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Unveiled in October 2017 after 6 years of meticulous #RestorationWorks by Italian and Chinese craftsmen, Prada Rong Zhai is a historic mansion reimagined as a flexible site for the Group’s cultural activities. This architecture expresses the dialogue between the cities of Milan and Shanghai and #PradaGroup’s admiration for the Chinese aesthetic heritage.
Find out more at https://tinyurl.com/rspqs2m. #Remix
Each time #PradaGroup opened a store in Italy, it supported local #RestorationWorks and value enhancement projects through a long-term collaboration with #fondoambiente FAI - Fondo Ambiente Italiano (the National Trust for Italy). Each initiative, chosen with great care, enabled us to give back to the community precious elements of its artistic heritage in cities like Florence, Turin, Bari, Padua and Bologna.
More at https://tinyurl.com/rspqs2m.
#Remix
Welcome to the second episode of #Remix, a series of dynamic content to discover the #PradaGroup’s DNA in an unexpected way. #RestorationWorks tells the story of our commitment and mastery to preserve artistic heritage. The renovation of the Galleria, the Milanese arcade hosting Prada’s historical store, symbolises this pledge: 14,000 sqm restored over a period of 13 months to bring back this unique monument to its original beauty, 150 years after its first stone was laid. More at https://tinyurl.com/rspqs2m.
