TỪ VỰNG CHẤT & Ý TƯỞNG HAY CHO IELTS SPEAKING - CHỦ ĐỀ MARRIAGE
>> Được trích từ cuốn sách: https://ielts-thanhloan.com/san-pham/ebook-ielts-vocabulary-speaking
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✔️ tie the knot (idiom): kết hôn
ENG: to get married
✔️ once-in-a-lifetime (adj): một lần trong đời
ENG: used to describe something special that is not likely to happen to you again
✔️ cover the bare basics (verb phrase): chi trả cho những nhu cầu thiết yếu
ENG: be able to pay for the most basic needs
✔️ Mr. Right (noun): người chồng lý tưởng
ENG: the man who would be the right husband for a particular woman
✔️ take a gamble on something (verb phrase): đánh cược vào cái gì
ENG: to take an action when you know there is a risk but you hope that the result will be a success
✔️ a lifelong commitment to somebody/something (noun phrase): sự cam kết cả đời với ai/ cái gì
ENG: a promise to support somebody/something in the whole life
✔️ leave it to chance (idiom): phó mặc cho số phận
ENG: wait and see what happens without planning
✔️ unconditional love (noun phrase): tình yêu vô điều kiện
ENG: a love without any conditions or limits
✔️ overcome inevitable ups and downs (verb phrase): vượt qua những thăng trầm không thể tránh khỏi
ENG: to succeed in dealing with the mixture of good and bad things in life or in a particular situation or relationship that you cannot avoid or prevent
✔️ be there for somebody (idiom): luôn bên cạnh ai
ENG: to be available if somebody wants to talk to you or if they need help
✔️ split up (with somebody) (phrasal verb): một cách nhanh chóng
ENG: to stop having a relationship with somebody
✔️ mutual understanding (noun phrase): sự thấu hiểu lẫn nhau
ENG: sympathy of each person for the other
✔️ have something in common with somebody (verb phrase): có điểm gì chung với ai
ENG: to have the same thing with somebody
✔️ casual conversation (noun phrase): cuộc nói chuyện bình thường hàng ngày
ENG: chit-chat
✔️ companionship (uncountable noun): sự đồng hành
ENG: the pleasant feeling that you have when you have a friendly relationship with somebody and are not alone
✔️ at liberty to do something (idiom): tự do làm gì
ENG: having the right or freedom to do something
blame somebody for something (verb): đổ lỗi cho ai về việc gì
ENG: to think or say that somebody is responsible for something bad
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Chúng mình cùng đọc bài chia sẻ chi tiết ở đây nhé: https://ielts-thanhloan.com/goc-tu-van/tu-vung-va-y-tuong-ielts-speaking-theo-chu-de-marriage.html
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TỪ VỰNG & Ý TƯỞNG IELTS SPEAKING TOPIC CHARACTERS & PERSONALITIES
Gì thì gì, cứ học IELTS mà muốn nói tốt viết hay thì luôn cần phải có từ vựng các bạn nhé. Chia sẻ với bạn nhóm từ vựng về chủ đề Characters & Personalities đặc biệt áp dụng trong Speaking Part 2 dạng Describe a Person nhé!
Từ vựng:
* a great sense of humour (noun phrase): khiếu hài hước
ENG: humorous
* the life and soul of the party (idiom): trung tâm của bữa tiệc
ENG: someone who is energetic and funny and at the centre of activity during social occasions
* a wide circle of somebody (noun phrase): một nhóm người
ENG: a big group of people
* crack somebody up (phrasal verb): khiến ai cười
ENG: to make somebody laugh a lot
* extroverted (adj): hướng ngoại
ENG: lively and confident, and enjoying being with other people
* hang out (with somebody) (phrasal verb): ra ngoài với ai
ENG: to spend a lot of time in a place or with someone
* chit chat with somebody about something (verb): nói chuyện phiếm với ai về vấn đề gì
ENG: to talk informally about matters that are not important
* unapproachable (adj): khó gần
ENG: (of a person) not friendly or easy to talk to
* make friends with somebody (verb phrase): kết bạn với ai
ENG: to become a friend of somebody
* immerse yourself in (doing) something (verb phrase): chìm đắm trong việc gì
ENG: to become or make somebody completely involved in something
* a real page-turner (noun phrase): cuốn sách thú vị
ENG: a book that is very exciting
* engage in (doing) something (phrasal verb): tham gia vào hoạt động gì
ENG: to take part in something
* supportive (adj): ủng hộ
ENG: encouraging somebody or giving them help or sympathy
* a faithful friend (noun phrase): một người bạn trung thành
ENG: staying with or supporting a particular person
* a fair-weather friend (noun phrase): một người bạn chỉ làm bạn với bạn khi mọi việc dễ dàng và tốt đẹp và sẽ bỏ mặc bạn khi gặp khó khăn
ENG: somebody who stops being a friend when you are in trouble
* stand by somebody (phrasal verb): bên cạnh ai
ENG: to help somebody or be friends with them, even in difficult situations
* through thick and thin (idiom): khi gặp khó khăn
ENG: even when there are problems or difficulties
* give somebody a helping hand (idiom): giúp đỡ ai đó
ENG: to help somebody
* be in trouble (noun phrase): gặp khó khăn
ENG: have difficulty
* trustworthy (adj): đáng tin cậy
ENG: that you can rely on to be good, honest, sincere, etc.
* count on somebody (phrasal verb): có thể dựa dẫm vào ai
ENG: to trust somebody to do something or to be sure that something will happen
* divulge something to somebody (verb): tiết lộ điều gì bí mật với ai
ENG: to give somebody information that is supposed to be secret
* gossip about something (verb): bàn tán về việc gì
ENG: to talk about other people’s private lives, often in an unkind way
* a good listener (noun phrase): người biết lắng nghe
ENG: somebody who you can rely on to listen with attention or sympathy
* lend an ear to somebody (idiom): lắng nghe ai đó một cách kiên nhẫn
ENG: to listen in a patient and kind way to somebody
* feel down in the dumps (idiom): buồn
ENG: to feel sad
* sympathetically (adv): một cách cảm thông
ENG: in a way that is kind to somebody who is hurt or sad, and that shows that you understand and care about their problems
* develop a mutual understanding (verb phrase): phát triển sự thấu hiểu lẫn nhau
ENG: to develop the understanding of two or more people have for each other equally
* forgiveness (uncountable noun): sẵn lòng tha thứ
ENG: the act of forgiving somebody; the quality of being willing to forgive somebody
* hold a grudge (verb phrase): giữ một mối thù
ENG: to keep a feeling of anger or dislike towards somebody because of something bad they have done to you in the past
Ví dụ và cách áp dụng từ vựng này, các bạn xem tại link: https://ielts-thanhloan.com/goc-tu-van/tu-vung-va-y-tuong-ielts-speaking-theo-chu-de-characters-personalities.html
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phrase to describe feeling 在 AppWorks Facebook 的精選貼文
[How Does a Customer's Need for Progress Create Demand?]
Have you ever wondered what is going on inside someone else's head?
Why do customers who have learned about your product fail to try it?
How can you use marketing to create demand in potential customers who have not taken that risky first step like the early adopters?
The answers lie in figuring out whether your product can actually help someone feel progress. Progress enabling is a core demand-side catalyst in early stage product marketing.
A core piece of the marketing process is understanding how an emotional or mental demand for progress tunes a potential customer's strategy for choosing your product. You may have heard of "Jobs to Be Done" theory. There's a piece of this theory that I have used when talking with founders about how they shape marketing messages and strategies for early stage product.
Take a look at the image. These "levers" of progress making forces are good ways to interpret what a customer might be experiencing when they choose your product. How can you exploit this? There's a conceptual approach and then actual steps.
Conceptually: It's important to approach this by undrstanding that a customer wants to assign a job to your product. In other words, they don't choose your product because it's cheaper than the competitions or because it's blue or red, or big or small. They aren't worried about features. What they are concerned with is, "How does this help me do the thing that I want to get done?"
As the founder, who is also managing marketing, you need to interpret that inner drive, and then translate that back to the customer as a phrase, a story, or a design concept that helps them see that journey in your product.
Okay right, so how do I do that? Good question.
Tactics
1. Find early adopters of your product. You have obviously had early success, that's why you are contributing time, thoughts and money to this marketing project. You need to talk to those early adopters.
2. Ask them to sit down for an interview with you after telling them you would like to interview them about their personal journey in choosing this product. This can be on the phone or through online video, but it's ideally in person. You want to be able to see body language, facial expressions, and feel the tone of the person when you ask them questions about their journey.
3. Work through a series of questions with them that focus on their emotional state and their approach to the product. There might be several types of questions here, but what you are trying to dig for is: "What were you thinking when you chose this product? What were you feeling?"
4. At this point, you want to really get super detailed about exactly what they wanted, how they obtained it and what was the result of that success. Ask them to play a movie in their head, and they are the star of that movie, and ask them to describe, step by step, as if they are in that movie, exactly what happened when they chose your product.
5. Take copious notes about this. Try to interview a series of people in this same manner. Make it a logical process and standardize it.
At the end of this process, you should have a trend. Each of these customers should show you something that is similar to each other customer about the WHY of their choosing.
It should resemble something close to this image. There should be encounters with each of these progress-making forces.
Your marketing story then needs to take the shape of offering the product as a catalyst or an enabler of this progress. No one product will look the same in terms of its storytelling characteristics.
If you want an example of what a progress-making story looks like in marketing, you should watch the video about Snickers that I have put at the end of this post. You should be able to see exactly what I am talking about. The marketing for this product is a story, not about the features of the candy, but about the progress that the customer feels, exactly as he feels it. And the product is simply the prop in that customer journey. It's about experience.
I hope this helps early stage founders understand the forces of progress that are in a customer's life. If you would like to talk about your marketing strategy, please ping me by leaving a comment or sending me a message. At AppWorks, we love spending time with founders and figuring out these hard problems.
Video: https://youtu.be/vW6ZXHWvaGc
If you are a founder who would like help getting better at building, marketing, or driving revenue growth, come join us at AppWorks Accelerator for the 2020 session beginning in March, applications close on December 16: http://bit.ly/32YvBYh
Doug Crets
English Communications Master, AppWorks
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