สรุปเศรษฐกิจไทย ย้อนหลัง 35 ปี /โดย ลงทุนแมน
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ตอนนี้สงคราม Covid-19 ในประเทศไทยดูเหมือนจะใกล้จบลง...
Continue ReadingSummary of Thai economy 35 years back / by Investing Man.
In fact, before Covid-19, the Thai economy has slowed growth.
The Covid-19 outbreak certainly makes our economy worse.
Now the Covid-19 war in Thailand seems to be close to ending.
But the economic war we are facing seems to never end easily.
How interesting is this? Invest man will tell you about it.
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One of the important beginnings that made Thailand's economy grow in the past. Happened in July. B.E. 1985
When the US that was a huge trade deficit, wanted to reduce USD in comparison to major currency such as Japanese yen and Western Germany's mark, that incident led to Plaza Accord deal.
Even Thailand doesn't directly contribute to such things, but the weakening of US dollars has greatly positively affected the economy of Thailand.
At that time, Thailand has a baht bankrupted with 10 currency basket of the world's main currency. But over 80 % is tied to the USD. This is why the export sector of Thailand has an anime. Let's go too.
Moreover, Japanese yen is heavier than it hits the country's export sector.
This makes the government and private sector of Japan need to look for potential manufacturing bases to do exports, especially in countries where there is no higher wage costs.
While the unrest is neat because the war between Vietnam and Cambodia has resulted in Thailand to become the top choice of Japan and many countries.
Foreign direct investment comes into Thailand to create a phenomenon called the decade of growth of Thailand.
Eastern Seaboard Development Area Development Project is also available for heavy industrial development to create economic value for Thailand in the long term.
This story is why during 1987-1996, the Thai economy grows on average 9.3 % per year, especially in 1988 that has reached 13.3 % level.
This story makes many people say that Thailand will become the 5th tiger of Asia or countries where the economy is rapidly evolving like Hong Kong, Singapore, South Korea and Taiwan. These 4 countries have become now developed countries.
But this kind of picture that many people hope to happen to Thailand again. It seems to be faded.
Because in the past 10 years, Thai economy has likely slowed down continuously.
Year 2010-2014 GDP Thailand grows on average 3.9 % per year.
Year 2015-2019 GDP Thailand grows on average 3.4 % per year.
The latest in 1 quarter, 2020 Thai economy is 1.8 % negative and it's quite certain that the 2th quarter is ending. Thai economy will be heavily negative because of losing tourists and social distances.
Year 2019 export sector worth 7.6 trillion baht or around 45 % of GDP value.
The income from foreign tourists is worth 1.9 trillion baht or around 11 % of GDP.
The competitiveness of these 2 industries is also based on the movement of Baht.
Now the baht is getting heavier again. Many people are concerned that it will affect future export and tourism income. Even Covid-19 situation in Thailand will look better.
Even the Bank of Thailand is trying to take care of the money from being too hard by selling Baht and buying US dollars.
The evidence is that the Bank of Thailand's international reserve capital has risen more than $ 10,000 million in March to May this year, but it seems that the baht continues to rise.
Of course, the hardness of the baht is both good and bad.
But for Thailand relying on exports and tourism in a greater proportion, it seems to be negatively affecting the Thai economy in the overview.
In the past, we often hear news that many companies gradually close business. Many companies reduce investment. Due to not being able to tolerate the economic downturn, we see increasing number of unemployed countries.
End of quarter 1/2019 There are 346,480 unemployed people in Thailand.
End of quarter 1/2020 There are 391,770 unemployed people in Thailand.
When combined with new graduates entering the labour market, around 400,000 people may increase the number of unemployed in the future.
Information from the industrial department indicates that the number of licensed and informed companies are likely to decrease.
First 4 months of 2019 number of 1,054 Factory
First 4 months of 2020 number of 876 Factory
Moreover, foreign direct investment, which is an investment in the real economic sector through bringing resources, manufacturing, labor and technology into destination countries. Most of which are long-term investments for Thailand are likely to slow down since 2018
Year 2018 Foreign direct investment equals 426,749 million Baht.
Year 2019 Foreign direct investment equals 196,350 million Baht.
Specifically, the investment from Japan in 2019 is reduced to just 79,264 million baht below the level of hundred thousand million baht for the first time since 2015
It seems that the situation of Thailand's Covid-19 is slowly getting better, but there are many things that are challenging the country's economy.
How do we get the country back to growth
How can we make our country move beyond developing countries into developed countries?
To make Thai people live better lives.
Which questions these questions.
It's a question that has been in the heart of many Thai people for long
And it should continue to be the question of our children's generation..
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Mr. Kittiphong, cuddle Sawapitchayon Country Manager, IBM Cloud & Cognitive Software
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References
-https://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG?locations=TH
-https://en.wikipedia.org/wiki/Economy_of_Thailand
-https://en.wikipedia.org/wiki/Map_Ta_Phut_Industrial_Estate
-https://www.nesdc.go.th/ewt_dl_link.php?nid=10212&filename=QGDP_report
-http://tradereport.moc.go.th/Report/Default.aspx?Report=TradeBalanceMonthly&Lang=Th
-https://www.bot.or.th/App/BTWS_STAT/statistics/BOTWEBSTAT.aspx?reportID=80&language=TH
-https://www.diw.go.th/hawk/content.php?mode=spss63
-https://www.bot.or.th/App/BTWS_STAT/statistics/ReportPage.aspx?reportID=653&language=thTranslated
digital transformation wiki 在 ลงทุนแมน Facebook 的最佳貼文
ธุรกิจวิทยุ ยังกำไรอยู่ไหม? / โดย ลงทุนแมน
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เราได้เห็น ธุรกิจทีวี หนังสือพิมพ์ นิตยสาร ได้รับความนิยมน้อยลง บางรายถึงขนาดปิดตัวไปแล้ว
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...Continue ReadingIs the radio business still profitable? / by investing man
These days.
We've seen businesses, TV, newspapers, magazines, less popular, some of them are closed.
Because this generation of consumer behavior can't satisfy this generation that wants to speed in information and products according to their own preference.
Another media being tested is "Radio Wave"
Radio has been a high-influential media since the past as it can reach consumers in a wide range of times.
In the past, we listened to radio through the device. There was a DJ to choose beautiful songs.
But now technology has changed people to follow music through other media, especially on smartphones because they can choose what they like, such as youtube or joox, etc. Resulting in the popularity in radio recession.
Polls found
Year 2558
The proportion of listening to music via SMARTPHONE IS ONLY 2 % compared to listening via Radio Receiver 60 %
But in 2559
Listening through smartphone has increased to 58 % against listening via radio receiver reduced to 31 %
Can see that radio listeners have dropped half in the last few years.
The situation is clearly a result of advertising money in radio media.
Year 2558 at 5,625 million baht (11 % decrease)
Year 2559 at 5,262 million baht (reduced 7%)
Year 2560 at 4,476 million baht (15 % decrease)
When the industry overview is down, how much does the radio wave business companies earn?
Did you know that radio waves are known to be the brand under the management of all major media companies, whether
Cool Fahrenheit station
Frequency 93.0 megahz
First aired in 2543, currently run by KOOL LIZUM CO LTD. Which is in rs. The following results are as follows.
Year 2557 Income 454 million baht. Profit 159 million baht.
Year 2558 Income 461 million baht. Profit 183 million baht.
Year 2559 Income 426 million baht. Profit 149 million baht.
Virgin Hitz station
Frequency 95.5 megahz
First aired in 2545, currently run by u & Icorporation Co Ltd. and has BEC-Teroradio Co Ltd. Channel 3 as a vendor of advertising time and consulting in effect. Operations are as follows.
Year 2557
U & I income 62 million baht. Loss of 6 million baht.
Bec-Teroradio Income 294 million baht. Loss of 37 million baht.
Year 2558
U & I income 60 million baht. Loss of 6 million baht.
Bec-Teroradio Income 294 million baht. Loss of 50 million baht.
Year 2559
U & I income 63 million baht. Loss of 6 million baht.
Bec-Teroradio Income 221 million baht. Loss of 51 million baht.
Seed FM station
Frequency 97.5 megahz
First broadcast in 2548, run by seed m COT CO LTD. Channel 9, but now the wave has closed after a loss of liquidity problems. Mcot cancel the contract and take the wave to manage it.
Year 2557 Income 103 million baht. Loss of 33 million baht.
Year 2558 Income 85 million baht. Loss of 37 million baht.
Year 2559 Income 43 million baht. Loss of 48 million baht.
It can be seen that radio operators are likely for lower income and profits. It's a continuous loss.
Because in addition to the overview of radio media business, there is a lot of competition within the industry because there are many waves and each has its own listeners base.
So how does radio wave company adapt?
There is no music in the nature. It's a person who loves it.
In fact, listening to music never changes. Everyone always has music in their heart. Only people change the listening behavior.
Therefore, radio media has adjusted to digital cuddle platforms, offering online shows in many channels such as their own website, apps and Facebook Fanpage, which make new income from online ads.
In the past, we have seen Grammy launch chill online, which I used to be offline radio wave. Only changed to broadcast online.
Rs has rebranded the wave by cutting the number 93 to just cool Fahrenheit to match the listener's behavior that doesn't stick to air channels, including launching coolism applications on mobile.
Channel 3 also turned to launch the BEC-Tero Radio application that gathered online radio broadcasting such as virgin hitz and highlight coverage.
The Radio show still has a unique advantage. There are people who choose beautiful songs for customers. No need to waste time to find their own music, including the music that open, it's a variety of time.
In addition, using online media also makes the list format.
Exotic content presentations, interacting with listeners and quickly meet demand.
A lesson from the radio wave business teaches you that..
Despite new technology that may come to steal market share, it's not always scary.
Just adapt, stay with it. Take advantage of it. We may find a new way to continue walking forward.
Because in every crisis, there is always a chance that lurks.
But to succeed or not, only time proves..
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Ready to stick radar for investment to win Thai future year 2018
Gathering experts and National Investors reveals the direction of investment trends in digital transformation era.
22 February 2561 at 12.00 onwards
Cinema, Siam Square, SOI 1
Register for free event today!! At http://go.eventpop.me/STOCKRADARS
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Reference
-http://www.bangkokbiznews.com/blog/detail/640781
-https://www.prachachat.net/marketing/news-3611
-https://positioningmag.com/1153376
- Department of business development
-https://th.wikipedia.org/wiki/คูลฟาเรนไฮต์_93
-https://www.posttoday.com/biz/news/466843
-https://th.wikipedia.org/wiki/อีเอฟเอ็ม_104.5
-https://th.wikipedia.org/wiki/กรีนเวฟ_106.5_เอฟเอ็ม
-https://th.wikipedia.org/wiki/บีอีซี-เทโร_เอ็นเตอร์เทนเม้นท์
[4233]Translated
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