground to experience the real situation.

Here’s a true story. The baggage handling team told me that they needed belt loaders. I told them, “No, we can’t buy that as it’s too expensive.”

So one day when I was tasked to carry bags, they put me on one of the Indonesia flights. People who fly with us generally bring their house with them, but people who fly to Indonesia bring their neighbour’s house as well!

So there was a lot of bags. I broke my back in the process, and I told my team that they were right and I was wrong, and let’s buy the belt loaders.

If I didn’t do that [go on the ground] and just sat comfortably in the office, I would have made a wrong decision, damaged a lot of bags, and probably started a union.

The second reason [for going on the ground] is that I wanted to look for talent. I wasn’t looking for the talents from Oxford or Cambridge, I was looking for the Grade 3 SPM [O Levels equivalent] kind of guys who needed a second chance.

9) Never underestimate the potential of your staff

I broke all the rules in terms of hiring people. To me, as long as you have a dream, you can do anything.

There was an ex-cabin crew member – she came up to me one day and told me that her dream was to become a pilot. I told her to go for it.

Then she called me up one day and asked if she could take part in the Miss Thailand [beauty pageant], and I told her okay, as long as I get to use her photographs in our marketing materials.

She won the [Miss Universe Thailand] pageant and recently became a captain – so we are the only airline in the world with a Miss Thailand flying with us.

The moral of the story is that we have such a flat structure that she was able to tell me what her dreams were, and we were able to make a raw diamond into a diamond.

Another one of my boys, a baggage handler in Kuching, told me he wanted to become a pilot. I told him to go for it. He passed all the exams ... he had the top marks in the flying academy. Today, he is a captain.

We have many of such stories at AirAsia.

Your biggest assets, besides your ideas, are your people – because at the end of the day, it is the people who will deliver your ideas.

10) Data is king

We have a huge amount of data that we don’t know what to do with it, but everyone else wants our data ... so we figured it must be something very valuable and there must be an opportunity there.

We are investing in a few ventures. We plan to launch our own version of TripAdvisor, a travel dongle, a new YouTube-type of channel and more – data will be playing an essential role in these ventures. Data will be king. —

Artikel penuh di www.digitalnewsasia.com

Tony Fernandes's top 10 tips for entrepreneurs

1) You don’t need to know everything

I came from the music business. I knew nothing about planes. To all the entrepreneurs out there, you don’t need to know everything about what you want to do. It’s all about the idea, it’s about passion, it’s about implementing it.

2) Just do it!

Don’t let anyone tell you that you can’t do it. You’ve got one life, so you can’t press the rewind button and say ‘I wished I had done that.’

So I recommend to all of you out there, just do it. Live your life to the utmost, be positive. If you fail, at least you have tried.

I have failed miserably at Formula One, but I have no regrets because I got to stand with the greats from Ferrari, McLaren, and others.

3) Passion is a key problem-solver

Dreams do come true. Don’t worry about failure. You have one life, make the most out of it. Nine times out of 10, if you have the passion, you will find a way to work through it.

4) Invest in marketing

If you have the greatest idea in the world, please, please, please put some money on marketing. This is because if you don’t put money on marketing, nobody is going to hear about your great idea.

There are so many great ideas that never took off because of a lack of marketing.

Marketing is not about the dollars, it is also about public relations (PR). In AirAsia, we had no money. So I ran around with a red cap on and said controversial things so that the press would always take a picture of me. That was our marketing in AirAsia’s early days.

We have been through so many issues, and marketing played a key role in overcoming them.

Remember SARS (severe acute respiratory syndrome)? At that time, nobody wanted to fly; we all thought we are going to die.

Everyone cut their advertising, but I told my guys not to cut because this was the best time to build our brand. In fact, we tripled our advertising and everyone looked at me and said, “Are you on drugs?” I said, no, it is the best time because no one else is advertising.

When the first Bali bomb attack happened, everyone cancelled their flights. I said to the guys, we cannot let the Bali route die. We must continue to fly.

So we came up with ‘Love Bali’ campaign, giving away 10,000 free seats, and it worked. All 10,000 seats were snapped up in like under one minute. And all those who got those seats told all their friends about it on social media. Your best advertisement is your customers.

5) Leverage social media

When Malaysians get a good deal, they will tell the whole world about it. So the 10,000 people who went and had a good time in Bali, told 10,000 people that they had a good time. That was the early gestation of AirAsia’s social media.

We realised the power of social media very early on, so when Facebook and Twitter came up, we latched onto them. We were early adopters. We now have 32 million people on our various social media platforms, and 7 per cent of our business comes directly from social media.

The Bali campaign taught us that our best advertisements are our customers.

6) Don’t be scared of complaints

Complaints are actually free market research. Someone took the effort to write to you to tell you where things went wrong and how they should be improved. These are things that companies pay a lot of money for consultants to tell them that same thing.

So we treat every email preciously.

7) Focus on one image when it comes to branding

During the early days, there was the word ‘AirAsia’ and a logo of a bird in our branding.

If you look at the top brands in the world, there’s only one image that comes to your mind. When I say “Shell,” you think of the Shell logo. When I say “Coca-Cola,” you think of the word ‘Coke’ in italics, and when I say “Nike,” you think of the swoosh.

So, back to our earlier AirAsia brand, we said drop the bird – we felt it was facing the wrong way anyway – and we used ‘AirAsia’ as our logo. Just one image. Why spend double the money to promote two images?

We also dropped the blue and the green colours. I tried very hard not to go with red, because everyone thinks that I want to be Richard Branson [the Virgin Group founder and Fernandes’ former boss] ... but it was the best colour, so we picked red.

So yes, the colour does make a big difference!

8) Go on the ground

What I used to do – although I don’t do this anymore – was that once a month, I would carry bags, I would be a cabin crew [member], and also at the check-in counter.

I did this for two reasons. The first is that you can’t be an effective CEO (chief executive officer) unless you go on the ground to experience the real situation.

Here’s a true story. The baggage handling team told me that they needed belt loaders. I told them, “No, we can’t buy that as it’s too expensive.”

So one day when I was tasked to carry bags, they put me on one of the Indonesia flights. People who fly with us generally bring their house with them, but people who fly to Indonesia bring their neighbour’s house as well!

So there was a lot of bags. I broke my back in the process, and I told my team that they were right and I was wrong, and let’s buy the belt loaders.

If I didn’t do that [go on the ground] and just sat comfortably in the office, I would have made a wrong decision, damaged a lot of bags, and probably started a union.

The second reason [for going on the ground] is that I wanted to look for talent. I wasn’t looking for the talents from Oxford or Cambridge, I was looking for the Grade 3 SPM [O Levels equivalent] kind of guys who needed a second chance.

9) Never underestimate the potential of your staff

I broke all the rules in terms of hiring people. To me, as long as you have a dream, you can do anything.

There was an ex-cabin crew member – she came up to me one day and told me that her dream was to become a pilot. I told her to go for it.

Then she called me up one day and asked if she could take part in the Miss Thailand [beauty pageant], and I told her okay, as long as I get to use her photographs in our marketing materials.

She won the [Miss Universe Thailand] pageant and recently became a captain – so we are the only airline in the world with a Miss Thailand flying with us.

The moral of the story is that we have such a flat structure that she was able to tell me what her dreams were, and we were able to make a raw diamond into a diamond.

Another one of my boys, a baggage handler in Kuching, told me he wanted to become a pilot. I told him to go for it. He passed all the exams ... he had the top marks in the flying academy. Today, he is a captain.

We have many of such stories at AirAsia.

Your biggest assets, besides your ideas, are your people – because at the end of the day, it is the people who will deliver your ideas.

10) Data is king

We have a huge amount of data that we don’t know what to do with it, but everyone else wants our data ... so we figured it must be something very valuable and there must be an opportunity there.

We are investing in a few ventures. We plan to launch our own version of TripAdvisor, a travel dongle, a new YouTube-type of channel and more – data will be playing an essential role in these ventures. Data will be king. —

thanks for watching. comment who your favourite wealth guru is. mine is obviously daddy Imran.

like and sub if you're cool. turn on post notifs if you're feeling freaky.

DM me funny/ controversial stories for me to review:
https://www.instagram.com/sneakysushii

Carrine's Video:
https://www.instagram.com/tv/B9fz4uvJJAV/?hl=en

My Video On Internet Marketers:
https://www.youtube.com/watch?v=QdCbIzCqvaU

G-Preme - Revenge Of The Jedi (Music Video):
https://youtu.be/8-0zm25-5hI

thanks for watching loser. .
JOIN THE DISCORD SERVER! ➤ https://discord.gg/GNepR9FeYV