關於 operation management example ，我們在網路上蒐集到這些相關的討論、資訊與評價

【感情にまかせてクレームを入れて、自分の取り分を減らす人】

毎度恒例の近況報告から始めさせていただきますが、現在、クラウドファンディング「SILKHT」内で募集をかけている『西野亮廣オンライン講演会　〜マーケティング講座【上級編】〜』の受講者が３３００名を突破しました。

(※講演会の参加はコチラ↓)
https://silkhat.yoshimoto.co.jp/projects/2158

　
特筆すべきは「受講の応募の伸びが止まっていない」という点で、もしかすると、最終的に５０００名ぐらいになるかもしれません。
コロナ真っ只中の時に、１万人規模のオンライン講演会を二回開催しましたが、そこに続く規模の講演会となりそうです。

僕自身の事例を元に、モノの届け方、人の巻き込み方についてのお話をしたいと思います。
興味がある方は『SILKHAT』のプロジェクトページから、飛んでみてください。

→https://silkhat.yoshimoto.co.jp/projects/2158



あと、先日おこなった、西野がプペルのガチ仮装をする「コスプレ撮影会」の評判がすこぶる良かったので、１００組限定で、東京、大阪で再び開催することが決まりました。

参加はコチラ→https://silkhat.yoshimoto.co.jp/projects/2206


何卒、宜しくお願い致します。

というわけで本題に入りたいのですが、今日は、「感情にまかせてクレームを入れて、自分の取り分を減らす人」というテーマでお話ししたいと思います。


具体例を交えてお話した方が伝わると思うので、その角度からお話したいのですが、僕も完全には追えていないので、正確な情報は公式からの発表を待っていただきたいのですが、毎年、年末に５日間連続で『天才万博』という音楽フェスをおこなっているんですね。

僕は、出演者ではなくて、お客さんとして、フェスの立ち上げ当初から皆勤賞です。

毎年『天才万博』用のスケジュールは絶対に空けておいて、とにかく、この日の為に１年間頑張っています。
勿論、今年も。



とにかく楽しい空間で、このフェスが面白いのは、「出演者で集客をしていない」という点。

毎年、ほとんどのお客さんが、誰が出演するかも知らずに会場に足を運んでいる。
つまり、「フェス自体」に、もっと具体的に言うと、あの空間にファンが付いているわけです。

唯一わかっているのは「毎年、西野が客席で酔っ払っている」ということぐらいで、あとは誰が出るかも分からない音楽フェスのチケットは全日程完売。とにかく、僕が知る限り、一番楽しい音楽フェスです。音楽フェスというか、忘年会ですね。

「天才万博２０１９」で画像検索していただけると、会場の雰囲気が伝わると思います。



そんな『天才万博』ですが、この度のコロナで「今年の開催はどうなんだろう？」という心配が、僕たちファンの間でずっとあったんですね。

運営サイトの人たちが開催したくてしたくてたまらないのは百も承知だし、とはいえ、お客さんの安全を守ることも当然考えなきゃいけないので、僕としては、どういう判断がくだろうが、受け止める気でいたんですね。
誰も悪くないので。



で、一昨日かな、『天才万博』の主催者さんが、天才万博のファンに向けて、「まだ迷っていて、本決まりではありませんが、今のところ、この方向で行こうかと思っています」という配信をしてくれたんですね。

ファンに相談する形で。



その中で、「一階スタンド席を、全て、テーブル席にして、今年はディナーショー形式でやろうかと思っています」という発表があったんです。

これにより、会場に入れるお客さんは４分の１程度になって、新型コロナウイルス対策のガイドラインを守ることができて、密を避けることができる。

でもって、今持っている一階スタンド席のチケット（３５００円）は「LIVE配信の閲覧チケット」に代わって、当日、「それでも会場のテーブル席（ディナー席）で観たい」という方は、追加で「ディナー席チケットを購入する」という形です。

「ディナー席チケット」が購入できるのは、「一階スタンド席のチケットを持っている人に限る」というのと、「LIVE配信には興味が無い人にはチケットの返金対応します」という条件付き。



僕個人的には、コロナの乗り越え方として、ほぼほぼ完璧な打ち手だと思ったのですが、配信のコメント欄を見ていると、この判断に不満を持っている人がチョコチョコいたんです。

「なんで、会場で観るのに、追加でお金を払わなきゃいけないんだ。テーブル席を売るにしても、一旦、全員払い戻しをしろ！」というのが彼らの言い分です。

おそらく第一希望が絶たれて、カーッとなっちゃったんだろ思うのですが、そんなこと言ったら、コロナ禍は全員、第一希望あ絶たれているわけで、その中で、最高の代替案を探っているわけです。



僕は、彼らのクレームが不思議で仕方がなくて、「とにかく、チケットは一旦全て払い戻しをして、あらためてテーブル席を売れ」って、運営からすると、「別にいいけど、それをしたら、損をするのは、テーブル席を買えなくなるかもしれない貴方ですよ」ということだと思うんですね。

いやだって、ディナーショーとなると、自分用のテーブルがあって、椅子があって、食事があるわけで、当然、スタンディング席からは値段は上がるわけじゃないですか？

でも、今回の判断だと、「すでにスタンディングチケットを持っている人」を対象にディナー席を販売するわけで、これは二重課金でも何でもなくて、本来のディナー席の値段からスタンディングチケット料金分は削られるわけじゃないですか？



言ってること、伝わってます？



……つまり、今回の運営の判断で、すでにチケットを買っていたお客さんが損をすることなんて一つもないんです。

納得がいかない点があるとするのであれば、「LIVE配信の閲覧権」の値段が、一階スタンディングチケットの３５００円という点ぐらい？

でも、そこに納得が行かなければ「返金対応」もしてくれるというのです。



僕は見事な判断だと思ったのですが、感情にまかせて、ここにクレームを入れる人がいる。



でね、運営がそのクレームを受け入れて、「じゃあ、分かりました。お望み通り、チケットは全員一旦払い戻し」としてしまうと、フラットに戻るわけだから、たとえばディナー席の値段があのままだと「６５００円」だったところが、「１万円」になり、加えて、その「ディナー席」が手に入るかどうかも分からない。

　
前までなら、「スタンディングチケットを持っている人」だけが、「ディナー席」の購入権利を持っていたんだけど、今度はそうではなくなって、「ディナー席」の購入対象者が全員になるので、より、チケットは手に入りづらくなる。

　
で、チケットが手に入らなくて、「それでも見たいから」となったら、結局、「LIVE配信のチケット」を購入することになるわけで…そもそも、誰が得をする為のクレームだったの？という話じゃないですか。

少なくとも、クレームを入れた本人は損をしている。



勿論、これは一昨日の時点での、まだ本決まりになる前のやりとりなので、その後、どうなったかは知りませんし、運営からの判断を待っているところですが……こういった感じで、「感情にまかせてクレームを入れたけれども、そのクレームが採用されたら、自分が損をする」ということって、往々にあると思っています。

僕は自分もエンタメサービスを提供する側なので分かるのですが、サービス提供者は「お客さんから長く愛される」ということが一番最初にあるので、そうなってくると、何かトラブルがあった場合は、「どうすれば、お客さんの損を減らせるか？」を皆、結構本気で考えています。

お客さんから搾取するようなサービスが、短命であることを皆、知っているので。



今回の「なんで追加でお金を払わなアカンねん」のクレームの根底には、「ちょっとズルしようとしているに違いない」という思い込みがあると思うのですが、お客さんに愛される前提で動いている人は、そんなことはしません。

そんなことをしたら、長期的に見て、自分が損するんだもん。



なので、今後、カーッとなっちゃって、「クレームを入れてやろう！」と思った時は、一旦、今日の話を思い返してください。

そのクレームが採用されたら、自分が損をする確率って、メチャクチャ高いので、気をつけてみてください。




▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino

▼Instagram版はコチラ↓
https://nishino73.thebase.in/items/25497065

━━━
２０２０年１２月２５日公開！
映画『えんとつ町のプペル』

▼オンラインムビチケ（特典付き）の購入はこちら↓
https://mvtk.jp/Film/070395
[people who leave their emotions and complain and reduce their own share]

We will start with our annual update report, but currently, we are looking for a crowdfunding ′′ Silkht ′′ in the crowdfunding ′′ Silkht ′′ and the participants of the ′′ Nishino Ryo Online Lecture ~ Marketing course [Advanced Edition]~" are 3300 I've breached my name.

(※ the participation of the lecture is here ↓)
https://silkhat.yoshimoto.co.jp/projects/2158

　
The remarkable thing is that ′′ the growth of the application of the enrollment is not stopping maybe it will finally be about 5000 people.
When I was in the middle of Corona, I held a 1 million online lecture twice, but it looks like it's going to be a scale lecture that will continue there.

I would like to talk about how to deliver things and how to get involved in people based on my own case.
If you are interested, please fly from the ′′ Silkhat ′′ project page.

→https://silkhat.yoshimoto.co.jp/projects/2158



Later, the other day, the reputation of the ′′ Cosplay Photoshoot ′′ that nishino did the freaking costume of was very good, so it was decided to be held again in Tokyo and Osaka for only 100 pairs.

Join us here → https://silkhat.yoshimoto.co.jp/projects/2206


Thank you for your kind support.

So I want to enter the chase, but today I would like to talk to you with the theme of ′′ people who leave it to emotions and put a complaint and reduce their share,"


I think it's better to talk to you with a specific example, so i want to talk to you from the angle, but I'm not completely following it, so I'd like to wait for the official announcement of the accurate information, but every year, 5 days in a row at the end of the year, we are having a music festival called ′′ Genius Expo ′′

I'm not a performer, but as a customer, I'm going to have a attendance award from the beginning of the festival.

Every year, I will definitely save the schedule for the ′′ Genius Expo ′′ and anyway, I've been working hard for 1 years for this day.
Of course, this year too.



Anyway, it's a fun space, and this festival is interesting," it's not attracting with performers,"

Every year, most customers carry their feet to the venue without knowing who will be performing.
In other words, in the ′′ festival itself," more specifically, there is a fan in that space.

The only thing I know is ′′ every year, nishino is drunk at the audience and the tickets for the music festival that I don't know who's going to be out are sold out all dates. Anyway, as far as I know, it's the most fun music festival. Music Festival or year-end party, isn't it?

If you can search for the image at ′′ Genius Expo 2019 ′′ I think the atmosphere of the venue will be transmitted.



It's a ′′ Genius Expo ′′ but it's been a long time since I've been in the middle of a long time since I've been in the middle of a long time since I've been in the middle of

I know a hundred things that people on the management site want to be held, but I have to think about protecting the safety of the customer, so I wonder what I'm going to do. I was thinking of catching it.
Because no one is bad.



So, the day before yesterday," the organizers of the ′′ Genius Expo ′′ are towards the fans of the genius expo," I'm still lost, and it's not a done, but at the moment, I'm thinking about going in this direction ′′ That's what I'm talking about.

In the form of consulting a fan.



In it, there was an announcement that ′′ I'm thinking about doing the first floor stand seat, all of them in the table seat, and this year I'm thinking about doing it in the dinner show format,"

This is how customers in the venue are about 4 minutes, and they can protect the guidelines for the new corona virus countermeasures, and they can avoid secretly.

So, the ticket for the first floor stand seat I have now (3500 yen) is on behalf of ′′ live broadcast viewing ticket ′′ on the day of the day," still, I want to watch it at the table seat (dinner seat) at the venue ′′ Is the form of ′′ Buy dinner seat tickets ′′ in addition.

′′ dinner seat tickets ′′ can be purchased," limited to those who have tickets for the first floor stand seat," for those who are not interested in live streaming, we will respond to the refund of the ticket ′′ With the condition.



I personally thought that it was almost almost almost perfect as a way to get through Corona, but looking at the comments section of the distribution, the person who was dissatisfied with this judgement was chocolate chocolate.

′′ why do I have to pay extra to watch at the venue. Even if you sell a table seat, once you get a refund!" it's their side.

I think the first hope has been cut off, and it has become a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of That's what I'm talking about.



I can't help but wonder their complaint," anyway, the tickets are all refunded, and I'm going to sell the table seat again," it's good, but if you do it, I think it's you who may not be able to buy a table seat

No, when it comes to dinner show, there's a table for yourself, there's a chair, and there's a meal, and naturally, the price is going up from the standing seat?

But in this judgement, I'm selling dinner seats for ′′ people who already have a standing ticket," and this is not a double charge, and it's a standing ticket from the price of the original dinner seat. Isn't it going to be scraped?



What you're saying is transmitted?



...... in other words, in the judgement of the operation of this time, there is no one to lose the customer who has already bought the ticket.

If there is a point that is not convincing, the price of ′′ live broadcast viewing rights ′′ is about 3500 yen for the first floor standing ticket?

But if you don't agree there, you'll be able to ′′ refund ′′



I thought it was a stunning judgement, but there are people who leave it to emotions and complain here.



So, the operation accepts the complaint," well, I understand. As you want, all the tickets are refunded," and I'm going back to the flat, so for example, the price of the dinner seat is ′′ 6500 yen ′′ when it's ′′ 1 yen ′′ And in addition, I don't even know if I can get that ′′ dinner seat ′′

　
Until before, only ′′ people who have standing tickets ′′ had the right to buy ′′ dinner seats," but this time it's gone, and I'm going to have a ′′ dinner seat ′′ to all of them. It's going to be harder to get tickets.

　
So, I can't get tickets, and I still want to see it," after all, I'm going to buy ′′ tickets for live streaming... in the first place, who's going to get a deal. A complaint to get it Was it? Isn't that a story?

At least the person who complained is losing.



Of course, this is the interaction before the day before yesterday, so I don't know what happened after that, and I'm waiting for the judgement from the operation, but...... this is how it feels," I put a complaint in my emotions, but if the complaint is adopted, I think that I will lose myself

I know that I am also the side of providing entertainment services, but the service provider is the first to say ′′ I will be loved for a long time from a customer so if you have any trouble Ha," I'm pretty seriously thinking about how to reduce the loss of the customer?"

We all know that a service that is exploited from a customer is a short life.



I think that the base of the complaint of ′′ why don't you pay money in addition," I think I'm going to be a bit of a cheat," but I'm moving on the premise of being loved by the customer. People don't do that.

If you do that, you'll see it in a long term, and you'll lose yourself.



So, in the future, I'm going to be a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of

If the complaint is adopted, the probability of losing yourself is so messed up, so be careful.




▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishino

▼ Instagram version is here ↓
https://nishino73.thebase.in/items/25497065

━━━
Released on December 25, 2020!
The movie in a town ′′

▼ Buy Online Bangabandhu (with perks) here ↓
https://mvtk.jp/Film/070395Translated

[News / 甜點新聞] 巴黎喬治五世四季酒店甜點主廚 Maxime Frederic 即將加入將於 2020 年開幕的 Cheval Blanc Paris 豪華酒店 / Maxime Frédéric is leaving Four Seasons Hotel George V Paris to join Cheval Blanc Paris (for English, please click "continue reading".)

台灣時間有點晚了，不過因為消息太震撼，我還是快速分享一下。我七月才訪問過的 Maxime Frédéric 主廚將在今年10、11月時 #離開巴黎喬治五世四季酒店、#加入將在明年開幕的巴黎白馬莊園豪華酒店（Cheval Blanc Paris）。

Cheval Blanc Paris 屬於 LVMH 精品集團下的豪華酒店「白馬莊園」（Cheval Blanc）下最新的旅館，該酒店目前在法國 Courchevel（滑雪度假勝地）、Saint Tropez（蔚藍海岸度假勝地）、Saint-Barthélemy（法屬西印度群島聖巴特雷米）、Maldives（馬爾地夫）都有設點，其中 Saint-Barthélemy 的白馬莊園更是法國25家宮殿級酒店（palace）中的其中一家。

巴黎白馬莊園的高級餐廳主廚將由同樣來自諾曼地的 Arnaud Donckele 擔任，他目前也同時掌管白馬莊園酒店在 Saint Tropez 的餐廳。

這下我突然明白，為何在訪問當時 Maxime 說有個新目標，但「現在不能告訴你」😅 且突然讓我去拍了他所有甜點作品，原來是要做作品集的概念啊！

👉🏻👉🏻👉🏻 Maxime 離開喬治五世四季酒店意謂巴黎甜點圈又將有一波大變動，接下來不曉得哪一位甜點主廚會去接他的位置、是否會影響四季酒店三個餐廳的廚房管理與營運，甚至影響明年的米其林評鑑，通通都會和骨牌一樣造成連鎖效應。計畫要來巴黎的大家也要把握機會，不知道 Maxime 離開之後，他所創作的甜點是否還會持續留在菜單上、還是會成為絕響？

🔖 延伸閱讀：

專訪 Maxime Frédéric 主廚（上）、（下）：https://tinyurl.com/y2cyv5dp、https://tinyurl.com/y3kclncu

Cheval Blanc 白馬莊園酒店：https://tinyurl.com/y3l39aoj

Cheval Blanc Paris 巴黎白馬莊園的所在地 － La Samaritaine 百貨公司：https://tinyurl.com/yywrqhb7

Arnaud Donckele 主廚：https://tinyurl.com/y5ypadfk

***********

Maxime Frédéric, the current head pastry chef of Hotel George V Paris is leaving the hotel and joining Cheval Blanc Paris this coming October / November. The latter is expecting its opening in early 2020.

The Cheval Blanc Paris is the latest property of Cheval Blanc collection, a luxury hotel brand under the LVMH hotel management. The collection runs 4 other hotels in Courchevel, Saint Tropez, Saint-Barthélemy and Maldives. The one in Saint-Barthélemy is recognised as a “palace hotel” in France (there are 25 in total for the moment). The collection also aims to open one in London in 2022.

Arnaud Donckele, the head chef that will lead the cuisine kitchen of Cheval Blanc Paris now also manages the one in Saint Tropez.

This news actually means that some changes (and more news) are expected to take place in the following months, for example, the successor of Maxime, the potential adjustment of the management and operation of the 3 kitchens at hotel George V, the possible impact on the 2020 Michelin guide, etc. And I guess it’s time for the pastry lovers to go taste Maxime’s desserts as we never know if they are going to stay in the menu later.

🔖 To read more:

Interview with Maxime Frédéric: https://tinyurl.com/y2cyv5dp、https://tinyurl.com/y3kclncu

The Cheval Blanc collection: https://tinyurl.com/y3l39aoj

Cheval Blanc Paris and La Samaritaine: https://tinyurl.com/yywrqhb7

Arnaud Donckele: https://tinyurl.com/y5ypadfk

昨天台灣大哥大發布訊息，自 2019 年 4 月 1 日起將聘任 AppWorks 創辦合夥人 Jamie 林之晨為總經理，長期關心 AppWorks 的朋友，或許會有些疑惑。其實不是 Jamie 換工作，而是 AppWorks 將與台灣大一起，挑戰一個放大 10 倍的計畫。在此跟大家分享 Jamie 的聲明，有更完整的敘述。

#以下是_Jamie_聲明全文

稍早台灣大哥大發布訊息，自 2019 年 4 月 1 日起將聘任為我為總經理，我的朋友們，以及長期關心我與 AppWorks 的媒體，一定會有許多疑惑，請容我在此統一向大家說明。
...Continue Reading
#EnglishBelow 稍早台灣大哥大發布訊息，自 2019 年 4 月 1 日起將聘任為我為總經理，我的朋友們，以及長期關心我與 AppWorks 的媒體，一定會有許多疑惑，請容我在此統一向大家說明。

首先，我不是接下了台灣大總經理的職位，而是接下了整合市值美金 120 億、營收美金 38 億的台灣大與市值美金 36 億、營收美金 25 億的 AppWorks Ecosystem，放大出 10 倍成果的任務。

這得從我的故事說起，如果您還沒聽過的話，我原本已經移民美國，和老婆小孩開心的住在紐約，2008 年，我在美看到 iPhone、Android 相繼問世，Facebook、Twitter 等社群媒體成為主流，意識到軟體的力量將越來越大，而硬體將越來越沒有價值，換言之，台灣的國際經濟地位將受到極大挑戰，因此決定舉家搬遷回台，推動台灣的轉型升級，以免我熱愛的福爾摩沙從世界經濟奇蹟變成失落的遺跡。

這是一個很大的決定，不僅我要放棄自己的美國夢，老婆、小孩都得跟著改變職涯、學涯，因此既然要做，就得發揮最大的 Impact。所以回台之後，我每天思考、決定、努力的，都是最大化我對台灣的貢獻。

因此這些年來我戴了很多帽子，表面看起來沒什麼相關性，但背後都有一個共同的目的，那就是推動台灣的改變。首先，我長期寫網誌、經營 Facebook 等網路社群、在《天下》等期刊寫專欄、出書、演講、接受採訪，心想的是分享新知、新觀念，散播進步需要的養分。

我與夥伴們成立 AppWorks，有系統的幫助年輕人創業，為的是培養千千萬萬帶領台灣前進的下一代生力軍。這也是為什麼 AppWorks 從 2010 年啟動半年一期的創業加速器，至今一直堅持免費提供。目前 AppWorks Accelerator 共畢業的 17 屆、925 位創業者，由他們成立的活躍企業高達 328 家，2018 年產值 760 億，提供 9,500 個工作機會，非常確切的為台灣貢獻一股向上動能。更重要的是，這些創業者們因 AppWorks 而相識相惜，形成一個緊密互助的網路，更是社會的長期資產。

當 AppWorks 在台灣站穩腳步，2014 年我們開始積極走訪東南亞，邀請優秀的東協創業者前來加入，希望透過串連跨國創業者網路，促進台灣的區域化，同時貢獻東協的數位發展。經過 5 年的推動，這個工作也有大幅進展，即將在 3 月進駐 AppWorks 的 33 組 AW#18 團隊，將有高達 19 組來自東南亞，包含他們在內，AppWorks 有 160 家企業在台灣以外的大東南亞市場有據點，形成一個真正區域化的網路。現在，來自台灣、香港、新加坡的 AppWorks 創業者要前往印尼、越南發展，可以很容易的找到 AppWorks 校友帶路，大大降低了區域化的門檻。

除了創業加速器，透過 AppWorks，我們同時努力創造更多台灣改變需要的新典範。以創業投資為例，我們 2012 年成功募集 3.2 億 Fund I，2014 年募得 15 億 Fund II，在 AppWorks 團隊的努力經營下，目前兩支基金的投資績效都是水準以上，其中 Fund II 至今的年化內部報酬率 (IRR) 達 29%，遠高於歐美同期創投基金的 Top Quartile (前四分之一) 指標。透過追求與國際一流基金同等的表現，我們希望促進台灣 LP (創投投資人的簡稱) 更有信心支持本土新興 GP (創投管理公司的簡稱)，進而推動台灣創投業的復甦。

2016 年，我們出資成立 AppWorks School，每 4 個月一期，免費幫助年輕人透過實作學習程式、轉職工程師、加入成長中的數位行業，提升他們的職涯的同時，也為台灣貢獻人才。目前 School 已畢業 106 位學生，其中 85% 成功轉職，第一年起薪中位數達 67 萬。雖然杯水車薪，但我們希望拋磚引玉，刺激台灣教育的現代化，幫助年輕人準備好面對 AI 時代。

此外，AppWorks 雖然仍是中小企業，但受到的關注較多，因此也經常以身作則，為台灣業界示範新時代企業可以有的新思維。除了看齊國際優質創投的薪資獎金水準、年假無上限、自由選擇工作時間地點、新年假期長達三、四週外，我們更在日前啟動交棒計畫，讓年僅 30 歲的 Jessica 劉侊縈、40 歲的 Andy 蔡欣翰升任合夥人，希望激發台灣企業勇敢讓年輕人當家。

私部門之外，有機會推動台灣轉型的公領域活動，我也積極參與。2016 年，我從詹宏志先生手上接下 TiEA (台灣網際網路暨電子商務產業發展協會) 理事長，上任後便努力推動網路電商正名運動，成功說服了櫃買中心創立電子商務分類；2017 年起我開始擔任亞洲·矽谷民諮委共同召集人、數位國家諮詢委員、代表台灣參加每年四次的 ABAC (APEC Business Advisory Council) 會議，2018 年又奉總統之命擔任 APEC Vision Group 代表，與其他 20 會員國派出的先進，一起定義 APEC 未來的 20 年願景。這些雖然都是義務工作，但我都當作正職全力以赴，因為都有機會大大影響台灣的命運，以及在經濟領域的國際能見度。

最後，我去年決定再次舉家，準備遷往雅加達，同樣還是以為台灣貢獻出發。我觀察到 2.6 億人口的印尼正在快速崛起，短短 5 年內從有限的新創活動，到 4 隻本土獨角獸加 3 隻外來獨角獸的蓬勃景況，必須要幫助台灣抓住這個成長機會，但印尼商業生態與台灣大不相同，所以我決定進駐雅加達、深耕當地，希望能因此扮演帶領 AppWorks 新創進入印尼的嚮導，縮短我們與世界第四大國、東南亞第一大國的距離。這麼做得犧牲一些我在台灣的工作，但這些工作多半我的夥伴們可以承接，因此我便毅然開始行動。

講了這麼多，我其實只是希望您能了解，我大老遠從紐約搬回來的目的就是改變台灣，所以這些年來我做決定沒什麼懸念，因為不需要考慮自己的利益，只需要考慮在這個時間點，我做這件事情，是不是最能貢獻台灣。

如此我們便可以回到正題，這次的「台灣大 + AppWorks」專案。

不久前，蔡明忠董事長約我談話，詢問我有沒有興趣接下台灣大總經理的職位，一開始我其實是無法答應的，首先我已經決定搬去印尼，再來我也不確定接這個位子，跟貢獻台灣的關係。回去想了兩整天後，我有了答案，我跟蔡董事長說，必須有四個先決條件：

第一，結合台灣大和 AppWorks，用 AppWorks 生態系去幫助台灣大轉型為科技企業，同時以台灣大為平台去加速 AppWorks 新創的成長，因此創造更多成功的企業，為台灣示範成熟企業如何與新創實際合作；

第二，由 AppWorks 帶路，推動台灣大 + AppWorks 走出台灣，成為一個大東南亞科技集團，為台灣企業的區域化寫下典範，同時也成為能加速 AppWorks 新創區域化的大平台；

第三，以建立一個市值 1,000 億美金 (US$ 100B) 的科技集團為目標，創造第一個由台灣出發、真正達到國際級的非代工企業；

第四，所有因為台灣大 + AppWorks 集團未來的價值成長，公司依規定希望給予我個人的獎勵，要能全數由集團捐為公益使用，且專注在推動台灣的教育改革與電影工業上。

我跟蔡董事長說，如果以這四個目標為前提，那就值得我花 10 到 15 年的生命去推動。這基本上是我的夢幻清單，如果這麼做的話，能為台灣創造的貢獻，比 AppWorks 繼續獨立營運還會巨大許多，想不到蔡董事長毫不猶豫的答應。也因此，我回頭與 AppWorks 的夥伴們溝通，得到大家的支持後，我們決定一起接受這個挑戰。所以開頭我說，我不是接下了台灣大總經理的職位，而是接下了整合台灣大與 AppWorks，放大出 10 倍成果的任務。

當然，這不是一件容易的工作，發展新的商業模式，我或許有 20 年的創業、工作經驗作為後盾，但對於管理電信事業，對於領導一個 7,000 人的大集團，我有太多需要學習的地方，所以，我請蔡董事長務必持續扮演我的 Partner，在這個過程中一起確保電信本業的營運，好讓我們有最大的空間與時間，去爭取新事業的發展，為所有「台灣大 + AppWorks」的 Stakeholders，爭取最佳的長期利益。

未來幾年，將是電信業轉型的關鍵時期，去年 499 之亂加速電信用戶 ARPU (平均每戶營收) 的下滑，消費者換機時間拉長導致手機營收停滯，接下來資本支出是 4G 近 4 倍的 5G 即將到來，更讓電信長達 20 年紅利時代難以延續，AI、IoT、Blockchain、Cloud 等巨型典範轉移接連的到來，進一步逼迫電信業者不能繼續防守。

另一方面，電信業已經建立的品牌、長期客戶關係、大量用戶數據，卻是極有價值，可以更全面應用的資產。透過台灣大 + AppWorks 的結合，目前已經產生 760 億年營收的 AppWorks 的 328 家新創，以及未來將持續培養的更多新興企業，都有機會透過與台灣大的合作加速成長，而台灣大也能因此取得新的營收引擎，創造雙贏的局面。

所以，在可預見的未來，AppWorks 的方向不會改變，我們將持續邀請優秀的創業者加入，透過 AppWorks 原有的能量，以及新增的台灣大平台幫助他們。AppWorks 基金的營運也不會改變，事實上，加入了台灣大的能量，我們有信心能為 LP 們創造更好的財務、策略報酬。我的角色，除了新增台灣大總經理以外，也沒有改變，將持續擔任 AppWorks 的董事長、合夥人，戮力確保台灣大 + AppWorks 的整合能順利成功、長長久久，創造多贏。唯一改變的，大概是我的工作時間將會增加，因此要犧牲與家人的相處，在此先跟偉大的老婆、兩個可愛的兒子道歉，感謝他們對這個決定的支持與諒解。

至於搬遷至雅加達、引導更多 AppWorks 新創進軍印尼的計畫，很遺憾必須暫緩，所幸 AppWorks 的新任合夥人 Jessica (劉侊縈)，已經承諾會扛起這個責任，相信在她的帶領下，AppWorks 的印尼計畫還是能夠大鳴大放、開花結果。

以上，就是針對此次台灣大 + AppWorks 的重大發展，向各位好友、媒體朋友的報告，懇求你們的支持。無論如何，我會持續為貢獻台灣而努力，希望我們這一輩的小孩們長大後，可以和我們一樣，以做台灣人為榮。

最後，預祝 您

新年快樂 諸凡順遂
助君張目 豬滿福保

Earlier today, Taiwan Mobile published an announcement communicating their intention to appoint me as the company’s general manager as of 4/1/2019. I’m sure this announcement may come as a surprise to many of my friends in the startup community, likely leaving you all with ample questions, concerns, and potentially even doubt. Let me take the opportunity to clarify the situation and explain the reasonings behind my decision for everyone.

Firstly, I must clarify that I am not merely taking over as GM of Taiwan Mobile, but taking on the bigger job of integrating Taiwan Mobile, a $12B market cap & $3.8B revenue company, and AppWorks, a $3.6B valuation & $2.5B revenue ecosystem, to amplify our impact by 10x.

But to adequately understand where we’re going, I think it’s important for everyone to know where we’ve come from. This begins with my story—for those of you that haven’t heard it before—which dates back to my time living in New York. It was around 2008 when I saw the launch of iPhone and Android, as well as the advent of Facebook, Twitter, etc, collectively catapulting social media into mainstream use. It was clear that software was increasingly taking over the world while the value of hardware was becoming more and more commoditized. This posed a dire existential threat to Taiwan, whose global economic contributions had been primarily driven by hardware and semiconductor manufacturing. This eventually prompted my resolve to move back to Taiwan and prevent our country from becoming a relic of the past.

This was by no means an easy decision. Not only did I have to give up my American dream, but my wife and child would have to completely uproot their lives, changing jobs and schools. It was a huge sacrifice on their end, so after moving back I dedicated myself to working hard every day to maximize my contribution to Taiwan and exert the greatest impact possible.

I have worn a lot of hats since, and it may seem that there is no correlation on the surface. But, there is indeed a common purpose behind them, which is to promote change in Taiwan. First of all, I have long written posts and columns in online communities such as my own blog, Facebook, and journals like “The Commonwealth Magazine,” while also giving speeches and interviews for a variety of outlets whenever possible. I see these activities as a way to share new knowledge, new ideas, and disseminate the nutrients needed for progress.

I set up AppWorks with my partners to systematically help young people start their own businesses and cultivate the next generation of business leaders that will steer Taiwan forward. That's why AppWorks started its semi-annual startup accelerator in 2010, and has been offering it for free ever since. With the addition of the latest batch AW#17, the AppWorks Ecosystem encompasses 328 active startups and 925 founders, having collectively generated US$ 2.5 billion in revenues and created 9,586 jobs—not an immaterial contribution to Taiwan’s economy needless to say. More importantly, we’ve created a tight-knit community where founders can form lifelong relationships, while seeking advice from both peers and mentors in good times and bad. I see that as a long-term value to society.

Once AppWorks took a firm foothold in Taiwan, we began targeting Southeast Asia in 2014 to invite outstanding ASEAN entrepreneurs to join us. We hope to promote Taiwan's regionalization through a network of international founders, and in turn, facilitate the development of SEA’s digital economy. We've made significant strides these past five years. AW#18 will kick off in March 2019, and consists of 33 teams, 19 of which hailing from countries across SEA and beyond. Spanning our entire ecosystem, AppWorks encompasses 160 companies currently operating in Southeast Asia, forming a truly regional network. Now, AppWorks founders from Taiwan, Hong Kong, and Singapore are expanding to Indonesia and Vietnam, and it is easy to find local AppWorks alumni to lead the way, greatly reducing the barriers for international expansion.

In addition to AppWorks Accelerator, we have been working hard to create more examples for a modern Taiwan. Taking venture capital as an example, we successfully raised US$ 11 million for Fund I in 2012 and US$ 50 million for Fund II in 2014. Under the efforts of the AppWorks team, the investment performance of the two funds is currently above the industry average, of which Fund II has achieved an annualized internal rate of return (IRR) of 29%. This is much higher than the top quartile of VCs in both Europe and the United States. By pursuing the same performance as international first-class funds, we hope to encourage Taiwanese LPs (short for venture capital investors) to be more confident in supporting local emerging GPs (short for venture capital management companies) and to promote the recovery and ultimate longevity of Taiwan's VC industry.

In 2016, we created AppWorks School with the aim of helping the younger generation pick up new skill sets, enhance their careers, and join the growing tech industry. The school offers four-month free programs and has now graduated 106 students, 85% of whom have secured jobs as software engineers, with a median starting salary of US$ 21,833. Although our scale is still tiny compared to larger institutes, we hope our efforts have inspired others to promote the modernization of Taiwan’s education system and equip young people with the necessary skills to thrive in the AI ​​era.

In addition, although AppWorks is still a small to medium-sized enterprise, it has received a lot of attention. Therefore, it often leads by example and demonstrates how to apply new thinkings to modern corporate management. In addition to internationally-competitive salaries, our colleagues enjoy flexible working hours and locations, unlimited vacation days, and several weeks off around Chinese New Year. AppWorks also recently launched an internal promotion track, promoting two of our very own staff to partners, Jessica Liu (30) and Andy Tsai (40). We hope that this move will also create a ripple effect across traditional Taiwanese industries, inspiring more local enterprises to put their faith in younger leaders.

Alongside the private sector, I am also actively involved in promoting Taiwan’s transformation through public sector activities. In 2016, I took over as chairman of TiEA (Taiwan Internet and E-Commerce Association) from Mr. Hung-Tze Jan (詹宏志). After taking office, I have worked hard to promote our industry and successfully convinced government cabinet members to create a separate category for e-commerce companies, which didn’t previously exist in Taiwan’s stock market. Since 2017, I have been the co-convenor of the Asia-Silicon Valley Development Agency Advisory Committee, advisor of DIGI+ Taiwan, and the country’s member in ABAC (APEC Business Advisory Council). Most recently in 2018, I was appointed by the President to represent Taiwan in the APEC Vision Group, where 21 member states come together to define APEC's vision for the next 20 years. Although these are all voluntary work, I have treated them as full-time jobs because they produce opportunities that can greatly influence Taiwan’s future.

Finally, last year I was prepared to uproot my family again and move to Jakarta. With a population of 260 million people, I observed that Indonesia was a rapidly emerging economy, producing many areas where Taiwan and Taiwanese companies can contribute. In the span of just five years, Indonesia went from a barren startup landscape to producing four local unicorns and attracting the presence of three international unicorns. Although the opportunities are abundant, Indonesia’s ecosystem was much different from Taiwan’s, creating immense cultural, regulatory, and competitive barriers for Taiwanese companies. I had thus planned on relocating to Jakarta in hopes of better leading AppWorks startups into Indonesia and shortening our distance from the world’s fourth most populous country and GSEA’s biggest economy. I would have had to sacrifice some of my roles and responsibilities in my Taiwan, but I put faith in my partners and co-workers to fill the void.

With all that said, I want you to understand that the underlying mission to change Taiwan has never faltered. With this mission in mind, I’ve never hesitated in making decisions over the years because I’ve never needed to consider my own interests—but only the things I can do at the moment to best contribute to Taiwan and generate the most impact. It’s what prompted my resolution to move back from New York, my intent to move to Jakarta, and now my decision to take on this new opportunity with “Taiwan Mobile + AppWorks.”

Not long ago, the Chairman of Taiwan Mobile Daniel Tsai reached out and asked if I was interested in taking over as General Manager of Taiwan Mobile. At first, I was unable to take his offer because I was getting ready to move to Indonesia and I didn’t know how this would contribute to making Taiwan better. After allowing myself a few days to contemplate, I found an answer. I told Chairman Tsai that I would take on the position, but only if I can pursue these 4 ambitions:

First, leverage the AppWorks ecosystem to help transform Taiwan Mobile into a true technology company. At the same time, leverage Taiwan Mobile as a platform to accelerate the growth of AppWorks startups, thereby creating a successful collaboration template for other Taiwan & SEA large corporations to work with startups.

Second, with AppWorks leading the way, establish Taiwan Mobile + AppWorks into a regional technology group across Greater Southeast Asia, in turn, inspiring other Taiwanese companies to explore Southeast Asia as well as becoming a platform for startups to go regional.

Third, build Taiwan Mobile + AppWorks group to a market cap of US$ 100 billion and create the first non-OEM company that originates from Taiwan and truly reaches a global scale.

Fourth, throughout the process, all the bonuses I am entitled to shall be donated by the group to public welfare, focusing specifically on promoting education reform and the film industry in Taiwan.

I told Chairman Tsai if these are the goals, it’s worth dedicating the next 10 - 15 years of my life to achieve. This is basically my dream list. If I do this, the contribution to Taiwan and the GSEA region as a whole from the combined entity will be much greater than the continued independent operation of AppWorks. Chairman Tsai agreed on these four goals and gave me his promise, but it was still not a decision that I could make on my own--after all building AppWorks into what is it today was not something I did alone. Therefore, I went back to communicate with the AppWorks partners and team, and with everyone's support, we decided to accept this challenge together.

Thus, at the beginning of the post, I said, that I am not only taking over the position of Taiwan Mobile’s GM, but undertaking the task of integrating Taiwan Mobile and AppWorks to amplify our impact by 10x. Of course, developing a completely new business model is not an easy job. I may have 20 years of entrepreneurship and work experience under my belt, but I still have much to learn when it comes to managing a massive telecoms operation with over 7,000 people, most of whom are much more familiar with the industry than me. Therefore, I asked Chairman Tsai to act as my partner through the process to ensure the continued operations of the telecoms unit. This will enable more time and space to develop new businesses, benefiting all “Taiwan Mobile + AppWorks” stakeholders in the long run.

The telecoms industry will likely undergo a crucial transformation in the next few years. Last year’s “NT$499 war” accelerated the decline of telecom subscribers’ ARPU (average revenue per household). Longer replacement periods for smartphones have led to the stagnation of mobile phone revenues and the rollout of 5G will cost four times the capex as 4G. These factors all threaten the industry’s ability to maintain the fluid growth it’s experienced for the past 20 years. Furthermore, the arrival of paradigm shifting technologies such as AI, IoT, Blockchain, and Cloud have put all telecom operators on the defensive.

On the other hand, the telecoms industry has established brands, long-term customer relationships, and a massive amount of user data—all valuable assets that can be better maximized. Through the combination of Taiwan Mobile + AppWorks and the 328 startups that AppWorks has cultivated, all emerging startups will be able to look to the combined platform as a strategic engine for cooperation and growth. This is will also enable Taiwan to develop new sources of value creation--a win-win for both sides.

Therefore, in the foreseeable future, AppWorks will not change direction. We will continue to invite outstanding entrepreneurs to join our accelerator, staying true to the original ethos of AppWorks, while leveraging the new Taiwan Mobile platform to help them. The operation of AppWorks Funds will not change. In fact, with the backing of Taiwan Mobile’s resources, we are confident that we can create better financial and strategic rewards for LPs. My role at AppWorks will not change. I will continue to serve as a partner of AppWorks. I will ensure that the integration of Taiwan Mobile + AppWorks will be a successful, long-lasting win-win situation for all stakeholders involved. The only change is probably that my working hours will increase, effectively cutting into my family time. So first, I must apologize to my great wife and two lovely sons, and thank them for their continued support and understanding of this decision.

As for the plan to move to Jakarta and guide more AppWorks startups to enter Indonesia, regrettably it must be suspended. Fortunately, Jessica Liu, AppWorks’ newest partner, has promised to take up this responsibility. I believe that under her leadership, AppWorks' Indonesia initiative will still be able to make a big splash and develop fruitfully.

Hopefully, this post has provided you with all the relevant details regarding the Taiwan Mobile + AppWorks announcement. To friends and media, I sincerely appreciate your continued support. At any rate, I will continue to work hard to contribute to Taiwan. I hope that the children of our generation will grow up and be proud of being Taiwanese.

Finally, I wish everyone all the best. Have a wonderful and prosperous pig year!

เผยโฉม The new 2020 Mercedes-Benz CLA (เบนซ์ ซีแอลเอ) โฉมใหม่ล่าสุด ก่อนเปิดตัวในงาน CES 2019

Daimler at Consumer Electronics Show 2019
• World première of the new Mercedes-Benz CLA
• Two US premières: Mercedes-Benz EQC and Vision URBANETIC
• Daimler Trucks at CES with significant news about the strategy for
automated driving
• Follow the Daimler Trucks press conference live at daimler.com/live/
• Experience the Mercedes-Benz Cars press conference and talks live at
Mercedes me media: media.mercedes-benz.com/ces2019

Stuttgart/Las Vegas. Daimler's trade fair exhibition at the Consumer Electronics Show in Las
Vegas (CES; 8 to 11 January 2019) will be focusing fully on the outlook on the future of
mobility. Highlights include the world première of the new Mercedes-Benz CLA, US premières
of the battery-electric Mercedes-Benz EQC (combined power consumption:
22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures)1 as well as the
revolutionary Vision URBANETIC mobility concept plus essential news about the Daimler
Trucks' strategy for automated trucks. After the Mercedes-Benz press conference, Sajjad
Khan, Member of the Divisional Board of Mercedes-Benz Cars, CASE and Vice President
Digital Vehicle & Mobility, will be giving an insight into the current developments within the
context of the Daimler-wide CASE digitalisation strategy – Connected, Autonomous,
Shared & Service and Electric Drive. In the afternoon, Wilfried Porth, Member of the Board of
Management of Daimler AG and Human Resources and Director of Labour Relations at
Daimler AG's Mercedes-Benz Vans, will be explaining the future of mobility using Vision
URBANETIC as an example.

On the day before (Monday, 7 January), Daimler Trucks will be providing an overview of the
most recent company and technology developments at the Keep Memory Alive Center
(KMAC) and will be announcing the company's next steps within the context of automated
driving. Media representatives will subsequently be given the opportunity to experience the
most recent products from the North American truck and bus/coach portfolio at the Las Vegas Motor Speedway.

The new Mercedes-Benz CLA will be showcased to the global public for the very first time, featuring its evolved MBUX (Mercedes-Benz User Experience) infotainment system, a technological innovation that premièred at CES in 2018. New functions have already been added a mere 12 months later. As a result, the new Mercedes-Benz CLA Coupé is not only the most emotional vehicle of its class, it is also a highly intelligent automotive specimen: the new CLA offers a number of clever solutions, from the MBUX Interior Assistant that identifies operation requests on the basis of movements to lend the vehicle interior a certain level of intelligence, to augmented reality for navigation and the ability to understand indirect voice commands as well as ENERGIZING COACH featuring individual fitness recommendations.

World Premeire All-New Mercedes Benz A-Class (2018-2019)

Stuttgart/Amsterdam. The new Mercedes-Benz A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before. It completely redefines modern luxury in the compact class, and revolutionises interior design. Technologically the new A-Class not only takes first place thanks to MBUX – Mercedes-Benz User Experience: it also offers a number of functions that were previously the preserve of the luxury class. In certain driving situations, it is able to drive semi-autonomously for the first time, and MULTIBEAM LED headlamps are available on request. All models of the new A-Class are also powered by new, efficient diesel and petrol engines, and although Mercedes-Benz has retained the sporty appearance, the utility value has increased. The new A-Class can be ordered from March onwards, and the market launch commences in the spring.

"With the fourth generation of the A-Class, we are redefining modern luxury in the compact class. To do this we have opted for a combination of uncompromisingly dynamic design and an intuitive operating concept," says Britta Seeger, the member of the Daimler AG Board of Management responsible for Mercedes-Benz Cars sales. "With MBUX – the new Mercedes-Benz User Experience – we are creating a completely new customer experience."

"New technologies must place the focus on people and make their lives easier. The new A-Class does this in many ways, and becomes an emotional and intelligent companion," says Ola Källenius, the member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars. "One good example is MBUX – Mercedes-Benz User Experience: it combines intuitive and natural operation with intelligent, learning software."

"The new A-Class embodies the next stage in our design philosophy of Sensual Purity and has the potential to usher in a new design era," says Gorden Wagener, Chief Design Officer Daimler AG. "With clear contours and sensual surfaces, we present high-tech that awakens emotions. Form and body are what remain when creases and lines are reduced to the extreme. The interior represents modern luxury at a level previously unattained in this class, and translates intelligent technology into an emotional overall experience."