【影片分享】How Gacha Games Trick Players Into Spending Thousands
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影片連結:https://bit.ly/3ASGPyr
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這個YT影片主要在分享轉蛋機制是如何讓玩家不斷掏錢付費。
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整體結構大致上是:
1⃣以日本玩家在FGO花了70,000美金作為引子
2⃣分享1972年至今各類型遊戲花費堆疊圖,可以明顯看到手機花費大爆炸 (2:24秒起)
3⃣分享從去年至今營收相當亮眼的跨平台遊戲《原神》,提到好內容 + 轉蛋機制所帶來的爆炸性營收是多可觀 (3:38秒起)
4⃣分享五個手遊營收秘訣 (5:09秒起)
✅首儲翻倍:用來突破你首次付費的門檻 (但其實我覺得30元的新手禮包更剁手)
✅月卡:養成你登入習慣 (影片這邊英文是battlepass(通行券),但圖片卻擺月卡,我覺得應該是講錯了)
✅各種幣值的轉換:讓你搞不清楚花多少錢,以及虛寶實際價值
✅晒人權:運用玩家喜愛炫耀、攀比的心態,透過社群媒體不斷去秀各種角色、武器,營造出「這很好抽」、「別人抽的到我也抽到的」的消費氛圍
(Do not tell your palyer that the majority of people do not spend money.)
(That is cancer that will kill your Monetization)
✅不斷調整遊戲數值:為了讓角色更有吸引力,不斷調整遊戲數值,以提高玩家獲取角色或武器意願
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原神這段可以搭配我的文章一起服用:
🔎延伸閱讀:原神-首週營收6000萬美金的商城長怎樣?
https://bit.ly/3oofBwl
.
後面還分享另一段YT影片《let's go whaling:tricks for monetising nobile game players with free-to-play》
我還沒看,但應該是分析或打造鯨魚用戶(高消費玩家),連結在此,有興趣的可以再自行點開看。
https://www.youtube.com/watch?v=xNjI03CGkb4
.
最後影片分享了四種玩家類型,
分別是:
●殺手(killer)
●社交者(socializers)
●探險者(Explorers)
●成就者(achievers)
.
提到含金量最高的就在成就者(achievers)這段,
因為想要收集成就是有門檻的,
想要達到門檻最快的方式就是氪金,
例如限時的聯動合作、各式卡池等。
.
當這些內容越多時,
就越有收集的價值,
也是營收重要來源。
.
我也看了其他資料,
其實也有反例出現,
有些文章認為成就者屬於單機類型玩家,
反而沒賺頭,
真正的賺頭是落在殺手這段。
.
我認為這是對於每種類型玩家的定義與解讀不同所致,
例如影片對於殺手(killer)的定義與解讀可能是視其為純技術輾壓玩家,自然付費金額就不會高。
.
而以下文章則是將其解讀為為了提高自身實力更容易去氪金買裝備升級抽卡,因此導出的結論就不同。
.
🔎延伸閱讀:網遊坑錢坑人殺時間? 四類玩家行爲分析告訴你可能錯了
https://ppfocus.com/0/te23d8516.html
.
以上就是這個影片大致內容與我的心得分享,
由於我英文很破,
所以如果有誤解或說明沒到位的地方也歡迎指正。
.
文章同步部落格:https://bit.ly/3kSdXRb
同時也有183部Youtube影片,追蹤數超過15萬的網紅Gina music,也在其Youtube影片中提到,Don't forget to turn on the bell icon for future uploads 🔔✔️ 西洋音樂愛好者✨這裡不會有冗長的介紹文卻是個讓你挖歌的好地方😎 追蹤Gina music社群挖掘更多音樂🌹 facebook👉 https://www.facebook.com...
「spend to v」的推薦目錄:
- 關於spend to v 在 玩遊戲不難,做營運好難 Facebook 的最讚貼文
- 關於spend to v 在 Team SMG Facebook 的最讚貼文
- 關於spend to v 在 貓的成長美股異想世界 Facebook 的最佳貼文
- 關於spend to v 在 Gina music Youtube 的最佳解答
- 關於spend to v 在 Kazuya Sakoda Youtube 的精選貼文
- 關於spend to v 在 Kazuya Sakoda Youtube 的最讚貼文
- 關於spend to v 在 [文法] spend sth. to-V or V-ing - 看板Eng-Class - 批踢踢實業坊 的評價
- 關於spend to v 在 Pandora's Box - [ 文法筆記] spend Ving vs. spend to V spend... 的評價
- 關於spend to v 在 【M&E 文法】英文的三花take、cost、spend 到底怎麼用!? 的評價
- 關於spend to v 在 Spend的用法 - 語言板 | Dcard 的評價
spend to v 在 Team SMG Facebook 的最讚貼文
It's finally here! The PMPL MYSG Season 4 GRAND FINALS. Our captain, Trixnity returns after taking time off to reflect and spend time with his family. The players have sorely missed their captain in the past 3 weeks but the full squad is now back in full fighting force, hungry and ready for Chicken Dinner! 🍗🍗🍗
Tune in to the GRAND FINALS today at 2PM!
📺 https://www.youtube.com/watch?v=wRjf31jwf9k
#PUBGM #PUBGMobile #PMPL #PMPLMYSGS4 #PMPLS4
spend to v 在 貓的成長美股異想世界 Facebook 的最佳貼文
🌻Docusign(DOCU), Crowdstrike(CRWD)財報結果
上週這兩家公司發表財報了.
這兩天看了一下他們的財報結果. Again, 兩家的表現都很好, 但發現分析師給DOCU的調價(往上)幅度比較多, 就好奇研究了一下SaaS公司是怎麼被估值的. 有興趣的話可以看看(從中學習到很多. 非常推薦一讀):
https://makingsenseofusastocks.blogspot.com/2021/09/blog-post.html
(By the way, 分析師對CRWD的價格調幅沒那麼大, 主因是成長趨緩了. 而DOCU的free cash flow佔營收比, 以及顧客黏著力在這季創了新高, 是讓分析師按讚的幾個原因).
關於CRWD: "The Street is already modeling revenue growth deceleration in 2022 to 36%, down from 60% expected in 2021, which on its own might prove a hurdle for a stock already trading at a high multiple," said Bank of America analyst Tal Liani in a report.
分析師對於DOCU的評價:
• 11位buy; 給的價格分別是: $310, $320 (x2), $330 (x2), $340 (x2), $345, $350, $350, $389
• 給Buy的分析師的評語:
o Baird: The analyst continues to view them as a best in class way to play digital transformation trends with strong growth, cash flow and profitability, and a strong competitive position. Power said DocuSign remains one of his top long-term compounding growth ideas.
o Citi: While slightly shy of the double-digit billings beat in recent quarters, DocuSign still delivered a solid 8% beat to Q2 billings, which grew 47% year-over-year, Radke tells investors in a research note.
o Evercore ISI: he calls "another strong quarter." While some may have wanted to see more aggressive Q3 billings guidance, he believes estimates "continue to leave room for upside," Materne said.
o JMP Securities: While revenue growth decelerated to 50% from 58% in Q1, the company is the clear leader in electronic signature and the broader system of agreement having crossed over 1M customers with a $2B run rate this quarter, the analyst tells investors in a research note, adding that he sees lots of room for growth as DocuSign targets a $50B total addressable market.
o Needham: The analyst commented, "Docusign reported another strong quarter in 2QF22 with typical DOCU upside to revenue and profitability. Sales metrics and growth decelerated Q/Q, as we expected against a massive pandemic quarter, but at a much slower rate than we believe much of the Street was anticipating. 65k net new customers was lower than the 70k - 90 range of CY20 but was still more than 2x greater than any pre-pandemic quarter, highlighting a strong end-market driving 47% billings growth against a strong comp. Commentary on incremental Agreement Cloud demand was positive, suggesting an additional growth tailwind combined with solid international can further aid 2HF22. Although DOCU shares could be lower near-term due to weak 2H OpMg guidance, we think this guidance is conservative, as the recent OM was greater than the pre-pandemic level even with tough comps."
o RBC Capital: The quarter highlighted the sustainability of the company's tailwinds post-pandemic as most of its underlying metrics such as billings and net revenue retention were solid, the analyst tells investors in a research note, adding that the traction with CLM and Notary was also "impressive".
分析師對於CRWD的評價:
• 12位buy; 給的價格分別是: $300, $310 (x2), $313, $315 (x2) , $305, $320, $325, $330 (x2), $340
• 1位給hold: $280 (from $220 by J.P. Morgan(same))
• 給Buy的分析師的評語:
o Baird: The analyst believes the company has significant room for growth with core modules, opportunities with Humio and in cloud workload security, among others, should help drive a continuation of strong growth over a long time horizon.
o BTIG: The company's "strong" Q2 results "cleared every hurdle", even though the buy-side benchmarks may have been slightly higher, the analyst tells investors in a research note. Powell adds that Crowdstrike is clearly gaining share in its core endpoint security target market at a rapid pace and gaining traction with new products across multiple categories.
o Canaccord: The analyst said the stock is down from its recent highs, and he thinks the re-rating creates a more favorable entry point for longer-oriented investors for a foundational security name. He views Crowdstrike as a long-term secular winner in security due to its native cloud platform advantage versus closely held peers in endpoint security combined with platform expansion into tangential segments to capture greater share of security budgets.
o Goldman Sachs: CrowdStrike last night delivered "another beat and raise quarter as the company benefited from another quarter of elevated demand," Essex said. But it traded lower following net new annual recurring revenue growth guidance that was slightly less than investors had hoped for. Essex, nonetheless, said the quarter demonstrated CrowdStrike's "ability to continue to go down market efficiently."
o JMP Securities: The analyst notes the company's Q2 annualized recurring revenue of $1.34B topping his estimate of $1.30B, with "sustained" 70% ARR and revenue growth along with margin upside seen as key highlights for the quarter. Suppiger adds that the metrics reflect Crowdstrike's "strong execution and robust demand environment".
o Mizuho: "very good" fiscal Q2 results. The annual recurring revenue growth of 70% year-over-year "was strong and still nicely surpassed" the Street's 65%-66% estimate, Moskowitz tells investors in a research note. He believes "strong execution can propel" Crowdstrike's stock higher.
o Piper Sandler: The company's metrics "outperformed across the board" in Q2 with 70% annual recurring revenue and revenue growth and record net new customer adds in the quarter, Owens tells investors in a research note.
o RBC Capital: Hedberg adds that CrowdStrike's record pipeline entering Q3 should continue to fuel the company's "land-and-expand" momentum.
o Stifel: Q2 results that he said "exceeded consensus estimates across all major financial metrics." He continues to believe that Crowdstrike's growth opportunity "remains in the early days" despite the company's scale given continued share capture within its core endpoint security market and incremental module adoption on the Falcon Platform, Reback tells investors.
o UBS: the company reported "pretty good" Q2 results against high expectations.
🌻趨勢: 跨境電商 Cross-border commerce
Morgan Stanley:
From our perspective, we think many are underestimating what the cross-border eCommerce demand could ultimately be, once key friction points like FX rates, tax and duties, shipping, language, etc are smoothed—all issues that Global-E directly addresses.
Cross-border ecommerce brings new, high-yield volume: We think elevated levels of cross-border ecommerce (ex-travel) is a structural shift thathas yet to be fully contemplated in MA (and V)'s long-term forecasts. MA's cross-border CNP ex-travel volume was 69% above 2019's level in 2Q and 63% higher in 1Q. Strength reflects both broader ecommerce adoption plus globalization of commerce, as marketplaces and services that reduce cross-border friction (such as those from GLBE) make international online ordering more readily adopted. Early data at V suggests greater cross-border ecommerce spend is persisting even in areas with pre-pandemic levels of international travel. Cross-border transactions also come at a higher yield, making us more optimistic that the trend can bring incremental long-term growth to the networks.
產業的潮流是有連貫性的. 疫情讓電商更發達後, 接下來應該就是加速電商跨境了. 跨境的話, 有很多問題需要解決(稅率, 語言, etc.) 這就需要有公司來做整合的動作. 這種跨境, 也可以想像是omnichannel的一種呈現.
Harley Finkelstein (President of Shopify): "I mean I think commerce in 2021 is cross-border."
🌻SPAC熱潮退卻,初創市值蒸發750億美元
"SPAC熱潮已經退卻。分析顯示,在2月中旬以前完成合併的137家SPAC的總市值已經蒸發25%,市值回落幅度上個月一度超過1,000億美元。"
"像貝萊德(BlackRock Inc., BLK)和富達投資(Fidelity Investments Inc.)這類企業管理的基金,以及許多對沖基金、養老金管理公司和其他一些投資者,都在SPAC的回落中遭受了衝擊,他們在去年年底開始的熱潮中競相投資SPAC。其中許多基金由於在價格還很低的時候就早早入場,所以現在仍坐擁可觀收益。事實上,SPAC市值仍有約2,500億美元,高於一年前的約1,000億美元,反映出這期間股價上漲和新公司上市的影響。
但即便如此,今年年初令人炫目的回報還是讓許多後來者做了接盤俠,扎堆投資所謂穩賺不賠的領域,其永恆的風險可見一斑。在過去的幾個月裡,一些投資者眼睜睜看著帳面財富縮水。"
"股價下跌會在SPAC領域形成惡性循環,因為投資者有權在併購交易前從空白支票公司撤資。一旦SPAC跌破發行價,投資者就更有可能這樣做,而許多SPAC的股價現在正處於這樣的水平。目前,在尚未宣布併購交易的空白支票公司中,超過95%的公司股價低於發行價。
投資者的大規模撤資會讓已經上市的空白支票公司手上的現金大幅減少,讓其更難實現業務目標,並可能加劇股價跌勢。"
https://on.wsj.com/3n6JznC
🌻BNPL (buy now pay later)
But most BNPL providers including Affirm, Klarna and Afterpay have been losing money despite breakneck revenue growth as they invest heavily in marketing to win share. Sweden-based Klarna’s credit losses more than doubled in the second quarter. Affirm has projected adjusted operating losses of $50m-$55m for the fiscal year that ended June 30.
The path to profitability for many of these companies was to achieve massive scale, analysts said.
https://www.ft.com/content/ca201a37-a16d-4223-b123-04d38350a972
Pictures: 一葉知秋; from EarningsWhispers
spend to v 在 Gina music Youtube 的最佳解答
Don't forget to turn on the bell icon for future uploads 🔔✔️
西洋音樂愛好者✨這裡不會有冗長的介紹文卻是個讓你挖歌的好地方😎
追蹤Gina music社群挖掘更多音樂🌹
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🌸本影片與 Secret Signals 合作宣傳🌸
想讓更多人認識你的聲音嗎?歡迎投稿😎
Submit your music 👉ginamusictaiwan@gmail.com
For business inquiries about copyright issues, photos and song submissions,
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____________________________________________________
Social Media:
Watch the official music video for "everything sucks" by vaultboy:
https://www.youtube.com/watch?v=_yGifKCmHC0
👑 vaultboy:
https://www.instagram.com/vaultboymusic/
https://www.tiktok.com/@vaultboymusic
https://twitter.com/vaultboymusic
____________________________________________________
Lyrics:
Everything sucks
這一切糟透了
Just kidding
開個玩笑
Everything is great
一切都很好
No really
真的沒逗你
I haven’t thought about my ex today.
今天倒是沒想起前任
Oh, wait–(Fuck, I just did)
等等 天啊這不又想了
But I went outside for the first time
但我第一次出門
In a few days
出去遛了幾天
And it felt nice
我感覺神清氣爽
And I might try
要不我去試著
Doing exercise
鍛煉鍛煉
Haha not really
哈哈 並不會
I wanna forget my bad days
我想忘掉所有煩惱
All my bad days
那些糟糕的往事
And be okay
然後好好的
And be okay
一切都會沒事的
Spend my spare change
我要去電玩城
Down at the arcade
花光所有零錢
And then I'll say, I'll say
然後我想說
Everything sucks
這一切糟透了
Just kidding
開個玩笑
Everything is better than it used to be
一切都在變好
I didn’t write a song about my ex today
至少今天沒寫關於前任的歌
(Oh, wait–um)
噢 等等
But I called my friends
但我今天給朋友打電話了
And I told them
我跟他們說
We should hang out
如果可以
If it makes sense
我們一起出去嗨啊
Cause I miss them
因為我想他們了
And I hate being alone
我真討厭一個人待著
No really
太討厭這種感覺啦
I wanna forget my bad days
我想忘掉所有煩惱
All my bad days
那些糟糕的往事
And be okay
然後好好的
And be okay
一切都會沒事的
Spend my spare change
我要去電玩城
Down at the arcade
花光所有零錢
And then I'll say, I'll say
然後我想說
I wanna forget my bad days
我想忘掉那些糟糕的日子
All my bad days
忘掉所有不愉快
And be okay
然後好好的
And be okay
一切都會沒事的
Spend my spare change
我要去電玩城
Down at the arcade
花光所有零錢
And then I'll say, I'll say
然後我想說
Everything sucks
這一切糟透了
Just kidding
開個玩笑
歌詞翻譯:蛙哥
#vaultboy #everythingsucks #Lyrics #tiktok #西洋歌曲推薦
spend to v 在 Kazuya Sakoda Youtube 的精選貼文
On the Kazuya Sakoda YouTube channel,
Starting today, I am posting mainly information on how to eliminate back pain and stiff shoulders, how to improve posture, and how to eat, which are useful for your health.
▷ Today's theme
Eliminate neck-occipital pain! Stretch for 30 seconds!
▷Table of Contents
0:00 OP
0:34 Stretch commentary
3:24 Stretch commentary (reverse foot)
5:11 Summary
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▷Recommended related videos
Exercise to eliminate neck stiffness in 3 seconds. [English subs] Exercise to eliminate neck stiffness in 3 seconds.
https://youtu.be/1ZSKFKmLeWw
[Just press for 10 seconds] The strongest self-manipulative treatment to eliminate stiff neck and stiff shoulders! [English subs]
https://youtu.be/Y-QhX9fZbi0
Introducing a stretching method that fundamentally cures back stiffness and tension!
https://youtu.be/ksLVajbOePE
How to get rid of neck pain
https://youtu.be/tBbhJHiCN2w
Introducing a stretch that eliminates the straight neck in 1 minute!
https://youtu.be/pWaJZOetkz8
<Overseas related videos>
7 Stiff Shoulder Stretches & Exercises - Ask Doctor Jo
https://www.youtube.com/watch?v=TIvREhFgho0
Yoga for Neck and Shoulder Relief - Yoga With Adriene
https://www.youtube.com/watch?v=SedzswEwpPw
Understanding Shoulder Pain and How To Fix It
https://www.youtube.com/watch?v=B4UYaumLy90
How to Fix “Low Back” Pain (INSTANTLY!)
https://www.youtube.com/watch?v=DWmGArQBtFI
11 Best Lower Back Stretches For Pain & Stiffness
https://www.youtube.com/watch?v=CdCClhtKH2Q
▷Inquiry
Fujisawa Tsujido's Chronic Low Back Pain Specialized Manipulative Institute Wa -KAZU-
https://seitaiin-kazu.com
Click here for KTR accredited hospitals nationwide
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▷Profile
Seitaiin Kazu -KAZU- Director
Judo rehabilitation teacher, fascial yoga instructor, professional fasting meister
What is the healer Kazuya Sakoda?
https://youtu.be/oJGPuMqlb_Q
Fujisawa Tsujido's only "chronic low back pain" specialized manipulative clinic
"Ad hoc" back pain treatment quit with Sassa,
Don't you think "I really want to cure"?
Over the past 15 years, he has experienced treatment for back pain for more than 50,000 people.
Performing treatment for the "cause" of pain, not relieving the pain on the spot
Propose "fundamental improvement".
The cause of pain is not in the painful place! Under the motto, we are carrying out a back pain eradication luck operation battle all over Japan.
Relieving pain with treatment is a passing point.
The true treatment is to build a body that does not return pain.
Tips for improving back pain as a back pain buster,
We will actively inform you about self-care by fascial yoga and stretching to prevent recurrence.
http://seitaiin-kazu.com
General Incorporated Association Molecular Consistency Medicine Beauty and Food Education Association Shonan Central Branch Manager
Professional Fasting Meister
Ultimate health method "fasting"
We will guide you through mineral fasting (enzyme fasting) that you can practice more safely and with peace of mind based on molecular matching medicine.
I spend my time without any regular meals, but during that time I replenish the minimum amount of calories, minerals and vitamins needed from the fasting drink, so it is a feature that I can do it safely and reasonably.
If sleep is a rest for the "brain", fasting is a rest for the "internal organs" and a "cleaning of the body". Why don't you take this opportunity to take this opportunity to clean up the internal organs that have never been rested since you were born?
By being cleaned cleanly, you will be awakened from the inside.
From the charm of Fasting as an Expert Fasting Meister, we will give you tips for daily diet, improvement of constitution, and detoxification.
http://kazu-fasting.com
#Stretch #Stiff neck #Stiff shoulder #Kazuya Sakoda #Manipulative clinic #Neck #Occipital
spend to v 在 Kazuya Sakoda Youtube 的最讚貼文
On the Kazuya Sakoda YouTube channel,
Starting today, I am posting mainly information on how to eliminate back pain and stiff shoulders, how to improve posture, and how to eat, which are useful for your health.
▷ Today's theme
Eliminate neck-temporal pain! Stretch for 30 seconds!
▷Table of Contents
0:00 OP
0:35 Stretch commentary
3:49 Stretch commentary (reverse foot)
5:41 Summary
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Seitaiin Kazu -KAZU- Director
Judo rehabilitation teacher, fascial yoga instructor, professional fasting meister
What is the healer Kazuya Sakoda?
https://youtu.be/oJGPuMqlb_Q
Fujisawa Tsujido's only "chronic low back pain" specialized manipulative clinic
"Ad hoc" back pain treatment quit with Sassa,
Don't you think "I really want to cure"?
Over the past 15 years, he has experienced treatment for back pain for more than 50,000 people.
Performing treatment for the "cause" of pain, not relieving the pain on the spot
Propose "fundamental improvement".
The cause of pain is not in the painful place! Under the motto, we are carrying out a back pain eradication luck operation battle all over Japan.
Relieving pain with treatment is a passing point.
The true treatment is to build a body that does not return pain.
Tips for improving back pain as a back pain buster,
We will actively inform you about self-care by fascial yoga and stretching to prevent recurrence.
http://seitaiin-kazu.com
General Incorporated Association Molecular Consistency Medicine Beauty and Food Education Association Shonan Central Branch Manager
Professional Fasting Meister
Ultimate health method "fasting"
We will guide you through mineral fasting (enzyme fasting) that you can practice more safely and with peace of mind based on molecular matching medicine.
I spend my time without any regular meals, but during that time I replenish the minimum amount of calories, minerals and vitamins needed from the fasting drink, so it is a feature that I can do it safely and reasonably.
If sleep is a rest for the "brain", fasting is a rest for the "internal organs" and a "cleaning of the body". Why don't you take this opportunity to take this opportunity to clean up the internal organs that have never been rested since you were born?
By being cleaned cleanly, you will be awakened from the inside.
From the charm of Fasting as an Expert Fasting Meister, we will give you tips for daily diet, improvement of constitution, and detoxification.
http://kazu-fasting.com
#Stretch #Stiff neck #Stiff shoulder #Kazuya Sakoda #Manipulative clinic #Neck #Temporary
spend to v 在 Pandora's Box - [ 文法筆記] spend Ving vs. spend to V spend... 的推薦與評價
[ 文法筆記] spend Ving vs. spend to V spend 後面只能接Ving? ---- 2021_0319_英文學習團Ei Ting Hua 想請教一個問題,我在Paul Jarvis寫 ... ... <看更多>
spend to v 在 [文法] spend sth. to-V or V-ing - 看板Eng-Class - 批踢踢實業坊 的推薦與評價
昨天參加一個測驗,其中有一題:
I spent $300 ____ a new cell phone.
(A) to buy
(B) buying ANS:(B) 解題的人說spend後面一定要接V-ing
雖然依稀記得剛學英文的時候有學過spend money/time一定要接doing sth.的句型
但後來無論是閱讀上和使用上都很常看到spend後面接不定詞
回家google了"spend * to buy" 和 "spend * buying"均有10億多筆資料
想請問大家spend真的只能接Ving不能接to V嗎? 還是只是語意上的不同而已?
謝謝大家!
*原將spent誤植為spend
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 61.224.76.192
謝謝Dunchee!
看完你的解說和連結中的討論,了解原來大家對"I spent $100 to buy it."的理解比較接
近「為了要買這東西,我還花了一百元」,而不是我們常想表達的「我花了300元買這東西
(I spent $100 on it.)」。謝啦!
※ 編輯: lykosluna 來自: 61.224.76.192 (10/25 09:29)
... <看更多>
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