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https://www.egainnews.com/article/11607
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Continue ReadingAll tech companies are heading into game business / invest manly
The technology industry is undoubtedly driving the world.
Because, wherever you look, things surrounding us are all related to technology companies.
Amazon provides e-commerce platforms
Alphabet, Google's mom company, search website, information.
Apple sells electronic devices such as iPhone, iPad
Facebook dominates social media platforms market.
Microsoft Develops Operating Systems and Computer Software
But did you know that there is one thing these companies are paying attention to?
That's the ′′ game business
What are tech companies doing about the game industry now?
Invest man will tell you about it.
╔═══════════╗
Scenario and Economic Update with Blockdit
Podcasts available on the go
Blockdit.com/download
╚═══════════╝
First start at Amazon
Amazon company has invested in the game business since 2014 after acquiring Twitch business, online video platform, game containers with 29,000 million baht.
Passing through now, Twitch has grown beyond the competitors clearly.
9,340 million hours a year videos are viewed by 73 % of the market.
In addition, they have a business called Amazon Web Services (AWS) that provides cloud database storage, which major game developers such as Bandai, Capcom, Epic Games, Supercell, Zynga are the company's customers.
Meaning that every time people play online, AWS services are also being used.
And most importantly, this business has much higher profit margins than E-commerce.
Next one is Alphabet
The company owns YouTube, the world's biggest online video platform, with about 250 million game-related followers per day.
In addition, YouTube has also launched a YouTube Gaming feature to support streaming games especially.
There are 2,681 million hours of video viewing per year. The market share of 21 % is the number 2, secondary from Twitch.
But what creates a lot of excitement for the industry.
Is Launching a cloud gaming platform business named Stadia at the end of 2019
This service may change the gaming patterns as we can buy games immediately. No need to download, install or need to use a good, expensive spectrum. Stadia will process and adjust the game quality details to suit the devices that people. Play and use.
The next company to talk about is Apple
In fact, indirect income game for Apple.
In 2019, there are people who spend in game application via App Store. App Store is about 1.2 trillion Baht. It is 70 % of all apps. Every 100 Baht will receive a share of 30 Baht.
Apple decided to expand its business to the gaming industry.
By launching an online gaming platform called Apple Arcade
Subscription subscriber, 150 baht per month. You can choose to play any game on every device of Apple brand.
There is an assessment that in the next 2 years, there will be around 50 million accounts of Apple Arcade users who will make additional income for the company over 93,000 million baht per year.
Another interesting one is Facebook.
Facebook has launched a 2018 Facebook Gaming online video feature.
Focusing on connecting to social media user base to create an advantage for people to follow contents easily under the same platform.
The company reveals 700 million video game visitors per month.
However, compared to the number of hours, Facebook Gaming also has a market share of only 3 %
But in the future, Facebook may develop new businesses similar to Google's Stadia.
Because I just bought PlayGiga business, cloud-based platform from Spain for 2,400 million baht.
And the eye-catching thing is Oculus VR owned by VR, a virtual reality technology developer with a high chance of making Facebook create successful virtual reality gaming devices.
The last part is Microsoft
Microsoft has been in the gaming business since 2001, as an Xbox gaming console developer that currently has total sales of more than 155 million machines.
And in 2016, the company launched a streaming platform named Mixer.
But the response is not as expected. There is only 3 % market share.
Get Microsoft to turn off this platform this July and rock the account with Facebook Gaming instead to collaborate with Twitch and YouTube.
In addition, Microsoft is also undergoing a cloud gaming business development. It is expected to be launched by XCloud this year.
All of them have businesses involved in gaming either way or anyhow.
But I have to say..
No matter how fierce the competition is, no one can compete with the real game owner like Tencent, Chinese tech company.
Because they have created or invested in a loud game with many players around the world like Fortnite, PlayerUnknown's Battlegrounds, Arena of Valor (RoV), League of Legends, Honor of Kings, Clash of Clans
Resulting in Tencent reigning the industry's highest position. Earning up to 612,000 million baht from the game business.
Arrived here. Many people may wonder why the game market is so interesting in the eyes of tech companies?
What these companies need is inevitable bringing their technology into consumer hands to build a strong user base.
Gaming business is becoming a very large industry.
From the world population of 7,800 million people, there are 2,700 million people playing games or around 35 %
Covering people of all ages and all devices whether it's mobile, computer or game console.
So, the game market is worth up to 4.7 trillion baht and it predicts that the number will grow to 6.2 trillion baht in 2023
The special thing is gaming people always pay to buy unlimited items or features.
Different from other markets where customers may buy limited amounts of money or subscription payments which are always the same.
And the company can also offer products to customers directly in real time. When order happens, players get items immediately. Game owners get paid at the same time.
While buying normally, consumers may have to shop at the mall or wait for delivery later. The seller may have a central or multi-layer dealer to get paid and also to manage inventory.
Including game owners and players can also do game-changing activities such as gamecast reviews or serious Esports to win prize money.
This is not surprising if it says in the near future, the game market where humans pay virtual purchases.
Could be bigger than any physical product market that is tangible..
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Scenario and Economic Update with Blockdit
Podcasts available on the go
Blockdit.com/download
╚═══════════╝
Follow to invest manly at
Website - longtunman.com
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Twitter - twitter.com/longtunman
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YouTube - youtube.com/longtunman
References
-https://edition.cnn.com/2020/06/28/tech/google-stadia-apple-arcade-mixer-gaming/index.html
-https://www.protocol.com/tech-gaming-amazon-facebook-microsoft
-https://www.geekwire.com/2019/microsofts-mixer-grows-audience-amazons-twitch-continues-dominate-streaming-market/
-https://aws.amazon.com/gametech/
-https://en.wikipedia.org/wiki/List_of_best-selling_game_consoles
-https://www.reuters.com/article/esports-business-gaming-revenues/report-gaming-revenue-to-top-159b-in-2020-idUSFLM8jkJMl
-https://www.digitalinformationworld.com/2020/01/global-consumers-spent-over-83-billion-on-mobile-apps-in-the-last-12-months.html
-https://en.wikipedia.org/wiki/Tencent#Video_games
-https://www.statista.com/statistics/983227/global-video-games-revenue-companies/Translated
seller central amazon 在 光明頂創育智庫 Facebook 的最佳解答
你還不知道電商是什麼嗎??
『電商=電子商務』
有如台灣的雅虎商城及PCHOME商店街、大陸的淘寶網
而美國就非亞馬遜莫屬了(Amazon Seller Central)
早期電視廣告一直瘋狂打的eBay也屬一種電商平台
還記得打破花瓶的唐先生嗎????
為何eBay沒落了，而淘寶崛起了，這是一個什麼樣的轉變呢???
快來聽聽講座 :))
來讓擁有10年美國最大3C電商Newegg(新蛋)實戰經驗的John來跟妳分享，電商的過去、現在、未來，與藏身其中的隱形冠軍，也了解台灣以外的市場到底有多大！
報名：http://ideax.com.tw/event0904/
.
講座內容如下：
1.國際電商歷史與現況分析，台灣缺席的10年
電商是不斷進化與改變的，鑑古知今看未來
無市場習慣的台灣產業型態，已錯過不只一步
2.利用電商進軍國際不是遙不可及，是快來不及
前者已大興土木，廝殺激烈，旁觀者就是下一個失敗者
3.舊”亡”者與新隱形王者
一旦無法保持進步領先，王者亦亡
.
時間：09/04 (五) 14:00-16:00
主題：【進軍國際，電商先行】
報名：http://ideax.com.tw/event0904/
主講：John/ 博思國際
地點：光明頂創育(秋紅谷正對面，土銀合庫樓上)
地址：台灣大道三段 540 號 10 樓之 1 (亞太總部大樓)
費用：500元 (可用『光明頂課程券』抵用)
名額有限，動作要快喔！
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