關於 sub brand ，我們在網路上蒐集到這些相關的討論、資訊與評價

#11. Sub-branding explained from scratch - Logaster

Sub -branding refers to a business restructuring process when the main brand (mother brand) creates one or several subordinate brands.

#12. Sub-brand | Branding dictionary - Zorraquino

What is a sub-brand? ... A business unit that, for the purpose of clarifying a product offer or exploring a market niche, is given a specific identity and its own ...

#13. Chapter 4 – Sub Brands And Brand Extensions - B2B ...

SUB BRANDS AND BRAND EXTENSIONS. The whole rationale for this book is that brands are an important and yet neglected part of industrial marketing.

#14. Sub-Brands - Identity and Brand - University at Buffalo

Sub -Brands. Departments, programs, centers and other entities as outlined below are directly connected to one or more brand extensions and should never stand ...

#15. The Effects of Sub-brands and Brand Name ... - Springer LINK

Lam et al (2013) examined a strategy in which two brand names are used — this strategy is called dual branding. They found that whereas suggestive sub-brand ...

#16. MyFitness and sub-brand logos

Here you will find the logos of MyFitness and our sub-brands, which are intended for use in the media and by our partners as per prior agreement.

#17. 5 Questions to Ask When Building a Sub-Brand Strategy

While sub-brands serve a distinct purpose and could potentially exist independently, they coordinate closely with the parent brand for ...

#18. To Sub-brand or Not to Sub-brand? That is the question.

As marketers, we're often asked for our perspective on sub-branding for our ... The architecture should define how the corporate brand and sub-brands relate ...

#19. Sub-brand Logos and Co-branding - UC San Diego Brand ...

Sub -brands are designed to highlight individual departments or units, while visually connecting the unit with the university brand. A unit sub-brand consists of ...

#20. Brand Architecture Basics: What Is a Sub-Brand? - Distility®

Each sub-brand will mean a new brand with the associated creative costs and fees, legal fees, trademark and trademark risks. While this is not ...

#21. Branding 101: Brand Architecture Models - Munch Studio

Sub -brands can have their own specific brand identities, but must always strengthen and echo the values and message of the original parent brand. All of your ...

#22. Should Your Brand Strategy Include a Sub-Brand?

Sometimes, it requires creating something entirely new. A sub-brand allows a company to move into a new category of products, claim a new niche, ...

#23. Corporate Brand vs Sub Brands - What's The Difference?

Our marketing blog is written by our business consultants who want to raise your game. We offer insights into marketing strategies and ...

#24. Sub-Brands: Danger Ahead - Right Hat

Sub -brands can create a slippery slope of problems. Before you know it, there is a hodgepodge of logos and identities that have been created without the rigor ...

#25. The Rise of Sub-Brands and Their Importance - Bluetext

Sub -branding is a lesser-known, yet equally as important, subdivision of a branding strategy. ... This is directly tied to the solution ...

#26. sub-brand of TANHOU: LiGHT 365 + tous - OUNSS : 盎鍶創意

sub -brand of. TANHOU: LiGHT 365 + tous. brand. ,. package. ,. 天和鮮物販售自家生產水產、畜產及有機蔬果，主打有機安全無毒，秉持著「從產地到餐桌，守護健康 ...

#27. Should your brand launch a youth sub-brand? - Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

#28. Sub-brands | MICA - Maryland Institute College of Art

The chunky slash. Brand treatment for departments, divisions, offices and ongoing events and initiatives. Sub-brands in use ...

#29. The Complete Guide to Brand Architecture - Qualtrics

Sub brands. These are the brands that sit beneath the master brand in the brand architecture. They usually contain the master brand's name but will show their ...

#30. Sub-brands - Cal Poly Pomona

“Sub-branding,”or “sharing the brand,” elevates all parties involved. Colleges benefit from the association with the strong identity and recognition of the ...

#31. 五步重新定義你的品牌家族--5 Steps To Redefining Your Brand ...

{2}‧‧品牌組合(house of brands) 專注在經營許多相互關係性不大的子品牌(sub-brands)，而主要品牌則較不廣為人知，或是消費者難聯想為同一集團下的牌子。

#32. Marketing Strategy: Do You Need a Sub-Brand? - ArtVersion

Sub -branding, sometimes referred to as a subsidiary or extension brand – is tied to a parent company or brand, but carries it's own name, ...

#33. 尋找合適的品牌策略! 由訊息操弄來影響消費者的接受度

而在品牌策略中，我們可以分為「品牌延伸」(Brand extension)、「子品牌」(Sub-branding)與「新品牌」(New brand)三種策略。品牌延伸屬於較明確的訊息，消費者可直接由 ...

#34. Brand Architecture: Examples of Sub Brands & Models

Endorsed and sub-brands are brands where the corporate brand is included in creating this new brand, but where it also stands on its own, as a ...

#35. What are some creative examples of sub-branding ... - Quora

I will tell you the sub brands of various hotel brands owned by Accor. All the following brands and their sub brands are owned by AccorHotels 1) ibis hotels ...

#36. The Danger Of Sub-Brands - - Branding For The People

Sub -brands are product or service whose character and brand values are distinct from, but related to, its parent brand. Sounds good right?

#37. The effects of sub-brands and brand name structure on ...

Request PDF | The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture | To ensure the ...

#38. Brand architecture - Wikipedia

-N. Kapferer, the brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate ...

#39. Sub Brands - Dribbble

Discover 5 Sub Brands designs on Dribbble. ... Groundwork Sub-brand Logos brand identity branding charity community design enviroment green identity logo ...

#40. Sub-Brand Logos - Visual Identity System

Units that have a sub-brand logo should use it in place of the main university logo. Brandeis International Business School logo. The design consists of the ...

#41. Creating a Sub-Brand - Dowitcher Designs

Sub -brand elements. When creating your sub-brand, elements such as typography, logos, color palette, brand messaging, and brand values all play ...

#42. Sub-brand Signature | Brand Guidelines - Boston University

When to use. The sub-brand signature is a combination of the BU icon and one or more sub-brand logotypes. It is intended for internal use within the BU ...

#43. College Sub-brands - NIU - Communication Standards

Maintaining a strong and recognizable brand is a key component to each college at NIU. College sub-brands make it easier to correctly and consistently ...

#44. HP® Sub-Brands | HP® Brand Central Official Site

Building stronger connections with our customers. Learn more about our sub-brands. ... Nuance is everything and sub-brands are how we deliver it. Sub-brands.

#45. sub-brand 中文 - 查查綫上辭典

sub -brand中文:亞品牌…，點擊查查權威綫上辭典詳細解釋sub-brand的中文翻譯，sub-brand的發音，音標，用法和例句等。

#46. 沁泓企業有限公司 - EZB2B

CARICO ENTERPRISE CO., LTD. Products · ADJUSTABLE PARTS (SUB-BRAND FOTADO,ODM). SUSPENSION SYSTEM. -沁弘企業-三角架 ...

#47. Sub-brand - Toyota Visual Identity System

A Toyota sub-brand is a product, service or program that ensures brand equity in the marketplace beyond the Toyota master brand and its vehicles.

#48. Secondary Logos (Sub-brands) - University of Louisville

Endorsed sub-brands (and their identities, which we call secondary logos) can reduce the impact and effectiveness of the university's master brand if not used ...

#49. Sub-branding - Logo - California State University Monterey Bay

Sub -branding. Departments. To unify the university's many academic and administrative units, we have created a sub-brand mark for departments that consists ...

#50. The Science and Art of Branding - 第 419 頁 - Google 圖書結果

direct extension of one of these brands. A sub-brand is assessed differently than a direct extension of the main brand because the additional brand changes ...

#51. 10 Questions to Ask Before Developing a Brand

So many brands, so little attention! Answer these 10 questions before getting into the fray with a new brand or sub-brand. · 1. Is your target audience clearly ...

#52. University sub-branding

Guidance on sub branding for internal units within the University that are seeking to develop their own identity.

#53. IEEE Sub-Brand Resources

This includes the IEEE Master Brand and its associated family of brands (i.e. sub-brands). Your adherence to guidelines, and proper use of ...

#54. examples of sub-brands that have become stronger than their ...

Effective sub-branding – examples of sub-brands that have become stronger than their masterbrands · Bud Light from Budweiser · Nescafé from Nestlé.

#55. Sub-Brand by Any Other Name: A Sub-Brand Strategy

Sub -brands strike fear into the hearts of many in higher ed, but they can be incredibly effective in strategic marketing. Read about sub-brand strategy.

#56. Sub-Brand Logos - Winston-Salem State University

All university academic and administrative departments must use the standard sub-brand logo as described below. Custom logos are only permitted in under ...

#57. Corporate and sub-brand logos - London Metropolitan ...

The University's sub-brands are represented with graphic devices closely tied to our main corporate logo. London Metropolitan University's recognised sub-brands ...

#58. Digital sub-brands: the key to low-risk digital transformation

And this is having an impact on how CSPs view their digital sub-brand. When initially launched, digital sub-brands were often aimed at a ...

#59. How to create a trademark strategy for sub-brands | Novagraaf

Sub -brands, or secondary trademarks, can reflect a different personality than their parent brand, target a different generation of consumers ...

#60. Sub brand | Wordupmate.dk

Sub brand. Definition. Et brand, der adskiller sig fra forælder-brandet (parent brand). En virksomhed kan afklare eller udforske et ...

#61. Designing place brand architecture: the potential of a sub ...

The four strategies are: house of brands, endorsed brands, master-/sub-brands and branded house. The house of brands strategy allows for the ...

#62. The formation of sub-brand love and corporate ... - CAB Direct

This study is the first, to our knowledge, to focus on the relationship between sub-brand love and corporate brand love in a hotel brand portfolio.

#63. sub-brand 完整報導- Engadget 中文版

sub -brand articles, stories, news and information.

#64. The Complete Guide to Automotive Sub-Brands - Gear Patrol

A complete list of sub-brands car companies are marketing, including Ford's Bronco and Mustang, Range Rover, Volkswagen's ID and the Subaru ...

#65. NIO said to have launched development of sub-brand ...

NIO has launched the development of a mass-market sub-brand model in Hefei, which will be positioned below NIO's existing SUV and sedan ...

#66. Planning a great sub-brand - Well & Truly

Sub -brands generally help us achieve the following: Launch a new product or service; Widen the appeal of the master brand, such as targeting ...

#67. Sub-Branding Logo Guidelines - John Brown University

Find instructions for designing, requesting and usage of sub-branded logos for a John Brown University department or office.

#68. How Many Brands Do You Need To Get A Profitable Return?

However, sub-branding also runs the risk of jeopardizing the strength of the parent brand if implemented without due diligence and careful ...

#69. How to manage brand stretch | CharityComms

It's an essential area of branding that's often overlooked in the charity sector. This can result in lots of uncoordinated sub-brands, through ...

#70. Sub-brand logos - Our brand - UOC Style Guide -

The text 'Universitat Oberta de Catalunya' should appear alongside the sub-brands. A modular system. Just like the masterbrand logo, the sub-brand logos use a ...

#71. uOttawa sub-brands - Brand | University of Ottawa

EXAMPLES OF uOTTAWA SUB-BRANDS. A. Vertical sub-brand logos. Vertical University of Ottawa logo with Faculty of Engineering sub-brand.

#72. 關係企業＆子品牌

GROUP COMPANIES & SUB BRAND. 關係企業＆子品牌. GROUP COMPANIES關係企業 · SUB BRAND曉數碼子品牌. TOP. 曉數碼股份有限公司（Akatsuki Taiwan Inc.） > 公司介紹 ...

#73. Sub-Brands and Brand Architecture: A Place For My Stuff

Provides criteria to think about when considering creating a sub-brand. Also provides 3 brand architecture types, their benefits and ...

#74. News | Blog: Strategic Sub Brands - Hughes PR

What route your sub brands take needs to be strategically worked out, well before visual design takes place. There are vital issues which ...

#75. Giant Rolls Out Momentum E-Bike Sub-Brand In The U.K.

Bicycle manufacturing behemoth Giant introduces Momentum, a utility-focused e-bike sun-brand in the U.K. market.

#76. Why Brand Architecture Matters for Both Large and Small Firms

Brand architecture can be built in four different ways depending on the company's product/service and brand strategy – Branded House, Sub-Brands ...

#77. Branding Manager｜SPORTSDIRECT.COM_時跑特商貿股份 ...

【工作內容】香港特別行政區- · Lead assigned business / sub-brand strategy development in the portfolio, pricing, communi…。薪資：待遇面議（經常性薪資達4萬元 ...

#78. Department Sub-Brand Treatments - Division of Central ...

Beyond the Department Lock-up: Department Sub-brands A department lock-up may be only the first in a number of lock-ups needed to effectively brand an ...

#79. gs1:Brand

Brand https://gs1.org/voc/Brand. Information on brands and sub-brands for a product. ⇧ A subclass of owl:Thing. Nearest schema.org equivalent:

#80. A New Brand World: Eight Principles for Achieving Brand ...

Lesson here : if channel leaping means compromising your publicly stated core brand values , think before you leap . 5. Sub - branding Another increasingly ...

#81. Nio to Launch Sub-Brand Model: 7 Things to Know About NIO ...

Nio reported that it would be developing a sub-brand model that would be positioned below its existing SUV and sedan models.

#82. University Sub-Brand Guide - Creative Services

Cedarville University. Could Not Load Breadcrumb. Could Not Load Navigation. The Cedarville sub-brand logos are made up of the "sub- ...

#83. Co je sub-brand? - Podnikatel.cz

Sub -brand je podznačka. Tedy taková značka, která má nad sebou ještě nějakou další zastřešující značku (umbrellu). Sub-brandy se používají v případech, ...

#84. "Logos and sub-brand" | The University Akron News | Ohio

Guidelines for the proper use of our logo, our colors and our sub-brands (colleges/departments).

#85. Brand Architecture: Keeping Your House In Order | Focus Lab®

In Brand Architecture Strategy, we dive deep inside your business, analyzing all brands, sub-brands, products, and services, along with their functions and ...

#86. Humber Logo & Sub-Brand Logos

Logo and Sub-Brand Logo artwork is below for download. Primary Logo | Faculties | Business Units | COIs | Locations. The primary Humber logo is comprised of ...

#87. sub brands - Englisch-Deutsch Übersetzung | PONS

This step will not only harmonize the many NIVEA sub-brands , but will also represent a tangible visual consolidation of the NIVEA brand at POSs worldwide .

#88. What Are Sub-Brands? What Is Its Purpose ... - TechDipper

Sub -branding or sub-brand is when the main brand or parent brand creates a subsidiary or secondary brand so as to increase the exposure of the ...

#89. From Chaos To Clarity: The Architecture Of Your Brand - Mark ...

Usually, this involves developing a framework that highlights how products, services, and sub-brands within your identity connect with each other. When you ...

#90. Smartphone maker OnePlus will be sub-brand of OPPO, says ...

Smartphone-maker-OnePlus-will-be-sub-brand-of-. OnePlus Nord CE. As the global smartphone brand OnePlus recently revealed that it is merging ...

#91. Should You Take Your Brand to Where the Action Is?

In the case of downscale offerings, the role of sub-brands is to help managers differentiate new offerings from parent brands while using the parent's equity to ...

#92. Why banks are sub-branding new customer offerings

As banks strive to connect with customers in more specialized ways they've been looking for ways to stand for something different from the master brand · Sub- ...

#93. The Brand Relationship Spectrum and the Key ... - Vivaldi Group

The four basic strategies are: House of Brands, Endorsed Brands, Sub-brands and Branded house. The House of Brands strategy, “involves an independent set of ...

#94. sub-brand 中文意思是什麼

sub -brand 解釋. 亞品牌. sub : adj 附屬的，輔助的，補充的。 a sub post office 郵政支局。n 代替物；代替者；〈美國〉候補隊員（＝su... brand : n 1 燃燒著的 ...

#95. New BMW sub-brand: BMW i - BMW Press

With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company.

#96. Brand Extension. How Sub-Branding can be used to stretch a ...

How Sub-Branding can be used to stretch a Brand effectively. An analysis of the German Sportswear Retailer Adidas. Term Paper, 2016. 34 Pages, Grade: 2,0 ...

#97. Brand Architecture: Types & Best Examples - Ebaqdesign

It's a way of organizing the numerous sub-brands, business departments or product lines within one company. Brand Architecture Types. Branded House (Monolithic) ...

#98. Abercrombie & Fitch Jumps into Activewear with Launch of

The sub-brand features a collection of fashion-forward yet ... needs,” said Kristin Scott, Global Brand President at Abercrombie & Fitch Co.