[Save this] Some of you asked me how I helped April Inch to achieve over 50k reach with one post without spending $$$. I told you I keep trying. After some thoughts, I’m thinking there must be some tips I could share. Else, I look like the “nah, I didn’t study but I scored A in the exam” student LOL
1. Close up photo
People love beautiful object, so do you. When you’re taking product photos, try some close up shots, you wouldn’t know how your followers love it.
2. Location tag
Sometimes we seem to ignore it. Instagram algorithm proves that it does help us to reach relevant audiences with location tag. Make sure you tag the right place, for example, if your target audiences are in KL, you don’t locate yourself in Penang.
3. Use A LOT OF hashtags
I pretty sure you know this, just need to make sure we use it right. Ask yourself, if you were the customers, what kind of hashtags would you type in Instagram to search for it?
4. Utilize Reels
This is one of the best features of Instagram. It opens up international market to April Inch, even though we couldn’t serve international customers, but we do gain quite a number of oversea followers. Reels is meant for short but attractive videos, try to make it within 30 seconds. Take a short clip of your BTS, how-to tutorial, the making progress, etc.
5. Use photo apps
We want everything in original, but not your photos nor videos. There was once I saw some entrepreneurs posted in FB group, 30% comes from photos, 70% comes from your editing skill XD Yes, you need great filter to make your product photos stand out. Try these easy-to-use apps: Foodie, 黄油相机 (bybutter), VCSO, Focus, Meipai
Hope this helps 🙇🏻♀️☺️ @ Malaysia
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