關於 international art sales ，我們在網路上蒐集到這些相關的討論、資訊與評價

MONSTER TAIPEI INTERNATIONAL LOTTERY全球網路抽選活動
Monster Taipei x A Lei x Yesart Gallery - Agogo & Amigo

Monster Taipei在2016年邀請台灣藝術家－阿咧 (A-Lei) 與日本藝術家中村萌 (Moe Nakamura) 於當年的台北國際玩具創作大展「展中展」聯合展出一場華麗的「土木進行曲」，當時的首度合作受到熱烈迴響，現今兩位藝術家在國際藝術舞台上持續大放異彩，時間回到今年，阿咧受椿畫廊邀請，即將與中村萌及其他七位日本藝術家共同於東京椿畫廊聯合展出，展覽資訊：SPES（拉丁文:希望之意）-9 Artists Group Exhibition- 19 June－ 10 July, 2021

這次 Monster Taipei 與友好單位 Yesart Gallery 意識畫廊繼阿咧首件搪膠作品大象多多後，再次攜手合作推出－”Agogo & Amigo”，並由香港 How2work 團隊製作操刀下，趣味感十足的 Agogo 和小夥伴 Amigo 搪膠作品就此誕生！

實體呈現的造型與細節近似還原了阿咧每件陶塑原作中極具療癒姿態的手感，作品包裝上特別開版手工製作，讓每對狗狗們配有獨棟景觀豪宅，包裝俏皮的粉色外牆皆有印刷阿咧童趣的插畫，絕對值得珍藏！雙犬去年 TTF 搶先曝光隨即引發高度詢問，現在正式超萌吸睛登場！

此件作品將採用全球線上抽選寄送方式販售，想入手的朋友們請繼續查看以下抽選資訊。

抽選販售商品：Agogo & Amigo
藝術家: 阿咧 A-Lei
材質: Vinyl Toy
Limited Edition of 250
Monster Taipei x Yesart Gallery 共同出品
售價: NT.5980/set
尺寸: Agogo: 11cm (H) , Amigo: 7.5cm (H)
*每件作品皆為手工上色 ，顏色呈現略有不同，請以實品為準。

抽選表單填寫時間：
2021/06/19(六) 20:00 ~ 2021/06/22(二) 20:00

抽選表單連結：
https://forms.gle/wqh9CRa2W1Fvmegz8

販售規則：
1.此商品採線上抽選方式販售，欲參加抽選的朋友請填寫 Google 表單，需登入 Google 帳號，一人一個帳號限填寫一次，如有重複填寫資料者或資料填寫不齊全者將直接取消抽選資格。

2.請於表單開放時間內填寫，逾時不候。

3.抽選將會使用電腦亂數程式隨機抽選，抽選結果將於 2021/06/24(四) 當天 21:00 前以簡訊及 e-mail 通知中選者，未中選者不另行通知。

4.中選者需於收到中選通知後三日內 2021/06/27(日)
結束前完成付款，如中選者未在時間內完成交易將直接取消購買資格並列入永久黑名單，請務必確認是否能在規定時間內付款再參與抽選活動。

5.中選者付款及取貨方式
(1) 台灣地區中選者 : 提供上海商銀帳戶匯款郵寄。 (運費$80)
(2) 海外地區中選者 : 僅提供 PayPal 付款 (需另加 5% PayPal 手續費)，依所在地區的不同，運費金額將會另行估算，隨中選信通知附上運費金額。

6.抽選表單上填寫的收件人及地址無法更改，欲更改者視同放棄購買資格。

7.申請抽選將視為皆已同意以上規則，Monster Taipei 保有最終販售及修改之權利。

Monster Taipei 台北怪獸國際有限公司

In 2016, Monster Taipei invited Taiwanese artist A-Lei and Japanese artist Moe Nakamura to co-exhibition during the Taipei Toy Festival. The two artists continue to shine on the international art scene.
This year, A-Lei is invited by Tsubaki Gallery to exhibit with Moe Nakamura and seven other Japanese artists at Tsubaki Gallery in Tokyo.
Exhibition information: SPES (Latin: Meaning of Hope)
9 Artists Group Exhibition- 19 June - 10 July, 2021

After A-Lei’ s first Designer vinyl work "大象多多 DoDo", Monster Taipei and Yesart Gallery have co-work again recently, producing by Hong Kong How2work team, and the interesting vinyl work “Agogo and Amigo” was born!

The appearance and details approximately re-appears the touch of A-Lei's original pottery sculpture and the healing feeling.
The packaging work is specially hand-made, so that each pair of dogs come with a family landscape mansion. The playful pink walls are all printed with illustrations of A-Lei’s childishness, which are definitely worth collecting! The first TTF exposure of "Agogo & Amigo" last year immediately triggered high levels of asking, and now it is officially released!

"Agogo & Amigo" will be sold by global online lottery delivery, please continue to check the following information.

Lottery merchandise : Agogo & Amigo
Artist : A-Lei
Material : Vinyl Toy
Limited Edition : 250 sets
Presented : Monster Taipei x Yesart Gallery
Price : NT.5980/set
Size : Agogo: 11cm(H), Amigo: 7.5cm(H)
*Each work is hand-painted, and the color is slightly different, please refer to the actual product.

lottery form filling time：
2021/06/19(SAT.) 20:00 ~ 2021/06/22(TUE.) 20:00

Sales rules:
1. This art work is sold by global online lottery. Friends who want to participate in the lottery, please fill out the Google form by your Google account. Each account is limited to one time only. If you fill in the information repeatedly or fill in the information incompletely, you will be directly disqualified from the lottery. .

2. Please fill in the form within the opening hours, overtime filing will not be accepted.

3. The lottery will be randomly selected using a computer random number program. The results of the lottery will be notified on 2021/06/24(THU) by SMS and e-mail before 21:00. Those who lost the chance will not be notified.

4. Winners of the lottery need to complete the payment within three days 2021/06/27(SUN) after receiving the notification. If they didn't complete the payment within the time limit, the purchase qualification will be directly cancelled and be included in the permanent blacklist. Please confirm whether able to pay within the specified time before participating in the lottery.

5. Way of purchase
(1) Winners in Taiwan : Provide Shanghai Commercial Bank Account to remit.( NT$80 for shipping)
(2) Winners from Overseas : Only PayPal payment is available (additional 5% PayPal handling fee is required). Depending on the region, the shipping amount will be estimated separately, and the shipping amount will be attached to the notification.

6. The recipient and address on the lottery form cannot be changed, and those who wish to change will be regard as giving up the qualification.

7. Application for lottery will be deemed to have agreed to the above rules, Monster Taipei reserves the right to final sales and modification.

MONSTER TAIPEI INTERNATIONAL INC.

FRE$H FE$TIVAL
is proud to kick off our first edition with American Rapper, Songwriter and multiple Platinum certified artist, LIL PUMP! Join us on FRIDAY 3 APRIL as International and National Hip Hop giants unite at the brand new Show DC Hall for the explosive new concept called Fre$H.

Fre$H is setting out to be the leading Hip Hop experience in Bangkok, with phenomenal line up of live artist, DJs, live entertainment, art & lifestyle.

Phase One Artist’s:
@LILPUMP
@THAITANIUM
@DJAYBUDDAH
@DEEJAYONO
@DJWHOOKID
@ALREADYDEADD.IG
@YOUNGOHMM
@DIAMOND.MQT
@GAVIND.IG
@YOUNGBONG420
@NGAZYBGANG
@JAHMANYB
+ MANY MORE

Join our official channels @FRESHMUSICFESTIVAL (Facebook, Instagram) and stay updated on ticket sales, VIP availability and new artist announcements.
#FRESHFESTBANGKOK #FFBKK20
#RUNBKK

🔥🔥🔥 @FRESHMUSICFESTIVAL 🔥🔥🔥

FRE$H FE$TIVAL
มีความยินดีและภาคภูมิใจนำเสนอ โปรเจ็กต์ยักษ์กับที่สุดของงานฮิปฮอปเฟสติวัลในประเทศไทย ครั้งแรก!...ที่จะได้พบกับอเมริกันแร็ปเปอร์ชื่อดังระดับโลก LIL PUMP! ศิลปินและนักแต่งเพลงระดับ Platinum พร้อมกองทัพศิลปินฮิปฮอป, แร็ปเปอร์ และดีเจชื่อดังมากมายไว้ใจกลางกรุงเทพมหานคร
Phase One Artist’s:
@LILPUMP
@THAITANIUM
@DJAYBUDDAH
@DEEJAYONO
@DJWHOOKID
@ALREADYDEADD.IG
@YOUNGOHMM
@DIAMOND.MQT
@GAVIND.IG
@YOUNGBONG420
@NGAZYBGANG
@JAHMANYB
+ MANY MORE
มาร่วมเป็นส่วนหนึ่งของปรากฎการ์ครั้งสำคัญ ยกระดับงาน Hip Hop Festival ของไทยเทียบชั้นงานมิวสิกเฟติวัลระดับโลก ในงาน “FRE$H FE$TIVAL” งานจะมีขึ้นในวันศุกร์ที่ 3 เมษายน 2563 นี้ ณ อีเว้นท์ฮอลล์ใหม่ล่าสุด “SHOW DC HALL”
เตรียมตัวให้พร้อม เกาะติดข่าวสาร และการจองบัตรแบบเอ็กซ์คลูซีฟได้ที่
@FRESHMUSICFESTIVAL (Facebook, Instagram)

🔥🔥🔥 @FRESHMUSICFESTIVAL 🔥🔥🔥

FRE$H FE$TIVAL
is proud to kick off our first edition with American Rapper, Songwriter and multiple Platinum certified artist, LIL PUMP! Join us on FRIDAY 3 APRIL as International and National Hip Hop giants unite at the brand new Show DC Hall for the explosive new concept called Fre$H.

Fre$H is setting out to be the leading Hip Hop experience in Bangkok, with phenomenal line up of live artist, DJs, live entertainment, art & lifestyle.

Phase One Artist’s:
@LILPUMP
@THAITANIUM
@DJAYBUDDAH
@DEEJAYONO
@DJWHOOKID
@ALREADYDEADD.IG
@YOUNGOHMM
@DIAMOND.MQT
@GAVIND.IG
@YOUNGBONG420
@NGAZYBGANG
@JAHMANYB
+ MANY MORE

Join our official channels @FRESHMUSICFESTIVAL (Facebook, Instagram) and stay updated on ticket sales, VIP availability and new artist announcements.
#FRESHFESTBANGKOK #FFBKK20
#BANGKOKINVADERS
#RUNBKK
#9NA

* Tickets on Sale starting Feb 15 on The Concert App *

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

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