即學10個「商業計劃書」的術語 - Zephyr Yeung
學習撰寫商業計劃書(Business Plan)是創業者進入資本市場前必修的第一門課。一份優秀的Business Plan可以成功引起投資人的關注,進而獲得深入溝通的機會。剛開始創業,或計劃創業的你,是否對Business Plan一知半解?快學會以下10大術語,為自己打好根基,增長一下自己對商業計劃書的基本概念吧!
1)Vision Statement 願景聲明
願景聲明(Vision Statement)陳述你的企業希望在未來幾年之後變成甚麼樣子,用來展示其夢想以及從長遠來看它想要的位置。
Example 1:
Our vision is to help everyone enjoy amazing technology.
Example 2:
Our vision is to be the trusted partner for companies looking to grow their business in Asia.
2)Action Plan 行動方案;行動計劃
行動方案用來描述你的企業將採取的步驟,以實踐其主要目標。
* Tips: 你可以創建一個粗略的模板(a rough template)以列出所有要執行的任務(all the tasks to be performed)、到期日(due dates)和負責人:
3)Management Team 管理團隊
你需要在Business Plan中包含一個關於你的管理團隊的說明,以便投資者知道誰在指導公司的營運。
e.g. 誰是首席執行官(Chief Executive Officer ;CEO)?誰是總裁(President)?誰是首席財務官(Chief Financial Officer ;CFO)?
4)Organizational Structure 組織結構
組織結構的部份應清楚地顯示員工職位(position )和等級。通常以圖表的形式顯示員工的照片以及他們的職位和管理階層。
5)Executive Summary 執行摘要
Executive Summary 是商業計劃書的極爲重要部份。這是你的潛在投資者(potential investors)很著重的一部分,通常一到兩頁。一般來説,潛在投資者閱讀第一頁之後將會決定是否繼續閱讀你的計劃書,並認真考慮是否投資你的公司。
6)Target Market 目標市場
Target Market=企業的銷售對象
Example 1:
Our target market is women aged 18-60 almost every generation, who love fashionable and trendy look also concerned about high-end quality(高端品質).
Example 2:
Our target market is men aged 30 and under who buy whey protein to get bigger muscles.
7)Market Analysis 市場分析
Market Analysis應包括對行業的概述(an overview of your industry)、對目標市場的了解(a look at your target market),對競爭的分析(an analysis of your competition),對業務的預測(your own projections for your business)以及需要遵守的任何法規(any regulations you’ll need to comply with)。
8)Market Share 市場佔有率
Business Plan的市場分析中,一定要描述您希望獲得多大的市場佔有率。
9)Competitive Advantage 競爭優勢
在市場分析的部份,你還需要談談你的競爭優勢(competitive advantage)。意思是你的企業提供的產品或服務的優勢。是甚麼讓你的產品比競爭對手更勝一籌?為甚麼客戶會選擇你的產品而不是其他公司的產品?
10)Sales and Marketing Strategy 銷售和行銷策略
Example 1:
We differentiate ourselves from our peers through our integrated business model(綜合業務模式), financial strength(財務實力) and strong track record(良好的業績記錄).
Example 2:
At L&Y Collection Ltd., we offer a personalized service (個性化服務)to everyone, no matter the size or scale (規模) of your business. We take the time to listen and develop an asset management solution (資產管理解決方案)that meets your business needs(業務需求).
原文:經濟通
#商業 #商業
「executive summary example」的推薦目錄:
- 關於executive summary example 在 BennyLeung.com Facebook 的精選貼文
- 關於executive summary example 在 ลงทุนแมน Facebook 的最佳貼文
- 關於executive summary example 在 Executive Summary Templates, 15+ examples and Samples 的評價
- 關於executive summary example 在 How to Write an Executive Summary Like a Boss - YouTube 的評價
- 關於executive summary example 在 Developing an Executive Summary: Crafting a Business Story 的評價
executive summary example 在 ลงทุนแมน Facebook 的最佳貼文
สรุป Blind Trust คืออะไร แบบเข้าใจง่ายๆ / โดย ลงทุนแมน
หลังจากที่เรื่อง Blind Trust กลายเป็นประเด็นร้อนแรงทางการเมือง
มีหลายคนถามมาว่า ความจริงเป็นอย่างไร
ลงทุนแมนจะเล่าเรื่องนี้ให้ฟัง แบบไม่อิงเรื่องการเมือง
...Continue ReadingWhat is Blind Trust summary? Easy to understand / by investing man.
After Blind Trust becomes a political hot issue
A lot of people ask how the truth is.
Invest man will tell this story without politics
After reading this article, we will understand what Trust and Private Fund is.
May I ask for readers to refrain from commenting political parties after
What is Trust?
Trust is simple to explain is
The property department that the property owner has managed to manage the property with Trustee as a trustee.
In Thailand, there will be not many trust, but it will be popular in another form. That is the establishment of Fund).
Example of trust in our home that we may have heard of is REIT.
REIT stands for Real Estate Investment Trust aka a type of Trust that will invest in real estate.
For example, the famous REIT is CPNREIT which will invest in many central malls in Thailand.
However, the pattern that we are more familiar with is the fund.
Currently, the fund in Thailand is divided into 3 types.
1. Mutual Fund (Mutual Fund)
2. Provident Fund (Provident Fund)
3. Personal Fund (Private Fund)
If we know the LTF RMF fund or even go buy a bank fund
This fund will be the type of mutual fund which is offered to the person.
As for Provident Fund), people who work in the company will know each other because they are deducted funds from our salary and another part of employers who contribute to collect and invest in order to make us to use in. Retirement
The last type of fund is private fund or private fund
Most personal funds are established for major investors with their own investment policies, which may differ from general funds.
For example, personal funds, investors may determine the proportion of assets or industries themselves according to their needs
Personal funds don't have to be ordinary people. It may be an entity.
For example, companies or even have money left, but don't want to manage their own money, they set up personal fund managers like this as private fund.
Establishment of Trust will look similar to Private Fund
Different that Private Fund Property Manager will be the fund manager in the fund management company (PCL. I'm sorry.
But Trust Property Executive may be an expert in that asset not in the PCL. For example, a company specializing in real estate business, doing REIT management.
In the case of Mr. Nath who gave me the Ltd. The cuddle is actually called right, it will be private fund, not trust. However, the purpose is to give others their own property.
So what is Blind Trust?
Usually giving property to others to manage, people who manage, report to those who give property, what kind of money they invest in. What kind of bonds, what are the name of shares?
But the word Blind is this time the manager will not reveal to the property who gives money down.
This matter, those involved in writing laws may do it to prevent public and personal matters.
Because law authors don't know what kind of property they invest in.
For example, if we solve the law for telecommunications companies to pay more revenue. If the law enforcement knew that they wouldn't want to solve this law.
In fact, there is something beyond Blind Trust is Double Blind Trust.
Which is that the property will not even know the name of the property management. Such as if this case is double trust, Mr. Nath wouldn't know that the company. With cuddle Property Management and vice versa. With cuddle sart won't know that the property management of Mr. Nath.
The inspection part is a different point.
Trust and Private Fund, whether Blind or not, Blind is the same in the subject.
If cuddle government agencies want to investigate, they can check with that property manager.
Ending with interesting information..
A lot of people want to know how much of fund management industry is worth?
Year 2540 Property Value
Total Fund 101,750 million baht
Thinking about 2.15 % of GDP
Fund for living 137,245 million baht
Thinking about 2.90 % of GDP
Personal Fund 180 million baht
Thinking about 0.004 % of GDP
Year 2561 Property Value
Total Fund 5,045,826 million baht
Thinking about 30.98 % of GDP
Fund for living 1,129,096 million baht
Thinking about 6.92 % of GDP
Personal Fund 989,428 million baht
Thinking about 6.06 % of GDP
This shows that we Thai people are starting to see the importance of investment and this is starting to reflect the growth number in all types of industry.
And those who benefit from this, besides investors.
Not anyone anywhere
But it's a fund management company..
----------------------
Read the simple financial assets at
https://www.blockdit.com/articles/5badebfa8f6d4574ddaf2a8b
Follow a variety of great authors in blockdit app. Download at http://www.blockdit.com
Order book to invest in man 9.0 at
Lazada: https://www.lazada.co.th/products/90-i293980783-s493954943.html
Shopee: https://shopee.co.th/Longtunman-หนังสือ-ลงทุนแมน-9.0-i.116732911.1933827833
----------------------
References
-http://oldweb.aimc.or.th/22_infostats_personal_about.php
-https://www.set.or.th/th/products/listing/files/Know_trusts.pdf
-https://finance.zacks.com/blind-trust-vs-revocable-trust-1271.htmlTranslated
executive summary example 在 How to Write an Executive Summary Like a Boss - YouTube 的推薦與評價
Executive Summary Example | Executive Summary Business Plan | Executive Summary Meaning | Executive Summary Sample | How to Write an ... ... <看更多>
executive summary example 在 Developing an Executive Summary: Crafting a Business Story 的推薦與評價
The best way to prepare the business plan is to use Business Plan Overview template information as a starting point and use the Industry and Organizational and ... ... <看更多>
executive summary example 在 Executive Summary Templates, 15+ examples and Samples 的推薦與評價
Sep 22, 2017 - Explore the unique executive summary templates here and get the best executive summary and download them in different format either word, ... ... <看更多>