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Continue ReadingGet to know Yandex, a company that ruled the world online in Russia / by investing man.
Nowadays most people are familiar with using online platforms.
To meet everyday needs.
We searched for information from Google
We order products from Amazon
We called a car and ordered food via Uber, Grab
We follow videos on YouTube
We listen to favorite songs on Spotify
But believe it or not, people can use these services through a single ′′ Yandex ′′ company.
What business does this company do? Why do they rule Russian over other famous platforms?
Investing man will tell you about it.
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Yandex is Russia's biggest tech company
Founded in 1997 or 23 years ago by a businessman named Arkady Volozh
Yandex stands for Yet Another Indexer
Because the first business of the company is to make a search website.
In the global Search Engine market, Google is undoubtedly leading up to 92 % while Yandex has 5 % user with a 0.5 % share.
But within the Russian country
Yandex can rule the market share at 58 % to be regarded as Russian Google.
However, this is only part of the Yandex Kingdom because of 70 different types of internet-related businesses.
Let's see some interesting examples.
Yandex. Direct Online Advertising Business is like Google Ads. 61 % Russian market share.
Yandex. Market platform to buy products online like Amazon. Currently, there are 19 million users per month.
Yandex. Taxi platform called Uber, but embraced 60 % of domestic users until the end of 2018, Uber competitors have to sell Russian affairs for 36.6 % of Yandex's shareholders. Taxi instead.
Yandex. Eats food delivery service and Yandex Lavka, the new generation's popular grocery delivery service.
Resulting in quarter 1 2020 Transport business group grew 49 % compared to the same period last year.
Yandex. Music platform listening online like Spotify and Yandex. Video platform. Video watching online. Like YouTube. Latest. Total members of 4.3 million accounts.
There are also many other businesses like
Yandex. Flight Platform to book airfare
Yandex. Messenger Chat Apps
Yandex. Disk storage services on cloud
Yandex. Money Payment System and Online Banking
Alisa Smart Assistant like Amazon Alexa
Even during the COVID-19 incident Russia was one of the severe outbreak centers, the company developed a free virus detection kit to the public.
By the proportion of the company's income every 100 baht.
64 baht from advertisement fee
24 baht from car and delivery business.
12 baht from other businesses such as subscription fee, entertainment media.
If you ask what is the reason Yandex has succeeded in occupying online space?
The answer should be not hesitating to grab opportunities in hand.
The company's strategy is to analyze which businesses have potential and foreigners are starting to market. But it doesn't meet local people. Yandex will compete with simple service models and consistent with consumer behavior.
Because the company has a great advantage that it can design platforms to support the usage of Russian language properly and more accurately.
Improving Yandex's performance continuously following the development of internet technology.
But it's undeniable that the weakness of rubble currency from Russia's case of economic sanctions since mid 2014's after Ukraine Crimea land annexation to be part of itself. Assembled with the Expanding businesses, affecting fairly corporate profits.
Year 2013 (1 rubles equals 1.01 baht)
Income 39,900 million baht
Profit of 13,600 million baht.
Year 2017 (1 rubles equals 0.55 baht)
Income 52,000 million baht
Profit of 4,800 million baht.
Year 2018 (1 rubles equals 0.47 baht)
Income 60,000 million baht
Profit of 20,800 million baht.
This year, there is extra profit from separating Yandex business. Market venture out with another company
Year 2019 (1 rubles equals 0.49 baht)
Income 86,000 million baht
Profit of 5,500 million baht.
Yandex is listed on the NASDAQ stock exchange in the USA. Now it's worth 420,000 million baht.
And it is evaluated that Mr Arkady Volozh, who is founder and CEO has private property up to 42,000 million baht.
However, sometimes business-related to a lot of data is often troubled because government concerns about the security of important data that could slip into the hands of dissent countries.
Yandex was recently ordered to restructure the company without a single shareholder over 10 % and limit total expat shareholders to 50 %
Yandex story makes us know
In many countries, strong foreign brands often scare local business owners and dare to do anything.
But really, what those companies can fight with us is understanding the unique characteristics of domestic consumers.
So if you keep opening the door to opportunities.
At the end we may succeed.
Like the case of Yandex that has become everything in Russian life..
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References
-https://en.m.wikipedia.org/wiki/Yandex
-https://www.wired.co.uk/article/russias-search-engineer
-https://www.oberlo.com/statistics/search-engine-market-share
-https://yandex.com/support/all-services/
-https://www.statista.com/statistics/225701/revenue-of-yandex-since-2007/
-https://www.statista.com/statistics/225709/net-income-of-yandex/
-https://ir.yandex/news-releases/news-release-details/yandex-announces-first-quarter-2020-financial-results
-https://ir.yandex/news-releases/news-release-details/yandex-announces-fourth-quarter-and-full-year-2018-financial
-https://www.reuters.com/article/us-yandex-fund-law/russias-yandex-gets-green-light-from-putin-over-new-governance-structure-idUSKBN1Y10WS
-https://en.m.wikipedia.org/wiki/Arkady_VolozhTranslated
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