💛 WHEN VULNERABILITY BECOMES MY AUTHENTICITY
Long ago, the speaker curator Shaen and I agreed that my talk would be about about defining one's purpose and how that can help people lead themselves and others through difficult times.
It isn't hard to outline the talk. I know the teaching points, the modality, and the tools like the back of my hands.
I will also tell my story. There are many stories on my path of tracking purpose. But I know I have to choose the one that cuts the deepest. The most vulnerable story.
Because vulnerability is how you let yourself be truly seen. And the audience wants to see you, the real you, not a pretty shell.
But still, sitting here at Starbucks with a venti cup of black tea latte, I've hit a wall.
I have the teaching points, the tools, the story. But something is missing. Something important. Something that will add a touch of magic to the talk.
I stare at the blank page. I gaze out the window. I open my kindle library and look at the books.
Suddenly, my eyes land at the poetry collection of Mary Oliver. Something sparks.
A quiet excitement rises up my body:
"I want to read poems."
A few days later, I spoke to Shaen again. She loves the idea: "We haven't had anyone doing poetry yet! It sounds beautiful. Just be you."
So I open my talk with Mary Oliver's The Summer Day and end with Lucille Clifton's Blessing the Boat.
Several participants say that it brings them to tears. They even share their texts with me right after my talk: "That was soooo beautiful!"
That's when I knew my secret ingredient, which is authenticity.
---
👉 Time to find your secret ingredient with my article here: https://bit.ly/3BJS8sH
同時也有28部Youtube影片,追蹤數超過191萬的網紅Emojoie,也在其Youtube影片中提到,I made a dessert that combines flan and castella cake this time. I added mascarpone to the flan and put espresso on the castella cake as the finishing...
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touch points 在 Facebook 的最佳解答
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🤟 Bao gồm 4 động tác: ankles touch, plank with 3 points, bicycle twist leg straight, bear crawl with toe touch. Là những động tác tập cho phần bụng cực kỳ hiệu quả, hãy thêm ngay vào playlist tâp luyện mọi người nha!! 💕
touch points 在 Penaberkala Facebook 的最佳貼文
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touch points 在 Emojoie Youtube 的最佳解答
I made a dessert that combines flan and castella cake this time. I added mascarpone to the flan and put espresso on the castella cake as the finishing touch. This is one of my favourites.
It’s difficult to bake this recipe, so please note the following 4 points.
・All ingredients should be at room temperature
・Bring the milk to a boil
・Bake in an oven while the flan is warm
・Pour boiling water
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***Instructions is explained in the subtitles[cc]***
➢Glass(200ml) - for 4 cakes
50g sugar
20g water
20g hot water
160g mascarpone
70g sugar
250g milk
1 egg yolk
3 eggs
vanilla
2 egg whites
1 egg yolk
45g sugar
45g flour
15g milk
15g butter
Heat in a water-bath
160℃ 40min.
#Flan #CastellaCake
---------------------------------------------
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touch points 在 Dickson Chai Youtube 的最讚貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
touch points 在 maco marets Official Youtube 的精選貼文
Now on streaming!
https://linkco.re/s8HqVrCZ
*****
Torches by maco marets
Produce, Mix & Mastering: TiMT
Recording: Keisuke Mukai
Cast: Sharar Lazima, Putami,
Amin Shirato, Yuga Suzuki, Lina Nakayama,
HIBARI, TOGASHI KANAE, Takaaki Kanasashi,
Yoshiaki Kanasashi, Edo Oliver
Director: Takanobu Watanabe
https://www.instagram.com/takachrome/
Producer: Jun Hirayama
Assistant Director: Tomoyuki Kamada
Art Director: Julie Giesen
Director of Photography: Shuhei Maeno
First Camera Assistant: Shohei Kondo
Second Camera Assistant: Masanori Sato
Gaffer: Ennosuke Mori
Best Boy: Shuhei Akahoshi, Wang Moqi
Hair/Make-up Artist: Yukari Yamamoto
Still Photographer: kuno mirei
Production Assistant: Noemi Minami
Casting Director: Jun Hirayama
Editor: Takanobu Watanabe
Colourist: Yoichi Ishikawa
Special Thanks: Sasazuka Bowl
Produced by NEUT MEDIA CO., LTD
https://www.instagram.com/neutmagazine/
http://neutmagazine.com/
http://neut.tokyo/
*****
[lyrics]
かわいた 冷たい空気が肺をみたした
小さな部屋 求めたことば逃げられたまま
目をみひらいた 特別な昨日すりつぶす朝
もううんざりかい 電話みたいにふるえている朝
36度を指すバロメータ
切れたくちびる いかり かむような
退屈な秋雨の隙間で roll up
おどろくそぶりみせぬ my boy ああ!
隣り合わせ かたく身動ぎもせぬ you & me
今日も触れることをためらって
ただ顔をしかめてみせるだけね
盗まれた熱を追え
光らせる チャコールのトーテム
燃えている音を聞いたんだ
それは 消えない 消えない
消えない 火のしらせ
ひらかれたメッセージ
よろこびのほうへ
ばらばらアンバランス
へしおれそうなチョークとあばら
骨は白く 焼けたら灰になる
その景色を夜ごと思い巡らす
やまない咳と甘い会話のなか
真っ暗な森をぼくは読んだ
ひびわれたガラスのセンチメンタル
ちくりと刺す痛みあぶるライター……
若い煙のように そらにのぼるぼくらの季節よ
のどにくすぶる思いも はぜるまで抱きしめていよう
燃えている音を聞いたんだ
それは 消えない 消えない
消えない 火のしらせ
ひらかれたメッセージ
よろこびのほうへ
燃えている音を聞いたんだ
それは 消えない 消えない
消えない 火のしらせ
ひらかれたメッセージ
よろこびのほうへ
[Lyrics / English version]
*Translation / Noemi Minami & Dillon Kuniyoshi Onaka
Dry cold air filled up my lungs
A small room, the words that I have desired remain escaped
Eyes wide open, a morning that grinds precious yesterday
Fed up? the morning shivering like a phone vibrating
Like a barometer that points 36℃
Cut lips as if they bite anger
In between boring autumn rain drops, I roll up
Pretending to be unsurprised, my boy ah!
Next to each other, no movement is made, you & me
Still hesitating to touch
Looking at each other, making a grimace
Follow the stolen heat
Charcoal totem that shines
I heard the sound of burning
It doesn't go away, go away
It doesn't go away, a sign from the fire
Open messages
Towards something better
Broken into pieces, unbalanced
Chalk and ribs about to be broken
White bones, it will become ashes
Thinking about the view in the night
In the middle of continuous coughs and sweet conversations
I read the black forest
Sentiment like broken glasses
A lighter that burns a little pain
Like a young smoke, our season will rise to the sky
Feelings around the throat, let’s hold them in till they rip
I heard the sound of burning
It doesn't go away, go away
It doesn't go away, a sign from the fire
Open messages
Towards something better
I heard the sound of burning
It doesn't go away, go away
It doesn't go away, a sign from the fire
Open messages
Towards something better
*****
【maco marets】
▶Official HP: https://www.macomarets.me/
▶Twitter: https://twitter.com/bua_macomarets
▶Instagram: https://www.instagram.com/bua_macomarets
▶soundcloud: https://soundcloud.com/macomarets
#WSIV #LostinNovember #macomarets
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