【網絡紅人】當品牌代言人不再是人類
在疫情期間,許多網絡紅人被困在家裡,但塞拉芬(Seraphine)不在其中。粉紅色頭髮、悅耳的歌聲,以及不時在Instagram發布關於貓的可愛貼文,這些都為塞拉芬吸引了近40萬的關注者。這群忠實支持者追蹤著她的一舉一動。如今,她正忙於在上海宣傳自己的音樂,並著手籌備未來與 K-pop女子組合K/DA的合作。
對塞拉芬來說,應對疫情期間的殘酷現實比較容易。因為她不是真實的人。塞拉芬是電子遊戲開 發商Riot Games創造的電子人物。暢銷電競遊戲《英雄聯盟》(League of Legends)亦是該公司開發的作品。因此,儘管面對封城或旅行限制,塞拉芬仍可以繼續在Twitter、Instagram和SoundCloud上發布貼文和進行市場營銷。不過,這並不意味著她會無視現實,塞拉芬有時會戴上口罩。
當人與人之間的安全互動不再容易,企業對這種電子代言人抱有更大的興趣。根據商業及市場研究公司Business Insider Intelligence的數據,到2022年,各個商業品牌預計每年將在網紅行銷上花費150億美元,高於去年的80億美元。這筆投資中,越來越多的部份正流向虛擬網絡紅人。他們的製造者經常使用複雜的影片和數碼工具使他們的觀感和行為均與人類相似。
「虛擬網絡紅人雖然不是真人,但卻具有真正的商業潛力,」該行業研究公司virtualhumans.org的創辦人特拉弗斯(Christopher Travers)說,「長遠來看,它們的使用成本比真人更便宜,也100%可控,可以在許多地方同時出現。而最重要的是,它們永遠不會衰老或死亡。」
頂級網絡紅人能吸引到品牌合作和其他獲利豐厚的交易。據英國網上行銷機構OnBuy統計,Lil Miquela是該行業收入最高的虛擬網絡紅人。她的身份是一個巴西「模特兒」,擁有280萬個Instagram關注者,每個贊助貼文的價格約8500美元。OnBuy估計,Lil Miquela今年的收入可能達到1170萬美元。隨著疫情導致產品發布和贊助旅行活動的取消,許多在社交媒體有重大影響力的真實網絡紅人都遭到了收入來源枯竭的問題。但虛擬的代言人並不屬於那種命運。
令虛擬網絡紅人走在前端的可能是疫情,但這個趨勢的真正推動者則是Z世代。到今年年底,這群體的人數預計將超過25.6億人。隨著他們當中年齡最大的人開始達到25歲左右,他們的收入也 在增長,亦隨之吸引了全球行銷人員的目光。
#網絡紅人 #新冠疫情 #電子代言人 #商業潛力
(本文節選自《彭博商業週刊∕中文版》第207期,如欲查閱全文,歡迎訂閱)
★★訂閱聯絡方法
網站:www.bbwhk.com
電郵:bbwhk_cir@modernmedia.com.hk
同時也有4部Youtube影片,追蹤數超過2,370的網紅Aisho Nakajima,也在其Youtube影片中提到,Aisho Nakajima “Midnight tipsy” “Midnight tipsy” on Spotify : https://open.spotify.com/artist/73TJEwnZTYd2p0qRbn2Pi3 “Midnight tipsy” on Apple Music...
lil league instagram 在 Jasmeme Facebook 的最佳解答
🔥 [League of Legends 🔥
I love pavlova ❤ What should I play tonight?
Yes I changed my location too, it's a lil dark but... i wonder what lurks in the dark? 👀👀
👊 Join the fun & like my Facebook page https://www.facebook.com/theJasminee/
👀 Like my team, Frost Fire's page
https://www.facebook.com/FrostFireMY/
💯 Share & Like the the stream to join the hype!
🌟 Donate me Stars pwease UwU !
🤙 Follow me on my instagram https://www.instagram.com/jasminenadzr…/
--------------------------------------------------------------------
I wanna upgrade my gears for better streaming! Fulfill the entertainment for the stream!
You can donate me here :3 (HIGHLY appreciate it, not compulsory ❤ )
WAN NUR SARAH JASMINE
168621096586
Maybank
--------------------------------------------------------------------
xx Cheers!
#Jasmeme #QualityContent #EducationalStream #LoL #FFLoL
lil league instagram 在 Aisho Nakajima Youtube 的最佳解答
Aisho Nakajima “Midnight tipsy”
“Midnight tipsy” on Spotify : https://open.spotify.com/artist/73TJEwnZTYd2p0qRbn2Pi3
“Midnight tipsy” on Apple Music : https://music.apple.com/us/artist/aisho-nakajima/1503461433
Aisho’s Instagram : https://www.instagram.com/aishonakajima/?hl=en
Aisho’s Twitter : https://twitter.com/aishooo74?lang=en
【 MV credits 】
Film Director - MATHEUS KATAYAMA (W)
Director of Photography - Ali Yokota
Gaffer - Julio Koshiishi
On-set Photographer - Haruki Koyama
Cast - Usak
Hair cut/ Colored - RYO
Hair & Makeup - Aisho Nakajima
Nails - Aisho Nakajima
Wardrobe styling - Aisho Nakajima
Written by Aisho Nakajima
Recorded/ Mixed by Aisho Nakajima
Produced by Denz
Mastering by Wax Alchemy
- Lyrics -
Touch it
Come touch but don’t rush it
All the tease that you do
Got me begging on you
Got me rushing, blood rushing
Waiting
In the bedroom half naked
Dropping hints on you
Ohh I know it’s taboo
Got me racing, beating crazy
Baby just tell me that you want me
Just tell me you want me on your body
All the tease that you do
Every inch, I want you
Kiss me gently
Undress me slowly
Baby come show me that you want me
Boy show me you want me on your body
All my attention on you
Boy I’m starving for you
Yeah I want you on my body
Dominant
Boy you got your whole hand wet
I like it when you
Acting all discreet
But you thirsty for my attention
Glowing
Body glowing like diamonds
Give you kisses on your neck
Got your ears all wet
Got you dizzy
Midnight tipsy
Tension in the room like (ohhhh)
All my demons acting up and I just wanna feel the high
Put my hands above my head
And f**k me till we break the bed
Want you biting my lip till its bleeding
Baby just tell me that you want me
Just tell me you want me on your body
All the tease that you do
Every inch, I want you
Kiss me gently
Undress me slowly
Baby come show me that you want me
Boy show me you want me on your body
All my attention on you
Boy I’m starving for you
Yeah I want you on my body
Baby just tell me that you want me
Just tell me you want me on your body
All my attention on you
Every inch, I want you
Yeah I want you on my body
lil league instagram 在 Aisho Nakajima Youtube 的最佳解答
Aisho Nakajima “Love me for me”
“Love me for me” on Spotify : https://open.spotify.com/artist/73TJEwnZTYd2p0qRbn2Pi3
“Love me for me” on Apple Music : https://music.apple.com/us/artist/aisho-nakajima/1503461433
Aisho’s Instagram : https://www.instagram.com/aishonakajima/?hl=en
Aisho’s Twitter : https://twitter.com/aishooo74?lang=en
Written by Aisho Nakajima
Recorded/ Mixed by Aisho Nakajima
Produced by ELI
Mastering by Wax Alchemy
Lyrics -
Ohh to be young, dead inside Tokyo city
Holding my tears while I walk down the streets
Ohh Im jealous, you got what I need
Thinking, When will I love me for me
Come and f**k the sadness out of me
Broken hearted bloody bitch like me
Can’t even feel my heartbeat
Dancing in acid rain, do you still feel my pain?
Haunted, my past that I wish could erase
Ohh to be young, dead inside Tokyo city
Holding my tears while I walk down the streets
Ohh Im jealous, you got what I need
Thinking, When will I love me for me
Pretty little birds crying
All my angels dying
I used to let everyone walk over me
Everybody pulling out their phones
Who you gonna do it all for?
The love you give others, not choosing yourself
I hear intuition screaming out my name
Maybe I’m over thinking, devils I’m my head
Demons in mind overtaking
Or am I hallucinating?
All on my neck till it breaks
Something shifted in my brain
Ohh to be young, dead inside tokyo city
Holding my tears while I walk down the streets
Ohh Im jealous, you got what I need
Thinking, When will I love me for me
Had to lose myself to find myself
I Begged for help
“Burn in hell”
Word for word
Hated myself
Gasping for air
Acceptance
That’s all I wanted
Depression
Somebody stop it
A broken star
Wrecking ball
I know it’s hard
Now Time to go up
x2
Ohh to be young, dead inside Tokyo city
Holding my tears while I walk down the streets
Ohh Im jealous, you got what I need
Dreaming, When will I love me for me
lil league instagram 在 Aisho Nakajima Youtube 的最佳解答
Aisho Nakajima “Needed”
“Needed” on Spotify : https://open.spotify.com/artist/73TJEwnZTYd2p0qRbn2Pi3
“Needed” on Apple Music : https://music.apple.com/us/artist/aisho-nakajima/1503461433
MV credits
film director - MATHEUS KATAYAMA (W)
director of photography - Yuki Yamaguchi
assistant director - Yui Nogiwa
camera assistant - Ali Yokota
on-set photographer - Haruki Koyama
hair cut/colored - Ryo
hair & makeup - Aisho Nakajima
nails - Aisho Nakajima
wardrobe styling - Aisho Nakajima
Aisho’s Instagram : https://www.instagram.com/aishonakajima/?hl=en
Aisho’s Twitter : https://twitter.com/aishooo74?lang=en
‘Needed’
Written by Aisho Nakajima
Produced by ELI
Recorded/ Mixed by Aisho Nakajima
Mastering by Wax Alchemy
Lyrics -
“Want you”
Skin on skin on crescent moon
I wanna hear you say “I love you”
Why is it so hard to say it, hard to play it
All the private shit I ask why
Whole lot of complicated shit on ur mind
“You can do you”
Needed that from you
Why is everything so secretive
My mind is always over weighted
Tell me how u got me, got me, got me to
Convince me that I’m crazy, crazy.
Tell me how’s the view
The walls you built around me
Tell me why don’t you love me
I’m tired of the separation
it’s time to have this conversation
ohh
Traumatized, you just don’t know it
All my issues, you still don’t get it
Act like ain’t nothing wrong
You made me feel I don’t belong
Ashes, tragic, if you only took in action
Tired of crying
Tired of fighting
Childish games
But I always was the one to blame
It wasn’t worth it
U weren’t just messing around
Whole lot of anxiety
All I wanted was a family
Years without you
Been in my head since u left me
Tell me how u got me, got me, got me to
Convince me that im crazy, crazy.
Tell me how’s the view
The walls you built around me
Tell me why don’t you love me
I’m tired of the separation
it’s time to have this conversation