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【一連七集，第五】哈佛知識分享: Trade-offs 如何「取捨」?

你要取得更多，就要捨棄更多。「取捨」is tough, but you have to do it!

股神巴菲特 Warren Buffett 有句名言好影響我:

"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’

成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.

識我嘅朋友都知道，我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買，送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間，買十世我都買唔晒! 呢世我只想買一千間。」

哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."

策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!

上一集講過，何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集同你講第(3) Trade-offs different from rivals 要贏，就要有同競爭對手不同的「取捨」。

What are trade-offs?

"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter

「取捨就好似去咗一個交叉路口咁， 你只可以二選其一，唔可以兩條路都行晒。」

做生意，唔係多啲，就好啲。 多啲產品、 多啲服務、多啲客戶， 唔代表你就係好啲。 因為你營業額可能多咗三成， 但利潤反而可能無咗一半。 咁我就情願營業額細啲，利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:

"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter

競爭唔係要做到最好，最大嘅市佔率。競爭係要做到最獨特，同埋賺到錢，長遠地賺錢。

幾年前我講過，香港週街都係髮廊，但點解有間特別唔同?

video …

QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs ， 好多嘢唔做，但反而吸引咗一班想「快、靚、正」 ，但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族， most likely 男士們、三四五十歲左近。10 minutes, just cut!

QB House 專注培訓、建立系統，令呢班目標顧客群由原本一兩三個月先剪個頭髮，而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗，就令QB House 同佢嘅髮型師雖然做少咗嘢，但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!

就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同，當初首創新嘅經營模式係日本做到最獨特， 亦都解釋咗點解佢1996年由東京一間開始， 短短幾年間就能夠開到全球幾百間分店，2018年仲係東京証交所主板上市， 依家市值近20億港幣。 雖然有好多人想抄佢，QB House 嘅專注，佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升，到今日都保持住係「速剪」行業嘅領導地位。

我成日都話，「當你乜都做，等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」，唔放手，唔會得到更多。

可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter，大把方法變。 最緊要就係，唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.

你嘅「取捨」要同你競爭對手唔同，咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?

唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …

佢就好似係 QB House 嘅翻版，但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40，45分鐘時間，班目標顧客群，即係長頭髮嘅二三四五十歲女士們， 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下，就有個清神爽利嘅頭見人!

因為做得夠專，懂得運用 Michael Porter 所指嘅 trade-offs ，同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯，relax relax 下。2010年由美國加州第一間店開始， 十年間，全美開超過一百間分店， 擁有超過5000個髮型師， 每次美金$40，每個月幫緊20萬個客人吹頭。 淨係吹頭，依家營業額每年超過一億美金。

全球最大嘅傢俬公司，IKEA， 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手，人客自己搞掂，慳番啲成本，換取平啲價錢)，到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同，有好唔同嘅 Trade-offs 取捨。

IKEA 嘅「取捨」，就能夠吸引咗一班 “with a thin wallet" 想價錢平，但又想 good design, 唔介意自己辛苦做多啲， 工餘時間，甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢，都好鍾意去 IKEA 買嘢，因為平! 而家? 叫我花成日嵌件傢俬，睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。

美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣，No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.

無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。

但就係因為「冇」， 運動複雜程度及成本下降，Southwest 就可以專注做以下幾樣嘢特別好，就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無， 但未必個個客人都啱!

於是 Southwest 有個好出名嘅 "Pen Pal" 故事，就有位乘客 Mrs. Crabapple， 經常好唔滿意 Southwest Airlines 乜都冇，無頭等、無飛機餐、無預設定座位、無行李轉運等等等等， 經常寫信去 Southwest 投訴，呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢， 寫完又寫， 回覆左又寫，投訴完又投訴。 直至客戶服務 部嘅同事們都冇計， 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內，佢回覆:

“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話，請佢走， 唔好再返來!

聽落好似好搞笑，但Michael Porter 話呢個係一個典型嘅 trade-offs 例子，you cannot please everyone. 記住，一開始嘅時候，我講過:

"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.

策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!

"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.

當您嘗試做曬所有嘢去服務每一個人，你嘅「取捨」就會減少， 同時亦都會減少你嘅競爭優勢。

善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係，爭在你願唔願意「放手」，先能夠取得「更多」。

包括我自己在內， 如果我乜嘢地產項目都投資，有賺錢就買， 甚至乎集資錢多地盤都搞埋， 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖，我就係一個一流嘅商舖基金公司， 全香港人， 包括所有大嘅地產發展商，係街舖買賣都唔會夠我來。 社運/肺炎後，全香港買賣舖無人夠我哋多，呢個係事實!

"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.

「取捨」會令到策略更有持續性，因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。

我係香港第一個商舖基金，就永遠都係香港第一個商舖基金。只我哋專注，未來幾十年，我知道係香港嘅街舖，無人會動搖到我哋嘅領導地位。

即是有人入嚟炒，Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎， 即係好似「一腳踏兩船」咁， 自己本身嘅本業又做，商舖又做，結果兩邊都做唔「專」。

就係因為有自信我先咁講。因為好似今集一開始咁講，根據 Michael Porter 嘅 "Trade-offs different from rivals"， 我哋係放棄咗好多嘅嘢，同競爭對手大大唔同，先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注，我哋嘅基金投資者會賺錢! I know it. 但如果有一日，我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等， 就係投資者應該攞錢走嘅時候! 乜都做，就開始等如乜都唔做!

你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做，人客想要乜，你就俾佢乜呢?

There is no problem with that! 第一集一開始我就話，99%嘅公司都係咁，養家活兒可能好多年都冇問題， 但根據 Michael Porter，你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年，搵到食，但可能仍然冇人識你，無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去，等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁，你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。

李小龍嘅名言，亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動，如何配合去增強你的競爭優勢?

。。。。。

My hobby 《星期六早餐會》!

九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

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#michael_porter #競爭策略

(English is belowed)
最近翻照片翻到了2017年，我最愛的鼓手 Antonio Sánchez 帶著他的樂團 Migration 來台灣 河岸留言 演出，想起了之前我曾經翻譯過他的DVD "Master Series"的一段話，非常感動且給我很大的能量，但之前有被盜過帳號都不見了，於是決定再找出來聽打一次重新翻譯分享給大家。

也再次謝謝 河岸留言可以邀請這麼棒的樂團來台灣！！

如果不知道Antonio Sanchez是誰的，他是Pat Metheny band的鼓手，葛萊美獎得了好幾座，同時已經得了奧斯卡等N個獎項的電影 Birdman 「鳥人」，這部整部電影配樂只有鼓聲，所有鼓也都是他錄的。

-----------------------------------------
一些來自 Antonio Sanchez 對鼓手們的金玉良言 (出自他的 “Master Series” DVD )

最後一點我想要說的是，許多關於跟音樂以及音樂家共事的態度。

嗯，當我還在成長時，我總是夢想著可以在很棒、高聳、最大的場館，跟著大型樂團，以及最棒的音樂家們一起演出。 這夢想當然很棒，但你總是要從某些名不經傳的小地方當作你的起點。

突然之間，我意識到我正在小酒吧、小俱樂部、或是某家餐館、某個婚禮場演出 — 而且沒有人在專注聽你演奏，那時我覺得很沮喪而且覺得被冒犯了，舉例來說。我以前做很多婚禮場，而且在上面演奏「熱愛105度C的你」(註一) 上百次，演奏時心裡想「我在這邊銃三小？」、「快讓我離開這吧，殺了我吧，我可以演比這個帥一百倍以上的曲目！」於是，我在演奏時只想打卡下班，就沒有把我的專注放在音樂上面。

又或者某天，我在某間小酒吧演出，正在演奏搖擺樂，或者一些我真的很喜歡的音樂風格，但沒有人在注意聽我們演奏，大家都在看大銀幕上的棒球比賽。 我就想說「好吧，反正沒人在聽，我就把我昨天練功的招式都丟進去音樂吧。」而那時我只是胡亂的丟我練過的招式，並沒有在那個音樂裡面，我也沒有在聽其他音樂家演奏了什麼，不過也許其他音樂家有聽到我做的事情。

後來，當我幸運地得到了更多演出機會，而這些場合開始需要更高的難度，我了解到我的專心程度並不足以支撐這些高強度的場合。

舉例來說，當我在九零年代晚期開始跟Niels Pedersen一起做巡迴，那是個非常高強度的演奏，它是個三重奏，每次演出的晚上，我的腦袋好像快爆炸一樣，因為我並不習慣如此需要長時間專注程度的高難度演出，我才了解到我浪費了太多時間以前演奏的時候沒有把專注力放在音樂上。

我覺得，如果你有兩隻手、兩隻腳、而且可以演奏樂器，你已經夠幸運了。而我認為如果你現在正在某間酒吧、某個餐館、或是某個婚禮場作演出，而你可以把每一場演出當作好像是全世界最棒的演出、在最大、最美麗的場館，跟著最棒的音樂家一起演出，那我認為你正走在對的路上。因為你有把你的心放在音樂裡面，而且你給這些音樂跟音樂家他們所渴望的最棒的尊重，那麼我可以向你保證接下來會有很棒的事情降臨在你身上。

這就是我想說的，非常謝謝你們今晚的蒞臨，希望我們下次可以再見。

註一：原文是說演奏「La Mecarena」，９０年代的當紅歌曲。這邊為了年輕讀者，使用較貼近現在的105度C的你。

註二：Niels Pedersen 全名是 Niels-Henning Ørsted Pedersen (N.H.O.P.)，是從70-90年代活躍的傳奇的低音提琴手，演奏速度可以超級超級快又具備非常豐富的音樂性。

英文原文，因為是用聽打的，也許有少部分錯誤

Recently I found a picture that my favorite drummer
Antonio Sanchez and his band "Migration" touring in Taipei in 2017. And few years ago I've seen his DVD and felt so inspired from these words. I decided to translate it into Chinese to share with other Chinese drummers.

There's maybe little mistakes because English is not my mother language.

---------------------------------
Some wise words from my all-times favorite drummer Antonio Sanchez from his DVD - "Master Series".

And the last things I wanna said, hmm, has a lot to do with attitude to work with music and musicianships. Hmm, When I was growing up, I was always dreaming of playing in a nice, tall, the biggest stadium and the biggest band with the greatest musicians in this world. And that’s great except that we all have to start somewhere. And I, all of a sudden, I was playing in a little bar, or small pub, or some restaurant, or a wedding where nobody was paying an attention. And I really felt depressed and I felt violated. And for example, I’ve been played for a wedding gig, and I would be playing “La Marcaena” for a hundred times , and I would be like “What am I doing here ?”, “Get me out of here, shoot me, this is not for me, I’m so much better than this !”
And I was not putting my heart into it at all. When the next day, I would play in some small bar, I was playing maybe swing or something that I really like, but nobody was paying an attention. Everybody was looking at the screen, the baseball game. And I would be like “Well, nobody is paying an attention, then I just gonna playing practice whatever I was working on yesterday.” And I was NOT in the moment, I was not listening to what the other guys were playing. And maybe the other guys were listening to me.

So, when I luckily started getting better and better opportunities music-wise, and the situations start getting a little more the manling. I realized that I did not have the concentration I took for me to be able to deal with some of the situations. Uh, for example when I started to play with Niels Pedersen in the late 90s, it was a very tense gig , it was just a trio, and every night I would end would headache , because I was not used to have a lot of concentration and focusing that much, for that amount of time.
I realize that I’ve wasted a lot of time not being into the music not putting my heart into it. Because, I mean I really feel like if a, you have two arms, two legs, and you are able to play , you are lucky already. And I think if you are playing in some small restaurant, or wedding, or whatever. You treat that situation like the best gig in the world in the most beautiful opera house or the biggest stadium, and you treat you felt the musicians like the greatest musicians you could play with. I think you are on the right path. You put your heart into it, and you give the music and musicians the respect they deserved. Then I can assure you really good things are gonna happen to you. So that’s it for me, thank you so much for coming, hope see you next time.

翻聽Bob Dylan的《Desolation Row》湧起一股莫名的觸動，感覺就像走過了一條漫長的荒涼之路。頭兩句不知怎的讓我想到最近的香港：

They’re selling postcards of the hanging
They’re painting the passports brown

他們販售吊刑的名信片
他們把護照髹成啡色

然後我便分外留神聽接下來發生甚麼事：

The beauty parlor is filled with sailors
The circus is in town
Here comes the blind commissioner
They’ve got him in a trance
One hand is tied to the tight-rope walker
The other is in his pants
And the riot squad they’re restless
They need somewhere to go
As Lady and I look out tonight
From Desolation Row

美髮店擠滿了水手
馬戲團就在城後
然後來了一個特首
他們將他發入吽竇
一隻手綁住走鋼線高手
另一隻插在褲袋裡頭
還有防暴警察全在煩躁無休
他們需要某個地方抖抖
像這位小姐和我遍夜尋求
由荒涼之路口

然後找到哪裡去？似乎是酒館。

Cinderella, she seems so easy
“It takes one to know one,” she smiles
And puts her hands in her back pockets
Bette Davis style
And in comes Romeo, he’s moaning
“You Belong to Me I Believe”
And someone says, “You’re in the wrong place my friend
You better leave”
And the only sound that’s left
After the ambulances go
Is Cinderella sweeping up
On Desolation Row

灰姑娘，她似乎幾開放
「講嗰個就係嗰個。」佢笑咗
然後將雙手插進後袋
貝蒂戴維斯的風格
然後來了個羅密歐，佢喺度呻吟
「你係屬於我㗎我相信！」
然後有人話：「你來錯地方喇朋友，
你最好離開。」
然後唯一留低的聲音
在救護車走了之後
是灰姑娘的掃地聲
在荒涼之道上

我很喜歡這一種講故事的歌，因為這才叫做「吟遊」。當現在的歌失去了這種吟遊性，就空餘下一堆感質。我們已經不再用灰姑娘來形容負責打掃地方的女人，我喜歡這樣的形容，但設定跟原著是反轉的：掃完地，一到十二點，她就準時穿回自己的玻璃鞋。

然後已經好夜好夜了：

Now the moon is almost hidden
The stars are beginning to hide
The fortune-telling lady
Has even taken all her things inside
All except for Cain and Abel
And the hunchback of Notre Dame
Everybody is making love
Or else expecting rain
And the Good Samaritan, he’s dressing
He’s getting ready for the show
He’s going to the carnival tonight
On Desolation Row

現在月亮就快都看不見
繁星也開始隱淡
占卜未來的女人
甚已將她的所有東西收起
所有除了該隱和亞伯
以及聖母院的鐘樓佗俠
人人都在做愛
或其餘的在等雨
然後有個好撒馬利亞人，他在換裝
他已經準備好出騷
今晚他將會前往嘉年華
在荒涼之道上

突然輪到《哈姆雷特》的女主角奧菲利亞登場：

Now Ophelia, she’s ’neath the window
For her I feel so afraid
On her twenty-second birthday
She already is an old maid
To her, death is quite romantic
She wears an iron vest
Her profession’s her religion
Her sin is her lifelessness
And though her eyes are fixed upon
Noah’s great rainbow
She spends her time peeking
Into Desolation Row

現在奧菲利亞，她就倚在窗旁
我真為她擔心
在她廿二歲生日時
她已經是一個老女僕
對她，死亡是幾浪漫
她穿了一件鐵的背心
信仰就是她的自白
白活就是她的罪名
雖然她已定睛望着上方
那道挪亞的偉大彩虹
但她仍是費上時間來偷望
那條荒涼之路

而你有沒有聽過愛恩斯坦拉小提琴？這一個卻不是那一個，因為他太潦倒了：

Einstein, disguised as Robin Hood
With his memories in a trunk
Passed this way an hour ago
With his friend, a jealous monk
He looked so immaculately frightful
As he bummed a cigarette
Then he went off sniffing drainpipes
And reciting the alphabet
Now you would not think to look at him
But he was famous long ago
For playing the electric violin
On Desolation Row

愛恩斯坦扮成羅賓漢
帶着他車尾廂的回憶
在一小時前才經過這裡
和他的朋友、來自善妒寺的僧侶
他看起來不染得可怕
尤其在他討煙的時候
接着他走去嗅着水喉
叨唸着字母
現在你不會想望到他
但好耐之前他都風光過
奏着電子提琴
在那荒涼之路

從荒涼到荒淫？

Dr. Filth, he keeps his world
Inside of a leather cup
But all his sexless patients
They’re trying to blow it up
Now his nurse, some local loser
She’s in charge of the cyanide hole
And she also keeps the cards that read
“Have Mercy on His Soul”
They all play on pennywhistles
You can hear them blow
If you lean your head out far enough
From Desolation Row

猥褻醫生，他將他的世界
藏在一隻皮杯裡
但他所有無性的病人
他們正嘗試吹起它
現在他的護士，某個本地的失敗者
她是山埃孔的話事人
而她亦藏了一張卡片寫着
「願主垂憐他的靈魂」
他們全都玩着尖哨
你可以聽到他們在吹
如果你把頭傾得夠遠
從荒涼之道

卡薩諾瓦是意大利聞名的詩人情聖，這一段特別令我着迷：

Across the street they’ve nailed the curtains
They’re getting ready for the feast
The Phantom of the Opera
A perfect image of a priest
They’re spoonfeeding Casanova
To get him to feel more assured
Then they’ll kill him with self-confidence
After poisoning him with words
And the Phantom’s shouting to skinny girls
“Get Outa Here If You Don’t Know
Casanova is just being punished for going
To Desolation Row”

對面街他們已釘上帷幕
他們已準備好一場盛宴
《歌聲魅影》
牧師的完美形象
他們用湯匙向卡薩諾瓦灌藥
讓他稍為有安全感
然後他們用自信來殺掉他
之前用文字毒害他
然後魅影向瘦削的女孩們喊道：
「如果你不知道就請你們離開
卡薩諾瓦已經受罪因他
前往荒涼之道。」

接下來這一段，我懷疑是在描寫納粹的集中營：

Now at midnight all the agents
And the superhuman crew
Come out and round up everyone
That knows more than they do
Then they bring them to the factory
Where the heart-attack machine
Is strapped across their shoulders
And then the kerosene
Is brought down from the castles
By insurance men who go
Check to see that nobody is escaping
To Desolation Row

現在午夜所有特工
和超人類團隊
出來圍住了所有人
因為知道了不該知道的
然後把他們帶到工廠
那裡有心臟病機器
綁在他們的肩膊上
然之後那煤油
從城堡裡帶下來
有人會以防萬一
檢查一下看看是否無人能逃
逃往荒涼之路

Bob Dylan這首歌可能戲仿了英國詩人ES艾略特的長詩《荒原》，這首詩的一大特色是沒有人能看懂一個字——每個字都懂，湊起來卻不成意思。之前跟大家介紹過的艾茲拉龐德，勉強把《荒原》翻改成可讀的版本，加了很多註腳，務求令世人讀得通它的真意。這個情節，Bob Dylan也收錄在《Desolation Row》第九節裡面：

Praise be to Nero’s Neptune
The Titanic sails at dawn
And everybody’s shouting
“Which Side Are You On?”
And Ezra Pound and T. S. Eliot
Fighting in the captain’s tower
While calypso singers laugh at them
And fishermen hold flowers
Between the windows of the sea
Where lovely mermaids flow
And nobody has to think too much
About Desolation Row

讚美歸於尼祿的海王星
鐵達尼啟程於黎明
而每個人都發出喊聲
「你到底站哪一邊？」
而艾茲拉龐和ES艾略
在船長的塔上決鬥
卡利索普歌手取笑他們
漁民手執鮮花
在大海的窗戶之間
那裡有可愛的美人魚流過
此際沒有人想太多
關於那荒涼之路

是的，Bob Dylan是在模仿ES艾略特式的混亂，而在最後一節揭曉了混亂的原因：

Yes, I received your letter yesterday
(About the time the doorknob broke)
When you asked how I was doing
Was that some kind of joke?
All these people that you mention
Yes, I know them, they’re quite lame
I had to rearrange their faces
And give them all another name
Right now I can’t read too good
Don’t send me no more letters, no
Not unless you mail them
From Desolation Row

係呀，我尋日收到你嘅信
（大概在門鎖壞了的時候）
你問我最近過成怎樣
是一個需要笑的笑話嗎？
全部這些你所提及的人
係呀，我知道佢哋，佢哋都幾無趣
我需要重新構建他們的臉容
給他們全都搞混了名字
此際我已經不太擅於閱讀
不要再寄更多的信給我了，不要
除非它們是你寄自
於荒涼之路

聽過這麼多段，就像走完了一段漫長的荒涼的路，有一種想哭的感覺。Bob Dylan的音樂經常都給予的這種荒涼感，只有經歷很多的人才會有這種感覺，寫得出這種詞，流下了這滴淚。

作者

We’ve all done things in the past we’re not proud of. The best way for us to heal is to accept ourselves- every flaw and moment we’ve been ashamed of to learn to let go of those emotions to truly be happy.

Everyone has a story of their own & this one’s mine. I went through a lot as a child from learning how to cope with the death of my brother, sleeping in cars because we were either homeless or moving from place to place, and leaving my parents to have a better life.

I’ve learned that life moves on, either with or without you - so learn to live life happily, wholeheartedly. Work on yourself and learn to really love yourself by accepting who you were born to be.

Thank you for supporting me and my journey.

XoXo,
Rose

Lyrics:

My Story - Rose Mun

Lyrics:
Look -
Let me tell my story
Grew up in a small town
Everybody knew me
Mom, Dad, Brother, Brother, Sister, then Me
I guess you could call that a family

10 yea old left mom & dad
Didn’t even know that life was bad
17, and the brothers passed
Cries every night with the thought of that

There’s days where we’ve gone cold, gone cold
& days where we’ve just had no home
Slept in the car like it was nothing
Woke up went to school
Tryna be something

Tryna make my family proud
Tryna get that bag, cause I wanna get out

Rap:
So you can call me crazy
Yeah I’m crazy on life
I said puff puff pass
Now I’m a little high

Thinkin’ bout the times
How it flew by
How much I’ve grown to love myself
Man it feels nice

You should try it sometimes
Instead of shittin’ on people
Karma is a mf’ bitch
Man that shit is lethal

Escape this damn reality
And just be me
I just wanna live my dreams
Let my soul be free

I was lost for a minute
But now I’m back
Trusting the Universe
The Angels got my back

I’m seeing all the signs
Right before my eyes
I’m following my heart
And ignoring my mind

I came from a broken home
And that’s okay
My parents weren’t in my life
I accepted all the pain

I learned to accept my life for what it is
Blessed for all the moments
I’m glad I got no kids.

Serial dated
As if I was a killer
The only person dying
Was the one inside
A sinner

Didn’t know my worth
Let myself get used
Dated the wrong people
I even got abused

Man I learned my lesson
Even though it was the hard way
Cheated on my exes
And now karma paid it my way

Fucked up many times
Thought I learned my lesson
I was just a kid
Playing games and messin’

With things I didn’t understand
Loving people wrong
Hurting them in the end

Made mistakes
And grew from that shit
Learned to let go
Release, and that’s it.

Life moves on
Either with or without you
It’s your choice to
Make up what you will do
So take this time just to sit back
Listen to your heart, really listen to that

Stop playing games
And silence your mind
Meditate & grow
Baby, let me see you thrive

Clear your energy
Throw in some good vibes
2021 - the greatest time to be alive

This song was specifically requested by the fans on Instagram. This one's for you! #forthefans

Get your Heineken 0.0 cans delivered to you here: http://bit.ly/jiven00

#socialiseresponsibly

LINKS TO FOLLOW:

http://www.facebook.com/thesaladshow
http://instagram.com/saladshow

For business enquiries, contact us at: saladshowproduction@gmail.com

STALK THE TEAM:
Jiven Sekar: @jivensekar
Shaianne: @shaiannedelaney
Gabriel: @gabrielnoelpountney
Tamra: @tamra_jaksha
Divya: @divyasekar
--------------------------------------------------------------------------------------------------------------
Credits

Music Produced and Arranged by Darren Ashley
Performed by Jiven Sekar

Crew
Jiven Sekar
Tamra Jaksha
Shaianne Delaney Sarut
Divya Sekar
Ian Steven Ong

Dancers
Yuki @yuki_dance_
Nicole Junee @nicolejunee

Cast
Jiven Sekar
Natalia @taliaperera

Special Thanks
Mathubalan
Taneshh Productions

HEINEKEN LYRICS BREAKDOWN

Verse 1
Itʼs a strange time to be alive, locked up at home,
This Malaysian Cannot Operate: MCO,
So what else can I do, wei? Gaming all day,
Snacking between meals, have I gained a little weight?
My girlfriendʼs in Penang, I’m stuck in PJ,
Wanna visit, but police say,
“Donʼt go just stay” “Okay”,
Wanna cuti also cannot, wanna go where go?
Eh, drinking at noon, ah?!
No, ma, it’s 0.0.

Everyday also got zoom calls, it’s kinda easy,
Just a minute to get ready, boxers and a tee,
A presentable top, but my bottomʼs breezy,
In every call, this is what everybody ask me.

Chorus
How many parties have you been, bro? 0.0
How many people have you seen, yo? 0.0
What about crossing state borders? 0.0
Dei, got movement control order, sleeping ka, hello?
How many times youʼve been to the mamak? 0.0
Any Interest to go lepak? 0.0
How many times you left the house? 0.0
Better stay in donʼt go out, drink 0.0!

Verse
Not everythingʼs boring though, thereʼs a lot of things Iʼve got,
I got good at many things, and there are many things I bought,
Food delivery, got a lot, I made idli, I got a lot,
Even grew a little beard la wei,
“I think thatʼs kinda hot”,
Youtubing skills, K-Drama feels, phone bills, I ain’t stopping,
Mad good at PS5, I can’t lie, I ain’t stopping,
They practically begging hoping the MCO ends,
Cause I'm nearly a pro gamer, how ‘bout that for a plan? (Fuyoh!),
For the sake of sanity, I might just be a homebody,
Build an empire at home, and not work for nobody,
But you know what I love a lot? is spending time with my heroes,
Eh, whatʼs your mom drinking? Just 0.0.

Chorus
How many parties have you been, bro? 0.0
How many people have you seen, yo? 0.0
What about crossing state borders? 0.0
Dei, got movement control order! 0.0
How many times youʼve been to the mamak? 0.0
Any Interest to go lepak? 0.0
How many times you left the house? 0.0
Safer to stay in, donʼt go out,
Drink 0.0.
(Damn skill, weh!)

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____________________________________________________
Social Media:

▶ Download / Stream link : https://ffm.to/milesaway-bringmeback

👑Miles Away
https://www.facebook.com/supmilesaway
https://twitter.com/supmilesaway
https://www.instagram.com/supmilesaway/

👑 Claire Ridgely
https://www.instagram.com/overtheridgely/
https://www.facebook.com/overtheridgely/
https://www.twitter.com/overtheridgely/

___________________________________________________

Lyrics:

I've always been afraid
我一直很害怕
My best years have passed
風華正茂之時已經過去了
They say the good ol days
往昔的點點滴滴也終成回憶
Well they never last
美好總是轉瞬即逝
I've been running into you in my head
腦海中常常浮現出你的身影
In-between, what could of been
一遍遍卻總是揮之不去
Ya ya ya
Everybody seems to leave
人們竭力忘卻那些
Bittersweet memories
酸甜苦辣的回憶

Time does seem to fly
光陰似箭
Then it's hard to find yeah
我再難以找尋那所有的一切
Used to dine and dash
那些你我一同舉杯共飲
Run and laugh
一起盡情歡笑 追逐奔跑
Skinny dip off a ship
一起披荊斬棘 乘風破浪的回憶
Oh woah
Not a worry for a million miles
可相隔萬里又能怎樣
Driving off, be right back oh
你我的轉身便是踏上彼此的歸途

Cause baby after all of this time
親愛的 經歷了這些風風雨雨
We'll meet again, with time to spend
我們終會相聚再次歡度餘生
Cause even after all of this time
度過了這些艱難坎坷
Would you be mine
你是否會將我選作你的歸屬
Cause I'd drop it all just to get you
因為我所有的赴湯蹈火 只為將你擁入我的懷抱

Bring me back to life
讓我如鳳凰涅槃般
Bring me back to life
重獲新生

I've always dreamed too big
我總是心懷遠大的夢想
For this little town
卻難以實現
But now I can't remember how to slow it down
而如今我不知道該怎樣停止我的思緒

Time does seem to fly
光陰似箭
Then it's hard to find yeah
我再難以找尋那所有的一切

I've grown tired of being stuck in a race
我早已厭倦了自我欺騙
Office space, it's all fake
一切都宛如夢境 滿是虛幻
Everybody seems to cheat
人們總是互相欺騙
Best believe, that's not me
而我只想向你展現我全部的信任

Want a midnight sky, rolling high
我渴望在午夜的星空下盡情尋歡作樂
Take a trip on a whim, Oh
來一場說走就走的旅行
Not a worry for a million miles
相隔萬里又能怎樣呢
Flying off be right back, Oh
此刻我願插上翅膀 飛回你身旁

Cause baby after all of this time
親愛的 經歷了這些風風雨雨
We'll meet again, with time to spend
我們終會相聚再次歡度餘生
Cause even after all of this time
度過了這些艱難坎坷
Would you be mine
你是否會將我選作你的歸屬
Cause I'd drop it all just to get you
我所有的赴湯蹈火 只為將你擁入我的懷抱

Bring me back to life
讓我如鳳凰涅槃般
Bring me back to life
重獲新生


#MilesAway #BringMeBack #ClaireRidgely #ginamusic #Electronic #Pop #輕電音