17年前，我在Mindshare，參與了奧美為「一人一口罩基金」做的廣告企劃，為前線醫護打氣，並且送上防護裝備。17年後，集團旗下Secret Tour，再次為香港加油，除了向醫護致敬，還為基層伸出援手。
「爭奪當然不足，分享則必有餘。
香港每四人，有一個活在貧窮線下，
就代表有三個人，可以伸出援手。」
mindshare香港 在 曾錦強 KK Tsang Facebook 的最佳貼文
mindshare香港 在 盧鎮業 Siuyea Lo Facebook 的最佳貼文
呢個問題我都諗左一排
又或者係，每次收到不同的邀請，都會諗
why me
謝謝Eris諗起我 : )
「在構思故事、如何透過廣告為基金會重新定位、如何擺脫舊版本的光環、如何選擇出色的製作單位，以至於選角方面，我們都遭遇不少挫折。
意外的是，廣告出街後，有不少人問我，為何選擇了 盧鎮業(小野) 及 Lam Ting 林婷 做主角？
其實我承認 盧鎮業(小野) 並非第一個想到的人選 (絕不是他不好)，而是我們曾經問過好幾位男藝人 (hints: 同我們合作過的) 甚至男model都以「吓，乜要飾演愛滋病病毒感染者呀？我怕有標籤喎！Sorry呀…」為由拒絕我們之後，當下，我突然想到了盧鎮業。
你以為我揀佢係因為欣賞他在《中英街一號》的演出？又錯喎！我對他嘅印象始於他為港台《手語狂想曲》第五輯其中一集的演出。我覺得這個男仔好清新，有文藝氣息又有傻氣 (hints: 他扮演一名教師)，於是我向同事提議他。結果出乎意料，他一口就答應演出。我記得marketing同事還很細心地再向他的agent確認，結果，當然是盧鎮業再次肯定又爽快地確定合作啦！我們好感激他，同日，我哋就向Mindshare團隊推荐。之後發生的事，自然不用多述。
至於 Lam Ting 林婷，也是由我向同事及製作團體舉薦的。何解揀她？相信我講出來一定惹來笑聲四起。因為，我是欣賞她在Viu TV《入住請敲門》第二季 (入住2) 的表現。鬼節目、主持人，與扮演愛滋病病毒感染者女友有何種牽連呢？Well，首先肯定的是林婷美麗的外貌必有觀眾緣，二，是她沉穩的氣質，三，是她隱藏的可塑性。她在入住2的表現，無論身在荒野還是猛鬼酒店，時而鎮定、時而驚恐…總之演技十足，頗能牽動觀眾的情緒，讓人產生一種印象是︰這個外表柔弱的女孩，內心其實是一個堅強聰慧的女子。
所以casting的過程就係咁簡單！
當然，再一次在這裡感謝兩位，及感激玉女掌門人周慧敏 Vivian Chow 無私地為我們擔任此廣告的旁白。她親切溫柔的聲線成功塑造了溫暖、感性的氛圍，令廣告更觸動人心！
多謝您，Vivian!」
來自總幹事劉燊燊 (ERIS) 的…… 剖白
“It is a great milestone to finally launch our corporate TVC advertisement. It was a demanding task given we have had a great deal of challenges to address, including a new positioning for this advertisement, the need to have a fantastic cast, an outstanding storyline, and the need to find a brilliant production team to realise our vision. And among all these things, finding the right cast turned out to be the most difficult part.
Many people have asked why I chose Siuyea Lo and Lam Ting as the two protagonists. For the male lead who played a young HIV patient, frankly, no actors wanted the part (whom we had worked with before anyway) with the single common reason that they did not want to be labelled as a person living with HIV after this TVC project! At this point, I thought of Siuyea thanks to his superb acting in an RTHK TV programme where, in one episode, he played a shy teacher pursuing a love interest (“Sign Language” S5).
More importantly, he was the only actor who happily accepted this role as a PLHIV-moviegoer without any hesitation.
For the female lead, it was also me who recommended the rising star Ms Lam Ting to Mindshare (our production team). Not only is she beautiful enough to attract a large amount of fans but she also has a certain toughness underneath her girl-next-door image.
I am extremely grateful for their acceptance to play a PLHIV couple; it was not an easy choice I know. They were the great artistes who stepped up to act in order to encourage the public to stub out the PLHIV stigma.
Last but not least, a huge thanks to the wonderful Ms Vivian Chow as our narrator. Her beautiful yet familiar voice truly captivated us all.
A thousand thanks to you, Vivian!”
— Eris Lau (HKAF’s Chief Executive) reveals why she cast Siuyea Lo and Lam Ting as the protagonists.
而家我地就一齊重温我地完整版電視公益廣告，去片!
🎬 https://youtu.be/6BUlt-yzirI
#HongKongAidsFoundation #HKAF #HIV #AIDS #HIVpositive #香港愛滋病基金會 #VivianChow #周慧敏 #盧鎮業 #小野 #LamTing #林婷 #PLHIV #微電影 #microfilm #MindshareHongKong #U=U #不能檢測不能傳染 #ViuTV #入住請敲門 #手語狂想曲
mindshare香港 在 周慧敏 Vivian Chow Facebook 的精選貼文
早前為香港愛滋病基金會的電視廣告任旁白
《了解愛，沒歧視》
#香港愛滋病基金會
#香港愛滋病基金會2018電視廣告
#周慧敏旁白
我哋係12月1日「世界愛滋病日」推出全新一輯電視電台公益廣告，主題為「了解愛 沒歧視」，以訴說浪漫愛情故事形式，向公眾傳達簡單清楚嘅訊息：愛滋病病毒感染者只要接受適切治療，病毒可降低到「不能偵測、即不能傳染」水平，同正常人一樣可以建立親密情侶關係，消除大眾誤解，攜手創造零歧視社會，並提醒公眾要有良好嘅性態度，做個負責任嘅伴侶，推廣「Love with sextitude」。
廣告片以別具創意嘅「動畫x真人」微電影手法拍攝，帶出夢想與真實之間嘅浪漫故事，並請到 周慧敏 Vivian Chow聲音演出，同埋兩位新晉演員 盧鎮業(小野) 同埋 Lam Ting 林婷 傾力演出。
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Hong Kong AIDS Foundation (HKAF) launched a brand new TV & radio advertisement on "World AIDS Day"(1 December) to enhance public awareness and education of HIV/AIDS. Conveying the simple and clear message of “No more misconceptions. No more discrimination.
This is what LOVE is.”, the advertisement tells a romantic love story and shows audiences" that people living with HIV (i.e. those infected with the HIV virus) are still able to have intimate relationships with their partners as long as their own "Undetectable = Untransmittable" level can be reached with HAART treatment and good drug compliance. HKAF also aims to spread its message of “Love with Sextitude” with the advertisement.
“No more misconceptions. No more discrimination. This is what LOVE is.” is the core message the Foundation is striving to convey.
The advertisement, depicting a loving relationship, was filmed by using creative "Animation x Reality" microfilm to switch between virtual and real worlds. It is narrated by the famous Hong Kong artist Ms. Vivian Chow Wai-man. And we are also delighted to have rising stars Mr. Siuyea Lo and Ms. Angel Lam as the main characters of the advertisement.
https://youtu.be/k9cv-Mcepqo
#HongKongAidsFoundation #HKAF #WorldAidsDay #HIV #AIDS #VivianChow #HIVpositive #香港愛滋病基金會 #世界愛滋病日 #周慧敏 #盧鎮業 #LamTing #林婷
#PLHIV #微電影 #microfilm #Mindshare
