สรุปการนำ “อิคิไก” มาใช้ในธุรกิจ
การนำ “อิคิไก” มาใช้ในธุรกิจ - MarketThink
หลักคิด “อิคิไก (IKIGAI)” ที่หมายถึง การค้นหาความหมายของการมีชีวิตอยู่
ซึ่งมาจากการคำว่า อิคิรุ (IKIRU) ที่แปลว่า การมีชีวิต และ ไก (GAI) แปลว่า คุณค่า
แต่หลายคนอาจไม่รู้ว่า นอกจากเรื่องชีวิตแล้ว
เราสามารถนำหลักคิดนี้ มาปรับใช้กับตัวธุรกิจได้
ซึ่งคุณดั่งใจถวิล อนันตชัย ประธานเจ้าหน้าที่ฝ่ายปฏิบัติการและกรรมการผู้จัดการ บริษัท อินเทจ (ประเทศไทย) จำกัด เคยอธิบายไว้ว่า
“โมเดล อิคิไก ถ้าเปลี่ยนเป็นมุมธุรกิจ
เราสามารถนำแกนหลัก 4 แกนของ อิคิไก มาตั้งคำถามกับธุรกิจของตัวเองได้”
โดย 4 แกนหลัก ประกอบด้วย
1) สิ่งที่เรารัก ชอบ และมีความสุขที่ได้ทำ (What you love ?)
2) สิ่งที่มีประโยชน์ต่อโลกและผู้อื่น (What the world needs ?)
3) สิ่งที่สร้างรายได้ให้เรา (What you can be paid for ?)
4) สิ่งที่เราทำได้ดีกว่าคนอื่นๆ (What you are good at ?)
แล้วนำ 4 แกนนี้ มาตั้งคำถามกับธุรกิจของตัวเองว่า
-Passion :
อะไรคือสิ่งที่เรารัก ชอบ และมีความสุขที่ได้ทำ ?
ต้องตอบได้ว่า Core Business หรือแก่นธุรกิจของเราคืออะไร
เราอยากประสบความสำเร็จในสิ่งไหน
สิ่งไหนที่แม้แต่ต้องเจออุปสรรคต่างๆ เราก็อยากจะเดินหน้าทำต่อไป
-Mission :
อะไรคือสิ่งที่มีประโยชน์ต่อโลกและผู้อื่น ?
ธุรกิจของเราสามารถสร้างประโยชน์ต่อคน สังคม ในแง่มุมไหนได้บ้าง
เช่น สะท้อนออกมาเป็นการทำ CSV (Creating shared value) หรือ SB (Sustainability brand)
-Vocation :
อะไรคือสิ่งที่สร้างรายได้ให้เรา ?
ธุรกิจต้องสร้างรายได้และเลี้ยงตัวเองได้ เมื่อเราแข็งแรง เราจะมีกำลังในการสร้างสิ่งดีๆ ให้ผู้อื่น
-Profession :
อะไรคือสิ่งที่เราทำได้ดีกว่าคนอื่นๆ ?
หาจุดเด่น หรือความเชี่ยวชาญที่เราถนัด ทำให้จุดเด่นนั้นแข็งแรงขึ้น และต่อยอดธุรกิจต่อไป
เพื่อสร้างความแข็งแกร่งให้ธุรกิจ
จะเห็นได้ว่า “อิคิไก” ซึ่งเป็นหลักคิดสร้างสุขยั่งยืนของคนญี่ปุ่น ก็สามารถนำมาปรับใช้กับธุรกิจได้
สรุปแล้ว
สำหรับการค้นหา อิคิไกของตัวเรา คือ การค้นหาความหมายของการมีชีวิตอยู่
แต่ อิคิไก ในแง่มุมธุรกิจ ก็คือ ความหมายในการมีอยู่ของธุรกิจนั้น นั่นเอง..
#อิคิไก
#ธุรกิจ
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อ้างอิง:
-หนังสือ อิคิไก: ความหมายของการมีชีวิตอยู่ ของ เคน โมงิ
-https://thestandard.co/podcast/readery14
-https://mgronline.com/management/detail/9600000114439
Implementing ′′ Ikikai ′′ in business - MarketThink
The principle of ′′ IKIGAI (IKIGAI) ′′ that means finding the meaning of living.
Which comes from Ikiru (IKIRU) meaning living and gai (GAI) means value.
But many people may not know that apart from life.
We can apply this concept to business.
Which is your heart, Wil Anantchai, Chief Operations Officer and Director, Interage Company Limited, has explained.
′′ Ikikai model, if you turn into a business corner.
We can bring Ikikai's 4 core studs to question their business
By 4 main axis consists of
1) What we love, like and are happy to do (What you love? )
2) What is useful to the world and others? (What the world needs? )
3) What make money for us (What you can be paid for? )
4) What we do better than others. (What are you good at? )
And bring these 4 axis to question their business.
-Passion :
What is something we love, like and are happy to do?
What is Core Business or our business?
What do we want to accomplish?
Any obstacle that we have to go through, we want to keep going.
-Mission :
What is it that benefits the world and others?
What extent can our business benefit social people?
For example, reflecting on making CSV (Creating shared value) or SB (Sustainability brand)
- Vocation:
What is it that proceeds us?
Businesses must make money and raise themselves. When we are strong, we will have the strength to create good things for others.
-Profession :
What is it that we do better than others?
Looking for highlights or expertise that we're good at making our highlights stronger and further business ventures.
To strengthen the business
It can be seen that ′′ Ikikai ′′ which is the main principle to create sustainable happiness of Japanese people. It can be applied to business.
In conclusion,
For finding our own Ikikai is finding the meaning of living.
But Ikiki in business aspect is the meaning of business..
#อิคิไก
#ธุรกิจ
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Reference:
- Ikikai Book: The meaning of living of Kenyan
-https://thestandard.co/podcast/readery14
-https://mgronline.com/management/detail/9600000114439Translated
同時也有1部Youtube影片,追蹤數超過68萬的網紅TiffwithMi,也在其Youtube影片中提到,Links to the products: (In Order) Led light - https://click.alibaba.com/rd/95e3atf7 Plug - https://click.alibaba.com/rd/95e3atf7 Acrylic Case Drawer -...
know sb better 在 Eric's English Lounge Facebook 的最佳貼文
[翻轉視界] 台灣國際勞工協會成員陳秀蓮
All persons, regardless of their nationality, race, legal or other status, are entitled to fundamental human rights and basic labor protections, including migrant workers and their families.
所有人,不論其國籍,種族,法律或其他地位,均享有基本人權和基本的勞動保障,包括移工與其家庭。
★★★★★★★★★★★★
原文及圖片授權來自於Humans of Taipei和TIWA台灣國際勞工協會
我家是做香燭批發的,從小我就穿著四個口袋的圍裙幫忙賣金紙。以前生意很好,每逢過年都有百萬進帳,爸爸常帶我們去各國旅行,日本、韓國、東南亞。中國剛開放觀光,我家也是第一批去玩的。爸媽不太管我們念書,媽媽覺得女生就去學個美容美髮好了。我出社會第一份工作,就是當化妝品牌的櫃姐。後來離職,當了一陣子書店員,因為對台灣有使命感,想為社會做點事,立志成為記者,所以插班考上文化新聞系。
My family was in the candle wholesale business, and since I was little, I would wear an apron with four pockets to sell joss paper with my family. Business was good back then, and we would make millions of NT$ each Lunar New Year. My father would take us everywhere—Japan, South Korea, Southeast Asia. When China lifted its travel ban on Taiwan, my family was one of the first groups to go. My parents never cared much about our education, and my mother thought girls ought to work in beauty salons. My first job was a sales clerk at a cosmetics and beauty shop. I left my job later and became a bookstore clerk. Because I felt a calling and wanted to contribute to Taiwanese society, I set my sights on becoming a reporter. I switched majors and was accepted into Chinese Culture University’s Journalism and Communications College.
1. joss paper 金紙
2. lift the ban on travel 解除觀光禁令
3. never care much about 從不太在意
4. beauty salon 美容院
5. sales clerk 櫃姐、售貨員
6. cosmetics shop 美妝店
7. a calling 使命感、強烈願望
8. set your sights on sth 決心;立志*
*https://bit.ly/2zBVu6m
★★★★★★★★★★★★
念到社會學和馬克思,學到階級、勞動這些概念,開始對世界產生疑問;上楊祖珺的文化研究課,她帶我們去關心白米炸彈客楊儒門。以前覺得好人壞人的界線很清楚,會被警察抓的就是壞人,但旁聽開庭發現,楊儒門不像壞人,而且他的很多說詞都沒有被採納,例如他的炸彈即使「引爆」,也只會發熱冒煙;他說和警察約在警局外自首,但檢方認為他沒進派出所、是警方抓到他。社會上對於WTO架構下的農民處境,更是幾乎漠不關心。
When I started studying sociology and Marxism, I learned about concepts such as class struggle and the proletariat, and I began to have doubts about the world. When I took Professor Zujun Yang’s Cultural Studies course, she taught us about the Rice Bomber, Ru-Men Yang. Before, I felt that the line between good and evil was clear. Those captured by the police were all ”bad.” However, when I attended Ru-Men Yang ’s trial, he did not seem like a bad person. Parts of his testimony were inadmissible and ignored. For example, even though his bomb “exploded,” it only emitted smoke. Also, he said that he turned himself in outside the police station. However, the prosecution felt that since he did not enter the station, the police were the ones who caught him. Moreover, at the time, most people were apathetic to the plight of farmers under the WTO framework.
9. sociology 社會學
10. Marxism 馬克思主義
11. class struggle/class warfare 階級鬥爭
12. the bourgeoisie (馬克思主義理論中的)資産階級,資本家階級
13. the proletariat 工人階級;無產階級
14. the distinction between good and evil 善與惡之間的區別
15. testimony(尤指法庭上的)證詞,證言
16. inadmissible (在法庭上)不可接受的,不能採信的
17. emit smoke 散發煙霧
18. prosecution (被)起訴;(被)檢舉;訴訟
19. turn sb in 將(某人)送交警方
20. apathetic(尤指對重要事情)不關心的,無動於衷的
21. the plight of... ...的困境,窘境
22. framework(建築物等的)架構,框架
★★★★★★★★★★★★
後來就到處抗爭。楊儒門的事告一段落,我又回去念書,因為對新聞產業有一定認識,覺得當記者也就那樣,所以跑去念世新社發所。黃德北老師鼓勵我們去社運團體看看,我選擇來台灣國際勞工協會(TIWA)當志工,就從2007年待到現在。
I later protested (Ru-Men Yang’s treatment) everywhere. Ru-Men Yang’s case eventually came to an end, so I returned to my studies. After I got to know the news industry a little better, I felt that I had pretty much learned what being a news reporter was like. So, I wanted to learn something new and began studying at the Graduate Institute for Social Transformation Studies at Shih Hsin University. There, Professor Te-Pei Huang encouraged us to experience social organizations, so I became a volunteer at the Taiwan International Workers' Association. I've been here since 2007.
23. protest (v.) 抗議
24. come to an end 完結,結束
25. return to 回到
26. encourage us to... 鼓勵我們去作某事
27. social organization 社會組織
★★★★★★★★★★★★
從事移工相關工作,才讓我真正看到人的樣貌。剛到TIWA時,我協助一位看護工轉換雇主,她照顧的阿嬤覺得子女不要她了才找外勞照顧,又覺得自己生病,老公一定跟年輕看護工有染,所以阿嬤對她很壞,一直罵她、還把吃剩的骨頭丟進她的碗裡。
Being in this line of work has really opened my eyes to what people are truly like. When I began work at TIWA, I assisted a foreign care worker in transferring to another employer. The grandmother she took care of felt that she was abandoned by her children, so she contracted the worker to care for her. She then thought that her husband cheated on her with the worker, and became quite nasty. She would yell at the worker and once threw leftover bones in her bowl.
28. line of work 行業*
29. open sb’s eyes 使(某人)認清,使(某人)了解
30. foreign care worker 外籍看護
31. transfer to(使)調動;(使)跳槽
32. be abandoned by 被…遺棄
*https://bit.ly/2X0TUmu
★★★★★★★★★★★★
我記得有次在新北市政府開完協調會出來,剛好是耶誕節,耶誕城有尖尖的、像竹筍一樣的耶誕樹,她跟我說「姊姊,可以在這裡跟妳合照嗎?」然後眼淚擦一擦,拍照時又露出開心的笑容。原來,她是要拍給越南的家人看看,她在台灣有台灣人朋友。他們無論在台灣被怎麼糟蹋,在家人面前總會設法表現出混得很好的樣子,逢年過節就寄一箱禮物回家、買玩具給小孩。
I still remember this mediation session in New Taipei City. It was Christmas at the time, and the “Christmasland” in New Taipei City had these Christmas trees shaped like bamboo shoots. The foreign care worker said to me, “Sister, could I take a photo with you here?” She wiped away her tears and did her best to put on a smile for the photo. She wanted to show her family in Vietnam that she was doing well in Taiwan, even though she was mistreated. Every New Year, she would do her best to send back a box of gifts with toys for the children.
33. a mediation (session) 協調會,調解會
34. bamboo shoots 竹筍
35. put on a smile 露出笑容
36. do well 過得好 ; 做得好
37. be mistreated 虐待
★★★★★★★★★★★★
另一個我不太能接受的事情是,好像移工沒有被虐待,就不值得被關心。台灣人傾向從溫情或人權的角度,而不是從勞動者的角度去看移工。
Another thing I cannot accept is that no one cares about foreign workers unless there is news of their maltreatment. The Taiwanese people need to consider them as legitimate workers and not only care about them when there is a human rights violation.
38. cannot accept 無法接受
39. maltreatment 被虐待
40. legitimate 合法的,正當的,法律允許的
41. human rights violation 人權侵害
★★★★★★★★★★★★
六年多前我爸過世,我哥接手後力求創新轉型,改走精緻路線,例如設計防小人金、寵物金紙,算是重新撐起家裡的事業。最近七月半是旺季,我還是得回家幫忙手工包裝還有折蓮花。人跟好兄弟都能共存了,活人的世界有些標籤和界線,想想實在滿荒謬就是了。
Six years ago, my father passed away. My brother took over and tried to reinvigorate and transform the family business. He designed specialized joss paper to ward off backstabbers and even joss paper for dead pets. July is the peak season for the business, so I went back home to help out. I hand packed the products and folded paper lotus flowers for the dead. It's funny that we can get along with the dead, but we still attach labels to the living and draw lines between us. It’s quite ridiculous when you think about it.
42. pass away 過世
43. ward sb/sth off 避開;阻止;擋住
44. a backstabber 背後插刀者;背後講壞話的人
45. peak season 旺季
46. fold paper lotus flower 折紙蓮花
47. attach a label to someone 對(人)貼標籤
48. draw a line (between something) 畫界線*
*https://bit.ly/2Z8f5G6
★★★★★★★★★★★★
故事網站連結:
https://storystudio.tw/gushi/chen-siou-lian-interview/
資訊與照片出處:
http://bitly.ws/8qVR
Visit Humans of Taipei for more stories!
★★★★★★★★★★★★
如何增進同理心: https://bit.ly/34qSKnC
#ChangingPerspectives
#翻轉視界
know sb better 在 IELTS with Datio Facebook 的精選貼文
❤️ :: APPEAL :: (noun / verb)❤️
Chào cả nhà😎. Hôm nay ad giới thiệu đến các bạn một vocab item mà mình thấy rất hữu ích và dễ dùng cho bạn để nói về sở thích của bản thân, có thể áp dụng cho nhiều chủ đề trong IELTS speaking và writing luôn (cụm này không có informal nên dùng trong writing vẫn rất ổn nha).
🍄 Thay vì dùng “like” hay “interest (v)” thì mình dùng động từ “to appeal to sb” để diễn đạt ý 1 hoạt động / món ăn / thức uống ... nào đó là gu của mình. Cụm này nghe khá xịn đó. Cho mấy bạn thử 1 số ví dụ cụm này dùng trả lời ielts speaking nha:
✅ E.g.1. Speaking of my favorite genre, I gotta say instrumental music really appeals to me.
✅E.g.2. Honestly speaking, I’d say taking walks in the park doesn’t really appeal to me, and the reason is because most parks in Saigon are small and close to the main roads, so they’re aren’t exactly ideal locations for you to unwind and escape the hustle and bustle of city life.
🍄 Dạng adjective của appeal là “appealing”, mang nghĩa là cuốn hút / tạo hứng thú cho ai.
✅E.g.3. The idea of getting up early in the morning and jogging by the river is really appealing to me. You get to enjoy the nice scenery and soak up the fresh air. What’s a better way to start your morning right?
✅E.g.4. Well, traveling alone doesn’t really appeal to me. I’d much rather share that experience with a few friends. You get to share stories and laugh together. It’s just more fun that way you know.
Cách diễn đạt về sở thích và cảm nhận thích / không thích rất rất cần thiết để bỏ túi khi bạn ôn IELTS speaking luôn. Nên bạn đặt câu ở phần comment cho quen nha, Thầy sẽ tranh thủ sửa cho bạn nếu có time nè 😄.
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know sb better 在 TiffwithMi Youtube 的最佳貼文
Links to the products: (In Order)
Led light - https://click.alibaba.com/rd/95e3atf7
Plug - https://click.alibaba.com/rd/95e3atf7
Acrylic Case Drawer - https://click.alibaba.com/rd/m5kgbeir
Acrylic Case Stand - Out of Stock :(
Wire - https://click.alibaba.com/rd/pj34s5fq
Grab Bag - Out of Stock :(
H&M Dress - Out of Stock :(
Black Home Shorts - Out of Stock :(
Heart Shape Crop Top - Out of Stock :(
Blue Collar Top - Out of Stock :(
Blue Polka Dot Shorts - Out of Stock :(
Grey Home Shorts - Out of Stock :(
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