關於 2021 game sales ，我們在網路上蒐集到這些相關的討論、資訊與評價

สื่อเกม Famitsu ได้เปิดเผยสถิติว่าตอนนี้ PlayStation 5 สามารถทำยอดขายทะลุ 1 ล้านเครื่องอย่างเป็นทางการแล้วในประเทศญี่ปุ่น
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อ้างอิงจาก Game Data Library วันที่ 5 กันยายนที่ผ่านมา PS5 มีสถิติทำยอดขายได้ที่ 1,012,656 เครื่องในญี่ปุ่น โดยยอดขาย 847,421 เครื่องเป็นรุ่น Standard Model และ 165,235 เครื่องเป็นรุ่น Digital Edition
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PlayStation 5 ในญี่ปุ่น ทำยอดขายทะลุ 1 ล้านเครื่องภายในเวลา 43 สัปดาห์ นับตั้งแต่เกมคอนโซลออกวางจำหน่ายครั้งแรกวันที่ 12 พฤศจิกายน ปี 2020 ที่ผ่านมา โดยเกมขายดีที่สุดของ PS5 คือ Resident Evil Village ที่ทำสถิติไว้ที่ 67,000 ชุด
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เปรียบเทียบกับ PlayStation 4 เกมคอนโซลรุ่นดังกล่าวทำยอดขายทะลุ 1 ล้านชุดได้ภายในเวลา 52 สัปดาห์ หรือหมายความว่า PS5 ทำยอดขายได้เร็วกว่า PS4 ในญี่ปุ่นนั่นเอง
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เมื่อเดือนกรกฎาคมที่ผ่านมา Sony ยืนยันว่า PlayStation 5 ทำยอดขายเกิน 10 ล้านเครื่องอย่างเป็นทางการแล้วทั่วโลก พร้อมระบุว่าเป็นเกมคอนโซลที่ขายรวดเร็วที่สุดของประวัติศาสตร์ Sony
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ที่มา: https://www.gematsu.com/2021/09/ps5-sales-top-one-million-in-japan
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https://www.famitsu.com/news/202109/09233111.html
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#ข่าวเกม #GamingDose #PlayStation5

CÂU CHUYỆN CỦA ÔNG HOÀNG AIR JORDANS

Có lẽ - đối với nhiều người bây giờ - Air Jordans đã chỉ là một trong những kí ức đẹp, những mảnh ghép đầy màu sắc của một thời đam mê giày “Only and only for Js”. Đối với các collectors - họ cũng không khá mặn mà mấy với các bản Airjordans thông thường ngoại trừ các bản collab đình đám, những bản retro làm lại từ các phiên bản OGs đỉnh cao. Các hãng giày sportwear chính thống thì đua nhau làm theo hướng fashion nhiều hơn khi mà những kẻ nhà giàu mang danh Highendfashion cũng nhúng tay vào cuộc chơi này. Người ta mua 1 đôi giày không chỉ dừng ở hiệu năng/performance, kiểu dáng/ design mà còn ở tính fashion của nó. Thời thế đã thay đổi sâu từ khi cơn bão streetwear xoay chuyển càn khôn ở cuộc chơi thời trang này.

Trở lại câu chuyện lịch sử của Air Jordan - hẳn những sneakerhead đời đầu ai cũng thuộc lòng cái sự mở đầu đầy khó khăn và tai tiếng của một trong những thương hiệu giày bóng rổ nổi tiếng bậc nhất. Năm 1985 - tại giải thi đấu bóng rổ nhà nghề Mỹ NBA, các cấu thủ chỉ được đi những đôi giày màu trắng hoặc đen đơn giản. Lý do của Hội Bóng Rổ là muốn sự đoàn kết giữa các thành viên trong đội hơn là các ngôi sao đang thi đấu đó. Tuy nhiên, Nike đã phá đám - đã dám đập bỏ cái bước rào cản đó - để mang tới tân binh của mình - Michael Jordan, với đôi giày màu đen đỏ (Black Red). Ngay lập tức đôi giày bị “Banned” - cấm khỏi hiệp hội và Michael không được mang đôi Nike đó vào trong in-game. Nhưng Nike và Michael Jordan vẫn kiên quyết và chơi tới cùng - bằng các chiêu trò truyền thông và hình ảnh đầy sức “Châm biếm”. Cuối cùng, dưới sự chịu chơi và chi tiền mạnh của Nike - Michael Jordan đã có thể mang cho mình 1 đôi giày thay đổi tất cả NBA : Air Jordans.

Và tất nhiên - đó là phát súng khởi đầu cho 1 kỉ nguyên của Nike trong không chỉ NBA mà còn là streetwear/fashion. Đối với các dân chơi đường phố, Airjordans không chỉ là cái tên - mà nó là 1 tín ngưỡng, 1 nền văn hoá mà không ai có thể từ bỏ được.

Nhưng…

Sau hơn 3 thập kỉ tồn tại - Jordan đã qua mức bão hoà và phổ biến, sự “nổi loạn” mà Airjordans mang lại, đã không còn là “nổi loạn” nữa mà là định mức ở sự cân bằng. Tất nhiên, sức ảnh hưởng văn hoá của AJ cũng ngày càng giảm thấp tầm ảnh hưởng của mình- ngay tại nơi sản sinh ra nó, NBA. Khi mà nhiều ngôi sao quá tài năng, quá giỏi ngày càng được sinh ra nhiều hơn (Nike thì chúng ta có cả Kobe, LebronJames, Kyrie vv.vv). Jordan giờ đây được sử dụng cho các mục đích thời trang nhiều hơn là mục đích ban đầu được làm – cho NBA Players. Có thể là do về hiệu năng, nên nhớ AJs đã không còn hiện đại cho tính chất hoạt động cường độ cao của giải bóng rổ nhà nghề Mĩ.

Vị thế của Air Jordan trên thị trường cũng đầy thăng trầm - vì giờ có quá nhiều lựa chọn cho khách hàng khiến thị phần phải “Chia năm sẻ bảy”. Có lúc AirJordans là hot item bậc nhất, cũng có lúc Airjordan đi vào quên lãng – bị gọi là “con bò vắt sữa” của Nike. Có lúc hình bóng của AJs lại bị lu mờ bởi Yeezy adidas và giờ đây đang thịnh hành trở lại nhờ cơn sóng mang tên “Rappers”- cả ở thị trường quốc tế và thị trường Việt Nam.

Hơn nữa - một điểm chết người của AirJordan là nó chết với cái tên của nó, cũng như bám liền với huyền thoại Michael Jordan. Chúng ta không phải buồn - vì đơn giản là nhờ Jordan đã khiến sự phát triển của sneaker lên 1 tầm cao mới - vượt ra khỏi ngưỡng cửa của 1 đôi giày bóng rổ thành 1 phần của thời trang đường phố. Những con người đã làm việc với Nike như Ronnie Fieg, Tinker.. tiếp tục truyền tải câu chuyện họ làm việc, họ học được từ Nike qua các sản phẩm khác, với thương hiệu khác (Asics, New Balance).

Trong khi đó, như mình đã nhắc, những gã high-fashion tham lam ngửi thấy sự màu mỡ từ thị trường được khai phá bởi sneaker đời xưa như Air Jordans mà tạo ra các sản phẩm “là 1 sự châm biếm” “là 1 đôi giày Sneaker không bao giờ là Sneaker” “Đôi sneaker không bao giờ quá khổ như vậy” (TripleS Balenciaga). Nhưng đó là thời cuộc.

Một phần lí do nữa - khi các thanh thiếu niên trẻ không đam mê bóng rổ, họ đang hướng về những đôi giày giá rẻ hơn từ Vans hoặc thời thượng 1 thời như Boost từ Adidas (NMD, Ultraboost, Yeezy). Năm 2017 - Adidas đã vượt qua Jordan Brand về doanh số bán hàng ở Bắc Mĩ. Tuy nhiên, NIke vẫn giữ vị trí số 1 - nhưng sự vuốt mặt của Adidas tại thị trường quê nhà (Bắc Mĩ) đã khiến Nike cười và “ngấm ngầm” cho 1 cuộc rape vào năm 2018 và 2019. Nhưng đó là Nike, còn Air Jordan thì sao?

Larry Miller, chủ tịch của Jordan Brand - trong 1 lần phỏng vấn tại Portland, Orgeon, thừa nhận rằng sự phổ biến của Air Jordan quyết định sinh mệnh của công ty. Khi mà thương hiệu này ngày càng xa với mục đích người tiêu dùng hiện nay. Càng đi xa bóng rổ (Cụ thể là NBA) thì Air Jordan không phải là Air Jordan. Điều này còn dễ dàng tính toán hơn ở thị trường Resellers - nơi độ phổ rộng của đôi giày được tính bằng mức độ hype của nó, và tất nhiên AirJordan đã không còn vị trí giữ đầu nữa, mọi thứ đã phải nhường cho KanyeWest và binh đoàn của Mr Ye vào giai đoạn 2015-2017.

Và..

Chiến lược kinh doanh của Airjordans đang tạo thành 1 vòng luẩn quẩn như cái cách đôi giày của họ luẩn quẩn. Vì ngày xưa, việc mua 1 đôi giày rất khó - thường phải camp và chờ mua tại cửa hàng rất lâu nên giá trị của 1 đôi Air Jordan thường rất cao. Nhưng giờ với sự xuất hiện của Internet, việc cop 1 đôi giày dễ như trở bàn tay - cộng với các bot program khiến những kẻ reseller đầu cơ ngon hơn bao giờ hết. Nhưng điều này lại tao cầu giả - Nike lại không tiếc tung ra các bản Retro Jordan hòng vắt sữa của thị trường này. Nhưng nó lại phản tác dụng cho Air Jordan khi những đôi giày mới ra - những đôi giày cũ trên các GOAT, STOCKX sẽ phải sales hay bán rẻ những đôi giày phiên bản trước - Và đó - đã hạ bệ hình ảnh của Air Jordan. Điều này đã khiến Nike phải suy nghĩ lại về đứa con tinh thần của mình.

Thế là…

Nike bắt đầu từ cái nôi của mọi thứ - Jordan thì phải nhắc tới AirJordan 1s. Đôi giày được yêu thích nhất trong các phiên bản của Air Jordan - năm nào cũng như năm nào - các bản BlackRed, Royal Blue hay Black Toe… luôn luôn được tiếp đón mỗi lần chúng xuất hiện trên các kệ giày. Chưa hết, Nike nhận ra thế là chưa đủ, phải phổ cập Air Jordan vào xu hướng thời trang đường phố.Phao cứu sinh mang tên “Virgil Abloh”.

Nike khá thận trọng khi chỉ đưa đứa con cưng duy nhất của “AIRJORDAN” vào THe10 - đó là AJ1s và nghiễm nhiên, với khả năng của 1s - nó trở thành một trong những đôi giày hot nhất năm và giá resell lên cao khủng khiếp. Thừa thắng xông lên, NIke liên tiếp ra những bản collab với Virgil để tiếp tục duy trì sự tồn tại của Jordan trong nhận thức người chơi thời trang. Mong muốn AJ vẫn còn tính gì đó trong Lifestyle.
Chiếc thuyền thứ hai mang tên “Travis Scott”:
Có rất nhiều bản collab với Nike đỉnh - nhưng Airjordan thì con số này ít hơn nhiều. Nhưng trong khoảng 2 năm vừa rồi, 1 trong những nguyên tố khiến AirJordan vẫn được chờ đợi mỗi năm chính là collaboration với rapper đỉnh nhất hiện nay mang tên “Travis Scott” (Just kidding). The Cactus Jack x AJ4, AJ1 và Aj1 low với logo Swooosh ngược đều là mơ ước với bất kì dân collector nào.

Chưa hết
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Nike còn thổi sự nữ quyền vào đôi giày của họ, cũng như cái cách họ làm với Doernbecher - cho 1 nhóm designer nữ tự do thiết kế trên sản phẩm của Nike để phát hành ra các bản đặc biệt. vv.vv

Tuy nhiên, câu chuyện vẫn chỉ dừng lại khi NIke đang cố gắng đưa các sản phẩm collab, hay exclusive drop của họ để đánh bóng tên tuổi - hay cố duy trì sự nhận diện thương hiệu của AirJordan mà thôi. Ngoài Aj1s, Aj4, Aj3 có ai còn nhớ tới bản 6, 8 và 12 không? Rất ít.

Chốt:

Suy cho cùng, ai cũng hiểu - sẽ đến độ tuổi của vị hoàng đế già nua mang tên “Airjordan” đã được báo trước từ lâu - và cái chúng ta mong muốn là những gì đứa con và di sản của vị vua này để lại thôi.

UnghoBi (2021)
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[News] Steam Next Fest 2020 ช่วยให้เกมมียอดกด Wishlist มากขึ้น 421% และเปลี่ยนเป็นยอดขายได้มากขึ้นถึง 292%
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Valve ได้เปิดเผยว่า Steam Next Fest (หรือเดิมคือ Steam Game Festivals) อีเวนต์ดิจิทัลที่มีการไฮไลท์เกมที่น่าสนใจแยกตามประเภท การเปิดไลฟ์สตรีมมิ่งจากผู้พัฒนาเกมต่างๆ และเปิดให้ชาวเกมได้โหลดเดโมเกมต่างๆ ทดลองเล่นฟรี ที่ทำให้ชาวเกมสามารถพบเจอเกมที่น่าสนใจ และกระตุ้นยอดขายให้กับเกมเหล่านั้นได้
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โดย Valve เปิดเผยว่าในปี 2020 เทศกาล Steam Next Fest ทำให้ยอดกด Wishlist ต่อวันพุ่งขึ้น 421% ในช่วงอีเวนต์ดังกล่าว เมื่อเทียบกับ 2 สัปดาห์ก่อนหน้า และมีถึงครึ่งหนึ่งของเกมที่เข้าร่วมมียอดคนกด Wishlist สูงกว่า 421% ในขณะที่อีก 45% มียอดกด Wishlist เพิ่มขึ้นเล็กน้อย และมีเพียง 5% ที่มียอดกด Wishlist ลดลง
.
นอกจากนี้ ยอดกด Wishlist ของเกมที่เข้าร่วมเทศกาล Steam Next Fest ยังคงเพิ่มสูงขึ้น แม้ว่าเทศกาลจะจบลงไปแล้ว โดยมีอัตราการกด Wishlist รายวันเพิ่มขึ้นเฉลี่ย 15% ในช่วง 3 สัปดาห์หลังจากเทศกาลจบลง เมื่อเทียบกับ 2 สัปดาห์ก่อนเริ่มอีเวนต์
.
ในแง่ผลของ Steam Next Fest ที่ทำให้ต่อยอดการขายของเกม ที่ Valve ได้ติดตามดู เกมที่เริ่มวางจำหน่ายตั้งแต่ร่วมงานอีเวนต์ดังกล่าว เพื่อดูว่าเกมที่ถูกเพิ่มลง Wishlist ในช่วงเทศกาล มีการเปลี่ยนเป็นยอดขายจริงได้ด้วยหรือไม่ โดยได้ข้อสรุปว่า เฉลี่ยแล้วเกมที่ "ถูกเปลี่ยนจาก Wishlist เป็นการขาย" ในช่วงเทศกาล Steam Next Fest มียอดเพิ่มขึ้นถึง 292% เมื่อเทียบกับ 2 สัปดาห์ก่อนหน้าที่จะเริ่มเทศกาล
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หรือพูดง่ายๆ ก็คือ เทศกาล Steam Next Fest ไม่เพียงแต่ส่งผลให้ผู้ใช้งานสามารถกด Wishlist เกมที่ตัวเองสนใจได้มากขึ้น แต่ชาวเกมเหล่านั้นก็ลงท้ายด้วยการจ่ายเงินซื้อเกมดังกล่าวมากขึ้นด้วย
.
แม้ว่า Valve จะไม่ได้เปิดเผยจำนวนผู้เล่นที่มีส่วนร่วมในอีเวนต์ Steam Next Fest แต่ทางผู้พัฒนากล่าวว่า จำนวนผู้ที่สนใจก็มีจำนวนมากขึ้น โดยมีผู้ Wishlist ในเทศกาลปี 2021 มากขึ้น เมื่อเทียบกับอีเวนต์เมื่อปี 2020 เป็นต้น
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ส่วน Steam Next Fest ครั้งต่อไปจะมีขึ้นในระหว่างวันที่ 1 - 7 ต.ค. นี้
.
Source: https://www.vg247.com/2021/08/06/steam-next-fest-big-wishlist-sales-boost/
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ลงทะเบียนรับสิทธิ์ทดสอบ The Division Heartland
https://register.ubisoft.com/division-experience/en-US?utm_source=narrativ

AI ช่วยปรับกราฟิก GTAV ให้สมจริงมากขึ้น
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ข่าวในตอนนี้
0:00 Intro
0:29 RE Village ก๊อปการออกแบบมอนสเตอร์จากหนัง?
3:14 RE Village ทุบสถิติจำนวนผู้เล่นสูงสุดกว่าแสนคน
4:28 รวมเหล่าม็อดแปลกๆของเกม RE Village
5:40 ตัวอย่างภาค Village ออกมาในสไตร์เกม PS1
6:11 โฆษณาของเล่นยุค 80 สำหรับฟิกเกอร์ Lady D
6:34 Sony เปิดตัวจอย DualSense ใหม่สองรุ่น
7:34 Ubisoft เปิดตัวเกม The Division Heartland (F2P)
8:45 Skull & Bones ประกาศเลื่อนอีกครั้งเป็นปี 2022
9:55 Prince of Persia Remake ประกาศเลื่อนวันวางจำหน่าย
10:55 EA ยืนยัน Battlefield 6 จะเปิดตัวช่วงเดือนมิถุนายนนี้
12:18 Verizon ทำโฆษณาใหม่เกี่ยวกับ Lag และ Glitch
13:02 AI ชนิดใหม่ช่วยปรับกราฟิค GTA5 ให้สมจริงขึ้น
14:14 มาดูคุณตา Youtuber วัย 93 ปีสายเเกมแข่งรถ
14:58 พูดคุยช่วงท้าย


ข่าวเก่า
EA ประกาศ Battlefield ใหม่ 2 ภาค? | Sony สร้าง AI เล่นเกมแทนคน
https://youtu.be/eMXUNE5TDJ8

Sony ประกาศทำ Last of Us Remake? | Epic Store ขาดทุนหมื่นล้าน
https://youtu.be/T7koygViI7Y

อัพเดตข้อมูลงาน E3 2021 | Tencent จับองค์กรทำโปรแกรมโกงในจีน
https://youtu.be/9xydsj9bvQo


ปล. รายการนี้ได้แรงบรรดาลใจมาจาก This week in gaming ของช่อง Levelcap
กับสรุปข่าวประจำสัปดาห์ของช่อง gameranx ครับ

แหล่งข่าว
ผู้กำกับหนังอ้าง Capcom เอาการออกแบบมอนสเตอร์เค้าไปใช้ในเกม RE Village - 10 พฤษภาคม 2021
https://www.pcgamer.com/filmmaker-claims-capcom-used-his-creature-designs-in-resident-evil-village

Resident Evil Village ทุบสถิติจำนวนผู้เล่นสูงสุดเกิน 1 แสนคนไปแล้ว! - 8 พฤษภาคม 2021
https://www.ign.com/articles/resident-evil-village-sets-new-series-record-with-100000-concurrent-players-on-steam

Resident Evil Village ทำยอดขายทะลุ 3 ล้านชุดภายใน 4 วันแรก - 11 พฤษภาคม 2021
https://collider.com/resident-evil-village-sales-numbers

รวมเหล่าม็อดแปลกๆของเกม Resident Evil Village - 9 พฤษภาคม 2021
https://www.pcgamer.com/baby-chris-redfield-lady-d-statues-flyswatters-resident-evil-village-mods-are-already-running-wild
https://www.pcgamer.com/resident-evil-villages-baby-chris-mod-comes-full-circle
https://www.pcgamer.com/this-resident-evil-village-third-person-mod-turns-ethan-into-a-headless-monster

ตัวอย่างภาค Village ออกมาในสไตร์เกม PS1 - 12 พฤษภาคม 2021
https://kotaku.com/resident-evil-village-looks-much-scarier-as-a-ps1-game-1846880276

โฆษณาของเล่นยุค 80 สำหรับฟิกเกอร์ Lady D - 9 พฤษภาคม 2021
https://kotaku.com/i-wish-this-lady-dimitrescu-action-figure-was-real-1846855902

Sony จอย DualSense ใหม่สองรุ่นเตรียมวางจำหน่ายเร็วๆนี้ - 13 พฤษภาคม 2021
https://www.theverge.com/2021/5/13/22433966/sony-black-red-dualsense-controllers-playstation-5-ps5

Ubisoft เปิดตัวเกม The Division Heartland จะเป็น free-to-play - 6 พฤษภาคม 2021
https://www.polygon.com/22423089/ubisoft-announces-new-free-to-play-game-the-division-heartland
https://www.gamingdose.com/news/ubisoft-%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b8%88%e0%b8%b1%e0%b8%81%e0%b8%a3%e0%b8%a7%e0%b8%b2%e0%b8%a5-the-division-%e0%b9%80%e0%b8%9b%e0%b8%b4%e0%b8%94%e0%b8%95%e0%b8%b1%e0%b8%a7%e0%b9%80%e0%b8%81/

Skull & Bones เกมธีมโจรสลัดของ Ubisoft ประกาศเลื่อนอีกครั้งเป็นปี 2022 - 11 พฤษภาคม 2021
https://kotaku.com/ubisofts-skull-and-bones-delayed-to-late-2022-1846869790

Prince of Persia Remake ประกาศเลื่อนวันวางจำหน่ายอีกครั้งเป็นช่วงต้นปีหน้า - 12 พฤษภาคม 2021
https://www.gamingdose.com/news/prince-of-persia-the-sands-of-time-remake-%e0%b9%80%e0%b8%a5%e0%b8%b7%e0%b9%88%e0%b8%ad%e0%b8%99%e0%b8%a7%e0%b8%b2%e0%b8%87%e0%b8%88%e0%b8%b3%e0%b8%ab%e0%b8%99%e0%b9%88%e0%b8%b2%e0%b8%a2%e0%b8%ad/

EA ยืนยัน Battlefield 6 จะเปิดตัวช่วงเดือนมิถุนายนนี้ - 12 พฤษภาคม 2021
https://www.gamesradar.com/uk/battlefield-6-reveal-event-timing-finally-narrowed-down-via-twitter-rhyme
https://www.gamesradar.com/uk/battlefield-6-not-coming-to-ps4-or-xbox-one-according-to-rumours

Verizon ทำโฆษณาใหม่เกี่ยวกับ Lag และ Glitch ในชีวิตจริง - 8 พฤษภาคม 2021
https://www.gamingdose.com/news/verizon-%e0%b8%9c%e0%b8%b8%e0%b8%94%e0%b9%84%e0%b8%ad%e0%b9%80%e0%b8%94%e0%b8%b5%e0%b8%a2-%e0%b8%ab%e0%b8%a2%e0%b8%b4%e0%b8%9a%e0%b8%9b%e0%b8%b1%e0%b8%8d%e0%b8%ab%e0%b8%b2-lag-%e0%b9%81%e0%b8%a5

Intel โชว์เทคโนโลยี AI ใหม่ช่วยปรับกราฟิค GTA5 ให้สมจริงขึ้น - 12 พฤษภาคม 2021
https://www.polygon.com/22432721/gta-v-5-intel-labs-ai-photorealistic-graphics-enhancement

มาดูคุณตา Youtuber วัย 93 ปีสายเเกมแข่งรถ - 14 พฤษภาคม 2021
https://kotaku.com/93-year-old-youtuber-loves-racing-games-1846893957

เปิดตัวครั้งแรกในโลก พร้อมราคา The All-New Mitsubishi Outlander 2021-2022 World Premiere มิตซูบิชิ เอาท์แลนเดอร์ โฉมใหม่ล่าสุด มี 3 แถว 7 ที่้นั่ง ทำตลาดในอเมริกาเหนือ ก่อนมาขายในไทย

Mitsubishi Motors Corporation ประกาศเปิดตัว All-New outlander โฉมใหม่ เจนเนอเรชั่นที่ 4 รุ่นปี 2022 รถครอสโอเวอร์รุ่น flagship ของบริษัท ผ่านทาง Amazon Livestream เป็นครั้งแรก โดยมาพร้อมดีไซน์ใหม่ คุณภาพระดับพรีเมี่ยม สมรรถนะที่เหนือชั้น และเทคโนโลยีที่ล้ำสมัย ที่คุณสามารถคาดหวังได้ จากรถยนต์ของ Mitsubishi พร้อมเริ่มจำหน่ายในตลาดอเมริกาเหนือ เป็นที่แรกในโลก ในราคาเริ่มต้น 25,795 เหรียญสหรัฐ หรือราว 773,000 บาท ในเดือนเมษายน ปี 2021 นี้ ก่อนที่จะมีการทำตลาดทั่วโลก หลังจากนั้น

FRANKLIN, Tenn. – As part of a game-changing collaboration with Amazon, MITSUBISHI MOTORS CORPORATION (MMC) today revealed the all-new 2022 OUTLANDER crossover SUV via livestream, the first vehicle to ever debut on Amazon Live.2 All-new from the wheels up, the 2022 Outlander features a new design direction for both this vehicle and the brand, plus the premium quality, rugged performance and innovative technology expected of a Mitsubishi Motors vehicle.

The flagship of the Mitsubishi Motors line, it is reimagined and reinvented in every way, and is the best-equipped, most thoughtfully engineered vehicle the company has ever developed. Outlander gears up for sale in North America first in April 2021, with other global markets to follow.

With a U.S. Manufacturer's Suggested Retail Price starting at $25,7951, the all-new 2022 Mitsubishi Outlander delivers the equipment, quality and lasting value that Mitsubishi customers have come to expect of the brand. Full pricing and packaging details will be made available at a later date.


"Based on the product concept 'I-Fu-Do-Do,' which means authentic and majestic in Japanese, the all-new OUTLANDER has been crafted into a reliable SUV with significantly upgraded styling, road performance, and a high-quality feel to satisfy the needs of customers who want to expand their horizons and take on challenges of every kind," said Takao Kato, chief executive officer of MMC. "With the launch of the all-new OUTLANDER, we will first expand our sales in the North American market and then aim for global growth."

The Outlander was first launched in North America in 2002, and this new model is the fourth generation to be sold.

Styling debuts the brand's next generation Dynamic Shield front face and design language, with muscular fenders, bold proportions and available large-diameter 20-inch wheels. Inside, Outlander is a quiet and serene space, showcasing quality and convenience through class-above materials, seating for seven in the segment's only standard-equipment third-row, available 12.3-inch digital instrument cluster and 9-inch center screen, and also newly available wireless smartphone charging capability with Android Auto3 and wireless Apple CarPlay.4

The engineering underpinnings are also all-new. Partnered with a newly developed platform and 2.5L four-cylinder engine, Mitsubishi's rally-derived Super All-Wheel Control5 system provides unmatched confidence for drivers in all environments. The newly developed drive mode selector allows performance and grip to be tailored to the conditions through six distinct settings, increasing on-road and off-pavement performance. Even two-wheel drive models are fitted with the drive-mode selector, offering five distinct modes in this setup, to help drivers feel more confident in all driving conditions.

Standard equipment on the 2022 Outlander includes 11 airbags6, three rows of seats, myriad storage locations, USB-A and USB-C charge ports and 18-inch wheels.

Depending on trim level, the 2022 Outlander can be fitted with 20-inch wheels, Mitsubishi's MI-PILOT Assist driver assistance system with adaptive cruise control and lane-keep assist7, semi-aniline leather seating, integrated navigation using what3words technology, a windshield-display 10.8-inch full-color Head-Up Display (HUD), Mitsubishi's industry-leading Mitsubishi Connect smart-car system, and a 10-speaker BOSE® audio system.8

Mitsubishi Motors North America is in the midst of introducing a full showroom of redesigned, reengineered or all-new vehicles, and the 2022 Outlander is the culmination of that program. This much-anticipated vehicle is here, and the game-changing launch is well under way. The all-new 2022 Mitsubishi Outlander is set to break boundaries, reset expectations and demand attention.