【Joshua Wong speaking to the Italian Senate】#意大利國會研討會演說 —— 呼籲世界在大學保衛戰一週年後與香港人站在同一陣線
中文、意大利文演說全文:https://www.patreon.com/posts/44167118
感謝開創未來基金會(Fondazione Farefuturo)邀請,讓我透過視像方式在意大利國會裡舉辦的研討會發言,呼籲世界繼續關注香港,與香港人站在同一陣線。
意大利作為絕無僅有參與一帶一路發展的國家,理應對中共打壓有更全面的理解,如今正值大學保衛戰一週年,以致大搜捕的時刻,當打壓更為嚴峻,香港更需要世界與我們同行。
為了讓各地朋友也能更了解香港狀況,我已在Patreon發佈當天演說的中文、英文和意大利文發言稿,盼望在如此困難的時勢裡,繼續讓世界知道我們未曾心息的反抗意志。
【The Value of Freedom: Burning Questions for Hong Kongers】
Good morning. I have the privilege today to share some of my thoughts and reflections about freedom, after taking part in social activism for eight years in Hong Kong. A movement calling for the withdrawal of the extradition law starting from last year had escalated into a demand for democracy and freedom. This city used to be prestigious for being the world’s most liberal economy, but now the infamous authoritarian government took away our freedom to election, freedom of assembly, freedom of expression and ideas.
Sometimes, we cannot avoid questioning the cause we are fighting for, the value of freedom. Despite a rather bleak prospect, why do we have to continue in this struggle? Why do we have to cherish freedom? What can we do to safeguard freedom at home and stay alert to attacks on freedom? In answering these questions, I hope to walk through three episodes in the previous year.
Turning to 2020, protests are not seen as frequently as they used to be on the media lens, partly because of the pandemic, but more importantly for the authoritarian rule. While the world is busy fighting the pandemic, our government took advantage of the virus to exert a tighter grip over our freedom. Putting the emergency laws in place, public assemblies in Hong Kong were banned. Most recently, a rally to support press freedom organized by journalists was also forbidden. While many people may ask if it is the end of street activism, ahead of us in the fight for freedom is another battleground: the court and the prison.
Freedom Fighters in Courtrooms and in Jail
Part of the huge cost incurred in the fight for freedom and democracy in Hong Kong is the increasing judicial casualties. As of today, more than 10 thousand people have been arrested since the movement broke out, more than a hundred of them are already locked up in prison. Among the 2,300 protestors who are prosecuted, 700 of them may be sentenced up to ten years for rioting charges.
Putting these figures into context, I wish to tell you what life is like, as a youngster in today’s Hong Kong. I was humbled by a lot of younger protestors and students whose exceptional maturity are demonstrated in courtrooms and in prison. What is thought to be normal university life is completely out of the question because very likely the neighbour next door or the roommate who cooked you lunch today will be thrown to jail on the next.
I do prison visits a few times a month to talk to activists who are facing criminal charges or serving sentences for their involvement in the movement. It is not just a routine of my political work, but it becomes my life as an activist. Since the movement, prison visits has also become the daily lives of many families.
But it is always an unpleasant experience passing through the iron gates one after one to enter the visitors’ room, speaking to someone who is deprived of liberty, for a selflessly noble cause. As an activist serving three brief jail terms, I understand that the banality of the four walls is not the most difficult to endure in jail. What is more unbearable is the control of thought and ideas in every single part of our daily routine enforced by the prison system. It will diminish your ability to think critically and the worst of it will persuade you to give up on what you are fighting for, if you have not prepared it well. Three years ago when I wrote on the first page of prison letters, which later turned into a publication called the ‘Unfree Speech’, I was alarmed at the environment of the prison cell. Those letters were written in a state in which freedom was deprived of and in which censorship was obvious. It brings us to question ourselves: other than physical constraints like prison bars, what makes us continue in the fight for freedom and democracy?
Mutual Support to activists behind-the-scene
The support for this movement is undiminished over these 17 months. There are many beautiful parts in the movement that continue to revitalise the ways we contribute to this city, instead of making money on our own in the so-called global financial centre. In particular, it is the fraternity, the mutual assistance among protestors that I cherished the most.
As more protestors are arrested, people offer help and assistance wholeheartedly -- we sit in court hearings even if we don’t know each other, and do frequent prison visits and write letters to protesters in detention. In major festivals and holidays, people gathered outside the prison to chant slogans so that they won’t feel alone and disconnected. This is the most touching part to me for I also experienced life in jail.
The cohesion, the connection and bonding among protestors are the cornerstone to the movement. At the same time, these virtues gave so much empowerment to the mass public who might not be able to fight bravely in the escalating protests. These scenes are not able to be captured by cameras, but I’m sure it is some of the most important parts of Hong Kong’s movement that I hope the world will remember.
I believe this mutual support transcends nationality or territory because the value of freedom does not alter in different places. More recently, Twelve Hongkong activists, all involved in the movement last year, were kidnapped by China’s coastal guard when fleeing to Taiwan for political refugee in late-August. All of them are now detained secretly in China, with the youngest aged only 16. We suspect they are under torture during detention and we call for help on the international level, putting up #SAVE12 campaign on twitter. In fact, how surprising it is to see people all over the world standing with the dozen detained protestors for the same cause. I’m moved by activists in Italy, who barely knew these Hong Kong activists, even took part in a hunger strike last month calling for immediate release of them. This form of interconnectivity keeps us in spirit and to continue our struggle to freedom and democracy.
Understanding Value of freedom in the university battle
A year ago on this day, Hong Kong was embroiled in burning clashes as the police besieged the Polytechnic University. It was a day we will not forget and this wound is still bleeding in the hearts of many Hong Kongers. A journalist stationed in the university at that time once told me that being at the scene could only remind him of the Tiananmen Square Massacre 31 years ago in Beijing. There was basically no exit except going for the dangerous sewage drains.
That day, thousands of people, old or young, flocked to districts close to the university before dawn, trying to rescue protestors trapped inside the campus. The reinforcements faced grave danger too, for police raided every corner of the small streets and alleys, arresting a lot of them. Among the 800+ arrested on a single day, 213 people were charged with rioting. For sure these people know there will be repercussions. It is the conscience driving them to take to the streets regardless of the danger, the conscience that we should stand up to brutality and authoritarianism, and ultimately to fight for freedoms that are guaranteed in our constitution. As my dear friend, Brian Leung once said, ‘’Hong Kong Belongs to Everyone Who Shares Its Pain’’. I believe the value of freedom is exemplified through our compassion to whom we love, so much that we are willing to sacrifice the freedom of our own.
Defending freedom behind the bars
No doubt there is a terrible price to pay in standing up to the Beijing and Hong Kong government. But after serving a few brief jail sentences and facing the continuing threat of harassment, I learnt to cherish the freedom I have for now, and I shall devote every bit what I have to strive for the freedom of those who have been ruthlessly denied.
The three episodes I shared with you today -- the courtroom, visiting prisoners and the battle of university continue to remind me of the fact that the fight for freedom has not ended yet. In the coming months, I will be facing a maximum of 5 years in jail for unauthorized assembly and up to one ridiculous year for wearing a mask in protest. But prison bars would never stop me from activism and thinking critically.
I only wish that during my absence, you can continue to stand with the people of Hong Kong, by following closely to the development, no matter the ill-fated election, the large-scale arrest under National Security Law or the twelve activists in China. To defy the greatest human rights abusers is the essential way to restore democracy of our generation, and the generation following us.
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social media campaign中文 在 EZ Talk Facebook 的精選貼文
#EZTALK #一分鐘職場單字
我們對「小編」這個詞應該不陌生,經常在社群網站上看到自稱「小編」的人,不定期會 PO 文與粉絲互動,而這類的工作者就是「社群編輯」或「社群經營人員」。
國內常以 social media editor 來表示,但在英文中,多半以 social media manager 稱之(中文可譯成「社群經理人」)。
對企業而言,社群網站凝聚了龐大的用戶,代表了無限商機,因此為了發展社群行銷,紛紛開出像是社群行銷經理、社群行銷專員、等琳瑯滿目的職稱,來搶奪社群人才。
【✍更多例句】Our social media manager is launching a new social advertising campaign. 我們的社群經理人正推動一個新的社群行銷活動。
--
👉 想加強英語實力,請看:http://bit.ly/EZTalk
【一分鐘職場單字】每週二上線,充實商務英語力與多益字彙力!
social media campaign中文 在 一本好小說的誕生(拿起筆就能寫) Facebook 的最佳貼文
#個人品牌經營 #二次元 #推特
日本推特追蹤類別以音樂(53%)、影片(41%)、遊戲(40%)為大宗。也符合其自製創意內容、二次元產業興盛的背景。此外由於網路習慣使用的不同,台灣人在購買前可能是上 Google 找評價、上粉專看消息,而日本人則是直接將 Twitter 當作搜尋引擎,看看是否有優惠或新消息。(摘)
【 Twitter 大中華區總經理分享心得】
Twitter 與 FB、IG等平台時常被統稱為 Social Media,然特 Twitter 並不是社交軟體,而是新聞APP 。Twitter 有幾個顯著的特色。
► 匿名性:
一般使用者高度匿名,讓大家在上面表現真實的心聲
► 接收新訊,而非吸引他人目光
相比其他平台功能強調「Look At Me」,更著重在當下話題的「Look At This」
► 即時性
沒有演算法,Timeline 一定是最新消息,很常成為一手即時訊息發表平台
由於以上幾種特性,Twitter 上對於新訊息的傳播速度遠高於其他平台(比如臉書的分享門檻很高,但轉推卻是毫無障礙),媒體也時常引用 Twitter 上的內容當作第一手消息來源,非常適合進行新品發表或公告。
此外,只要「話題」具備新穎、值得辯論等特性,就很容易在 Twitter 上廣傳。匿名特性也讓使用者更容易在平台上表達真實想法,適合品牌做 Social Listening Campaign。
例如 Alan 分享的亨氏番茄醬案例,由於美國人每天都在辯論番茄醬和美乃滋怎麼沾才好吃,索性在 Twitter 舉辦投票,最終也在粉絲熱情投票下推出混醬產品。
【日本 Twitter 高使用率背後的觀察】
日本是繼美國外第二大 Twitter 使用市場,在日本使用 Twitter 傳播資訊,僅需 9 小時便可觸及全日本 20% 的網路使用者,其中15–34歲千禧世代更只需要約一半的時間。
極高的使用率來自於幾項特性:
► 高度匿名性符合日本社會習性
► 智慧型手機普及,很多日本年輕人甚至沒電腦,但一定有智慧手機
當然也有一些事件讓推特使用率增高,例如 311 時全日本的伺服器都故障,只有 Twitter 建在,即時性也符合民眾需求,因此地震災害警報的官方帳號是日本追蹤數前段班。
而日本推特追蹤類別以音樂(53%)、影片(41%)、遊戲(40%)為大宗。也符合其自製創意內容、二次元產業興盛的背景。此外由於網路習慣使用的不同,台灣人在購買前可能是上 Google 找評價、上粉專看消息,而日本人則是直接將 Twitter 當作搜尋引擎,看看是否有優惠或新消息。
【如何在推特上做好行銷?】
由於推特訊息高速翻新的特性,品牌在行銷前一定要先知道自己的明確目標,如增加追蹤者、提高產品曝光度、增加品牌好感等等,須有具體數據佐證。
有了目標之後,在推特上行銷有幾種方向:
► 鎖定 TA 關注的話題主動出擊
ACER 為了打響電競產品線 Acer Predator 知名度, 在 2018 年英雄聯盟世界錦標賽,發起「#SummonYourStrength」活動,讓玩家為自己喜歡的隊伍應援。成功在比賽期間增加了4.9 倍粉絲,並提高了品牌知名度
► 把握 Twitter 原生話題,借勢餐與
借勢雖然可遇不可求,但如果你生活在 Twitter ,一定多少能抓到有助於品牌曝光的話題。
例如 MSI 透過一名被 MSI 螢幕擋子彈所救的網民,發起了「每轉推一次,MSI 就捐一元給槍防止暴力慈善機構」的形象活動;而 ASUS 則與一名「螢幕壞了也硬是要用滑鼠改造」的狂熱粉絲玩起了金斧頭銀斧頭的玩笑,最終創造話題。
► 注意力短暫,前三秒就要吸睛
短影片正在 Twitter 高速成長,千禧世代能夠比老一輩快 0.25秒記住內容,前三秒就決定了是繼續觀看還是果斷滑掉。因此過去熟知的 LOGO 最後露出並不適合,而是要在開頭就抓住目光,並讓品牌露出。
► 熟知當地文化風土名情:
日本的發薪日在每月25號,如果你在 24 號發表新品,那一定沒人去買,可能還會被覺得很KY。東南亞的齋戒月早出到日落都不能吃飯,沒體驗過的人絕對無法理解。從法規、群眾習性、文化節日都需要去了解,而瞭解在地民俗風情最好的方式,就是親自體驗。
例如 ALAN 對於數位廣告的接觸,就來自於到荷蘭發現台灣熟悉的實體廣告方式都不管用。
【為何推特在台灣沒有普及?】
其實這問題很有趣,當 ALAN 問在場誰有在用 Twitter ,有超過一半的人都舉手。不是沒有人用,而是中文的內容和社群沒有起來。有人可能拿來追蹤國外的演員、體育明星,有人可能是為了看日本繪師、遊戲的最新情報。
只是大家都抱持著:「沒有人在用,只有我在用」的心態,在場的人彼此也不知道對方的帳號,這點也符合 Twitter 對一般使用者來說,是追訊息,而非展現自我的產品定位。
普及率的問題就我個人感受,其實就是臉書、IG 進場較早,許多人對社群媒體首次體驗建構在上面也養成習慣,轉換成本高,形成網路效應。
當所有高價值的中文內容都在臉書,自然不會去用 Twitter 追中文內容。不過這兩年某些 KOL 或媒體也紛紛開辦 Twitter 帳號,在臉書演算法日益讓人心死的狀態下,不失為一個機會市場。
Twitter 這幾年著重於使用者體驗優化,現階段的目標是做更多溝通(包含 B2B)。但同樣目標放在國際而非侷限台灣,台灣品牌最大的問題是品牌形象沒人知道,希望 Twitter 之後能幫助台灣品牌,做更大的中文市場行銷。
【職涯建議】
► 學好一門外語太重要了,最好還能學兩門
► 保持好奇心,主動舉手去做,做好份內事情以外,多做一些其他事。
► 位能:平時像水壩一樣累積各種知識、經驗、人脈,當你需要發電時,可以完成更大的目標
► 像電影導演一樣,學會合作,讓比你專業的人幫你達成目標,不要自導自演。再度強調,人脈很重要
► 培養邏輯性解決問題的能力,DATA DRIVEN DECISIONS
► LOVE WHERE YOU WORK
#可惜這次沒問到推特對色情內容的態度
#只有台灣人會用hashtag當註解
#CMX