關於 target market segment ，我們在網路上蒐集到這些相關的討論、資訊與評價

🎥StarLux to launch Jan. 23 amid cutthroat competition
星宇航空小年夜首飛 機內完整內裝曝光

Taiwanese startup airline StarLux will begin operations next Thursday with flights to Macao, Malaysia, and Vietnam. Ahead of the maiden voyage, reporters were invited into an aircraft cabin for a peek at what passengers can expect. To stand out in a cutthroat market, StarLux plans to target the luxury travel segment. It's taking on Taiwan's top two airlines, EVA and China Airlines, both of which have already begun repositioning themselves for battle.

星宇航空1月23日即將首飛，週五對媒體曝光機內完整內裝。對於它的加入，華航與長榮也做好搶佔市場因應，包括星宇4月要增開的台北宿霧航線，華航提前3月底開航；長榮去年也搶開星宇即將首飛的峴港。

#民視英語新聞 #Taiwan #StarLux #airline

［入中國搵錢？唔使入中國都搵到中國錢嘅）

Facebook最大市場就當然係美國啦。但第二呢？估下邊度？其實冇乜好估，睇題都睇到，係中國！

或曰：唔係ban咗咩？係喎。而且就算會翻牆嘅大陸人都唔見得點熱心去上　（又證明networking effect幾咁重要)

唔止，即使係嚟咗香港嘅大陸人，就我所知（即係我啲同事）都唔多喜上Facebook的。

咁有啲人會覺得「籠中長大嘅雀仔放出街都唔敢飛」。但我覺得依然係networking effect．你在大陸啲朋友屋企人都唔會上，咁做上嚟做乜？溝洋腸？

講返，其實玩咗少少語言偽術。Facebook第二大市場，如果計用家，就梗係唔係中國啦，都話上唔到

但奇在，原來計收入，中國就真係第二大市場。而一般講市場佔有率呀， geogrphaicl segment呀，都係講收入。

畢竟冇收入嘅用戶，冇乜用。有收入而冇用戶，絶對冇所謂。

Facebook大約10%嘅收入嚟自中國，講緊50億美金。

文章認為好多人（包括我）之前嘅焦點錯晒。問題根本唔係Faceook幾時入到大陸 - 其實Facebook根本唔使入大陸。

朱生你估開善堂咩，都係想賺錢。咁嘅然唔使有中國用戶都有中國收入，咁使乜要在天安門吸毒氣同習大大跑步？

入面一句講得好，People talk about China as a target market, but less as a competitor。人人只係諗中國市場，但冇乜諗中國企業走出去變成你嘅競爭者。

Facebook入唔到中國唔緊要，但企業一樣想在佢度落廣告可以reach 到外國消費者。

咁當然啦，錢冇人嫌多，Facebook入到大陸的話，更加不得了。

但暫時都係欣賞下呢間公司有幾成功—入唔到全世界最大市場（用戶層面）都已經搵咁多錢。入唔到大陸都搵到大錢錢。我對小朱實在好有信心

今晚百富李書沸，以及麥格理分析員，分別出了微信及新報告回應。但我想講，涉事現場講緊有三、四十位分析員或同行，除了幾個拍下片，其他就扮望下公司派的筆記，或者不聞不問食花生睇騷。冇人為Timothy講說話，甚至緩和氣氛，更談不上集體離場。

誠如網友CHAN YEE MAN話齋，「如果係十幾年前咁做，一定犯眾憎，場內最少半數人拉隊走，宜家香港都沾染大陸文化，其他人心諗，X你!走啦!唔好阻住我哋開會。」

今日係Timothy被侵犯，不久的將來就會係在場的另一位。先自閹，然後，就是game over。

【麥格理分析員反擊】
繼續跟進百富環球（327）事件....分析員Timothy Lam以 《Asked to leave the meeting》為題...撰寫該公司最新研究報告... 但卻把百富環球目標價上調，由6.3元升至6.4元。。。

只留下一句：
／／We believe all analysts should be able to attend analyst briefing, regardless of their view on the company／／

###
【報告如下】
《Asked to leave the meeting》（譯：被要求離開會議）
#
｛EVENT}
PAX Global held an analyst briefing on Aug 10. Before the meeting started, we were asked by the company’s CFO to leave the meeting room. We believe all analysts should be able to attend analyst briefing, regardless of their view on the company.

PAX’s 1H16 revenue met our expectation, +20% YoY on faster growth for its overseas segment. GPM was 43.6%, 670bps above our forecasts, on rise in overseas orders and faster cost reduction. We believe PAX’s 43.6% GPM achieved in 1H16 is unsustainable, as China faces price-driven competition for the mid to low end segment, and as overseas competition intensifies.

PAX reported a meaningful rise in trade receivables in 1H16, reaching HK$1.4bn, +28% from Dec 15 or +49% from Jun 15, as the company enters into new geographical segments. T/R over 180 days reached HK$329m at the end of Jun 16 (from HK$123m at Dec 15).
#
｛IMPACT｝
Cross-read from industry: 1) One of PAX’s key overseas competitors, Ingenico, reported a 27% YoY drop in LATAM demand in 2Q16, and a bottleneck among distributors for EMV migration in North America; 2) Brazil’s Cielo, one of the key mPOS terminal vendor in Brazil, saw POS terminals demand flat at 2.07m in 2Q16; 3) Verifone announced a cut in full year guidance by 17% in June 2016, and sees ASP pressure for its Asia and LATAM markets.
We are concerned about the sharp rise in receivables over 180 days to HK$329m, as the company expands rapidly into overseas markets.
#
{Earnings and target price revision}
We are revising our model to factor in faster overseas growth and cut our China FY16 growth forecast to 6% YoY (from 13%). Our 2016/17/18E EPS are revised up by 6%/1%/1% to HK$0.55/HK$0.58/HK$0.63 respectively.

Our new target price at 11X 2017E PER equates to HK$6.40 (from HK$6.30), on slightly more optimistic earnings forecast.
#
{Price catalyst}
12-month price target: HK$6.40 based on a PER methodology.
Catalyst: 1) price-driven competition may further affect profitability of China market; 2) any delay in US EMV certification for new terminal orders; 3) risks related to rising trade receivables.

{Action and recommendation}
We remain cautious on PAX and see slower industry growth to affect margins on e-payment terminal vendors. While the company has managed to maintain sales momentum in the overseas market in 1H16, we believe PAX faces rising competitive pressure from both Verifone and Ingenico overseas.
PAX is ranked in the 2nd Quartile on Macquarie’s MGRS.
###

只是想跟大家分享一下偶們的作業哈哈哈
還有這個議題也很直得大家去關注～大家有興趣可以多多去了解一下Article13～
然後沒錯 這支影片包含裡面的新聞 全部是我剪的?
The current decade will be known as a decade of digital dependency. The proportion of people accessing the internet has increased from 20% almost a decade ago, to 72% in 2018. (Ofcom, 2018). With the existence of network publics, online expressions are automatically recorded and archived, Content made out of bits can be duplicated and can be accessed through various ways (Boyd, 2010). Websites like YouTube, Facebook and twitter have changed the online marketing trend with the help of content creators, brand influencers etc. who enjoy the freedom of expression on the internet across the world, but big changes are coming to online copyright across the European Union. Article 13 of the European Union directive on the digital single market requires the likes of Youtube, Facebook and Twitter to take more responsibility for copyrighted material being shared on the platforms (Reynolds,2013). Therefore, this video intends to provide awareness to a mass segment of internet users and content creators on the internet about the Political issue of Article 13 and recommend the viewers to raise their opinion against it but we realized that a number of millennials are not aware about the issue of Article 13 and the main reason for the unawareness is ignorance. People tend to ignore the obvious things according to the psychology of willful blindness. So, in this case, people ignore the news of article 13 which they could and should have known but don’t know because it made them feel better to not know it ( Popova, 2018) Our aim is to show to the audience what the cost of inaction can result in. Upon an informal survey conducted in regards to Article 13 , we discovered, Everyone has heard about it, but no one knows about it

Viewers of the video are recommended to raise their opinion by signing an online petition by visiting the website https://savetheinternet.info/. The reason behind choosing this website among several other online petitions was the number of supporters. This online petition has over 5 million supporters who have signed to show the politicians their disapproval towards the reform. History suggests that online petitions have been successful in bringing change with number of instances.

The viral progression of the video has been supported by a number of strategies. Viral Videos tend to be exceptional.` The media chosen to inspire the audience to propagate this video are Facebook, Instagram, YouTube and Twitter. The major target audience will be millennials and people who belong to Generation Z. In order to attract and connect with the target audience, elements such as websites, news channels, and content from internet content creators such as 9Gag, PewDiePie were shown in the video. The target audience has a huge potential to push the video to a larger audience. The viral progression of the video is heavily dependent on Word-of-Mouth marketing which is the intentional influencing of consumer communications by professional marketing techniques (Kozinets, 2010). We aim the share the video with the hashtag #SaveYourInternet as we believe that hashtags can serve a motivational role for viewers to consume and distribute the content as per spreadability theory from the SPIN framework. ( Mills,2012 ) The video also highlights the behavior of the protagonist, who ignores such political news that has so much relevance in his actual life. We believe that the target audience will be able to relate themselves with the video and share it. Apart from that, the relevance of the issue of Article 13 can help the propagability and strengthen the integration among the viewers to become aware and act against it.

เปิดตัว All-New 2019 BMW 8-Series Coupe รถสปอร์ตคูเป้สุดหรู ก่อนเปิดตัวในไทย พฤศจิกายนนี้

The new BMW 8 Series Coupe is more than just a sports car. With this model, BMW gives the luxury segment a new identity, making automobile dreams come true and creating unique moments of pleasure. The spectacular TV commercial at the centre of the market launch campaign for the new BMW 8 Series Coupe takes as its motif the emotional impact of a completely new mobility experience that is realised for the first time ever. It shows the luxury sports car driving through the historical centre of Venice. Driving past magnificent palazzi and underneath the Rialto bridge, the new BMW 8 Series makes its way along the Canal Grande – a route never before covered by an automobile. For the driver, whose story is told in the short film, the childhood dream comes true of driving a car through Venice; meanwhile viewers are given a whole new perspective on the lagoon city, featuring moments of driving pleasure in a form that has never been seen before.

The film, which is directed by Daniel Wolfe and will be shown in versions lasting 15, 30 and 45 seconds, is about a young Venetian man who as a child discovers his love of automobiles in general and BMW in particular. A model BMW M1 becomes his favourite toy, and a boat-builder friend introduces him to the fascination of engine technology. But in a city in which boats are the sole means of transport, his yearning for sheer driving pleasure remains unassuaged, which is why he leaves Venice as a teenager, not to return until many years later. And now at last his childhood dream comes true – in the new BMW 8 Series Coupe and driving on pontoons that pave the way to a unique automobile trip through the canal network of his home city.

The scenario is symbolic of efforts to make the apparently impossible come true and turn long-nurtured dreams into reality. “Our models for the luxury performance segment are geared towards the lifestyle of a target group that dares to try out new things and go beyond the limits of feasibility,” ways Uwe Dreher, Director Brand Communication BMW, BMWi and BMW M. “We offer these individuals a mobility experience that corresponds to their idea of exclusivity and progressive luxury.”

ชมการผลิต 2018 BMW X2 Production รถครอสโอเวอร์ระดับพรีเมี่ยม ในทุกขั้นตอน ตั้งแต่ Press Shop, Body Shop, Assembly ไปจนถึง Final Check

The attractive, exciting, extrovert new BMW X2 will celebrate its market premiere in March 2018. With a design oozing individuality from every pore and a sporty suspension set-up, the BMW X2 pushes back boundaries, puts a firework under old habits and brings previously uncharted levels of driving pleasure to this vehicle segment.

In so doing, the BMW X2 appeals primarily to a young and young-at-heart target group. These customers live in urban areas, lead active lives and arefully connected with the digital world.

The design: a distinctive character.
The BMW X2 cuts a sublime figure from any angle. Its stance on the road recalls a finely-tuned athlete – and fuses the rugged profile typical of a BMW X model with the sporting grace of a coupe. Signature details include wheel arches with a squared-off look, striking exhaust tailpipes and accentuated side skirts, not to mention an elegant roofline, slick lines and slim window graphic.

Never does the BMW X2 betray its own unique character; this is a standalone model to its core, one which stands out positively from the crowd. Plus, the M Sport X model is available for the first time and allow owners to make the character of their BMW X2 even more individual.

Two design features, in particular, catch the eye. The X2 turns BMW’s familiar trapezoidal kidney grille form on its head, and it now broadens as it heads south; this is the first time a modern BMW has gone about things this way.

And the additional BMW roundel on the C-pillars references a much loved detail of classical BMW coupes, such as the 2000 CS and 3.0 CSL, highlighting the sporting DNA of the BMW X2.