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‘Chicken Rice’ was the Oxford English Dictionary Word of the Day on our National Day yesterday (https://www.oed.com/view/Entry/82932046)

The first citation given by the OED for the phrase is from a 1950 Straits Times advertisement for Swee Kee Chicken Rice Restaurant. I remember Swee Kee fondly. It used to be at Middle Road, but sadly closed in 1997.

Hawker food is central to our multicultural identity and a big part of our everyday life. It was a proud moment for us all when Hawker Culture was inscribed as Singapore’s first element on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity on 16 December 2020.

Dining-in resumes today. I hope you continue to support our hawkers during this difficult period. If you are eating at a hawker centre, please remember to practise safe distancing and return your trays.

What is your chicken rice order? Skinless steamed breast meat is healthier, but I prefer the thigh meat and the spare parts! – LHL

(PMO Photo by Alex Qiu)

““Hey! Come, everyone who thirsts, to the waters! Come, he who has no money, buy, and eat! Yes, come, buy wine and milk without money and without price. Why do you spend money for that which is not bread, and your labor for that which doesn’t satisfy? Listen diligently to me, and eat that which is good, and let your soul delight itself in richness. Turn your ear, and come to me. Hear, and your soul will live: and I will make an everlasting covenant with you, even the sure mercies of David.” (Isaiah‬ ‭55:1-3‬ ‭WEB‬‬)

If you have no money, at least you have time which is the purest currency that all of us have.

Invest your time in God’s word which is true wine (joy), milk (nourishment), and bread (satisfaction) that really benefits you.

Make sure that you are feasting on Christ-focused revelations from God’s word on a regular basis. This is good, rich food that delights the soul.

You cannot enjoy the victorious life in Christ if you are starving yourself by neglecting God’s word.

What is the “everlasting covenant” that God has made with us? It is the New Covenant of Grace.

Under Grace, God wants you to turn your ear to Him and hear His word so that you will live. Not just live physically, but enjoy the full benefits of eternal life—the abundant life that Jesus talked about in John 10:10.

Some Christians still don’t realize that the Scriptures are not just for comforting our emotions or teaching us moral lessons. There is God’s power for salvation contained in the Gospel, and it is released in a person who believes it.

“For I am not ashamed of the Good News of Christ, for it is the power of God for salvation for everyone who believes; for the Jew first, and also for the Greek.” (Romans‬ ‭1:16‬ ‭WEB‬‬)

Not just salvation from Hell, but salvation from trouble, sickness, enemies, poverty, depression, broken relationships, etc. The purpose of preaching the Gospel is not about speaking eloquent words, but it is about releasing God’s power for salvation.

If you want to reign in life now, and not only after you reach Heaven, then you must take God’s prescription seriously:

“For if by the trespass of the one, death reigned through the one; so much more will those who receive the abundance of grace and of the gift of righteousness reign in life through the one, Jesus Christ.” (Romans‬ ‭5:17‬ ‭WEB‬‬)

See to it that your staple diet is the abundance of grace and the gift of righteousness, with a central focus on the one: Jesus Christ. This is the kind of message to feed on daily. You will recognize it because you will feel like your soul is satisfied and jumping for joy after receiving such a Gospel message!

I would like to invite you to join our patron community if you like the daily posts on this page. If you become a “God Every Morning” tier or above patron, you will receive daily Bible Study teachings in our patron WhatsApp chat group which will really feed your soul with rich revelations. I love that group—we pray for each other and discuss God’s word in a safe, conducive space.

We are currently studying “Romans” and it has been such a blessed journey of learning thus far! On top of that, you will also receive daily devotionals to your email, and all my eBooks. If you would like to become a patron of this ministry, you can join as a patron on Patreon at this link: http://patreon.com/miltongohblog

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

If you're new to Forex trading, have less than a year of experience, or you want to learn more about Forex markets, then this course is for you.

** FREE TRADING STRATEGY GUIDES **

The Ultimate Guide to Price Action Trading: https://www.tradingwithrayner.com/ultimate-guide-price-action-trading/

The Monster Guide to Candlestick Patterns: https://www.tradingwithrayner.com/candlestick-pdf-guide/

** PREMIUM TRAINING **

Pro Traders Edge: https://www.tradingwithrayner.com/pte/

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0:10 Forex Trading for Beginners: What is Forex Trading
First and foremost, what is Forex Trading? Alright so, Forex Trading, right, or the word Forex refers to Foreign Exchange. What you are doing is trading one currency for another.

1:20 Forex Trading for Beginners: Who trades Forex and why?
So there are numerous market participants, right, who trade Forex. For example, you have the central banks, banks, corporations and retail traders. So central banks could be because, right, they want to make our economy more competitive, right, by devaluing their currency.

2:20 Forex Trading for Beginners: Forex Hierarchy
So this is the hierarchy, right, you can see that at the top of the food chain is the major banks, the central banks. Then followed by medium-sized and smaller banks, then the brokers, okay, hedge funds, corporations, and finally, retail traders at the bottom.

2:45 Forex Trading for Beginners: Advantages of Forex Trading.
So there are numerous advantages of Forex Trading. Number one, there is high liquidity, right? So unlike stocks that sometimes if you trade penny stocks or small-cap stocks there is no liquidity, right?

4:41 Forex Trading for Beginners: Currency Pairs
So now, what are some of the different currency pairs in the market? Right, there are three broad currency pairs that you should be aware of, right.

6:25 Forex Trading for Beginners: Forex Trading Sessions
Let's talk about the different Forex trading sessions, so. Unlike the stock markets where you're just in one session, the Forex market, you have typically three different sessions.

10:05 Forex Trading for Beginners: Forex Trading Terminology
Now, moving on, right, let's talk about some common Forex trading terminologies. Right, this might be slightly different from stocks, right, but generally the concepts, right, can be applied the same.

21:25 Forex Trading for Beginners: Types of Forex Trading Orders
So, moving on, right, the different types of Forex orders, right, so there are a few types, right. Market order, limit order, stop order, stop-loss order.

26:29 Forex Trading for Beginners: Forex Charts
Okay, so now, the different types of Forex chart. Right, so generally there are, well, there are many types of Forex chart, but I'm just going to, you know, share with you the three common ones. The line chart, bar chart, and the candlestick chart.

30:27 Forex Trading for Beginners: Forex Analysis
Right, so your fundamental analysis, you have technical analysis and sentiment analysis.

34:38 Forex Trading for Beginners:
Forex brokers, generally it can be broken down into one of these two categories, right, dealing desk broker, and a non-dealing desk broker.

42:53 Forex Trading for Beginners: How to Protect Yourself
Alright, so, let's say, for example, you trade with your broker, and you know, you find that your broker did something unjust to you, how can you protect yourself?

I have come to the end of this Forex trading course, I hope you got as much value out of it, and if you want to learn more, okay, you can go down to my website, tradingwithrayner.com.

** FREE TRADING STRATEGY GUIDES **

The Ultimate Guide to Price Action Trading: https://www.tradingwithrayner.com/ultimate-guide-price-action-trading/

The Monster Guide to Candlestick Patterns: https://www.tradingwithrayner.com/candlestick-pdf-guide/

** PREMIUM TRAINING **

Pro Traders Edge: https://www.tradingwithrayner.com/pte/

Pullback Stock Trading System: https://pullbackstocktradingsystem.com/

Price Action Trading Secrets: https://priceactiontradingsecrets.com/

北朝鮮に、外界から孤立して住んでいる２５００万人の国民にまつわる恐ろしい話は、皆さんも色々と耳にしたことがあるかもしれませんね。一般市民ですら、それほど過酷な状況で過ごしているというのであれば、朝鮮人民軍の兵士の生活は一体どれほどハードなものなんでしょう？今回は北朝鮮人民軍の兵士たちについて、クローズアップしていきます。

劣悪な栄養状態に怪我を引き起こす制服。脱走は許されず、女性の心と体に待っている運命は壮絶。想像を超えた恐ろしい世界が待っています。

タイムスタンプ：

１．北朝鮮のすべての国民は兵役の義務を持つ 0:55
２．準軍事組織には１０代の若者もいる 2:11
３．軍の兵士は栄養状態が悪く、歩くのがやっと 3:16
４．制服が怪我のもと 5:04
５．女性兵士をとりまく環境はさらに過酷 5:53
６．黄海に地雷を投げ込まなくてはならない 7:31
７．兵士達は洗脳されている 8:28
８．軍病院は危険 9:50
９．兵士の人格が変化する10:55
１０．逃げることはできない 11:53
１１．北朝鮮の所有する潜水艦の数はアメリカ合衆国の所有する数と同じ 13:08
１２．国家予算のおよそ半分が軍事予算 13:54

音楽：Birds
https://www.youtube.com/audiolibrary/music

写真：
In this Saturday, May 17, 2014 photo, families of victims of an accident at an apartment construction site in Pyongyang, North Korea grieve during a gathering in the capital where senior officials apologized and took responsibility. The word of the collapse in the secretive nation's capital was reported Sunday morning by the North's official Korean Central News Agency, which gave no death toll but said that the accident was "serious" and upset North Korea's leader, Kim Jong Un: By Jon Chol Jin/Associated Press/FOTOLINK/EAST NEWS, https://www.eastnews.ru/pictures/picture/id/29895074/i/0/t/0

アニメーション：　Bright Side

概要：

-すべての男性は１０年の兵役の義務を持つ。女性の場合は７年
-労農赤衛隊には１５０万人〜６００万人が登録されている
-北朝鮮の訓練中の食事の内容は劣悪
-元兵士たちの証言によれば支給されるブーツの質などが粗悪だったという
-７年の兵役義務の最中に女性兵士を待ち受ける運命とは
-金正恩総書記の命令により、兵士達は黄海へ地雷を投棄した
-兵士達は「正しい」イデオロギーを学ぶためにその６０％の時間を費やす
-軍病院での治療は有料
-変化した人格は元へは戻らない
-金正恩は亡命を認めていない
-アメリカ合衆国が７２隻の潜水艦を持つのに対し、北朝鮮が所有している潜水艦の数は７０隻〜７５隻
-北朝鮮による公式発表によれば１５．８％が軍事予算であるとされているが、専門家は少なくとも３８％以上であるとしている

US President Donald Trump (R) gestures as he meets with North Korea's leader Kim Jong Un (L) at the start of their historic US-North Korea summit, at the Capella Hotel on Sentosa island in Singapore on June 12, 2018. Donald Trump and Kim Jong Un have become on June 12 the first sitting US and North Korean leaders to meet, shake hands and negotiate to end a decades-old nuclear stand-off: By SAUL LOEB/AFP/EAST NEWS, https://www.eastnews.ru/pictures/picture/id/64839987/i/0/t/0

Pyongyang, North Korea (DPRK) - August 2012: A foreign tourist is stealing the North Korean female soldier: By Chintung Lee/Shutterstock.com, https://www.shutterstock.com/ru/image-photo/pyongyang-north-korea-dprk-august-2012-535178683?src=t0G0kM2A-BZFcS6QbsJg-A-1-4

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