[電子商務] 英國前10大電子商務商 UK Top 10 ecommerce retailer
英國零售業的權威雜誌Retail Week日前公布了自己預估的10大電子商務商,依營業額來排名,這是個很好的英國電商入門與電商發展介紹. 我在此順到來解密一下.
以下是排名與營業額 Top 10 ecommerce retailer
1. Amazon £4.4bn online revenue
2. Tesco特易購生鮮超市與日用品型錄..... £2.9bn
3. Argos 什麼都賣的型錄公司..... £1.9bn
4.John Lewis 百貨公司..... £1.5bn
5.Next 時裝.....£1.3bn
6.Asda 生鮮超市與日用品型錄..... £1.2bn
6.Sainsbury’s 生鮮超市與日用品型錄.....£1.2bn
6.Shop Direct 線上居家服飾幾乎什麼都賣(沒有實際店面).... £1.2bn
9.Ocado 線上生鮮超市(沒有實際店面).....£1.1bn
10. Dixons Carphone (Currys, Pcworld, Carphone Warehouse)家電3C手機合約.....£1.0bn
11. Marks & Spencer服飾居家..... £627m
我的觀察:
●Amazon依舊獨大,跟第二名Tesco有£1bn的差距,幾乎是同類型競爭者Argos的兩倍大
●前10大裡,Multi-channel複合式零售業的形式佔了7名,只有3名是online pure-play。這代表英國非常懂得如何將線上與實體通路合併思考的策略,擅長整合兩邊的優勢,並非獨立切開看待
●生鮮超市佔了4名: Tesco, Asda, Sainsbury’s,跟Ocado。生鮮超市在網路這塊的銷售非常競爭,不見得是非常賺錢,但是不做就一定會被市場淘汰,只好一直努力創新去搶使用率、市佔率,英國民眾也普遍都有在網站上訂購日常生鮮食物的認知,認為只是不同的消費管道買同樣的東西,還省我時間去跑超市.
●這份統計漏了eBay,以流量來看，他緊追Amazon之後，但可能是抽傭金方式，非算在商品銷售的營業額
另外本週商業大事是Sansibury's 超市買下Argos, 嗯, 是要變成Tesco嗎？可以預期的是將有很多波的裁員與實體關店
以下是Retail Week的原文:
Although Amazon is at the forefront of ecommerce, multichannel retailers dominate the top 10 list of online leaders overall.
There may be no surprise in who the biggest online retailer in the UK is, but this ranking serves as a useful reminder that it is not all about the pure-plays.
According to Retail Week business intelligence service Prospect, just three of the top 10 biggest retailers online by revenue are pure-plays. The rest on this list share one thing in common – they all have a sophisticated bricks-and-clicks strategy that joins the two channels rather than treating them as distinct operations.
A good example is John Lewis, which has a far-reaching click-and-collect strategy that includes stablemate Waitrose’s stores as well as Collect+ shops.
Similarly Argos’ hub-and-spoke strategy enables the retailer to quickly distribute products between stores so it is better able to fulfil click-and-collect orders.
Another point is that for all Tesco’s troubles in recent years, its online business is considerably bigger than its supermarket rivals’, and in fact all other retailers, excluding Amazon.
Tesco has historically led the way in online retail among the supermarkets, not just for grocery but non-food too, and going by these figures it continues to hold its own against its rivals.
There are notable absences from the list – Marks & Spencer just missed out on a place in the top 10, clocking up £627m in 2014/15.
And the fact Morrisons is the only one of the big four not in the list – it ranks number 21 with £200m of online sales – is a reminder of how far behind it lags the rest of the grocery sector in this critical channel.
