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「Hurt」を口にしよう
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英語を話す際に「Hurt」という単語を口にしますか?「傷つける」や「痛む」と単語の意味だけは理解しているけど、会話ではほとんど口にしない・・・なんて方も多いのでは?今回のコラムでは、ネイティブもよく口にする「Hurt」を使った代表的な言い回しを4つご紹介します。簡単に使える表現ばかりなので、ぜひこの機会にマスターして表現の幅を広げましょう!
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1) It doesn't hurt to _____
→「〜しても損はない / 〜してみたら」
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この表現を直訳すると「〜をしても痛くない」ですが、ニュアンス的には「〜しても問題ない、損はない」と言う意味としてよく使われます。人に何かを勧める時や提案する時の「〜してみたら?」の意味としても用いることもあります。基本的に何かをすることによってプラスの結果に繋がるニュアンスが含まれます。
例えば、アニメを見て日本語を勉強しようか迷っている外国人の友達に対し、「It doesn’t hurt to watch anime. Actually I think it’s a great way to study Japanese.(アニメを見ても損はないよ。実際、とても良い勉強法だと思うし。)」という具合に使うことができます。
✔「It doesn’t hurt to ask」や「It never hurts to ask」で「聞くだけ聞いてみたら」を意味する。
✔「It won’t hurt」や「It can’t hurt」と表現してもOK。
<例文>
I know you like your English teacher but it doesn't hurt to take lessons from other teachers.
(今の英語の先生を気に入っているのは分かるけど、他の先生のレッスンを受けてみるのも悪くないんじゃないかな。)
I know that he's really busy with work but it never hurts to ask. He might help you out.
(彼は仕事でとても忙しいけど、聞くだけ聞いてみたら?手伝ってくれるかもよ。)
It won't hurt to try. That's the only way you'll find out.
(とりあえず、やってみたら?やっとみないと分かんないし。)
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2) Hurt someone's feelings
→「人の気持ちを傷つける」
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嘘をついたり、ひどいことを言ったり、裏切ったりして相手の気持ちを傷つけることを「Hurt someone’s feelings」と言います。Hurtは身体的、そして精神的な痛みの両方に対して使うことができ、一般的に人を悲しませる意味合いが込められています。
✔「私は〜に傷ついた」は「I was hurt by _____.」と表現する。
<例文>
Why did you lie to her? You really hurt her feelings.
(なんで彼女に嘘ついたの?彼女をすごく傷つけてるよ。)
I'm sorry if I hurt your feelings. I didn't mean it.
(もし、あなたを傷つけたんだったら、ごめん。そういうつもりじゃなかったんだ。)
I can't believe you made fun of me in front of everyone. I was hurt by that.
(みんなの前で私のことを馬鹿にするなんて信じられない。傷ついたよ。)
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3) Hurt one's chance to/of _____
→「~するチャンスを駄目にする」
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この表現を直訳すると「チャンスにダメージを与える」ですが、一般的に「チャンスをダメにする」や「好機を妨げる」などの意味としてよく使います。例えば、プロ野球のドラフトに選ばれるくらい才能がある高校球児がスキャンダルに巻き込まれた際、「That incident is going to hurt his chances of getting drafted.(あの事件のせいで、彼のドラフト選抜のチャンスはダメになるだろう)」という具合に使われます。
✔「イメージダウン・イメージを悪くする」は「Hurt one’s image」、「評判を傷つける」は「Hurt one’s reputation」と表現する。
<例文>
You failed one of your classes? That's going to hurt your chances to study abroad.
(単位落としたの?海外留学のチャンスをダメにするよ。)
Barry Bonds is a great baseball player but his use of steroids hurts his chances of getting into the Hall of Fame.
(バリー・ボンズは偉大な野球選手だが、彼のステロイド使用が殿堂入りの可能性を損なうだろう。)
That actor was caught drinking and driving. That's going to hurt his reputation.
(あの俳優は飲酒運転で捕まったから、評判が悪くなるね。)
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4) (That) hurts
→「(それは)応える / きつい / 辛い」
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精神的なダメージを受けて心が痛んだり、何か問題が発生して困難な状況に置かれた状況などの“辛い”気持ちを表現する際にもよくHurtを用います。例えば、人材不足に悩まされて困っているうえに、有能な部下が退職届を出してきたと嘆いている友人に対して、「That hurts(それは辛いね。)」と言うことができます。
<例文>
The fine for the speeding ticket hurts. I'm all out of money.
(スピード違反の罰金痛いな〜。もうお金が全然ないよ。)
The truth hurts doesn't it?
(真実って辛いものだよね?)
You totaled your car? That's got to hurt. How are you going to get to work?
(事故って車が全壊したの?それは辛いね~。どうやって仕事に行くの?)
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~~~~~~~~~~~~~~~~~~~
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i really mean it 在 SJE 。 閱讀紀錄 Facebook 的最佳解答
#Eugene讀的300多本myON電子書記錄
(此圖不包含同myON的『Kaite Woo』和『Dino』系列)
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大概是從5月中疫情爆發的時候,
SJE女孩兒門關在家防疫課時哪兒也不去,
沒上學的自學生Eugene則維持學習的步調,
卻增加了 #myON電子書 的量!
.
延伸上一篇文 ‧ 傳送門https://www.facebook.com/ingrid.ing.1024/photos/a.1661247717465782/3058233677767172
.
這張圖是5月~7月底的myON電子書+AR測驗記錄,
部分介紹找時間將截圖在留言處,
其他還有很多橋梁書套書、小說的閱讀同時進行~
#SJE閱讀記錄 #Eugene6Y7M #英文閱讀 #英文有聲書
.
以下是Eugene讀『myON電子書記錄』書名提供給大家,
字數不多,並且很精彩!
Eugene讀的共有300多本,
字數約在1千上下,
而且精彩的說書人真是讚!
超多好看的書讓小E會想一讀再讀呢!
很多書小E看完就不測AR了,
所以列書單如下:
◆ The Elves Help Puss in Boots
◆ Quest for the Unicorn's Horn
◆ Medea Tells All: A Mad, Magical Love
◆ Medusa Tells All: Beauty Missing, Hair Hissing
◆ Three Blind Mice Team Up with the Three Little Pigs
◆ The Tooth Fairy
◆ Seriously, Snow White Was SO Forgetful!
◆ Trust Me, Hansel and Gretel Are Sweet!
◆ Snow White and the Seven Robots: A Graphic Novel
◆ Red Riding Hood Meets the Three Bears
◆ Red Riding Hood Meets the Three Bears
◆ The Robo-battle of Mega Tortoise vs. Hazard Hare: A Graphic Novel
◆ Medea Tells All: A Mad, Magical Love
◆ Helen of Troy Tells All
◆ Pandora Tells All: Not the Curious Kind
◆ Robin Hood, Time Traveler
◆ The Ugly Dino Hatchling: A Graphic Novel
◆ Keep It Simple, Rapunzel!
◆ Mermaid Midfielders
◆ Hansel and Gretel
◆ Say "Cheese"!
◆ Big Pig
◆ Cass the Monkey
◆ Rapunzel
◆ Honestly, Our Music Stole the Show!: The Story of the Bremen Town Musicians as Told by the Donkey
◆ The Recess Bully
◆ The Runaway Robot
◆ Alice, Secret Agent of Wonderland
◆ Frankly, I'd Rather Spin Myself a New Name!
◆ Sleeping Beauty, Magic Master
◆ Quest for the Unicorn's Horn
◆ Secret Matter
◆ Truthfully, Something Smelled Fishy!: The Story of the Fisherman and His Wife as Told by the Wife
◆ Pandarella
◆ Hansel and Gretel Stories Around the World
◆ Red Riding Hood, Superhero: A Graphic Novel
◆ Beauty and the Beast Stories Around the World
◆ Goldiclucks and the Three Bears
◆ Believe Me, Goldilocks Rocks!
◆ Believe Me, I Never Felt a Pea!
◆ Poodle and the Pea
◆ Kitten Who Cried Dog
◆ Ack's New Pet
◆ Pandarella
◆ Goldilocks and the Three Vampires
◆ The Silver Spurs of Oz
◆ Rapunzel vs. Frankenstein
◆ Peter Pan in Mummy Land
◆ Mouse Says "Sorry"
◆ Mouse Says "Sorry"
◆ Hippo Says "Excuse Me"
◆ Monster Knows Table Manners
◆ Monster Knows Excuse Me
◆ Party Problems
◆ Miles McHale, Tattletale
◆ Yasmin the Chef
◆ Truthfully, Something Smelled Fishy!: The Story of the Fisherman and His Wife as Told by the Wife
◆ The Robo-battle of Mega Tortoise vs. Hazard Hare: A Graphic Novel
◆ Max Goes to the Dentist
◆ Listen, My Bridge Is SO Cool!: The Story of the Three Billy Goats ◆ Gruff as Told by the Troll
◆ Buzz Beaker and the Speed Secret
◆ Buzz Beaker and the Growing Goo
◆ Marconi the Wizard
◆ Hair-pocalypse
◆ Little Tiger Picks Up
◆ Penguin Says "Please"
◆ Little Dinos Don't Push
◆ Little Dinos Don't Hit
◆ Dino Hunt
◆ Prize Inside
◆ Pizza Palace
◆ What's That Sound, Cinderella?
◆ Pet Costume Party
◆ Even Fairies Bake Mistakes
◆ Counting Money!
◆ Maybe When I'm Bigger
◆ Traveling Shoes
◆ When Thomas Edison Fed Someone Worms
◆ The Swim Race
◆ Ruth's Pink Pajamas
◆ Me and My Cat
◆ Boo Bat
◆ Incredible Rockhead and the Spectacular Scissorlegz
◆ Truly, We Both Loved Beauty Dearly!
◆ Poodle and the Pea
◆ Marshmallow Mermaid
◆ Green Queen of Mean
◆ Evil Echo
◆ Yum!
◆ My Body
◆ My Day
◆ My Neighborhood
◆ Marvelous Me
◆ Paid to Game
◆ Mr. Bones
◆ Little Dinos Don't Yell
◆ Do Not Let Your Dragon Spread Germs
◆ Friends All Day
◆ Field Day Rules!
◆ The Goose that Laid the Rotten Egg: A Graphic Novel
◆ Plans Gone Wrong
◆ The Ants and the Grasshopper
◆ The Boy Who Cried Wolf
◆ The Boy Who Cried Vampire: A Graphic Novel
◆ Frankly, I'd Rather Spin Myself a New Name!
◆ Little Red Riding Hood Stories Around the World
◆ Rapunzel Stories Around the World
◆ Hansel and Gretel Stories Around the World
◆ Beauty and the Beast Stories Around the World
◆ Little Red Riding Duck
◆ Goldiclucks and the Three Bears
◆ Kitten Who Cried Dog
◆ Princess Harper Gets Happy
◆ Pandarella
◆ How Do We Stay on Earth?
◆ Scary Night
◆ Aliens and Energy
◆ The Big Mistake
◆ The Black Hole Report
◆ Ack's New Pet
◆ Ooze Slingers from Outer Space
◆ Eek Discovers Earth
◆ Tap Dance Troubles
◆ First Base Blues
◆ Soccer Switch
◆ Snow Dance
◆ Jack and the Beanstalk
◆ Lacey Walker, Nonstop Talker
◆ Crabby Pants
◆ Eleanore Won't Share
◆ Clara's Crazy Curls
◆ The Perfect Birthday Recipe
◆ The Little Bully
◆ You Get What You Get
◆ Zombies and Meatballs
◆ Boy Under the Bed
◆ Welcome to Third Grade, Gus!
◆ Going on a Field Trip
◆ Honestly, Red Riding Hood Was Rotten!
◆ No Lie, Pigs (and Their Houses) Can Fly!
◆ Seriously, Snow White Was SO Forgetful!
◆ Really, Rapunzel Needed a Haircut!
◆ Ninja-rella: A Graphic Novel
◆ Farms
◆ A Nature Walk on the Farm
◆ Bree's Bike Jump
◆ The Lion and the Mouse and the Invaders from Zurg: A Graphic Novel
◆ Lucille Gets Jealous
◆ Terrible, Awful, Horrible Manners!
◆ First Day of Unicorn School
◆ Trust Me, Hansel and Gretel Are Sweet!
◆ Clara's Crazy Curls
◆ Cat That Disappeared
◆ Super Billy Goats Gruff: A Graphic Novel
◆ Day of the Field Trip Zombies
◆ Shark in the Library!
◆ Sleeping Beauty
◆ Robin Hood, Time Traveler
◆ Red Riding Hood
◆ Rapunzel
◆ Puss in Boots
◆ Medusa Tells All: Beauty Missing, Hair Hissing
◆ Freestyle Fun
◆ Pandora Tells All: Not the Curious Kind
◆ Punk Rock Mouse and Country Mouse: A Graphic Novel
◆ Hansel and Gretel
◆ Chicken Little Saves the Moon Base: A Graphic Novel
◆ Johnny Slimeseed and the Freaky Forest
◆ The Goose that Laid the Rotten Egg: A Graphic Novel
◆ Believe Me, Goldilocks Rocks!
◆ No Lie, I Acted Like a Beast!
◆ Morning Mystery
◆ Johnny Slimeseed and the Freaky Forest
◆ Curse of the Red Scorpion
◆ Rapunzel
◆ Jak and the Magic Nano-beans: A Graphic Novel
◆ Goldilocks and the Three Vampires
◆ The Silver Spurs of Oz
◆ Peter Pan in Mummy Land
◆ Hansel and Gretel
◆ Rapunzel vs. Frankenstein
◆ Private Eye Princess and the Emerald Pea
◆ First Day, No Way!
◆ Beauty and the Dreaded Sea Beast
◆ Cinderella Stories Around the World
◆ Frog Prince
◆ Do Not Bring Your Dragon to Recess
◆ For Real, I Paraded in My Underpants!
◆ Olivia Bitter, Spooked-Out Sitter!
◆ Willy the Worm
◆ My Home
◆ Three Princesses
◆ The Frog Prince Saves Sleeping Beauty
◆ Sleeping Beauty
◆ Princess Bella's Birthday Cake
◆ Princess Addison Gets Angry
◆ The Tortoise and the Hare
◆ The Voice in the Boys' Room
◆ Servant and the Water Princess
◆ Because I Stubbed My Toe
◆ Yasmin the Builder
◆ New Kid from Planet Glorf
◆ Monster of Lake Lobo
◆ Golden Goose
◆ Dozer Strikes!
◆ Incredible Rockhead vs Papercut!
◆ Super-Powered Sneeze
◆ Up the President's Nose
◆ Blastoff to the Secret Side of the Moon!
◆ Hercules and the Pooper-Scooper Peril
◆ Witch's Brew
◆ Princess and Her Pony
◆ Day Mom Finally Snapped
◆ Boy Who Burped Too Much
◆ Secret of the Summer School Zombies
◆ Peek-a-Boo Dinosaurs
◆ My Little Bro-Bot
◆ Night of the Homework Zombies
◆ Max and Buddy Go to the Vet
◆ Invasion of the Gym Class Zombies
◆ Buzz Beaker and the Putt-Putt Contest
◆ Buzz Beaker and the Cave Creatures
◆ Lost Lunch
◆ Good, the Bad, and the Monkeys
◆ Frank 'n' Beans
◆ Little Lizard's New Baby
◆ Missing Monster Card
◆ Bus Ride Bully
◆ Buzz Beaker and the Cool Caps
◆ Eek and Ack vs the Wolfman
◆ Buzz Beaker and the Outer Space Trip
◆ Buzz Beaker and the Super Fast Car
◆ Snorkeling with Sea-Bots
◆ Buzz Beaker and the Race to School
◆ Jimmy Sniffles vs the Mummy
◆ Wright Brothers
◆ Double Trouble
◆ Dognapped!
◆ Fuchsia Fierce
◆ Do Not Bring Your Dragon to the Library
◆ My First Guide to Paper Airplanes
◆ Nose for Danger
◆ Helen Keller
◆ Thomas Edison: Physicist and Inventor
◆ People of the World
◆ Christopher Columbus and Neil Armstrong
◆ When Neil Armstrong Built a Wind Tunnel
◆ Jane Goodall
◆ Malala Yousafzai's Story
◆ Going to School: Comparing Past and Present
◆ Dinosaurs for Breakfast
◆ What Do You Think, Katie?
◆ Too Much RainRain
◆ A Is for Albatross
◆ Tricky Tooth
◆ The Best Baker
◆ Big Lie
◆ Jay-Z
◆ You Can Work in Music
◆ Spiders
◆ The Best Club
◆ I Can Reuse and Recycle
◆ How Effective Is Recycling?
◆ No Valentines for Katie
◆ Pony Party
◆ Piggy Bank Problems
◆ No More Teasing
◆ Moving Day
◆ Katie's Vet Loves Pets
◆ Drawing and Learning About Cats
◆ Moo, Katie Woo!
◆ Keep Dancing, Katie
◆ Katie's Spooky Sleepover
◆ Katie's Noisy Music
◆ Katie's New Shoes
◆ Katie Woo, Super Scout
◆ Katie Woo's Crazy Critter Jokes
◆ Katie Woo Has the Flu
◆ Katie Saves the Earth
◆ Katie Saves Thanksgiving
◆ Katie in the Kitchen
◆ Katie Goes Camping
◆ Mystery Coins
◆ Missing Trumpet
◆ Slime Attack
◆ Beach Bandit
◆ Crazy Clues
◆ Surprise Prize
◆ Ghost Sounds
◆ Katie Finds a Job
◆ Katie Blows Her Top
◆ Haunted House
◆ Alice in Wonderland
◆ Katie and the Haunted Museum
◆ Katie and the Fancy Substitute
◆ The Story of Ursa Major and Ursa Minor: A Roman Constellation Myth
◆ Katie and the Class Pet
◆ It Doesn't Need to Rhyme, Katie
◆ Helping Mayor Patty
◆ Goodbye to Goldie
◆ Nervous Night
◆ Good Morning, Farmer Carmen!
◆ Friends in the Mail
◆ Fly High, Katie
◆ Flower Girl Katie
◆ Daddy Can't Dance
◆ Cowgirl Katie
◆ Cartwheel Katie
◆ Boss of the World
◆ Boo, Katie Woo!
◆ Best Season Ever
◆ Happy Day
◆ Underworld Clash
◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆
i really mean it 在 Facebook 的最佳貼文
【一連七集,第五】哈佛知識分享: Trade-offs 如何「取捨」?
你要取得更多,就要捨棄更多。「取捨」is tough, but you have to do it!
股神巴菲特 Warren Buffett 有句名言好影響我:
"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’
成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.
識我嘅朋友都知道,我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買,送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間,買十世我都買唔晒! 呢世我只想買一千間。」
哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."
策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!
上一集講過,何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:
A distinctive value proposition 獨特的價值主張
A tailored value chain 度身訂造的企業價值鏈
Trade-offs different from rivals 同競爭對手不同的「取捨」
Fit across value chain 成條企業價值鏈的活動要配合
Continuity over time 持續性、持續性,不能一時一樣
今集同你講第(3) Trade-offs different from rivals 要贏,就要有同競爭對手不同的「取捨」。
What are trade-offs?
"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter
「取捨就好似去咗一個交叉路口咁, 你只可以二選其一,唔可以兩條路都行晒。」
做生意,唔係多啲,就好啲。 多啲產品、 多啲服務、多啲客戶, 唔代表你就係好啲。 因為你營業額可能多咗三成, 但利潤反而可能無咗一半。 咁我就情願營業額細啲,利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:
"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter
競爭唔係要做到最好,最大嘅市佔率。競爭係要做到最獨特,同埋賺到錢,長遠地賺錢。
幾年前我講過,香港週街都係髮廊,但點解有間特別唔同?
video …
QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs , 好多嘢唔做,但反而吸引咗一班想「快、靚、正」 ,但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族, most likely 男士們、三四五十歲左近。10 minutes, just cut!
QB House 專注培訓、建立系統,令呢班目標顧客群由原本一兩三個月先剪個頭髮,而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗,就令QB House 同佢嘅髮型師雖然做少咗嘢,但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!
就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同,當初首創新嘅經營模式係日本做到最獨特, 亦都解釋咗點解佢1996年由東京一間開始, 短短幾年間就能夠開到全球幾百間分店,2018年仲係東京証交所主板上市, 依家市值近20億港幣。 雖然有好多人想抄佢,QB House 嘅專注,佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升,到今日都保持住係「速剪」行業嘅領導地位。
我成日都話,「當你乜都做,等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」,唔放手,唔會得到更多。
可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter,大把方法變。 最緊要就係,唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.
你嘅「取捨」要同你競爭對手唔同,咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?
唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …
佢就好似係 QB House 嘅翻版,但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40,45分鐘時間,班目標顧客群,即係長頭髮嘅二三四五十歲女士們, 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下,就有個清神爽利嘅頭見人!
因為做得夠專,懂得運用 Michael Porter 所指嘅 trade-offs ,同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯,relax relax 下。2010年由美國加州第一間店開始, 十年間,全美開超過一百間分店, 擁有超過5000個髮型師, 每次美金$40,每個月幫緊20萬個客人吹頭。 淨係吹頭,依家營業額每年超過一億美金。
全球最大嘅傢俬公司,IKEA, 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手,人客自己搞掂,慳番啲成本,換取平啲價錢),到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同,有好唔同嘅 Trade-offs 取捨。
IKEA 嘅「取捨」,就能夠吸引咗一班 “with a thin wallet" 想價錢平,但又想 good design, 唔介意自己辛苦做多啲, 工餘時間,甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢,都好鍾意去 IKEA 買嘢,因為平! 而家? 叫我花成日嵌件傢俬,睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。
美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣,No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.
無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。
但就係因為「冇」, 運動複雜程度及成本下降,Southwest 就可以專注做以下幾樣嘢特別好,就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無, 但未必個個客人都啱!
於是 Southwest 有個好出名嘅 "Pen Pal" 故事,就有位乘客 Mrs. Crabapple, 經常好唔滿意 Southwest Airlines 乜都冇,無頭等、無飛機餐、無預設定座位、無行李轉運等等等等, 經常寫信去 Southwest 投訴,呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢, 寫完又寫, 回覆左又寫,投訴完又投訴。 直至客戶服務 部嘅同事們都冇計, 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內,佢回覆:
“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話,請佢走, 唔好再返來!
聽落好似好搞笑,但Michael Porter 話呢個係一個典型嘅 trade-offs 例子,you cannot please everyone. 記住,一開始嘅時候,我講過:
"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.
策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!
"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.
當您嘗試做曬所有嘢去服務每一個人,你嘅「取捨」就會減少, 同時亦都會減少你嘅競爭優勢。
善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係,爭在你願唔願意「放手」,先能夠取得「更多」。
包括我自己在內, 如果我乜嘢地產項目都投資,有賺錢就買, 甚至乎集資錢多地盤都搞埋, 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖,我就係一個一流嘅商舖基金公司, 全香港人, 包括所有大嘅地產發展商,係街舖買賣都唔會夠我來。 社運/肺炎後,全香港買賣舖無人夠我哋多,呢個係事實!
"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.
「取捨」會令到策略更有持續性,因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。
我係香港第一個商舖基金,就永遠都係香港第一個商舖基金。只我哋專注,未來幾十年,我知道係香港嘅街舖,無人會動搖到我哋嘅領導地位。
即是有人入嚟炒,Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎, 即係好似「一腳踏兩船」咁, 自己本身嘅本業又做,商舖又做,結果兩邊都做唔「專」。
就係因為有自信我先咁講。因為好似今集一開始咁講,根據 Michael Porter 嘅 "Trade-offs different from rivals", 我哋係放棄咗好多嘅嘢,同競爭對手大大唔同,先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注,我哋嘅基金投資者會賺錢! I know it. 但如果有一日,我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等, 就係投資者應該攞錢走嘅時候! 乜都做,就開始等如乜都唔做!
你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做,人客想要乜,你就俾佢乜呢?
There is no problem with that! 第一集一開始我就話,99%嘅公司都係咁,養家活兒可能好多年都冇問題, 但根據 Michael Porter,你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年,搵到食,但可能仍然冇人識你,無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去,等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁,你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。
李小龍嘅名言,亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."
李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter,就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動,如何配合去增強你的競爭優勢?
。。。。。
My hobby 《星期六早餐會》!
九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!
哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?
講起哈佛策略教授, 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程, 今次早餐會同你分享,希望對你做生意亦有所啟發。
有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。
9月份,逢星期六早上9時開始,約三小時。地點中環。
對象: 中小企老闆/創業者/公司管理層,連我限4位。
有興趣參加的話,請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。
我唔係靠呢行搵食,免費,我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin
www.edwinlee.com.hk
www.bwfund.com
聯絡李根興 whatsapp (+852) 90361143
#michael_porter #競爭策略
i really mean it 在 Gina music Youtube 的最讚貼文
Don't forget to turn on the bell icon for future uploads 🔔✔️
西洋音樂愛好者✨這裡不會有冗長的介紹文卻是個讓你挖歌的好地方😎
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🌸本影片與 Secret Signals 合作宣傳🌸
想讓更多人認識你的聲音嗎?歡迎投稿😎
Submit your music 👉ginamusictaiwan@gmail.com
For business inquiries about copyright issues, photos and song submissions,
please contact👉 https://www.facebook.com/Ginamusicland
____________________________________________________
Social Media:
Watch the official music video for " aftermath" by vaultboy:
https://www.youtube.com/watch?v=LJAQIhp0wBE
👑 vaultboy:
https://www.instagram.com/vaultboymusic/
https://www.tiktok.com/@vaultboymusic
https://twitter.com/vaultboymusic
____________________________________________________
Lyrics:
I moved away and changed my number and when I did it
後來我就搬走了 還換了號碼
I’d hoped that cutting you off would make me feel different
我以為離開你就能一切重新開始
I know I'm weaker than I probably seem
我知道我日漸消瘦
I can't lie I blame you for everything
我得承認 我把一切都怪罪於你
All pins and needles when I meet somebody new and I
我遇到陌生人就會如坐針氈
Get all choked up whenever they ask about you and I
無論何時被他們問你的去向我都無言以對
Feel so pathetic and I wanna scream
覺得自己很可悲 好想喊出聲來
I can't lie I blame you for everything
我得承認 我把一切錯誤都怪罪於你
I think you know exactly what I mean
我以為你會明白我的意思
You really fucked me up
但你真的把我傷透了
Screaming at my mirror like I’m fucking drunk
我像喝醉了一樣對著鏡子發火
Question who I am and what I could’ve done
質問自己是誰 本該做些什麼
'Cause you're the one who told me that you were in love, oh
因為是你告訴我你戀愛了
You really fucked me up
你真的把我傷透了
Close my eyes and think of anything but us
閉上眼睛 除了我們什麼都可以想
Made me feel like I'm the one who's not enough
搞得好像我才是那個不夠好的人
But you're the one who told me that you were in love
但你是那個告訴我你在戀愛的人
Try to forget how you could never meet me in the middle
試著忘卻再也無法與你邂逅的事實
How all the pain that you inflicted made me feel so little
你給我帶來無盡的痛苦 讓我越來越自卑
A little tired of remembering
不堪回憶
I can't lie I blame you for everything
我得承認 我把一切錯誤都怪罪於你
You'd change so quick you'd start a fight and make me say I'm sorry
但你會改變得如此之快 是你挑起了矛盾 卻要我來道歉
Make me look like a fucking idiot at every party
讓我在所有派對上都表現得像個傻子
It made sick it’s so embarrassing
那些尷尬的回憶 你讓我感到噁心
I can't lie I blame you for everything
我得承認 我把一切錯誤都怪罪於你
And I think you know exactly what I mean
我以為你會懂我的意思
You really fucked me up
你真的把我傷透了
Screaming at my mirror like I’m fucking drunk
我就像醉了一樣對著鏡子發火
Question who I am and what I could have done
質問自己是誰 本該做些什麼
'Cause you're the one who told me that you were in love, oh
因為是你告訴我你戀愛了
You really fucked me up
你真的傷透了我
Close my eyes and think of anything but us
閉上眼睛 除了我們什麼都可以想
Made me feel like I'm the one who's not enough
搞得好像我才是那個不知滿足的人
But you're the one who told me that you were in love, oh
但你是那個告訴我你在戀愛的人
You really fucked me up
但你真的把我傷透
Screaming at my mirror like I’m fuckin drunk
我像喝醉了一樣對著鏡子發火
Question who I am and what I could’ve done
質問自己是誰 本該做些什麼
'Cause you're the one who said that you were in love, oh
因為是你告訴我你戀愛了
歌詞翻譯:原上巽
#vaultboy #aftermath #lyric #西洋歌曲推薦
i really mean it 在 Gina music Youtube 的精選貼文
Don't forget to turn on the bell icon for future uploads 🔔✔️
西洋音樂愛好者✨這裡不會有冗長的介紹文卻是個讓你挖歌的好地方😎
追蹤Gina music社群挖掘更多音樂🌹
facebook👉 https://www.facebook.com/Ginamusicland
instagram👉https://www.instagram.com/ginamusic_yujia/
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Donate and support my channel 👉https://p.opay.tw/WSwM8
想讓更多人認識你的聲音嗎?歡迎投稿😎
Submit your music 👉ginamusictaiwan@gmail.com
For business inquiries about copyright issues, photos and song submissions,
please contact👉 https://www.facebook.com/Ginamusicland
____________________________________________________
Social Media:
▶ Download / Stream link : https://empire.lnk.to/Lonely
👑 Gatsby
https://www.facebook.com/IAmGatsbyOfficial
https://www.instagram.com/iamgatsbyofficial/
https://www.gatsbyofficial.com/
https://twitter.com/iamgatsby
---------------------------------------------------------------------------
Lyrics:
I know that it's wrong
我知道事情的走向不對
Thinking I could call you up
本以為我可以給你打電話挽回
You said we were done
你說我們已經結束了
But I'm not good at moving on
但我卻無法開始新的生活
Cause my memory keeps replaying
回憶揮之不去
And my heart just won't stop breaking
我心碎不已
Oh I wish you'd pick up the phone
我多希望你可以再給我一個機會
And tell me that I’m not the only one who's so afraid to be lonely
告訴我不止我一人如此害怕孤獨
Tell me what we had is tearing you apart and baby, you know it
告訴我 憶起我們曾擁有的一切讓你悲痛欲絕
I still miss you
你明知我仍心悅於你
And I need you
你於我而言不可或缺
And I don't know why we let it go
我不懂為何我們就這樣結束
So tell me that I'm not the only one who's so afraid to be lonely
請讓我知曉不止我一人如此害怕孤單
Can you fall asleep?
你能否安然入睡
Are you wishing you were here with me?
你是否仍希望與我一起
Did you really mean
你對我講的一字一句
Everything you said to me
是否認真
Cause my memory keeps replaying
回憶難以忘懷
And my heart just won’t stop breaking
我心如刀割
Oh I wish you'd pick up the phone
我多希望你可以再給我一個機會
And tell me that I'm not the only one who's so afraid to be lonely
告訴我不止我一人如此害怕孤獨
Tell me what we had is tearing you apart and baby, you know it
告訴我 那些曾經也讓你悲痛欲絕
I still miss you
你明知我仍心悅於你
And I need you
我求你不得
And I don't know why we let it go
我疑惑於為何我們就此告別
So tell me that I'm not the only one who’s so afraid to be lonely
請讓我知曉不止我一人如此害怕孤單
Tell me that I'm not the only one who's so afraid to be lonely
請告訴我你亦需要我
Tell me what we had is tearing you apart and baby, you know it
告訴我 回憶起那些美好也讓你肝腸寸斷
I miss you
你明知我忘不了你
And I need you
你於我而言不可或缺
And I don't know why we let it go
我不知為何我們的感情草草收場
So tell me that I’m not the only one who's so afraid to be lonely
所以讓我知曉你也為此感到遺憾
And tell me that I’m not the only one who's so afraid to be lonely
告訴我不止我一人害怕孤單
(Lonely)
孤單
Tell me what we had is tearing you apart and baby, you know it
告訴我 回憶起往事讓你肝腸寸斷
(I can't take this anymore)
這樣的生活我再也無法承受
I still miss you
你明知我對你情有獨鍾
(I still miss you)
想念你
And I need you
我無法忍受沒有你的生活
(And I need you)
需要你
And I don't know why we let it go
我不懂為何我們就此別過
So tell me that I'm not the only one who's so afraid to be lonely
所以請告訴我你亦無法釋懷
歌詞翻譯: inshepao
#Lonely #Gatsby #Lyrics #西洋歌曲推薦
i really mean it 在 阿牧Amoo Youtube 的最讚貼文
這首歌應該怎麼開頭 拿著蓮蓬頭 當作麥克風
在廁所拍攝有點不知所措 對著攝像頭 別這 麼緊繃
會不會有點滑稽 配這背景 唱著抒情
一直在這拍攝會不會看膩 那換個場景
但是規定要在浴室拍攝 於是換了一間
空間有限會撞到擺設 但我真的沒有意見
這主題新鮮 能夠被聽見
或許我這首歌能成為經典
耳機戴起我哼起 二七發起的主題
出擊造成觸及 別粗心小心出局
這首歌響起你會想起 beat and melody
相信會裝進你的腦裡成為 memories
first and foremost please Keep it clean
親愛的抱歉我有點小潔癖
我的牙膏拜託不要從中間擠
babe please listen cuz i mean it!
你忘了嗎我再說一次keep it clean
damn love 你真的太隨意
I hate to tell you again請你聽進去
Yo babe, i really do mean it
My babe 別再氣
This is my house please Keep it clean
U gotta listen up or you gotta leave
My honey I got it
baby I’m sorry 我有小潔癖
But thank god, 你有聽進去
這首歌該怎麼收尾 回到座位 再來杯 咖啡
混搭著五味雜陳的氣味 配著拖鞋 別有一番風味
會不會有點滑稽 這個場景 唱著抒情
baby I know you got me
所以牙膏 別從中間擠