【這方法讓你的網站APP有谷歌蘋果設計師諮詢】
昨天我帶團隊到谷歌請他們給我們產品設計建議。每個公司都設計網站或App，但很少人知道谷歌和蘋果的設計師其實會提供企業產品建議和諮詢，當然，這是給極少數公司的特權，不是人人都有。過去五年，我已經請他們幫我服務的企業做Design Review（設計檢視），讓我教你怎麼爭取特權！
要爭取這樣的服務，你得先想為什麼他們要幫你，然後你可以怎麼幫他們。
谷歌和蘋果都希望企業能夠做出優質的網站或App，這樣用戶才會繼續用他們的平台。但這樣還太廣，什麼是優質？在他們的眼中，網站和App設計採用他們最新功能及他們推薦的設計規範就是優質。換句話說，如果你用了他們的最新功能，而且又有數據顯示對你的企業有幫助，他們就會希望把你當做他們新功能的成功案例，好讓他們推廣更多企業採納，並且幫你檢視設計，希望你的網站或App更好。
你可以這樣做 -
1. 找出蘋果谷歌最新的最新功能或設計規範
a. 他們的網站有詳細說明，年度發表會也會列出他們最在意的新功能， 比如說：谷歌瀏覽器的單位有像網站卻有App功能的「原生應用網站」Progressive Web App，蘋果App的單位的關於蘋果支付Apple Pay最新的功能等等。
https://developers.google.com/
https://developers.google.com/web/
https://developer.apple.com/
2. 選出對你的用戶最有幫助的功能或設計
3. 當你完成功能，試著聯繫你當地，甚至矽谷總部的谷歌和蘋果單位。但一定要先做功課，才不會壞了難得有的機會
你或許會覺得很難，其實不，因為谷歌蘋果推出的功能很多， 如果只是專精其中一樣功能，其實並不需要很多資源，像是我幫針對百貨跟蘋果支付合作，幫麥當勞跟谷歌免拿手機感應支付合作，幫eBay跟谷歌原生應用網站合作，幫eBay跟臉書登入合作。
再偷偷告訴你，一旦你做得好，跟他們聯繫上，他們甚至會找你合作還沒有上市的產品，你就成了谷歌蘋果的特別夥伴，他們甚至會把你的產品放在年度新產品發表會上當作示範案例，免費全球行銷！
#Google #Apple #DesignReview #PWA #DeveloperPartnership #谷歌 #蘋果 #矽谷公司 #設計 #產品管理 #工程 #科技 #SiliconValley
Google Apple Designer Design Review for your Web/App. Here is How –
Every company has website or app, but not many people know Google and Apple actually provide service to help review the design for you – of course, only for very limited company. Here is how to get into special group –
Before I tell you how, you should think of why they do so and how you can help them.
Google and Apple wants companies build better website and app, so users will use more Google and Apple. What’s “better?” In their mind, using their feature and design guideline is better. In another word, if your company use their feature, and have data showing that benefits your company, they would consider to use you as successful case to help the promote their feature. Before they use your case, they would help you to do even better.
Here are tangible steps –
1. Find out Google/Apple’s latest functions
a. Their website shows all latest function, and they usually call out those that they care most at their annual product announcement.
https://developers.google.com/
https://developers.google.com/web/
https://developer.apple.com/
2. Pick the one that most beneficial to your users
3. Once you are done with implementation, try to contact local or even Silicon Valley headquarter Google/Apple contacts
You may think this is hard. Not at all! Google/Apple has lots of functions, so if you just master one of them, actually is quite doable for any size of companies. For example, I helped Target to partner with Apple Pay; helped McDonald’s to partner with Google Hands Free; helped eBay to partner with Facebook Account Kit and Google Progressive Web App.
One more secret – if you done well of above, they may even invite you as private partner to test out beta product that they haven’t announce yet. You may feature you on their annual product announcement as case study – then you will get free global marketing!
