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The first batch of Pfizer-BioNTech #COVID19 vaccines with a label in traditional Chinese characters is scheduled to arrive in Taiwan this week, Hon Hai Precision Industry Co. founder Terry Gou (郭台銘) said Monday.
https://focustaiwan.tw/society/202109270005
對未來加密貨幣生態應該會影響蠻深遠的，就是穩定幣的監管框架
如果按照SEC的思路，加密貨幣本身是商品不是證券，但是牽扯到孳息的DeFi就不是這麼回事
最近應該是因為這個轉移至加密貨幣的浪潮太兇猛，很多人的銀行存款利息太低都被吸走，轉去數倍利息的穩定幣stacking，讓銀行端也給監管機構更多壓力
🧘🏻♀️ Did you know that #lululemon has a General Manager based in #Taiwan in charge of its supply chain for all global raw material vendors except Americas? What should you know about #Asia with its role in corporate innovation for this global wellness sensation?
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🎯 Join us with Gulshan Kumar to find out! At our next Asia Venturing webcast, Gulshan will join speakers from Giant Bicycles (#捷安特), RHL Ventures and Stanford University to dissect innovation with and within traditional industries. Find out how they might be your next partners and investors!
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📍 RSVP: https://forms.gle/dAsa9eqPrbJ3h7rF6
📍 Gulshan's interview in English: https://bit.ly/2WZVgSc
📍 Join hundreds of industry professionals on Sept 13 (SF) | Sept 14 (Taipei)
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#AsiaVenturing: DIGITIMESAsia x #AnchorTaiwan
#corporateinnovation #corporateventuring #yoga #textileindustry #garmentmanufacturing #fitnessindustry #workoutfromhome #wellness #crossborder #supplychainsustainability #esgstrategy #傳產創新
公司簡介
業安科技期望提供傳統販賣機廠商更有效率的經營模式，並用販賣機聯網，開啟販賣機更多應用機會。例如：2020年實名制口罩販賣機。我們不賣販賣機，而是升級方案，讓傳統販賣機錯過銷售黃金時間成為過去，從今天開始即時掌握關鍵資訊。
Yallvend VUK整合雲端聯網服務，包含：行動支付、庫存系統、身份辨識，讓傳統販賣機可3分鐘無痛升級。內裝4G sim卡，接通後可直接連線。免破孔、免重新改裝機台、保留販賣機原有設計，跨品牌販賣機可使用，開啟販賣機更多可能。
The founders have over 10-year experience in the Vending Payment Industry. They have the key technique and also a deep link to the market. The only age-identification system for cigarette vending machines in German was designed by the team. Noticing e-payment and telemetry are big issues in the retailer’s business, they extended the experiences to develop our product VUK. And now our quick and economic solution for traditional vending machines is ready to beat those expensive brand new ones.
Yallvend VUK enables traditional (coin-type) vending machine to operate e-payment, telemetry and ID checking. The mobile phone big kit includes 4G sim and logic control, which helps to upload transaction information (e.g. time, item, etc.) to cloud and to alert non-operation situation instantly. The system is integrated with wide variety vending machines. The market-based solution serves in Taiwan, Singapore, Malaysia, Philippines, etc., and continues to expand.
公司網站
http://www.yallvend.com/
台灣製造一直是我們的驕傲，但我們驕傲的，從來都不只是國際聞名的目光，而是每一段拼搏、每一次合作的過程。由經濟部工業局指導計畫、上銀科技領導隴鈦、伯鑫、銳泰、勝泰四家傳統產業，紀錄台灣傳統手工具、水五金產業的智動化轉型，為台灣製造寫下新的示範、為台灣企業轉型之路，樹立典範。
廖祺華導演的話：
在三年的時間裏，親見了4 家傳統產業的負責人，用再度創業的決心和意志，為自己一手創立企業轉型智慧製造和企業文化的大改造。
他們如此奮力一搏，完善企業體質，改變產業製程，只爲交棒予二代，永續經營。
The film production was completed within three years, she meet with the heads of four traditional manufacturing companies with determination and will to revive their business once again, creating major transformation within the company, establishing corporate culture governance and smart manufacturing process.
With their hard works and determination, they have created a new robust industry culture and smart manufacturing process that can be passed onto the next generation, securing long term competiveness and viability.
#水手計畫
#轉型
#水五金
#手工具
#上銀科技
►按小鈴鐺通知 搶先看，精采獨家全面掌握！
►需要字幕的朋友，請記得開啟CC字幕 ！
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更多精采內容請見：
◎天下雜誌：http://www.cw.com.tw
◎天下雜誌video：http://www.cw.com.tw/video
◎天下雜誌video FB粉絲專頁：https://ppt.cc/flhPQx
◎天下雜誌IG http://bit.ly/2R6jfL6
◎天下雜誌網路書店：https://www.cwbook.com.tw/
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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