你知道嗎?【科技公司的網域:.ai跟.io】
#本日冷知識1561
#奈米冷
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大家好,我是Mr Holiday。
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資通訊產業的發展日新月異,從個人電腦時代、網路時代,到現在的5G跟「大人物」(按:大數據、人工智慧、物聯網)時代,不但大公司開始投入這些新科技,很多專注於新科技的新創公司也如雨後春筍一樣出現。
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尤其是新創公司,為了讓明確表達自己的定位,會使用.ai跟.io當成自己網站的網域。
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那這就讓Mr Holiday好奇了🤔,為什麼科技新創公司會選這兩個網域呢?
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.ai很明顯就是要強調該公司是做「人工智慧」(Artificial Intelligent,簡稱AI)的公司。這個網域屬於「安吉拉」(Anguilla)🇦🇮,是一個位於加勒比海的英國海外領土,人口只有約一萬五千人的小島,沒想到竟然成為世界人工智慧公司青睞的網域。
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另外一個很多科技公司會用的網域.io,其實就是要表達電腦程式的「輸入/輸入」(Input/Output,縮寫為I/O)。這個網域屬於「英屬印度洋領地」(British Indian Ocean Territory,縮寫為BIOT)🇮🇴,又是一個英國海外領土。由於.bi是非洲國家蒲隆地(Burundi)🇧🇮的網域,BIOT只好往後取兩碼,變成.io,沒想到獲得科技公司愛用的網域。BIOT只有3,500個居民,而且分散在2,300個熱帶島嶼,總土地面積也只有60平方公里,可以說是小到不能小的領域,他的網域的能見度應該比他的島高很多吧!
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大家還知道哪些有趣的網域呢?歡迎在留言區跟我們分享!
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我們下次見!
[Mr Holiday]
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#domain #ai #io #tech #startup #dailycold #MrHoliday #Sunday #morning #sunny #BIOT #Anguilla #IndianOceanTerritory #BritishIndianOceanTerritory #Britishoverseaterritory
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參考資料:
.IO AND .AI DOMAIN NAMES: WHAT ARE THE LEGAL RULES? https://finniancolumba.be/en/io-ai-domain-names-legal-rules/
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圖片參考
Photo by Annie Spratt on Unsplash
ocean unsplash 在 AppWorks Facebook 的最讚貼文
[Founders Who Want to Learn About the Marketing of Sharing on Social Channels]
If a founder feels marketing and content development is critical for startup success, what does your team need to be good at?
I read advice from marketing people about how to do marketing online. In a startup, I think a lot of this advice isn't relevant, because it assumes that founders have a product and a market fit, and that all they have to do is:
1. Have a message
2. Pay for distribution of this message.
In my opinion, this is useless. This assumes that you have a long history of owned media and a long history of product development.
As an early stage founder, you do not have these things. I would bet on it.
In early product development, your product development and your community development are interconnected.
Your product evolves and your community grows, if you are able to feed that community with content that enables them to give you feedback on your mission, your product and your goals.
Marketing, in this case, has a very different methodology than "paid advertising" or "content distribution."
Marketing in this case is more like sharing and linking to people, building a network. It is best done in social media channels, which are inherently bi-directional, interactive, and identity-focused.
In my opinion, the two things you should be helping your team achieve in this "marketing-as-a-sharing" activity are:
1. Finding ambassadors for your cause, and people who support your mission
2. Audience members who find your content compelling and can work as carriers of your content into other social channels
I keep this generally as two things, so that it's easier to group these ideas into general categories of action:
1. Talking to people and sharing with them ideas and their own stories and yours
2. Creating compelling content
If you can do these two things in social media, you can achieve:
1. Demographic, personality, and behavioral data about your community / customers
2. An increasingly expanding customer and audience base that builds these data in a network effect.
So, how do you do it?
Here are just three tips that will help you:
1. Learn to interview your audience, and write about them and link to them in your channels
2. Learn to take photos of your community and customers and post those pics on your social channels and link to them
3. Learn to look through data and figure out where and who is consuming that data so that you are able to push more content to those people, or find blank spots and blue ocean areas to develop more content.
Here is one example we did recently.
In LinkedIn, we posted updates about our experience with Techstars Startup Week in Taipei, and we tagged all the wonderful founders and people we met. We made sure to tag Alyssa Chen as one of the speakers.
That post is here: https://www.linkedin.com/feed/update/urn:li:activity:6609976124141338624
This sharing did two things. It showed our respect and our belief in the strength of their founder community and the Taiwan community, and it also helped share our audience (and our audience's views of the market) with them so that they could learn more about us.
This same activity can happen in your own channels. Over time, it leads to reputation building and information sharing. It also grows the whole pie for everyone.
After all, being a founder is about being part of a community of people who help each other, share with each other and support each other through almost anything.
I will continue these tips in next week's post by using specific examples of how this can be done, so stay tuned.
For now, keep following us on Facebook, join us on LinkedIn, and check out our accelerator content on our web page.
Our Accelerator blog page: https:appworks.tw/blog
Our LinkedIn Page: https://www.linkedin.com/company/appworks-ventures
We will be launching the application period for AI and Blockchain founders in our next Accelerator class very soon. Make sure to check it out. https://appworks.tw/accelerator
Doug Crets
Communications Master, AppWorks
Photo Credit: Perry Grone on Unsplash
ocean unsplash 在 Ocean Wallpapers: Free HD Download [500+ HQ] | Unsplash 的推薦與評價
Underwater Photography. 20+ Stunning Ocean Pictures [HQ] | Download Free Images on Unsplash Tumblr Wallpaper. Unsplash. 183k followers. ... <看更多>