【感情にまかせてクレームを入れて、自分の取り分を減らす人】
毎度恒例の近況報告から始めさせていただきますが、現在、クラウドファンディング「SILKHT」内で募集をかけている『西野亮廣オンライン講演会 〜マーケティング講座【上級編】〜』の受講者が3300名を突破しました。
(※講演会の参加はコチラ↓)
https://silkhat.yoshimoto.co.jp/projects/2158
特筆すべきは「受講の応募の伸びが止まっていない」という点で、もしかすると、最終的に5000名ぐらいになるかもしれません。
コロナ真っ只中の時に、1万人規模のオンライン講演会を二回開催しましたが、そこに続く規模の講演会となりそうです。
僕自身の事例を元に、モノの届け方、人の巻き込み方についてのお話をしたいと思います。
興味がある方は『SILKHAT』のプロジェクトページから、飛んでみてください。
→https://silkhat.yoshimoto.co.jp/projects/2158
あと、先日おこなった、西野がプペルのガチ仮装をする「コスプレ撮影会」の評判がすこぶる良かったので、100組限定で、東京、大阪で再び開催することが決まりました。
参加はコチラ→https://silkhat.yoshimoto.co.jp/projects/2206
何卒、宜しくお願い致します。
というわけで本題に入りたいのですが、今日は、「感情にまかせてクレームを入れて、自分の取り分を減らす人」というテーマでお話ししたいと思います。
具体例を交えてお話した方が伝わると思うので、その角度からお話したいのですが、僕も完全には追えていないので、正確な情報は公式からの発表を待っていただきたいのですが、毎年、年末に5日間連続で『天才万博』という音楽フェスをおこなっているんですね。
僕は、出演者ではなくて、お客さんとして、フェスの立ち上げ当初から皆勤賞です。
毎年『天才万博』用のスケジュールは絶対に空けておいて、とにかく、この日の為に1年間頑張っています。
勿論、今年も。
とにかく楽しい空間で、このフェスが面白いのは、「出演者で集客をしていない」という点。
毎年、ほとんどのお客さんが、誰が出演するかも知らずに会場に足を運んでいる。
つまり、「フェス自体」に、もっと具体的に言うと、あの空間にファンが付いているわけです。
唯一わかっているのは「毎年、西野が客席で酔っ払っている」ということぐらいで、あとは誰が出るかも分からない音楽フェスのチケットは全日程完売。とにかく、僕が知る限り、一番楽しい音楽フェスです。音楽フェスというか、忘年会ですね。
「天才万博2019」で画像検索していただけると、会場の雰囲気が伝わると思います。
そんな『天才万博』ですが、この度のコロナで「今年の開催はどうなんだろう?」という心配が、僕たちファンの間でずっとあったんですね。
運営サイトの人たちが開催したくてしたくてたまらないのは百も承知だし、とはいえ、お客さんの安全を守ることも当然考えなきゃいけないので、僕としては、どういう判断がくだろうが、受け止める気でいたんですね。
誰も悪くないので。
で、一昨日かな、『天才万博』の主催者さんが、天才万博のファンに向けて、「まだ迷っていて、本決まりではありませんが、今のところ、この方向で行こうかと思っています」という配信をしてくれたんですね。
ファンに相談する形で。
その中で、「一階スタンド席を、全て、テーブル席にして、今年はディナーショー形式でやろうかと思っています」という発表があったんです。
これにより、会場に入れるお客さんは4分の1程度になって、新型コロナウイルス対策のガイドラインを守ることができて、密を避けることができる。
でもって、今持っている一階スタンド席のチケット(3500円)は「LIVE配信の閲覧チケット」に代わって、当日、「それでも会場のテーブル席(ディナー席)で観たい」という方は、追加で「ディナー席チケットを購入する」という形です。
「ディナー席チケット」が購入できるのは、「一階スタンド席のチケットを持っている人に限る」というのと、「LIVE配信には興味が無い人にはチケットの返金対応します」という条件付き。
僕個人的には、コロナの乗り越え方として、ほぼほぼ完璧な打ち手だと思ったのですが、配信のコメント欄を見ていると、この判断に不満を持っている人がチョコチョコいたんです。
「なんで、会場で観るのに、追加でお金を払わなきゃいけないんだ。テーブル席を売るにしても、一旦、全員払い戻しをしろ!」というのが彼らの言い分です。
おそらく第一希望が絶たれて、カーッとなっちゃったんだろ思うのですが、そんなこと言ったら、コロナ禍は全員、第一希望あ絶たれているわけで、その中で、最高の代替案を探っているわけです。
僕は、彼らのクレームが不思議で仕方がなくて、「とにかく、チケットは一旦全て払い戻しをして、あらためてテーブル席を売れ」って、運営からすると、「別にいいけど、それをしたら、損をするのは、テーブル席を買えなくなるかもしれない貴方ですよ」ということだと思うんですね。
いやだって、ディナーショーとなると、自分用のテーブルがあって、椅子があって、食事があるわけで、当然、スタンディング席からは値段は上がるわけじゃないですか?
でも、今回の判断だと、「すでにスタンディングチケットを持っている人」を対象にディナー席を販売するわけで、これは二重課金でも何でもなくて、本来のディナー席の値段からスタンディングチケット料金分は削られるわけじゃないですか?
言ってること、伝わってます?
……つまり、今回の運営の判断で、すでにチケットを買っていたお客さんが損をすることなんて一つもないんです。
納得がいかない点があるとするのであれば、「LIVE配信の閲覧権」の値段が、一階スタンディングチケットの3500円という点ぐらい?
でも、そこに納得が行かなければ「返金対応」もしてくれるというのです。
僕は見事な判断だと思ったのですが、感情にまかせて、ここにクレームを入れる人がいる。
でね、運営がそのクレームを受け入れて、「じゃあ、分かりました。お望み通り、チケットは全員一旦払い戻し」としてしまうと、フラットに戻るわけだから、たとえばディナー席の値段があのままだと「6500円」だったところが、「1万円」になり、加えて、その「ディナー席」が手に入るかどうかも分からない。
前までなら、「スタンディングチケットを持っている人」だけが、「ディナー席」の購入権利を持っていたんだけど、今度はそうではなくなって、「ディナー席」の購入対象者が全員になるので、より、チケットは手に入りづらくなる。
で、チケットが手に入らなくて、「それでも見たいから」となったら、結局、「LIVE配信のチケット」を購入することになるわけで…そもそも、誰が得をする為のクレームだったの?という話じゃないですか。
少なくとも、クレームを入れた本人は損をしている。
勿論、これは一昨日の時点での、まだ本決まりになる前のやりとりなので、その後、どうなったかは知りませんし、運営からの判断を待っているところですが……こういった感じで、「感情にまかせてクレームを入れたけれども、そのクレームが採用されたら、自分が損をする」ということって、往々にあると思っています。
僕は自分もエンタメサービスを提供する側なので分かるのですが、サービス提供者は「お客さんから長く愛される」ということが一番最初にあるので、そうなってくると、何かトラブルがあった場合は、「どうすれば、お客さんの損を減らせるか?」を皆、結構本気で考えています。
お客さんから搾取するようなサービスが、短命であることを皆、知っているので。
今回の「なんで追加でお金を払わなアカンねん」のクレームの根底には、「ちょっとズルしようとしているに違いない」という思い込みがあると思うのですが、お客さんに愛される前提で動いている人は、そんなことはしません。
そんなことをしたら、長期的に見て、自分が損するんだもん。
なので、今後、カーッとなっちゃって、「クレームを入れてやろう!」と思った時は、一旦、今日の話を思い返してください。
そのクレームが採用されたら、自分が損をする確率って、メチャクチャ高いので、気をつけてみてください。
▼西野亮廣の最新のエンタメビジネスに関する記事(1記事=2000~3000文字)が毎朝読めるのはオンラインサロン(ほぼメルマガ)はコチラ↓
https://salon.jp/nishino
▼Instagram版はコチラ↓
https://nishino73.thebase.in/items/25497065
━━━
2020年12月25日公開!
映画『えんとつ町のプペル』
▼オンラインムビチケ(特典付き)の購入はこちら↓
https://mvtk.jp/Film/070395
[people who leave their emotions and complain and reduce their own share]
We will start with our annual update report, but currently, we are looking for a crowdfunding ′′ Silkht ′′ in the crowdfunding ′′ Silkht ′′ and the participants of the ′′ Nishino Ryo Online Lecture ~ Marketing course [Advanced Edition]~" are 3300 I've breached my name.
(※ the participation of the lecture is here ↓)
https://silkhat.yoshimoto.co.jp/projects/2158
The remarkable thing is that ′′ the growth of the application of the enrollment is not stopping maybe it will finally be about 5000 people.
When I was in the middle of Corona, I held a 1 million online lecture twice, but it looks like it's going to be a scale lecture that will continue there.
I would like to talk about how to deliver things and how to get involved in people based on my own case.
If you are interested, please fly from the ′′ Silkhat ′′ project page.
→https://silkhat.yoshimoto.co.jp/projects/2158
Later, the other day, the reputation of the ′′ Cosplay Photoshoot ′′ that nishino did the freaking costume of was very good, so it was decided to be held again in Tokyo and Osaka for only 100 pairs.
Join us here → https://silkhat.yoshimoto.co.jp/projects/2206
Thank you for your kind support.
So I want to enter the chase, but today I would like to talk to you with the theme of ′′ people who leave it to emotions and put a complaint and reduce their share,"
I think it's better to talk to you with a specific example, so i want to talk to you from the angle, but I'm not completely following it, so I'd like to wait for the official announcement of the accurate information, but every year, 5 days in a row at the end of the year, we are having a music festival called ′′ Genius Expo ′′
I'm not a performer, but as a customer, I'm going to have a attendance award from the beginning of the festival.
Every year, I will definitely save the schedule for the ′′ Genius Expo ′′ and anyway, I've been working hard for 1 years for this day.
Of course, this year too.
Anyway, it's a fun space, and this festival is interesting," it's not attracting with performers,"
Every year, most customers carry their feet to the venue without knowing who will be performing.
In other words, in the ′′ festival itself," more specifically, there is a fan in that space.
The only thing I know is ′′ every year, nishino is drunk at the audience and the tickets for the music festival that I don't know who's going to be out are sold out all dates. Anyway, as far as I know, it's the most fun music festival. Music Festival or year-end party, isn't it?
If you can search for the image at ′′ Genius Expo 2019 ′′ I think the atmosphere of the venue will be transmitted.
It's a ′′ Genius Expo ′′ but it's been a long time since I've been in the middle of a long time since I've been in the middle of a long time since I've been in the middle of
I know a hundred things that people on the management site want to be held, but I have to think about protecting the safety of the customer, so I wonder what I'm going to do. I was thinking of catching it.
Because no one is bad.
So, the day before yesterday," the organizers of the ′′ Genius Expo ′′ are towards the fans of the genius expo," I'm still lost, and it's not a done, but at the moment, I'm thinking about going in this direction ′′ That's what I'm talking about.
In the form of consulting a fan.
In it, there was an announcement that ′′ I'm thinking about doing the first floor stand seat, all of them in the table seat, and this year I'm thinking about doing it in the dinner show format,"
This is how customers in the venue are about 4 minutes, and they can protect the guidelines for the new corona virus countermeasures, and they can avoid secretly.
So, the ticket for the first floor stand seat I have now (3500 yen) is on behalf of ′′ live broadcast viewing ticket ′′ on the day of the day," still, I want to watch it at the table seat (dinner seat) at the venue ′′ Is the form of ′′ Buy dinner seat tickets ′′ in addition.
′′ dinner seat tickets ′′ can be purchased," limited to those who have tickets for the first floor stand seat," for those who are not interested in live streaming, we will respond to the refund of the ticket ′′ With the condition.
I personally thought that it was almost almost almost perfect as a way to get through Corona, but looking at the comments section of the distribution, the person who was dissatisfied with this judgement was chocolate chocolate.
′′ why do I have to pay extra to watch at the venue. Even if you sell a table seat, once you get a refund!" it's their side.
I think the first hope has been cut off, and it has become a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of That's what I'm talking about.
I can't help but wonder their complaint," anyway, the tickets are all refunded, and I'm going to sell the table seat again," it's good, but if you do it, I think it's you who may not be able to buy a table seat
No, when it comes to dinner show, there's a table for yourself, there's a chair, and there's a meal, and naturally, the price is going up from the standing seat?
But in this judgement, I'm selling dinner seats for ′′ people who already have a standing ticket," and this is not a double charge, and it's a standing ticket from the price of the original dinner seat. Isn't it going to be scraped?
What you're saying is transmitted?
...... in other words, in the judgement of the operation of this time, there is no one to lose the customer who has already bought the ticket.
If there is a point that is not convincing, the price of ′′ live broadcast viewing rights ′′ is about 3500 yen for the first floor standing ticket?
But if you don't agree there, you'll be able to ′′ refund ′′
I thought it was a stunning judgement, but there are people who leave it to emotions and complain here.
So, the operation accepts the complaint," well, I understand. As you want, all the tickets are refunded," and I'm going back to the flat, so for example, the price of the dinner seat is ′′ 6500 yen ′′ when it's ′′ 1 yen ′′ And in addition, I don't even know if I can get that ′′ dinner seat ′′
Until before, only ′′ people who have standing tickets ′′ had the right to buy ′′ dinner seats," but this time it's gone, and I'm going to have a ′′ dinner seat ′′ to all of them. It's going to be harder to get tickets.
So, I can't get tickets, and I still want to see it," after all, I'm going to buy ′′ tickets for live streaming... in the first place, who's going to get a deal. A complaint to get it Was it? Isn't that a story?
At least the person who complained is losing.
Of course, this is the interaction before the day before yesterday, so I don't know what happened after that, and I'm waiting for the judgement from the operation, but...... this is how it feels," I put a complaint in my emotions, but if the complaint is adopted, I think that I will lose myself
I know that I am also the side of providing entertainment services, but the service provider is the first to say ′′ I will be loved for a long time from a customer so if you have any trouble Ha," I'm pretty seriously thinking about how to reduce the loss of the customer?"
We all know that a service that is exploited from a customer is a short life.
I think that the base of the complaint of ′′ why don't you pay money in addition," I think I'm going to be a bit of a cheat," but I'm moving on the premise of being loved by the customer. People don't do that.
If you do that, you'll see it in a long term, and you'll lose yourself.
So, in the future, I'm going to be a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of a bit of
If the complaint is adopted, the probability of losing yourself is so messed up, so be careful.
▼ an article about the latest entertainment business of ryo nishino (1 articles = 2000 to 3000 characters) can be read every morning online salon (almost mail magazine) is here ↓
https://salon.jp/nishino
▼ Instagram version is here ↓
https://nishino73.thebase.in/items/25497065
━━━
Released on December 25, 2020!
The movie in a town ′′
▼ Buy Online Bangabandhu (with perks) here ↓
https://mvtk.jp/Film/070395Translated
同時也有2部Youtube影片,追蹤數超過86萬的網紅Joseph Prince,也在其Youtube影片中提到,This clip is from: Joseph Prince—Change How You See And Change Your Life (3 Dec 2017) @josephprince For those of you wondering how on earth to change...
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【#JW部長 接受 #法國 🇫🇷《觀點周刊》專訪】
Bonjour! Ça va?
請把鏡頭轉向法蘭西共和國
魔法部長再度登上國際媒體為台發聲啦!
#台灣不是中國瞄準的唯一國家
這專訪標題可不是隨便下的
雖然「威脅」對我們台灣人是家常便飯
但我們有責任向全世界發出警告
千萬別讓 #捕鼠器 的寓言故事成為國際現實!
這趴專訪的精華內容
小編決定一字一句誠意奉上 (往下滑)
讓我們凝聚共識 #團結一心
持續點亮台灣這座 #亞洲民主燈塔 🌞
#台灣是台灣
#理念相近國家
#新南向政策
Le Point 報導連結 https://reurl.cc/zzgRRN
🔸 歐盟執委會外交暨安全政策高級代表今年6月聲稱中國「不會對世界和平造成威脅」,對台灣而言,應該不是這樣吧?
JW:對歐洲來說,中國很遙遠。但台灣距離中國不到200公里,我們強烈感受到這個威脅。台灣並不是唯一被中國威脅的國家,#日本 對東海問題已有所警覺,中國在南海將島礁軍事化的行為,也迫使 #美國 及 #東南亞國家 做出回應,更別提 #印度 和中國在邊界發生的衝突,中國還妄想對外輸出那套專制政體,看看他們對 #新疆、#西藏 和 #香港 做了什麼「好事」!
🔸 在 #港版國安法 之後,台灣有沒有可能成為下一個目標?
JW:香港發生的事是個悲劇。香港從前是東亞地區自由和法治的典範,但港版國安法使香港 #喪失言論和新聞自由,並且 #破壞法治,香港人卻無從置喙。其中第38條還適用包括台灣公民及地球上所有中國政府認為威脅到它本身政權的其他人,中國想要把它的專制政體國際化,這是必須要阻止的。
🔸 我們應該如何抵禦中國的 #戰狼外交?
JW:明確回擊「戰狼外交」才能符合我們的利益。國際社會,特別是享有共同價值的歐洲、北美和東亞國家,必須協調合作,如果我們能夠團結在這個根本價值之下,就能構成強而有力的力量,來告訴中國:你錯了!
🔸 台灣想要加入WHO,但美國卻要退出;中國在近年已經暗地掌控許多國際組織,現在才要改革,是否太晚?
JW:就算遲了,也比從來不做來的好。我們都看到了 #世界衛生組織 #國際民航組織 和 #國際刑警組織 發生了什麼事。但對我們而言,最慘痛的經驗是 #聯合國。1971年UN大會以2758號決議接受中國為會員國,將蔣介石的代表逐出聯合國,並且把PRC視為中國的唯一合法代表。中國政府扭曲這個決議,要求聯合國秘書處接受它對這個決議的詮釋,聲稱台灣已經是中國的一部分。對於這樣的說法,我們必須很清楚表示:#台灣從來就不是PRC的一部分!
#MOFA Minister Joseph Wu was recently interviewed by French news magazine Le Point. The headline of the article was “Taiwan is not the only country China is targeting,” echoing Minister Wu’s warning to our like-minded democratic partners around the world. You can find excerpts from the interview in English below!
#SharedValues #Democracy #Freedom #Taiwan
🔹 Le Point: Josep Borrell, High Representative of the European Union for Foreign Affairs and Security Policy said in June that the People’s Republic of China (PRC) “is not a threat to world peace.” But is it a threat to Taiwan?
JW: From Europe’s perspective, China is far away. But Taiwan is just 200 kilometers from China, so we feel this threat very strongly. […] Japan is also aware of the threat in the East China Sea. The militarization of the South China Sea has reached a level that requires a strong response from the United States and the countries of Southeast Asia. That’s without even talking about the clashes on the border between India and China. In addition, the Chinese are trying to export their authoritarian vision of the world. Just look at what they’ve done to Xinjiang and to Tibet, and now to Hong Kong!
🔹 Le Point: After the national security law in Hong Kong, could Taiwan be the next target?
JW: What happened in Hong Kong is a tragedy. Hong Kong was once a model of freedom and the rule of law in East Asia. The National Security Law has deprived it of its freedoms, freedom of expression and freedom of the press, and destroyed its rule of law. Hong Kong people have no say. And according to Article 38, this law is supposed to apply beyond Hong Kong, that is, to me, to the citizens of Taiwan and to anyone on the planet who the Chinese government considers a threat to its regime. We must stop this. China wants to expand its authoritarian international order. And we are now worried that the Chinese government is imposing something on us as well.
🔹 Le Point: How does one defend oneself against Wolf Warrior Chinese diplomacy?
JW: Whether it’s the Chinese foreign ministry or embassies, Chinese diplomats have become very aggressive. Taiwan has known this for a long time. It’s in our interest is to respond clearly to this Wolf Warrior diplomacy. In addition, the international community, and in particular like-minded countries in Europe, North America and East Asia, must work together. If we are united in our core values, it will be enough signal forcefully to China that it is wrong.
🔹 Le Point: You want to join WHO just as the United States is leaving it. For years, China has quietly taken control of international institutions. Isn't it too late to reform them?
JW: No, it is still possible. Better late than never. […] We saw what was happening at the WHO, the International Civil Aviation Organization and Interpol. But it was what happened at the United Nations that was most painful for us to bear. When China was reinstated as a member in 1971, under UN General Assembly Resolution 2758, establishing the People's Republic of China as the sole legal representative of China and kicking the representative of Chiang Kai-shek out of the organization. That’s all this resolution said. It said nothing about Taiwan. The Chinese government twisted this resolution and imposed its interpretation on the UN secretariat, to make it say that Taiwan was already part of China. [...] We must be very clear about this: our island is not is not a part of the People's Republic of China!
what happened to now magazine 在 美國在台協會 AIT Facebook 的精選貼文
博幼營回來囉!博幼基金會埔里中心週四在台中美國資料中心參加了一年一度的夏令營。在營隊中,35位學童學習英文,自己動手做無限反射鏡。美國外交官馬明遠還跟所有小朋友一起吃最受學童歡迎的麥當勞午餐,真的很有趣。馬明遠分享了自己的小故事,鼓勵大家勇敢追夢,非常啟發人心!所有學童和老師還參觀了國立自然科學博物館,並在太空劇場觀賞「太平洋秘境」影片,度過了很棒的一天!特別感謝所有的公益夥伴,天下雜誌教育基金會、國立公共資訊圖書館、還有科博館, 在偏鄉教育的路上,有你真好!
Boyo Is baaaaaack! The Boyo Social Welfare Foundation Puli Center participated in its annual camp at the Taichung American Corner last Thursday. 35 children learned English and made their own infinity mirror. U.S. diplomat Luke Martin joined the camp and enjoyed the kids’ favorite McDonald’s Happy Meal with them, which was totally fun! Luke shared his stories and inspired us all, and now we know we can have dreams, too. All participants and teachers were invited to the National Museum of Natural Science to watch “Hidden Pacific” at its Space Theater. What a terrific way to celebrate summer! Many thanks to the Common Wealth Magazine Education Foundation, National Library of Public Information, and Museum of Natural Science. None of these beautiful things would have happened without support from you!
what happened to now magazine 在 Joseph Prince Youtube 的精選貼文
This clip is from: Joseph Prince—Change How You See And Change Your Life (3 Dec 2017) @josephprince
For those of you wondering how on earth to change a negative situation you're facing in your life right now, this one's for you.
Perhaps you didn't know this, but long before all the things in your life happened, they first stemmed from your heart. And it is through your heart that God shapes your future. When your imagination meets the Holy Spirit, God brings to pass the things you ask for. So know this Friend—that to God, what is in your heart and your imagination is as good as done.
What future and life are you envisioning with the Holy Spirit today? You can ask God for a faith picture for the area of your life you are believing to see change in. As you hold His unshakable Word and that powerful faith picture close to your heart, be assured that it brings Him so much joy to make it a reality!
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Decibel.one: A digital magazine and online channel by Joseph Prince Ministries. Check out at https://decibel.one/ for more grace-centered content.
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what happened to now magazine 在 pennyccw Youtube 的最佳解答
Video of the latest Hook-Up featuring Allen Iverson with rappers Malice and Pusha T. ESPN The Magazine
One of the most controversial Basketball players of all time, Allen Iverson is one of the most loved and hated figures in Basketball. Born Allen Ezail Iverson in Hampton, Virginia, he grew up very poor to a struggling mother and a father who deserted him. Growing up, he was very athletic, playing football and basketball throughout most of his education prior to college. Iverson began focusing on basketball at his mother's insistence, despite wanting to be a football player. He proved to be a talented basketball player. At Bethel High School in Newport News, he began his high school basketball career. He developed a reputation of talking a lot and being uncoachable. To say he had a rough childhood is quite an understatement. On one of his places of residence, he walked through knee-deep sewage daily. During one summer, he witnessed the death of almost ten of his closest friends. Iverson first came to the national spotlight in 1993 in a controversial incident surrounding violent events at a bowling alley in Newport News. While the events that happened there will never be fully known, the generally accepted story is that some white students got into an argument with Iverson and his friends. The first question surrounding the event is whether he started it or if the white kids started it. Also, the question surrounded whether or not he assaulted a white woman by hitting her over the head with a chair. The prosecution insisted that surveillance tapes undoubtedly showed Iverson was the culprit, but in reality the tapes showed nothing conclusive. Two factors did him in at his hearing; first of all, two white people said they saw him assault the girl. Secondly, the judge was from the very conservative southeast Virginia establishment and did not have any sympathy for Iverson, his background or his talent. Seeing that Iverson requested a bench trial, this was crucial to his case. To add fuel to the fire, Allen Iverson flew in for the weekend from a tournament to be in Virginia for his trial. This played into the prosecution's hands and also upset the judge, both of whom saw this as evidence that Iverson did not respect the law. He was sentenced to a 5 -year jail term. This case sparked a tremendous amount of national attention. The case caught the interest of Bill Cosby and Spike Lee, who would be a fan and advocate of Iverson for many years. People all around the Newport News area started a movement to free Allen Iverson. He spent only four months in jail. Governor Douglas Wilder pardoned him. This move all but ended his political career and sparked another controversy. Wilder was also black, and white voters in Virginia viewed this move in a very racist light. Iverson was viewed now in much of white America as essentially a convicted felon who was out of prison only because a black man was governor of his state. Iverson got out conditionally, however. He had to adhere to a curfew and could not play basketball until he got his high school diploma. He could not accept a scholarship to the University of Kentucky but did get a scholarship once he completed his high school education in a learning center. During this time, he received his nickname, the answer. He was called such because his friends said he was the answer to basketball's conformity so to speak, people that conformed to this family friendly image, such as Charles Barkley, Isiah Thomas and most importantly, Michael Jordan, who was a childhood hero of his. He accepted a scholarship to Georgetown where John Thompson coached him. Thompson became somewhat of a father figure to him, but he was hard to manage, and the two had a workable but very turbulent relationship. Iverson completed only two years of his education where he became the top NBA draft pick in 1996. He was drafted by the ailing Philadelphia 76ers in 1996. Iverson is immersed in hip-hop culture. This made him an incredibly controversial figure in basketball. His clothing looked more like a gangster rappers than it did Michael Jordan's. On the court he seemed to embody the gangster rapper's image. He had an arm covering on one arm when he played, and also was one of the first players to have cornrows; a hairstyle up until that time was popular in prison. To make matters worse, he had an incredibly "in your face" style, which did not sit well with older players like Charles Barkley, Michael Jordan, Scottie Pippen and others. Jordan said of him when Jordan's Bulls played Iverson's 76ers, that he had no respect for the game. Despite this, no one denied Iverson's talent. He could hustle the ball, could get around even the tallest players. He became known for his fast drives to the baskets and his ability to fake the ball in a move called the crossover. Spike Lee lost respect for him when he turned down his invitation to star in the film He Got Game (1998). As a very pointed move, Lee cast former collegiate rival Ray Allen in the part. The Sixers found themselves suddenly a respectable team. They acquired a new coach, the unusual Larry Brown. As a player in the ABA almost twenty years ago, Brown was also a young outsider fighting the system. Larry Brown now was a button-down-suit-and-tie coach. The two did not get along well at first; in fact, their relationship at best was serviceable. Brown was always unhappy with Iverson for not showing up to practice. Iverson insisted his game was pure inspiration, and he had little need for practice. The two rarely saw eye to eye. He received a tremendous number of awards in his short career. He was named rookie of the year in 1997, and on more than one occasion, he was an All NBA First Team, NBA All Star, was an All Star MVP, and received perhaps what was his crowning achievement to date when he was NBA MVP in 2001. That year, Iverson led his team to the NBA finals, but had a rough ride against Kobe Bryant and 'Shaquille ONeal's Lakers. They lost the championship in game five of the series. It was still quite an achievement because the Sixers had not been to the finals since Dr. J (Julius Erving) and Moses Malone led them to victory over the Lakers in 1983 in a 4-0 sweep. Iverson has over 20 tattoos. Each tattoo is a symbol of his life. One denotes the name of his group of friends he has known since childhood, Cru Thik, another who says the answer, another who is dedicated to his mom who is a strong presence as Sixers games, and many others. He married his high school sweetheart Tawanna Turner and they have two children.
Won the gold medal at World University Games with the US Team in 1995.
Named Big East Rookie of the Year 1995
Named Big East Defensive Player of the Year 1995, 1996.
1st pick in NBA Draft 1996
Was named MVP of the 2000-01 NBA season.
Attended Georgetown University from 1994 to 1996 where he was coached by the legendary John Thompson.
Drafted first overall by the Philadelphia 76ers in 96.
Rookie of the Year 1997.
NBA Rookie 1st Team 1997.
Rookie All-star game MVP in 1997.
NBA All Star 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007.
All Star Game MVP 2001, 2005.
NBA MVP 2001.(Shortest MVP in MVP history)
All NBA First Team 1999, 2000, 2001, 2005.
In 2001, Led the 76ers to their first NBA Finals appearance since 1983 (lost to the LA Lakers in 5 games).
Played for Georgetown University.
Played Quarterback in HS and led his school to state titles in football and basketball his senior year.
Under lifetime contract with Reebok.
Daughter Tiaura (b. 1995), son Allen II, or "Deuce" (b. 1998).
Led the Bethel High School Bruins (Hampton, Virginia) to the 1993 basketball and football state championship; the then-16 year old played point guard and quarterback.
Released a rap album, Slow Motion, with appearances by his friends Ma$e, Jermaine Dupri, Da Brat and Kool-G-Rap.
Georgetown University's all-time leading scorer.
Named after his father, Allen Broughton, who left the family and never married Iverson's mother.
Since 1998, he has hosted the Allen Iverson Celebrity Classic to benefit the Boys & Girls Club of Greater Hampton Roads, Virginia.
Lives on the same street as M. Night Shyamalan.
Wife Tawanna, gave birth to their 3rd child, Isaiah Rahsaan Iverson, the baby weighted 7 lbs. and was born at 9:30 A.M. on August 8, 2003.
He founded the Crossover Foundation.
Allen's third child, son Isaiah Rahsaan, was named for Isiah Thomas and the late Rahsaan Langford, Allen Iverson's close friend who was shot to death in October 2001.
Olympic Bronze Medalist (2004 - Basketball).
He and wife Tawanna welcomed their fourth child, daughter Messiah Lauren Iverson on August 16, 2005 at 11:47 AM, weighing 6 lbs, 12 ounces.
Currently playing for the Denver Nuggets
